Asia Pacific Salad Dressings and Mayonnaise Market size was around USD XX billion in 2018. It is expected to grow at a CAGR of XX% to reach USD XX billion by 2023.
Food manufacturing industry is becoming increasingly competitive. Consumers have a wide variety of options to choose from and their eating habits have become more experimental. Choice and price competition means manufacturers cannot rely on consumer loyalty alone. Salad dressing and mayonnaise is consumed by a considerable amount of customers and forms the highest consumed category of food dressing worldwide. Salad dressing includes condiments such as cheese, nuts cream, and sauces to improve their taste whereas mayonnaise is a thick creamy sauce made of egg vinegar, oil, yolk, and lemon juice. It is commonly used as a relish or a condiment in sandwiches, salads, burgers etc.
Food scientists utilize salad dressings and mayonnaise for a range of food preparations. Thus, marketing salad dressing as a finishing sauce or condiment is a trend in this market, allowing dressing manufactures to target sandwiches, appetizers, main course apart from mere salads. Consumer taste has become more sophisticated thus raising the demand for various types of dressings. To keep up with changing consumer interests and demands, food manufacturers are under pressure to innovate. Along with convenience food products with longer shelf life consumers seek intricate food products with exotic and ethnic taste. Moreover, consumer demand for food products consisting of organic and natural ingredients, aiding weight loss and carrying health benefits is on a rise. These trends have positively influenced the salad dressing and mayonnaise market.
Health and obesity issues have raised the demand for healthy food products like salads and are likely to positively impact the salad dressing and mayonnaise market. The market is projected to grow due to growth in demand for convenience, ready to eat and nutritional food products. Salad dressings and mayonnaise also improves the taste of food and will serve as a driver for this market. Growth in food and beverage industry along with growing demand and awareness among consumers is estimated to spur the market growth. Additionally, attractive packaging conjoined with product innovation is estimated to set future market growth.
Unfavourable government regulations related to manufacturing labelling time to market is likely to hinder market growth.
This market is broadly classified into two categories – by type and by application. On the basis of type it is segmented into Salad Dressings, Mayonnaise and others. By application it is segmented into daily use, food industry and others.
By geography this market is classified into India, China, Korea, Japan and others. The rising popularity of fast food in emerging economies is one of the primary factors predicted to encourage the growth of the Asia Pacific market for salad dressing and mayonnaise. The changing food habits and the rising disposable income of consumers are projected to drive the demand for salad dressings and mayonnaise across Asia Pacific throughout the forecast period.
Some of the prominent players operating in the market are Tostito’s Salsa, Kraft Foods Group Inc., French’s Classic Mustard, Best Foods Mayonnaise, Hellmann’s, Inc., and Heinz.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Introduction
5.1.2 Salad Dressings
5.1.3 Mayonnaise
5.1.4 Other
5.1.5 Y-o-Y Growth Analysis, By Type
5.1.6 Market Attractiveness Analysis, By Type
5.1.7 Market Share Analysis, By Type
5.2 Application
5.2.1 Introduction
5.2.2 Daily Use
5.2.3 Food Industry
5.2.4 Other
5.2.5 Y-o-Y Growth Analysis, By Application
5.2.6 Market Attractiveness Analysis, By Application
5.2.7 Market Share Analysis, By Application
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Type
6.1.3.3 By Application
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Type
6.1.4.3 By Application
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Type
6.1.5.3 By Application
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Tostito’s Salsa
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Best Foods Mayonnaise
8.3 Heinz
8.4 French’s Classic Mustard
8.5 Mondelez International (Kraft Foods Group Inc.)
8.6 Hellmann’s Inc
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
