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Pulished Date February, 2020
ID: 9665
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Global Non-Thermal Pasteurization Market by Technology (HPP, PEF, MVH, Survey, and Ultrasound), by Application (Food, Beverages, Pharmaceuticals, and Cosmetics), by Form (Solid, Gas, Others) and by Regional Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2020 – 2025)

Pulished: February, 2020
ID: 9665
Pages: 175

Non-Thermal Pasteurization Market Growth and Forecast (2021-2026):

The global Non-Thermal Pasteurization (NTP) Market size was assessed to be US $ 1.10 billion in 2021, and it is determined to reach a valuation of US $ 3.55 billion by 2026 with an annual rate of 19.8% over the anticipated period of 2021 to 2026.

 Non-Thermal Pasteurization Market

Market Overview:

Non-thermal pasteurization is defined as an alternative food processing technology, which is suitable for processing and converting raw materials suitable for human consumption. Non-thermal processes like PEF and HPP are increasingly preferred in the beverage industry, as they effectively increase the shelf life of beverages and prevent microbial growth. Non-thermal processes do not expose food to high temperatures, thus maintaining essential flavor, nutrition and appearance, extending the shelf life of food. These factors are also expected to stimulate growth in demand. The beverage sector is likely to be in high demand due to expanding technological market coverage for processed fruit and vegetable juices, wine, sugar syrup, beer, milk, and processed coconut water to effectively increase and prevent life useful of drinks.

The need for preservation of nutrients and sensory properties in food has raised the market for non-thermal pasteurization.

Recent Developments in Non-Thermal Pasteurization Industry:

  • In October 2017, Avure Technologies released the Scalable HPP -AV-M machine, which can be easily upgraded from 40M to 20M and increase capacity up to 180%.
  • In January 2018, Bosch launched innovative ultrasound cutting technology to improve food packaging. This new technology maintains quality while reducing stress and pressure on the product.

Non-Thermal Pasteurization Market Growth:

The dominance of the prepared food industry, especially in the processed meat sector, was a major factor driving the global NTP market.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Technology, Application, Form and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Avure Technologies, Hiperbaric Espana, Thyssenkrupp AG, Bosch, Kobe Steel Ltd, Chic Freshertech, Pulsemaster, Elea Technology, Dukane Corporation, Nordion, Stansted Fluid Powder Ltd, Multivac Sepp Haggenmuller SE and CO. KG, Symbios Innovation, Universal Pure and Others.


The rising trend of fast foods, including the consumption of frozen foods and ready-to-eat foods, has stimulated the demand in the non-thermal pasteurization as this process limits processing time and increases production capacity. Factors such as the need to extend the shelf life of food are driving the global non-thermal pasteurization market. However, in the non-thermal pasteurization market, capital expenditure is high. The demand for non-thermal pasteurization has increased as consumption of prepared foods, such as meal preparation, frozen products, and processed foods, has increased. The adoption of innovative food processing technology to maintain the nutrients in food and increase the shelf life of products will further accelerate the growth of the worldwide non-thermal pasteurization market. Non-thermal pasteurization technology reduces process time and consumes less energy than conventional technology. This supports the expansion of the non-thermal pasteurization market worldwide and is accelerating several innovations made by leading companies to grow the non-thermal pasteurization market worldwide. This is only possible through the development of various technologies in the non-thermal pasteurization process. Government initiatives to establish food processing machinery and equipment may strengthen the market in the coming years. Long shelf life, longer natural colors and textures, tasteless taste, and consumer preference for non-additive foods are driving demand for technology by increasing sales of premium and cold-pressed juices.

Also, as demand for processed foods containing active ingredients increases, market demand may increase as awareness of food security increases. As the use of autoclave processors increases, new growth opportunities are expected for the global non-thermal pasteurization market. The non-thermal pasteurization process is skyrocketing as consumer demand for more delicious, safer, and additive-free food increases. Changing people's lifestyles and busy schedules is forcing them to find packaged, ready-to-eat, and frozen foods. The main factor driving the global non-thermal pasteurization market is the growing demand for preserving vegetables, meat, seafood, fruits, and other types of packaged foods. Also, the energy consumption of the non-thermal treatment is lower compared to conventional treatment. The adoption of non-thermal processes is increasing to ensure microbial inactivation, food preservation, freshness and long shelf life. Non-thermal pasteurization has become very important in the food industry due to the high demand for better quality and healthier items. The increased use of high-pressure processors and increased government investment in food processing equipment and machinery are creating opportunities for market growth.


