The size of the Asia Pacific frozen dough market is anticipated to grow from USD 4.93 billion in 2024 to USD 7.93 billion by 2029, growing at a CAGR of 9.96% during the forecast period.
One of the growing segments in food processing is frozen/cold dough products. Products that belong to the category of refrigerated products include cookies, sweet rolls, cookies/brownies, muffins, pizza base, etc. In the frozen dough industry, the latest packaging and equipment facilities are used. Due to the use of various freezing processes, the shelf life of food increases with a small amount of food waste. The increasing population coupled with the rising disposable income has promoted the demand for frozen dough market in the Asia Pacific region. Consumers have a propensity for quality and accommodation in the conservation of nutritional products, which is one of the key factors that drive the growth of the Asia Pacific Frozen Dough Market
The main factors to boost refrigerated dough products in the Asia Pacific region are the increase in the availability of products in retail stores, the increase in the consumption of bakery products and the increase in foodservice restaurants across the area. In developing countries, the demand for frozen dough products is increasing due to the rise in disposable income and the rise in consumption of ready to bake foods. The advantage of dough food products is that they can be consumed at any time of the day. Refrigerated dough products are continually innovating, and their general availability is gaining popularity around the region. In addition, the demand for frozen dough products is clearly increasing as the demand for chilled cookie dough products increases, which is available primarily throughout the supermarket.
Foods made with dough are considered healthy compared to other foods that contain meat products and calories. The advantage of frozen food products is that they can be consumed at any place or time of the day. The increasing adoption of western culture, the launch of new products by foreign and local brands in the regional countries, and the spreading of online purchases are creating immense growth potential for the development of the frozen dough market in the Asia Pacific vicinity.
The factors that can suppress the Asia Pacific frozen dough market growth are the unstable demand for mass products, perishables and the supply chain. Some of the other limiting factors of frozen dough market growth may be volatile forecasts of demand and supply chains and the likelihood of product corruption. Proper packaging and storage facilities are a significant concern for manufacturers and distributors because their products require a specific temperature even during transport.
Furthermore, the rising healthcare awareness among consumers around the region has prompted them to eat freshly prepared foods rather than refrigerated products. This aspect is touted to play a vital role in the future in the adoption of frozen foods in different parts of the Asia Pacific area.
Refrigerated cookies/brownies accounted for a principal portion in the world market in the review period, which will record a considerable growth rate in the foreseen years.
Of these, the supermarket/hypermarket segment currently holds a prominent share in the local market, which is likely to drop in the coming years due to the rise in online purchases.
The Asia-Pacific region is expected to experience strong market growth as consumers' propensity for healthy lifestyles and disposable income increases. In developed countries, market growth is expected to be moderate. Frozen Dough Market in India, China, Japan and other developing countries will grow significantly due to factors such as changes in consumer eating habits and the availability of products in supermarkets and other retail stores. China frozen dough market is projected to account for a principal portion in the Asia Pacific business, followed by the Indian frozen dough market.
Major Key Players in the APAC Frozen Dough Market are Readi-Bake, Inc, Kontos Foods, Inc, Gonnella, Schar USA, Inc, Europastry SA, Frozen Goosebumps Convenience, Earthgrains Refrigerated Dough Products, Foods Inc, Swiss Gastro Bakery Beijing Co., Ltd, and Wenner Bakery and Boulder Brands
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