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Asia Pacific Personalized Nutrition Market by Product Type (Functional Food, Dietary Supplements, Nutraceuticals, Sports Nutrigenomics, Digitized DNA-Based Diet Routine, Active Measurement, Standard Measurement and Functional Drink), Application (Inherited Diseases, Additional Supplements, Lifestyle Diseases, Medicinal Supplements, Sports Nutrition and Standard Supplements), End Use (Wellness & Fitness Centres, Hospitals, Ambulatory Care, Clinics, Home Care, Institutions and Direct-To-Consumer), and By Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of APAC) – Size, Share, Trends, Growth, Forecast (2023 – 2028)

Published: March, 2023
ID: 9616
Pages: 135
Formats: report pdf report excel report power bi report ppt

Asia Pacific Personalized Nutrition Market Growth and Forecast (2023 - 2028):

The Asia Pacific Personalized Nutrition Market size was assessed to be USD xx billion in 2022, and it is predicted that it will reach USD xx billion by 2028 at a notable CAGR over the envisioned period. Due to the greater adaptability and acceptance in the personalized nutrition market, active measures are expected to record the fastest growth in the Asia Pacific personalized nutrition market.

Market Overview:

Nutrition and personal diet are perfectly suited to people's personal health goals. Personalized nutrition is the concept of adapting food to individual needs. Several users adopt their ideal diet plans on the verge of genetic design, lifestyle, and environment. Nutrition and personal diet are perfectly adjusted to the personal health goals of people. The personal nutrition approach is based on the idea that customizing nutritional advice or changing your diet can significantly improve your health and reduce your risk of diseases like obesity, type 2 diabetes and heart ailments.

Recent Developments in Asia Pacific Personalized Nutrition Industry:

  • Amway invested $ 200 million in November 2019 to establish a dietary supplement innovation center in China. This allows us to provide customized solutions and expand the entire company.
  • In 2018, Nestlé S.A. selected an aging Japanese population to launch its first personalized nutrition service by combining artificial intelligence, DNA testing, and smartphone services.

Asia Pacific Personalized Nutrition Market Growth:

The main factors driving the growth of the Asia Pacific personalized nutrition market are increased consumer awareness of health, a better understanding of health and fitness, and increased adoption of digital healthcare.


Factors such as inadequate nutrition, the prevalence of lifestyle disorders, and the increasing population of older people are driving retail sales of nutrition and health products. Raising awareness about eating healthy foods, increasing adoption of personalized diet plans, and developing health data tracking devices provide key companies with an attractive opportunity to improve their business services. In addition, the incidence of multiple disorders has increased, the adoption of a healthier lifestyle to increase health has increased. As a result, food makers have made significant funding in the manufacturing and retailing of these personalized nutritional products. This has automatically improved healthy eating habits, which has recently led to the retail sale of Asia Pacific personalized nutrition market. Personalized nutrition has become popular in recent years, and consumers are adding more and more foods to their diet. This is especially observed in the case of natural functional foods applied in sports medicine. The rise in the awareness related to preventive health care and general well-being, a bolstering need for a proper diet, and the surge in demand for healthy food to promote health are also anticipated to fuel the growth of the Asia Pacific market. Besides, several regulatory agencies are controlling the happenings in these personalized nutrition products.

Recent growth in personalized nutrition services is driven by increased demand for personalized experiences, health appreciation and promotion for healthier food, the ability to track health data on a DIY basis using portable solutions, and the ability to through personalized or precise innovation. It is facilitated by key factors such as Technological innovation is driving the need for personalization in every way, including things like fitness and diet. Furthermore, in the personalized nutrition market, the technological advancement of the main companies and the increase in investment and collaboration are factors that are expected to provide growth opportunities for the main companies in Asia Pacific. As consumer awareness increases, the acceptance of highly nutritious products is expected to increase, increasing the demand for personalized nutrition in Asia Pacific. With the growing awareness of the benefits of nutrient consumption, consumers have opted for a more personalized approach. Eating habits are one of the main causes of lifestyle diseases. Recent advances in diagnosing and monitoring health parameters have helped people meet these customer needs by enabling them to discover key information about their health and health indicators. Lifestyle changes and irregularities in terms of actual nutrients consumed are factors leading to an increase in lifestyle diseases leading to a demand for Asia Pacific personalized nutrition. Consumers are turning towards scientific and data-driven solutions to match their health goals.


The expenses associated with nutrition programs and dietary supplements are key elements that are supposed to impede the growth of the Asia Pacific personalized nutrition market. Due to the limitations of adopting advanced computational data-driven technologies, the need for a personal nutrition calculation infrastructure remains a major challenge to the Asia Pacific personalized nutrition market during the outlook period.

Impact of COVID-19 on the Asia Pacific Personalized Nutrition Market:

The regional market has grown significantly in recent years due to changes in the lifestyle of people with a focus on fitness and health. The market is expected to grow in 2020 even during the pandemic due to the increased consumption of nutritional products to improve the immune system. The market is expected to maintain growth during the outlook period even after recovering from the COVID-19 pandemic.

Asia Pacific Personalized Nutrition Market Segmentation Analysis:

By Product Type:

  • Functional Food     
  • Dietary Supplements       
  • Nutraceuticals        
  • Sports Nutrigenomics      
  • Digitized DNA-Based Diet Routine       
  • Active Measurement        
  • Standard Measurement    
  • Functional Drink  

By Application:

  • Inherited Diseases 
  • Additional Supplements   
  • Lifestyle Diseases  
  • Medicinal Supplements    
  • Sports Nutrition    
  • Standard Supplements

By End-Use:

  • Direct-To-Consumer      
  • Wellness & Fitness Centres
  • Hospitals    
  • Ambulatory Care   
  • Clinics
  • Home Care  
  • Institutions 

Regional Analysis:

The Asia Pacific region is foreseen to be the fastest-growing personalized nutrition market during the calculated period. The region has been found to be in high demand for personalized products due to increased disposable income of the middle-class population. Furthermore, favorable government initiatives and growing consumer concerns about health are factors driving the surge in demand for high-quality personalized food products. These are also supposed to create lucrative opportunities for customization. India's personal nutrition market has grown significantly over the years, reaching a CAGR of 11.5%, making it the fastest-growing market in the region. The Indian Department of Health and Family Welfare has launched various programs to address malnutrition across the country.

Key Players in the Market:

Major Key Players in the APAC Personalized Nutrition Market are

  • Amway (US)
  • BASF (Germany)
  • DSM (Netherlands)
  • Herbalife Nutrition Ltd (US)
  • DNAfit (UK)
  • Care/of (US)
  • Nutrigenomix (US)
  • Zipongo (US)
  • Viome (US)
  • Habit (US)
  • Atlas Biomed Group Limited (UK)

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