Asia-Pacific Dairy Whitener Market By Application (Infant Formula, Confectionaries, Bakeries, Nutritional Foods), And By Distribution Channels (Convenience Stores, Supermarkets And Hypermarkets, Food And Drinks Specialists) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018–2023)

Asia-Pacific Dairy Whitener Market By Application (Infant Formula, Confectionaries, Bakeries, Nutritional Foods), And By Distribution Channels (Convenience Stores, Supermarkets And Hypermarkets, Food And Drinks Specialists) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018–2023)

ID: 3196 | Pages: 178 | April 2018 | Region: Asia Pacific


The Asia-Pacific Dairy Whitener Market was around USD 2.01 billion in 2018. It is expected to grow at a CAGR of 6.92% to reach USD 2.8 billion by 2023.The world’s total milk production was estimated to be about 765 million tons in 2013. Dairy whiteners, alternatively known as milk powder, are extensively used as a substitute for milk, largely in tea and coffee. They are also used in other food products such as hot chocolate, puddings, soups, and sauces. Besides whitening, dairy whiteners also add mouth feel, body and flavor to the beverages they are added to and, thereby, improve the overall taste. They come in fluid, powder or condensed forms and can widely differ in their fat and sugar content.

Whole milk powder (WMP) and skim milk powder (SMP) available in the market account for nearly 50% share of dairy products and dairy whiteners worldwide. Dairy whiteners are products with fat content greater than that of SMP and lesser than WMP.

The milk powder comes in various categories containing high protein value, degenerate milk-fat and lessened lactose content that perform the function of an emulsifier. Effectiveness of this market includes that of flavour, with 61% of coffee drinkers finding flavour to be the most important factor in choosing their whitener. This is being seen as an alternative for specialty coffee. Various other properties include solubility, and foaming properties, thus improving the water binding properties in bakery foods, sports and nutrition foods.

Population growth, rising disposable incomes, urbanisation rates, ease of use and storage, hectic lifestyle, changing dietary habits are some of the factors that are driving the growth of this market. As compared to milk, dairy whiteners offer certain benefits such as convenience, portability, and longer shelf-life, which fuel the Asia-Pacific dairy whiteners market. In addition, the growing industry for infant formula is likely to offer a great opportunity for growth of the Asia-Pacific dairy whiteners market during the forecast period. Dairy whiteners are widely used in the manufacture of infant formula. Factors such as increase in birth rates and decrease in mortality rates, which result in growth in the infant population in Asia-Pacific, are projected to propel the Asia-Pacific dairy whiteners market. Further, demand from increasing number of working women for convenience foods, consumer awareness about functional foods, growing demand for milk products with increasing population & urbanization in developing countries are some of the major drivers for the dairy whiteners industry. The tariff rates on exports, effect of high imports on domestic production, growing population in developing countries will impact positively the demand for dairy whiteners. Also, the cost advantage that the emerging economies like Brazil, India and China provide in terms of processing and production, will help these markets to grow exponentially.

Low preference of some patrons to dairy whiteners over conventional milk and milk products, due to rising awareness about health, may hamper the growth of the dairy whiteners market. The health-conscious consumer with awareness on ultra-high temperature techniques reducing the protein content of milk may pose a hurdle for the milk powder market and, in turn, for the milk whitener category. Specifically, many research studies have found that whiteners have substitute ingredients which unnecessarily increase cholesterol and these reports are gaining traction in the market dampening the growth of the market.

The Asia-Pacific dairy whiteners market can be segmented into three categories: By application, by distribution channels and by geographies. Dairy whiteners, which are a category of dry milk powder, have many applications in infant formula, confectionaries, bakeries, nutritional foods, etc. Dairy whiteners made through partially skimmed milk are used widely in coffee and tea or for preparing desserts. Types of distribution channels include convenience stores, supermarkets and hypermarkets, and food and drinks specialists. Growth of the organized sector coupled with change in consumer preference from traditional mom–and-pop stores to supermarkets and hypermarkets has resulted in dominance of this segment on the Asia-Pacific dairy whiteners market.

In the emerging economies of Asia, the largest application sector for milk powders and milk whiteners is the infant food market, which is presently a USD 55 billion market growing at 7.22% annually. Indonesia and India, with their largest youth population is a huge potential market for the dairy whitener industry. Also, Japan’s demand for specific milk proteins and high female labour participation are also driving the milk powders industries towards technological advancements in this segment.

On the basis of geography, the Asia-Pacific dairy whiteners market has been segmented into China, India, Japan, South Korea, and Australia. Asia Pacific constitutes the leading market share, closely followed by North America. Various factors such as steadily rising population, rapid urbanization, and presence of substantial amount of tea drinkers, especially in countries such as China and India, lead to growth of the dairy whiteners market in Asia Pacific. North America holds the second-largest share in the global dairy whiteners market. This is primarily due to large population of coffee drinkers in the region. Although the U.S. is the second-largest producer of milk in the world, the demand for milk and dairy whiteners in the country is higher than their supply.

The dairy whiteners market has both domestic and foreign players. In order to remain competitive in the market, companies are investing great amounts of their revenue into R&D activities. This is due to the fluid as well as competitive nature of the market. One of such innovations is the introduction of flavours in dairy whiteners. Flavours such as chocolate and strawberry have gained traction since their launch, which took place a few years ago. Some of the major players operating in the Asia-Pacific dairy whiteners market include Nestlé, Fonterra, Danone, Friesland Campina, Amul, and Lactalis. Other notable companies are Arla Foods, Dean Foods, Muller, Dairy Farmers of America, Schreiber Foods, Mother Dairy, Sodiaal, Land O’ Lakes, Mengniu, Morinaga Milk Industry, Saputo, Yili Group, and Kraft Heinz. In India, ITC has stepped into the dairy whitener market with its Sunfresh brand, its second offering in dairy business, after it opened its innings in this space last October with packaged ghee. With this, the Kolkata-based company intensified its rivalry with Nestle and Amul, the two largest companies in the dairy whitener segment, which together account for more than 85% of the market.

