The Asia Pacific Non-Thermal Pasteurization Market was worth US$ xx million in 2020, and it is estimated that it will reach US$ xx million by 2025 with an annual development rate of xx% between 2020 and 2025.
Non-thermal pasteurization is defined as a replacement for food processing technology that comprises a sustainable and well-organized process of altering raw foods into products suitable for human consumption. Non-thermal sterilization is more effective than thermal processes because it does not expose food or beverages to high temperatures and preserves the nutritional, taste and sensory properties. Non-thermal pasteurization kills microorganisms and prevents rot, disease, and more. In this process, food is exposed to a high-frequency radiation treatment that leads to the destruction of microbial cells. Heatless Processing Technology (NTP) is being used more and more in the food industry at a rapid pace. The use of less heat in this technology provides numerous benefits, including the sensory and nutritional properties of the product that are unaffected and provide a better-quality product compared to traditional processing methods. The need to preserve nutrients and sensory properties in food has strengthened the market for non-thermal pasteurized foods.
The increased consumption of precooked foods, such as frozen foods, ready-to-eat meals, and processed foods, has led to increased demand for non-thermal sterilization.
The increased consumption of processed and convenience foods is an important factor that is expected to drive the growth of the Asia Pacific Non-Thermal Pasteurization Market in the future. They are also some of the other factors that are expected to drive the growth of the heatless sterilization market in the coming years, with rapid urbanization, people's high disposable incomes, busy lifestyles, and growing consumer awareness of a healthy diet. In addition, the increasing demand for non-thermal pasteurization in various applications, such as food and beverage, pharmaceutical products, due to its organoleptic properties, is another factor that will support the growth of sales of the Asia Pacific Non-Thermal Pasteurization Market. Factors such as the demand for a long food shelf life are driving the market for non-thermal pasteurization. Increased consumption of prepared foods, such as ready-to-eat, frozen, and processed foods, has led to increased demand in this business.The increasing commercialization, hike in the packaged food sector and the rise in convenience food industry, along with the call for frozen and ready to eat foods are likely to promote the demand in the Asia Pacific Non-thermal Pasteurization Market. This technology reduces process time and consumes less energy compared to conventional technology. This is possible only through the development of various technologies in the heatless sterilization process.
Factors such as the demand for a long food shelf life are driving the Asia Pacific Non-Thermal Pasteurization Market for heatless sterilization. The Asia Pacific market is increasingly influenced by innovation, as manufacturers are always introducing new equipment components and new variants to meet the growing demand and growing application industry. In addition to this, the growing demand for processed foods containing active ingredients may lead to increased awareness of food safety, leading to increased market demand. Especially in the processed meat sector, the dominance of the prepared food industry was a major factor driving the Asia Pacific Non-Thermal Pasteurization Market. Consumers' preference for tastier, additive-free foods with a longer shelf life and natural colors and textures is driving sales of premium cold-pressed juices, increasing demand for technology. However, increased government investment in food production, equipment development, and high-pressure processing technology development will create growth opportunities for Asia Pacific Non-Thermal Pasteurization Market during the forecast period.
Factors that is expected to hamper the growth of the Asia Pacific Non-Thermal Pasteurization Market demand to some extent is strict regulation on health. Misunderstandings leading to increased regulatory action to label research foods could have a chilling effect on the development of the Asia Pacific Non-Thermal Pasteurization Market size in the coming years. The growth of the regional Non-Thermal Pasteurization Market is also hampered due to high capital investments.
The Asia Pacific non-thermal pasteurization market is classified by application, technology and form.
Depending on the application, the non-thermal pasteurization market in Asia Pacific is classified into food, beverages, pharmaceuticals and cosmetics. Non-thermal processes, for example PEF and HPP, are increasingly preferred in the beverage industry because they effectively increase the shelf life of beverages, which can prevent the growth of microorganisms. This technology preserves the nutrients, pigments and aromas of the product. In addition, this technique allows you to effectively preserve color, flavor and nutrients. These factors are therefore expected to drive the growth of the non-thermal pasteurization market in Asia Pacific. The beverages and food sectors are expected to have a significant market share for Asia Pacific non-thermal pasteurization markets during the forecast period.
The Asia Pacific market based on technology is classified as HPP, PEF, MVH, lifting, and ultrasound. HPP segmentation is a frequently used technology and is expected to increase dramatically in the near future as it helps to maintain the freshness of food while improving its shelf life. PEF is new to HPP but is accepted worldwide in the processed potato industry. The PEH sector is expected to achieve the highest CAGR in the next five years, this technology keeps food fresh and extends the shelf life of food. These factors have led to an increase in the Asia Pacific market for non-thermal pasteurization during the forecast period.
Based on the form, it is estimated that the solid segment is likely to hold a larger share in the Asia Pacific market in the coming years.
The COVID-19 pandemic has affected the global market for heatless pasteurization. This virus forces many companies in the non-thermal pasteurization market to stop manufacturing and production operations. A new government regulation was introduced to the market and business operations in this market ceased.
Geographically, the Asia Pacific Non-Thermal Pasteurization Market is divided into China, India, Japan, Singapore, Korea, Australia, New Zealand, and other countries. The Asia Pacific non-thermal pasteurization market is expected to grow moderately in the future, especially in developing countries such as China and India. Rapid economic growth in the region is driving higher demand for meat, especially in China, India, Japan and Australia. This increased demand for meat products has contributed to market growth by increasing meat production in the region. The busy lifestyle of the consumer and health awareness are also contributing to the growth of the market. This regional growth can be attributed to increased health awareness among consumers. Technologies like HPP are used to process a variety of fruits and vegetables such as oranges, tangerines, and broccoli. HPP equipment has been adopted in China and Korea to process a variety of fruits and vegetables.
Key Players in the Market:
Major Key Players in the APAC Non-Thermal Pasteurization Market are
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Non-Thermal Pasteurization Market, By Technology
6.1.6 Market Size Estimations & Forecasts (2020-2025)
6.1.7 Y-o-Y Growth Rate Analysis
6.1.8 Market Attractiveness Index
6.2 Non-Thermal Pasteurization Market, By Application
6.2.5 Market Size Estimations & Forecasts (2020-2025)
6.2.6 Y-o-Y Growth Rate Analysis
6.2.7 Market Attractiveness Index
6.3 Non-Thermal Pasteurization Market, By Form
6.3.3 Market Size Estimations & Forecasts (2020-2025)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Regional Identity Governance and Administration Market, by Region
7.2 Asia Pacific - Market Analysis (2020 - 2025)
7.2.1 By Country
220.127.116.11 South Korea
18.104.22.168 South East Asia
22.214.171.124 Australia & NZ
126.96.36.199 Rest of Asia-Pacific
7.2.2 By Technology
7.2.3 By Application
7.2.4 By Form
8. Key Player Analysis
8.1 Avure Technologies
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Hiperbaric Espana
8.3 Thyssenkrupp AG
8.5 Kobe Steel Ltd
8.6 Chic Freshertech
8.8 Elea Technology
8.9 Dukane Corporation
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures