The oral care market size in the Asia-Pacific is estimated to grow at a CAGR of 9.02% between 2022 to 2027 and worth USD 41.08 billion by the end of 2027.
In this region, the oral care market is majorly driven by the increase in mouth cancer prevalence and other dental caries. Also, the proliferation of demand for oral care products such as toothpaste, toothbrushes, and mouth rinses is grown by periodontal and tooth caries. Furthermore, China, India, and Japan are witnessing advanced oral care technologies and bolster market growth. The increasing healthcare infrastructure and rising healthcare expenditure help in strengthening market growth for the oral care market. The market expansion can only be possible by creating awareness among people about oral care and the availability of oral care treatments. Government initiatives and encouragement for small private clinics with dental dispensaries encourage the oral care market in the Asia Pacific region. Moreover, the people's acceptance of advanced oral care treatments is considered one of the primary growth factors for the oral care market. However, the introduction of refined products into the market boosts the market growth.
However, factors such as the oral care markets are more competitive across the Asian pacific countries in the recent period. Moreover, traditional distributors, pharmacies, retailers replaced by online retailers, expected to decrease the conventional oral care market. The emergence of players in the global market increases the APAC regional market's pricing pressure, impeding the market growth. In the regional market, market players offer oral care products at discounted prices compared to the global market, which created pricing pressure on the regional market, projected to diminish the market growth.
Impact of COVID-19 On the APAC oral care market:
The proliferation of COVID-19 cases led to the declaration of lockdown by the government. The disease transmission was high during the first quarter of 2020. COVID-19 has been identified in Wuhan, China, spread throughout the Asia Pacific region and kept many lives at risk. The economy has been affected negatively. The transportation ban has led to the oral care products supply Chain being disrupted. However, after the unlock of lockdown, the oral care market has gained its momentum. The number of oral care patients has increased, and the demand for oral care products such as Toothpaste, toothbrushes has increased enormously. The market structure has changed completely. Manufacturers in the industry have expanded their production capacity to produce more products for the people and hospitals' needs. The market is to increase its growth by 2022.
This research report on the APAC oral care market has been segmented and sub-segmented into the following categories.
By Distribution Channel:
Geographically, the Asia Pacific had the largest oral care market and is expected to gain momentum during the forecast period. Healthcare technologies and advanced treatments are some of the trends that are strongly favoring market growth. Emerging countries such as India, China, and Japan are contributing significantly to develop this regional market.
India has held the largest market share in the APAC market in the recent past. It is estimated to be continuing to account for the largest share throughout the forecast period. According to India's Survey, around 51% Indian population uses Toothpaste and toothbrushes due to the increased awareness among the people in the region. It continues its growth during the forecast period.
The Chinese market is expected to account for a significant share in this regional market during the forecast period. The online segment is expected to create rapid growth in this country. Moreover, increasing disposable income of the people in this region and adopting advanced tooth care products and technologies are most likely to grow in this region.
Japan and Australia are likely to have better growth in the oral care market during the forecast period. The surge in the oral-related problems and growing infrastructure, and availability of advanced oral care treatment in this region prominently register the market growth.
KEY MARKET PARTICIPANTS:
Companies such as Procter & Gamble, Unilever, Colgate-Palmolive Company, Church & Dwight Co., Inc., GlaxoSmithKline PLC, Sunstar Suisse SA, Henkel AG & Co. KGaA, and Hawley & Hazel (BVI) Co. Ltd are some of the notable companies in the APAC oral care market.
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