1.Introduction                                  

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Application                 

                                5.1.1 Infant formula       

                                5.1.2 Confectionaries    

                                5.1.3 Bakeries   

                                5.1.4 Nutritional foods  

                                5.1.5  Y-o-Y Growth Analysis, By Application        

                                5.1.6  Market Attractiveness Analysis, By Application      

                                5.1.7  Market Share Analysis, By Application       

                5.2 Distribution channels                             

                                5.2.1 Convenience stores            

                                5.2.2 supermarkets and hypermarkets  

                                5.2.3 Food and drinks specialists               

                                5.2.4 Y-o-Y Growth Analysis, By Distribution channels     

                                5.2.5 Market Attractiveness Analysis, By Distribution channels   

                                5.2.6 Market Share Analysis, By Distribution channels    

                5.3 Functions                    

                                5.3.1 Emulsification        

                                5.3.2 Thickening               

                                5.3.3 Flavoring  

                                5.3.4 Foaming   

                                5.3.5 Others      

                                5.2.6 Y-o-Y Growth Analysis, By Functions            

                                5.2.7 Market Attractiveness Analysis, By Functions          

                                5.2.8 Market Share Analysis, By Functions           

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                                6.1.3.1 By Geographical Area

                                                6.1.3.2 By Application

                                                6.1.3.3 By Distribution Channels

                                6.1.4  Market Attractiveness Analysis     

                                                6.1.4.1 By Geographical Area

                                                6.1.4.2 By Application

                                                6.1.4.3 By Distribution Channels

                                6.1.5  Market Share Analysis      

                                                6.1.5.1 By Geographical Area

                                                6.1.5.2 By Application

                                                6.1.5.3 By Distribution Channels

                6.2 China                             

                6.3 India                              

                6.4 Japan                            

                6.5 South Korea                               

                6.6 Australia                      

7.Strategic Analysis                                        

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8.Market Leaders' Analysis                                         

                8.1 Athersys                      

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Nestlé                           

                8.3 Fonterra                      

                8.4 Danone                        

                8.5 Friesland Campina                   

                8.6 Amul                             

                8.7 Lactalis                          

                8.8 Arla Foods                   

                8.9 Dean Foods                

                8.10 Muller                        

                8.11 Dairy Farmers of America                   

                8.12 Schreiber Foods                     

                8.13 Mother Dairy                           

                8.14 Sodiaal                       

                8.15 Land O’ Lakes                          

                8.16 Mengniu                   

                8.17 Morinaga Milk Industry                       

9.Competitive Landscape                                            

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10.Market Outlook and Investment Opportunities                                          

Appendix                                           

                a) List of Tables                

                b) List of Figures                              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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  1. Asia-Pacific Dairy Whiteners  Market By Application, From 2018–2023 ( USD Million )
  2. Asia-Pacific Infant formula Market By Region, From 2018–2023 ( USD Million )
  3. Asia-Pacific Confectionaries Market By Region, From 2018–2023 ( USD Million )
  4. Asia-Pacific Bakeries Market By Region, From 2018–2023 ( USD Million )
  5. Asia-Pacific Nutritional foods Market By Region, From 2018–2023 ( USD Million )
  6. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  7. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  8. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  9. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  10. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  11. Asia-Pacific Dairy Whiteners  Market By Distribution channels, From 2018–2023 ( USD Million )
  12. Asia-Pacific Convenience stores Market By Region, From 2018–2023 ( USD Million )
  13. Asia-Pacific supermarkets Market By Region, From 2018–2023 ( USD Million )
  14. Asia-Pacific hypermarkets Market By Region, From 2018–2023 ( USD Million )
  15. Asia-Pacific food and drinks specialists Market By Region, From 2018–2023 ( USD Million )
  16. Asia-Pacific Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  17. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  18. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  19. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  20. Asia-Pacific Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  21. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  22. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  23. Asia-Pacific Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  24. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  25. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  26. Asia-Pacific  Market By Region, From 2018–2023 ( USD Million )
  27. Japan Dairy Whiteners  Market By Application, From 2018–2023 ( USD Million )
  28. Japan Dairy Whiteners  Market By Distribution channels, From 2018–2023 ( USD Million )
  29. Japan Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  30. Japan Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  31. Japan Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  32. China Dairy Whiteners  Market By Application, From 2018–2023 ( USD Million )
  33. China Dairy Whiteners  Market By Distribution channels, From 2018–2023 ( USD Million )
  34. China Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  35. China Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  36. China Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  37. India Dairy Whiteners  Market By Application, From 2018–2023 ( USD Million )
  38. India Dairy Whiteners  Market By Distribution channels, From 2018–2023 ( USD Million )
  39. India Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  40. India Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  41. India Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  42. Australia Dairy Whiteners  Market By Application, From 2018–2023 ( USD Million )
  43. Australia Dairy Whiteners  Market By Distribution channels, From 2018–2023 ( USD Million )
  44. Australia Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  45. Australia Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  46. Australia Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  47. South Korea Dairy Whiteners  Market By Application, From 2018–2023 ( USD Million )
  48. South Korea Dairy Whiteners  Market By Distribution channels, From 2018–2023 ( USD Million )
  49. South Korea Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  50. South Korea Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
  51. South Korea Dairy Whiteners  Market By , From 2018–2023 ( USD Million )
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