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Pulished Date April, 2021
ID: 2573
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Asia Pacific Extruded Snacks Market By Type (Potato, Corn, Rice, Tapioca, Mixed Grain, Others) By Distribution Channel (Hypermarkets, Independent Retailers, Convenience Stores) and By Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of APAC) – Size, Share, Trends, Growth, Forecast (2021 – 2026)

Pulished: April, 2021
ID: 2573
Pages: 145

Asia Pacific Extruded Snacks Market Growth and Forecast (2021-2026):

Asia Pacific Extruded Snacks Market was worth USD 8.21 billion in 2021 and estimated to be growing at a CAGR of 4.6%, to reach USD 10.28 billion by 2026.The market is showcasing evident potential in the mentioned forecasting period.

Market Overview:

Extruded snack foods are made by the extrusion of various ingredients such as corn, tapioca, oats, potatoes, wheat, etc. Some of the most prevalent extruded snack foods include breakfast cereals, onion rings, pasta, jelly beans, macaroni, processed cheese, breads, etc. The extrusion process gives the freedom of choosing the ingredients and how one wants to process them.

The food industry is a huge industry with various segments and sub segment markets. Being based directly off agriculture, the foods industry caters to various demographics. With a vast scope of opportunities from fast food to food safety, the food industry will continue to grow with such a momentum for the foreseeable future.

Drivers and Restraints:

Despite reaching maturity levels in the developed markets, the demand for extruded snack foods is expected to increase in the emerging markets over the forecast period driven by a number of growth inducing factors. As a result of the rising urbanisation, a vast majority of population lives a fast paced lifestyle. The long working hours make it difficult for individuals to have proper meals. As a result, they resort to ready to eat food including many extruded snacks. Widespread availability of different snacking options is made available at pocket friendly prices in the Asia Pacific region. Furthermore, consumers in this region are product cost conscious and competitive prices offered from prime companies ultimately boosts product demand in this region. One major factor which could be restraining the growth of the market is people’s rising consciousness towards their health and lifestyle. These food products are loaded with carbohydrates and fats. Most of them use white refined flour which contains a lot of fat. Majority of them are fried in oil again making them unfit for consumption.

Asia Pacific Extruded Snacks Market Segmentation Analysis:

 The Asia Pacific market for Extruded Snacks is categorized into type, distribution channel and region. By type, it is further categorized into potato, corn, rice, tapioca, mixed grains and others. The potato segment holds the largest market share accounting for about 34%of the total market share. Increasing per capita consumption is a major driver for the growth of the extruded potato snacks segment. Moreover, the local flavours of various regions have encouraged the manufacturers to introduce such region specific flavoured snacks. This in turn will boost the market growth to a great extent. By distribution channel, it is categorized into hypermarkets& supermarkets, independent retailers and convenience stores. Hypermarkets& supermarkets form a major chunk of the market accounting to 53% of the total revenue. These stores provide a great choice to customers as they are equipped with multiple options and varieties form different brands. Consumers prefer hypermarkets and supermarkets for their shopping due to the in store promotions by retailers and price comparisons.

Geographical Analysis:

Geographically the Asia Pacific Extruded Snacks Market is segmented into India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia. The Indian market is projected to grow at a CAGR of 12% making it the fastest growing market.

Key Players in the Market:

Major Key Players in the APAC Extruded Snacks Market are

  • Nestle Australia
  • Otsuka Holdings
  • Kellogg’s
  • ITC
  • Old Dutch Foods
  • Frito lay
  • Amica Chips
  • Mondelez International
  • JFC International
  • Aperitivos Flaper
  • Bag Snacks,
  • Universal Robina
  • Arca Continental
  • Keystone Foods


                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Type                              

                                5.1.1 Introduction           

                                5.1.2 Potato       

                                5.1.3 Corn           

                                5.1.4 Rice            

                                5.1.5 Tapioca     

                                5.1.6 Mixed Grains         

                                5.1.7 Others      

                                5.1.8  Y-o-Y Growth Analysis, By Type    

                                5.1.9  Market Attractiveness Analysis, By Type  

                5.2 Distribution channel                               

                                5.2.1 Introduction           

                                5.2.2 Hypermarkets       

                                5.2.3 Independent retailers        

                                5.2.4 Convenience stores            

                                5.2.6 Market Attractiveness Analysis, By Distribution channel     

                                5.2.7 Market Share Analysis, By Distribution channel      

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                       By Geographical Area

                                       By Type

                                       By Distribution channel

                                6.1.4  Market Attractiveness Analysis     

                                       By Geographical Area

                                       By Type

                                       By Distribution channel

                                6.1.5  Market Share Analysis      

                                       By Geographical Area

                                       By Type

                                       By Distribution channel

                6.2 China                             

                6.3 India                              

                6.4 Japan                            

                6.5 South Korea                               

                6.6 Australia                      

7.Strategic Analysis                                        

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8.Market Leaders' Analysis                                         

                8.1 Amica Chips                

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Calbee                          

                8.3 Kellogg's                      

                8.4 ITC                  

                8.5 Frito-lay                       

                8.6 Old Dutch Foods                       

                8.7 Diamonds Foods                      

9.Competitive Landscape                                            

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10.Market Outlook and Investment Opportunities                                          


                a) List of Tables                

                b) List of Figures                              


  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The Segment-level analysis in terms of By Type, Distribution Channel and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market



  1. Asia-Pacific Extruded Snacks Market By Type, From 2021-2026 ( USD Billion )
  2. Asia-Pacific Potato Market By Region, From 2021-2026 ( USD Billion )
  3. Asia-Pacific Corn Market By Region, From 2021-2026 ( USD Billion )
  4. Asia-Pacific Rice Market By Region, From 2021-2026 ( USD Billion )
  5. Asia-Pacific Tapioca Market By Region, From 2021-2026 ( USD Billion )
  6. Asia-Pacific Mixed grains Market By Region, From 2021-2026 ( USD Billion )
  7. Asia-Pacific Others Market By Region, From 2021-2026 ( USD Billion )
  8. Asia-Pacific Extruded Snacks Market By Distribution channel, From 2021-2026 ( USD Billion )
  9. Asia-Pacific Hypermarkets Market By Region, From 2021-2026 ( USD Billion )
  10. Asia-Pacific Independent retailers Market By Region, From 2021-2026 ( USD Billion )
  11. Asia-Pacific Convenience stores Market By Region, From 2021-2026 ( USD Billion )
  12. Japan Extruded Snacks Market By Type, From 2021-2026 ( USD Billion )
  13. Japan Extruded Snacks Market By Distribution channel, From 2021-2026 ( USD Billion )
  14. China Extruded Snacks Market By Type, From 2021-2026 ( USD Billion )
  15. China Extruded Snacks Market By Distribution channel, From 2021-2026 ( USD Billion )
  16. India Extruded Snacks Market By Type, From 2021-2026 ( USD Billion )
  17. India Extruded Snacks Market By Distribution channel, From 2021-2026 ( USD Billion )
  18. Australia Extruded Snacks Market By Type, From 2021-2026 ( USD Billion )
  19. Australia Extruded Snacks Market By Distribution channel, From 2021-2026 ( USD Billion )
  20. South Korea Extruded Snacks Market By Type, From 2021-2026 ( USD Billion )
  21. South Korea Extruded Snacks Market By Distribution channel, From 2021-2026 ( USD Billion )

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