High capital investments are hampering the growth of the non-thermal pasteurization market. Misunderstandings leading to additional regulatory measures to label research foods could act as a deterrent to the development of the non-thermal pasteurization market worldwide in the coming years. Furthermore, strict regulations on health issues are another factor that is expected to hinder the growth of the target market to some extent.

Non-Thermal Pasteurization Market Segmentation Analysis:

Markets are classified by technology, application and form.

Based on technology, the global non-thermal pasteurization market is classified as HPP, PEF, MVH, survey, and ultrasound. The HPP segment is a widely used technology, and it is expected to grow significantly in the future, as it helps maintain food freshness while extending shelf life.

By application, the global market is separated as food, beverages, pharmaceuticals, and cosmetics. Non-thermal processes like PEF and HPP are increasingly preferred in the beverage industry, as they effectively increase the shelf life of beverages and prevent microbial growth. In addition, this technology allows you to efficiently preserve color, flavor, and nutrients. This technique helps preserve the nutrients, pigments and flavors of the product. It can gently hold the drink at room temperature. Therefore, these factors are expected to promote market growth. The food and beverage sector are expected to occupy a significant market share as demand for packaged and canned food increases worldwide.

Depending on the form of food, it is estimated that the solid sector during the forecast period has a greater market share. This is due to the use of non-thermal pasteurization technology in foods such as cheese, gelatin, jam, processed foods, meat products, etc. However, various techniques such as HPP and PEF are used to improve the extraction of various bioactive ingredients, sugar to preserve food for a long time.

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

By region, North America was the largest market in the non-thermal pasteurization market in 2018 due to increased demand for the extended shelf life of food and favorable food laws across the region. The growth of the non-thermal pasteurization market in North America is due to increased awareness among food manufacturers of the importance of non-thermal pasteurization. Europe accounted for a significant part of the global non-thermal pasteurization market in 2018, and the forecast schedule is expected to increase significantly. Growth in the region may be due to the high demand for non-thermal pasteurization in the region's burgeoning meat and processing industries. The European region has seen significant growth as the use of meat and beverage products increases in Spain, the United Kingdom and other countries, leading several food companies to adopt heat-free treatment technology to produce clean and natural products. that have not been added antiseptic. The Asia Pacific non-thermal pasteurization market is expected to grow slowly, particularly in developing countries like China and India. Furthermore, as the region's economy grows rapidly, the demand for meat is increasing, especially in China, India, Japan and Australia. The increased demand for meat products led to meat production in this region, which contributed to the growth of the market. Changing consumers' busy lifestyles and raising health awareness are also driving the market growth.

Impact of Covid-19 on the Global Non-Thermal Pasteurization Market:

The Covid-19 pandemic has had an adverse effect on the global food and beverage sector, which further influenced its related sectors like the non-thermal pasteurization market. The shutdown of manufacturing units and the foodservice industry has led to declined revenue in this market. The increased concern to produce and consume healthy food is likely to change the existing face of the global non-thermal pasteurization industry.

Key Players in the Market:

Major Key Players in the Global Non-Thermal Pasteurization Market are

  • Avure Technologies
  • Hiperbaric Espana
  • Thyssenkrupp AG,
  • Bosch
  • Kobe Steel Ltd
  • Chic Freshertech
  • Pulsemaster
  • Elea Technology
  • Dukane Corporation
  • Nordion
  • Stansted Fluid Powder Ltd
  • Multivac Sepp Haggenmuller SE and CO. KG
  • Symbios Innovation
  • Universal Pure


