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Armenia Consumer Goods Market by Product Type (Fast Moving Consumer Goods and Consumer Durables), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-commerce, and Others) and Region: Opportunity Analysis and Industry Forecast, 2022 to 2027

Published: January, 2022
ID: 10635
Pages: 175

Armenia Consumer Goods Market Size (2022 - 2027):

Armenia Consumer Goods Market was at $ 1,534.5 million in 2021 and is foreseen to reach $ 2,219 million by 2026, progressing with a CAGR of 4.7% from 2022 - 2027.

Consumer goods are products purchased primarily for personal or household consumption. It includes items such as clothing, food, books, and kitchen appliances. Consumer goods are mainly explored in two main categories in this report, namely consumer goods and durable consumer goods.

Fast Consumer Goods (FMCG) is the largest group of consumer goods in terms of production, distribution, and marketing. This includes durable and non-durable goods such as food and drink, personal care, health care, and household products.

FMCG products are needed every day in human life. All sectors of society frequently consume these products and spend a significant portion of their income on these products. The FMCG product group is a major contributor to the economy as these products have rapid turnover.

COVID-19 impact on Armenia Consumer Goods Market:

The consumer goods industry has taken its toll during the coronavirus pandemic around the world. Globally, major brand hypermarkets, supermarkets and showrooms have been closed, impacting sales of various consumer electronics products. That said, a few green shoots are visible. Due to the implication of the measures as part of the lockdown, companies around the world have embraced remote working as a tool to continue their business processes.

Market Growth and Trends:

Purchasing power parity and the growth in demand for everyday consumer goods are the main drivers of the global Armenian consumer goods market. However, strong monopolies in certain industries, price-sensitive customers, and the presence of trade barriers hamper the growth of the market. On the contrary, government initiatives to encourage newcomers and investment, as well as the adoption of e-commerce, are expected to create lucrative opportunities in the near future.

Market Drivers and Restraints:

The increase in purchasing power and the rise in disposable income have stimulated the demand for products in the Armenian consumer goods market. Consumers choose products that offer convenience, efficiency, and time savings. With the increase in the workforce, these products tend to achieve higher demand. In addition, fast consumer goods (FMCG) are relatively inexpensive, fragile, perishable by nature, and readily available because they sell out quickly. These factors are likely to boost the global Armenian consumer goods market.

However, the Armenian economy is made up of monopolies/oligarchies, which hinders the proper functioning of the market. This leads to market distortions, abuse of market power, persistent barriers to entry into the market, and the lack of economic competition for goods and services. In addition, the complex Eurasian Economic Union (UEE) standardization system is very redundant. This creates significant obstacles in relations with the customs authorities of Armenia and hinders the trade process.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

Product type, Distribution channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Procter & Gamble Company, The Coca-Cola Company, PepsiCo, Inc., Nestlé SA, Samsung Electronics Co., Ltd., LG Electronics Inc., Haier Group Corporation, Panasonic Corporation, Electrolux AB, and Koninklijke Philips NV.

Market segmentation:

The Armenian consumer goods market is segmented according to product type and distribution channel.


The market is classified into Fast Consumer Goods (FMCG) and Durable Consumer Goods. FMCG products are further divided into food and beverage, personal care, health care, and home care. Of these, the food and beverage segment leads the market with the highest share in terms of revenue. However, the healthcare segment is expected to experience strong market demand during the outlook period. Durable consumer products are also classified into refrigerators, air conditioners and heaters, entertainment and information appliances, washing machines, kitchen appliances, cleaning appliances, and others.

Among the consumer goods, the food and beverage segment leads the market with the highest share of the consumer goods market in Armenia in terms of income, as consumers need it and buy it daily or regularly. However, the healthcare segment is expected to experience high demand in the consumer goods market in Armenia during the forecast period, due to the increase in consumer health awareness. Among the segments of durable consumer goods, the segment of kitchen appliances forms the trends of the consumer goods market in Armenia in terms of revenue.


The consumer goods market in Armenia is classified into supermarkets and hypermarkets, specialty stores, e-commerce and others. Among these, the supermarkets and hypermarkets segment dominated the market with the highest share in terms of revenue as the retail business in Armenia gradually shifts from small and medium stores to supermarkets and hypermarkets. The retail trade in Armenia is gradually changing from small and medium stores to large supermarkets and hypermarkets. Therefore, supermarkets and hypermarkets accounted for the largest market share in 2018. However, the e-commerce channel is growing rapidly due to the increasing penetration of the Internet and the convenience of online shopping. The Armenian consumer goods market segment for e-commerce is supposed to experience strong demand during the forecast period of the Armenian consumer goods market as the majority of Armenian households have access to the internet and online platforms such as Amazon, Alibaba express and eBay to buy consumer goods such as home appliances, books, personal care products and others.

Key market players:

The main players in the Armenia consumer goods industry are Procter & Gamble Company, The Coca-Cola Company, PepsiCo, Inc., Nestlé SA, Samsung Electronics Co., Ltd., LG Electronics Inc., Haier Group Corporation, Panasonic Corporation, Electrolux AB and Koninklijke Philips NV.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods   

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends  

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

6.1 Armenia Consumer Goods Market, By Product Type  

                                6.1.1 Fast Moving Consumer Goods       

                                6.1.2 Consumer Durables            

       6.1.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

 6.2 Armenia Consumer Goods Market, By Distribution Channel  

                                6.2.1 Supermarkets & Hypermarkets     

                                6.2.2 Specialty Stores    

                                6.2.3 E-commerce           

      6.2.4 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region   

                7.2 North America - Market Analysis (2021- 2027) 

                                7.2.1 By Country              



                                7.2.2 By Product Type   

                                7.2.3 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product Type   

                                7.3.3 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product Type   

                                7.4.3 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product Type   

                                7.5.3 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product Type   

                                7.6.3 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Procter & Gamble Company               

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 The Coca-Cola Company                       

                8.3 PepsiCo, Inc               

                8.4 Nestlé SA                    

                8.5 Samsung Electronics Co., Ltd                               

                8.6 LG Electronics Inc                     

                8.7 Haier Group Corporation                      

                8.8 Panasonic Corporation                          

                8.9 Electrolux AB                             

                8.10 Koninklijke Philips NV                          

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Armenia Consumer Goods Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Armenia Consumer Goods Market By Product Type, From 2022 - 2027 ( USD Billion )
  3. Global Fast Moving Consumer Goods Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Consumer Durables Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Armenia Consumer Goods Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  6. Global Supermarkets & Hypermarkets Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Specialty Stores Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global E-commerce Market By Region, From 2022 - 2027 ( USD Billion )

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