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Asia Pacific Non-Thermal Pasteurization Market Research Report – Segmented By Application (Beverage, Pharmaceutical, Food and Cosmetic), Technology (PEF, HPP, Survey, MVH and Ultrasound), Form (Gas, Liquid and Solid), &Country(India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore & Rest Of APAC) – Industry Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast 2024 To 2029

Published: March, 2023
ID: 10126
Pages: 135
Formats: report pdf report excel report power bi report ppt

Asia Pacific Non-Thermal Pasteurization Market Size (2024 to 2029)

Asia Pacific Non-Thermal Pasteurization Market is anticipated to grow at a 21.97% CAGR from 2024 to 2029, and it is estimated that the Asia Pacific market will be valued at USD 0.36 billion in 2024 and is relied upon to achieve USD 0.97 billion by 2029.

Non-thermal pasteurization is defined as a replacement for food processing technology that comprises a sustainable and well-organized process of altering raw foods into products suitable for human consumption. Non-thermal sterilization is more effective than thermal processes because it does not expose food or beverages to high temperatures and preserves the nutritional, taste, and sensory properties. Non-thermal pasteurization kills microorganisms and prevents rot, disease, and more. In this process, food is exposed to a high-frequency radiation treatment that leads to the destruction of microbial cells. Heatless Processing Technology (NTP) is being used more and more in the food industry at a rapid pace. The use of less heat in this technology provides numerous benefits, including the sensory and nutritional properties of the product that are unaffected and provide a better-quality product compared to traditional processing methods. The need to preserve nutrients and sensory properties in food has strengthened the market for non-thermal pasteurized foods. The increased consumption of precooked foods, such as frozen foods, ready-to-eat meals, and processed foods, has led to increased demand for non-thermal sterilization.

The increased consumption of processed and convenience foods is an important factor that is expected to drive the growth of the Asia Pacific Non-Thermal Pasteurization Market in the future. They are also some of the other factors that are expected to drive the growth of the heatless sterilization market in the coming years, with rapid urbanization, people's high disposable incomes, busy lifestyles, and growing consumer awareness of a healthy diet. In addition, the increasing demand for non-thermal pasteurization in various applications, such as food and beverage and pharmaceutical products, due to its organoleptic properties is another factor that will support the growth of sales of the Asia Pacific Non-Thermal Pasteurization Market. Factors such as the demand for a long food shelf life are driving the market for non-thermal pasteurization. Increased consumption of prepared foods, such as ready-to-eat, frozen, and processed foods, has led to increased demand in this business. The increasing commercialization, hike in the packaged food sector, and the rise in the convenience food industry, along with the call for frozen and ready-to-eat foods, are likely to promote the demand in the Asia Pacific Non-thermal Pasteurization Market. This technology reduces process time and consumes less energy compared to conventional technology. This is possible only through the development of various technologies in the heatless sterilization process.

Factors such as the demand for a long food shelf life are driving the Asia Pacific Non-Thermal Pasteurization Market for heatless sterilization. The Asia Pacific market is increasingly influenced by innovation, as manufacturers are always introducing new equipment components and new variants to meet the growing demand and growing application industry. In addition to this, the growing demand for processed foods containing active ingredients may lead to increased awareness of food safety, leading to increased market demand. Especially in the processed meat sector, the dominance of the prepared food industry was a major factor driving the Asia Pacific Non-Thermal Pasteurization Market. Consumers' preference for tastier, additive-free foods with a longer shelf life and natural colors and textures is driving sales of premium cold-pressed juices, increasing demand for technology. However, increased government investment in food production, equipment development, and high-pressure processing technology development will create growth opportunities for the Asia Pacific Non-Thermal Pasteurization Market during the forecast period.

Factors that are expected to hamper the growth of the Asia Pacific Non-Thermal Pasteurization Market demand to some extent include strict regulations on health. Misunderstandings leading to increased regulatory action to label research foods could have a chilling effect on the development of the Asia Pacific Non-Thermal Pasteurization Market size in the coming years. The growth of the regional Non-Thermal Pasteurization Market is also hampered due to high capital investments. The COVID-19 pandemic has affected the global market for heatless pasteurization. This virus forces many companies in the non-thermal pasteurization market to stop manufacturing and production operations. A new government regulation was introduced to the market, and business operations in this market ceased.