1. Introduction                         

          1.1 Market Definition                

          1.2 Scope of the report             

          1.3 Study Assumptions             

          1.4 Base Currency, Base Year and Forecast Periods            

2. Research Methodology                    

          2.1 Analysis Design                  

          2.2 Research Phases                 

                   2.2.1 Secondary Research

                   2.2.2 Primary Research    

                   2.2.3 Data Modelling       

                   2.2.4 Expert Validation    

          2.3 Study Timeline          

3. Report Overview                   

          3.1 Executive Summary             

          3.2 Key Inferencees                  

4. Market Dynamics                            

          4.1 Impact Analysis                  

                   4.1.1 Drivers         

                   4.1.2 Restaints     

                   4.1.3 Opportunities         

          4.2 Regulatory Environment                

          4.3 Technology Timeline & Recent Trends               

5. Competitor Benchmarking Analysis                     

          5.1 Key Player Benchmarking               

                   5.1.1 Market share analysis       

                   5.1.2 Products/Service    

                   5.1.3 Regional Presence   

          5.2 Mergers & Acquistion Landscape             

          5.3 Joint Ventures & Collaborations               

6. Market Segmentation                      

          6.1 Non-Thermal Pasteurization Market, By Technology              

                   6.1.1 HPP    

                   6.1.2 PEF    

                   6.1.3 MVH  

                   6.1.4 Survey

                   6.1.5 Ultrasound   

                   6.1.6 Market Size Estimations & Forecasts (2021-2026)   

                   6.1.7 Y-o-Y Growth Rate Analysis       

                   6.1.8 Market Attractiveness Index       

          6.2 Non-Thermal Pasteurization Market, By Application               

                   6.2.1 Food  

                   6.2.2 Beverages    

                   6.2.3 Cosmetics    

                   6.2.4 Pharmaceuticals     

                   6.2.5 Market Size Estimations & Forecasts (2021-2026)   

                   6.2.6 Y-o-Y Growth Rate Analysis       

                   6.2.7 Market Attractiveness Index       

          6.3 Non-Thermal Pasteurization Market, By Form              

                   6.3.1 Solid  

                   6.3.2 Gas    

                   6.3.3 Market Size Estimations & Forecasts (2021-2026)   

                   6.3.4 Y-o-Y Growth Rate Analysis       

                   6.3.5 Market Attractiveness Index       

7. Geographical Landscape                            

          7.1 Global Identity Governance and Administration Market, by Region              

          7.2 North America - Market Analysis (2020 - 2025)         

                   7.2.1 By Country   



                   7.2.2 By Technology       

                   7.2.3 By Application        

                   7.2.4 By Form       

          7.3 Europe            

                   7.3.1 By Country   






                    Rest of Europe

                   7.3.2 By Technology       

                   7.3.3 By Application        

                   7.3.4 By Form       

          7.4 Asia Pacific               

                   7.4.1 By Country   




                    South Korea

                    South East Asia

                    Australia & NZ

                    Rest of Asia-Pacific

                   7.4.2 By Technology       

                   7.4.3 By Application        

                   7.4.4 By Form       

          7.5 Latin America            

                   7.5.1 By Country   




                    Rest of Latin America

                   7.5.2 By Technology       

                   7.5.3 By Application        

                   7.5.4 By Form       

          7.6 Middle East and Africa         

                   7.6.1 By Country   

                    Middle East


                   7.6.2 By Technology       

                   7.6.3 By Application        

                   7.6.4 By Form       

8. Key Player Analysis                         

          8.1 Avure Technologies             

                   8.1.1 Business Description        

                   8.1.2 Products/Service    

                   8.1.3 Financials     

                   8.1.4 SWOT Analysis       

                   8.1.5 Recent Developments       

                   8.1.6 Analyst Overview    

          8.2 Hiperbaric Espana               

          8.3 Thyssenkrupp AG               

          8.4 Bosch             

          8.5 Kobe Steel Ltd           

          8.6 Chic Freshertech                 

          8.7 Pulsemaster              

          8.8 Elea Technology                  

          8.9 Dukane Corporation            

          8.10 Nordion                  

9. Market Outlook & Investment Opportunities                            


          List of Tables                  

          List of Figures                 

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The Segment-level analysis in terms of By Technology, Application, Form and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market



  1. Global Non-Thermal Pasteurization Market By Region, From 2021-2026 ( USD Billion )
  2. Global Non-Thermal Pasteurization Market By Technology, From 2021-2026 ( USD Billion )
  3. Global HPP Market By Region, From 2021-2026 ( USD Billion )
  4. Global PEF Market By Region, From 2021-2026 ( USD Billion )
  5. Global MVH Market By Region, From 2021-2026 ( USD Billion )
  6. Global Survey Market By Region, From 2021-2026 ( USD Billion )
  7. Global Ultrasound Market By Region, From 2021-2026 ( USD Billion )
  8. Global Non-Thermal Pasteurization Market By Application, From 2021-2026 ( USD Billion )
  9. Global Food Market By Region, From 2021-2026 ( USD Billion )
  10. Global Beverages Market By Region, From 2021-2026 ( USD Billion )
  11. Global Cosmetics Market By Region, From 2021-2026 ( USD Billion )
  12. Global Pharmaceuticals Market By Region, From 2021-2026 ( USD Billion )
  13. Global Non-Thermal Pasteurization Market By Form, From 2021-2026 ( USD Billion )
  14. Global Solid Market By Region, From 2021-2026 ( USD Billion )
  15. Global Gas Market By Region, From 2021-2026 ( USD Billion )

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