Asia-Pacific Oral Care Market Research Report – Segmented By Product, Distribution Channel and Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of APAC) – Industry Forecast (2024 to 2029)

Updated On: January, 2024
ID: 11365
Pages: 100

APAC Oral Care Market Size (2023 to 2028)

The growing patient population suffering from dental disorders among the population of the Asia-Pacific region is one of the major factors propelling the oral care market growth in the APAC region. Approximately 90% of the adult population in India suffers from dental diseases and experience dental cavities and 70% of children face dental issues. Lifestyle changes such as increased consumption of sugary foods, carbonated beverages, alcohol and tobacco usage, along with improper brushing techniques primarily contribute to the incidence of dental diseases in India. Oral care encompasses the maintenance of oral hygiene, including teeth cleaning and oral cavity care that helps prevent gum diseases, bad breath and other oral issues. The rising incidence of oral cancer cases across APAC further fuels the demand for oral care products in this region and favors regional market growth. Healthcare providers recommend regular dental check-ups to prevent various dental problems among individuals.

The growing geriatric population and increased awareness regarding dental care across the population of APAC countries further drive the oral care market growth in the Asia-Pacific region. As individuals age, the elderly population becomes more susceptible to dental issues, including loose teeth, tooth loss and gum pain. As recommended by dentists and healthcare providers, oral care plays a crucial role in addressing and treating these dental concerns.

The growing number of advancements in the development of novel oral care products and devices promotes the oral care market growth in the Asia-Pacific region. Manufacturers in the APAC region prioritize the creation of advanced oral care items, including electric toothbrushes, mouth fresheners and teeth whitening products. Additionally, there is a focus on manufacturing herbal care products to minimize potential side effects associated with product usage. The growing investments in research and development, strong support from healthcare organizations and the presence of key players also contributes to the growth of the oral care market in the Asia-Pacific region.

The high cost associated with oral care products hampers the growth of the oral care market in the Asia-Pacific region. Limited awareness, a shortage of skilled professionals, improper product usage, product recalls, inadequate reimbursement policies for high-cost oral care products and lengthy approval processes further hinder the oral care market growth in APAC. The presence of potential side effects from certain ingredients used in oral care products, such as gels, sprays, and oral liquids presents further challenges to the regional market growth.

Impact of COVID-19 On the APAC oral care market:

The proliferation of COVID-19 cases led to the declaration of lockdown by the government. The disease transmission was high during the first quarter of 2022. COVID-19 has been identified in Wuhan, China, spread throughout the Asia Pacific region and kept many lives at risk. The economy has been affected negatively. The transportation ban has led to the oral care products supply Chain being disrupted. However, after the unlock of lockdown, the oral care market has gained its momentum. The number of oral care patients has increased, and the demand for oral care products such as Toothpaste, toothbrushes has increased enormously. The market structure has changed completely. Manufacturers in the industry have expanded their production capacity to produce more products for the people and hospitals' needs. The market is to increase its growth by 2028.  

This research report on the APAC oral care market has been segmented and sub-segmented into the following categories.

By Product:

  • Toothpaste
  • Toothbrushes & accessories
  • Mouthwashes/Rinses
  • Dental Accessories/Ancillaries
  • Denture Products
  • Dental Prosthesis Cleaning Solutions

By Distribution Channel:

  • General convenience Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Dispensaries

By Country:

  • India
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • Thailand
  • Malaysia
  • Vietnam
  • Philippines
  • Indonesia
  • Singapore
  • Rest of APAC

Asia Pacific accounted for a substantial share of the worldwide market in 2022 and is expected to be the fastest-growing regional market during the forecast period owing to the rising adoption of oral care products and increased healthcare expenditures by the population. Government initiatives to streamline the approval process for novel oral care products contribute to improved oral treatment options. Furthermore, healthcare organizations and key players play a pivotal role in raising awareness through informative programs, highlighting the usage and benefits of oral care products. Social media and television platforms are utilized to promote oral care products to a wide range of populations in the region.

China led the oral care market in the Asia-Pacific region in 2022 and is expected to grow at a healthy CAGR in the coming years. The manufacturing capabilities and growing number of mergers and acquisitions majorly support the Chinese market growth. Manufacturers in China focus on developing environmentally friendly oral care products and personalized solutions. India and Japan are anticipated to account for a considerable share of the APAC market during the forecast period. Factors such as the availability of oral care products through online and offline e-commerce platforms and pharmacy sites, the existence of clinical trial centers and the emergence of virtual dental care facilities contribute to oral care market growth in these countries.


Companies such as Procter & Gamble, Unilever, Colgate-Palmolive Company, Church & Dwight Co., Inc., GlaxoSmithKline PLC, Sunstar Suisse SA, Henkel AG & Co. KGaA, and Hawley & Hazel (BVI) Co. Ltd are some of the notable companies in the APAC oral care market.

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