This research report on the Asia Pacific Non-Thermal Pasteurization Market is segmented and sub-segmented into the following categories

Asia Pacific Non-Thermal Pasteurization Market - By Application:

  • Food
  • Beverages
  • Pharmaceuticals
  • Cosmetics

Non-thermal processes, for example, PEF and HPP, are increasingly preferred in the beverage industry because they effectively increase the shelf life of beverages, which can prevent the growth of microorganisms. This technology preserves the nutrients, pigments, and aromas of the product. In addition, this technique effectively preserves color, flavor, and nutrients. These factors are, therefore, expected to drive the growth of the non-thermal pasteurization market in Asia Pacific. The beverages and food sectors are expected to have a significant market share for Asia Pacific non-thermal pasteurization markets during the forecast period.

Asia Pacific Non-Thermal Pasteurization Market - By Technology:

  • HPP
  • PEF
  • MVH
  • Lifting
  • Ultrasound

HPP segmentation is a frequently used technology and is expected to increase dramatically in the near future as it helps to maintain the freshness of food while improving its shelf life. PEF is new to HPP but is accepted worldwide in the processed potato industry. The PEH sector is expected to achieve the highest CAGR in the next five years, as this technology keeps food fresh and extends its shelf life. These factors have led to an increase in the Asia Pacific market for non-thermal pasteurization during the forecast period.

Asia Pacific Non-Thermal Pasteurization Market - By Form:

  • Gas
  • Liquid
  • Solid

Based on the form, it is estimated that the solid segment is likely to hold a larger share of the Asia Pacific market in the coming years.

Asia Pacific Non-Thermal Pasteurization Market - By Region:

  • China
  • India
  • Japan
  • Singapore
  • Korea
  • Australia
  • New Zealand

The Asia Pacific non-thermal pasteurization market is expected to grow moderately in the future, especially in developing countries such as China and India. Rapid economic growth in the region is driving higher demand for meat, especially in China, India, Japan, and Australia. This increased demand for meat products has contributed to market growth by increasing meat production in the region. The busy lifestyle of the consumer and health awareness are also contributing to the growth of the market. This regional growth can be attributed to increased health awareness among consumers. Technologies like HPP are used to process a variety of fruits and vegetables, such as oranges, tangerines, and broccoli. HPP equipment has been adopted in China and Korea to process a variety of fruits and vegetables.

KEY MARKET PLAYERS:

Major Key Players in the APAC Non-Thermal Pasteurization Market are Dukane Corporation, Kobe Steel Ltd, Chic Freshertech, Pulsemaster, Elea Technology, Nordion, Stansted Fluid Powder Ltd, Bosch, Thyssenkrupp AG, Hiperbaric Espana, Multivac Sepp Haggenmuller SE and CO. KG, Avure Technologies, Symbios Innovation, and Universal Pure.

RECENT HAPPENINGS IN THE MARKET:

  • Alantra Private Equity has recently completed the purchase of Hiperbiac, which included an executive team with extensive knowledge and local joint ventures.
  • Multivac has opened a new production plant in Bulgaria to increase its production capacity, and Mhenviron Group, Minh Hýng Group, and Avure Technologies have signed a memorandum of understanding to build a food processing plant with high-pressure processing technology.

 

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FAQ's

1. What are the major applications of non-thermal pasteurization in the APAC region?

Non-thermal pasteurization finds applications across various food and beverage segments in the APAC region, including dairy products, fruit juices, meat and seafood, ready-to-eat meals, and beverages like tea and coffee.

2. What are the key factors driving the growth of the non-thermal pasteurization market in APAC?

Factors driving market growth include increasing consumer demand for minimally processed and healthier food products, growing awareness about food safety and quality, technological advancements in non-thermal pasteurization techniques, and regulatory support for food safety standards.

3. What are the challenges faced by the APAC non-thermal pasteurization market?

Challenges include the high initial investment cost for implementing non-thermal pasteurization technologies, the need for skilled personnel to operate advanced equipment, consumer perception challenges regarding novel processing methods, and regulatory complexities across different countries.

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