Asia Pacific Synbiotic Products Market

Asia Pacific Synbiotic Products Market Analysis 2022 - 2027:

The Asia Pacific synbiotic products market was estimated at USD xx million in 2019 and is expected to reach over USD xx million by the end of the assessment period. The regional market is supposed to experience moderate growth throughout the forecast period (2022 - 2027). Synbiotic products are food ingredients or food supplements that combine probiotics and prebiotic products. A synbiotic product is a combination of a microorganism that has a beneficial effect on health when consumed. These products often comprise a mixture of Lactobacillus, Bifidobacterium, Streptococcus species, and others, which include lactose, lactulose or inulin.

Recent Developments:

In March 2018, a U.S.-based probiotic specialist, Viva 5 Corporation entered into a strategic licensing partnership with NUtech Ventures to be the global distributor of a symbiotic product, which includes a unique human strain of Bifidobacterium adolescentis with a carefully selected galactooligosaccharide (GOS) prebiotic and is Available as a capsule, tablet, stick bar, and powder as a supply. It is either employed as a stand-alone product or in combination with other compatible ingredients.

In December 2010, Pfizer acquired Synbiotics Corporation for about US$ 20 million in valuation.

Market Drivers and Restraints:

The Asia Pacific synbiotic market is primarily driven by its wide range of applications in food and beverages, pharmaceuticals, pet food and personal care products due to the nutritional and health benefits they offer. Synbiotics are part of functional foods and beverages and are known to improve intestinal functionality, as well as other benefits, including mental, digestive, immune, and heart health enhancements with synbiotics to provide nutritional and health benefits for key market players has spurred market growth. The main factors expected to drive growth in the Asia Pacific synbiotic products market are increased consumer awareness of health and the rise of nutritional supplements. In addition, disposable income increases, food consumption patterns change, the demand for prebiotics and probiotics in functional foods and beverages increases, and awareness of the benefits of consuming symbiotic products increases, which are other factors that are assumed to drive growth in the Asia Pacific synbiotic products market.

In addition, the growth of the food and beverage sectors, changing consumer preferences, changing living standards with the launch of new advanced and nutritional products, the growth of the dairy industry, government initiatives, and various NGOs promoting the benefits of consuming symbiotic products, are also likely to stimulate growth in the target market during the outlook period. The main players focus on collaborating with other firms to form an efficient distribution chain. Furthermore, the main players are launching new symbiotic products with different natural or organic ingredients to satisfy the growing demand for healthy products, which are some of the key trends observed in the target market, currently. However, strict regulations and product recalls are some of the factors that are anticipated to impede growth in the Asia Pacific synbiotic products market during the prediction period.

Market Segmentation

Segmentation by type:

• Dietary Supplements
• Drinks
• Sandwiches
• Dairy and frozen desserts
• Bakery and cake shop
• Others (include dry food, feed, fermented meat, etc.)

Depending on the type, the dietary supplement segment is foreseen to dominate the APAC synbiotic products market due to increased health awareness among consumers. Segmentation by application:

• Medication
• Animal food
• Food and Beverages

According to the application, the food and beverage segment is expected to dominate the target market due to rising catering expenses.

Segmentation by packaging material:

• Paper
• Plastic
• Cup
• Metal

Based on packaging materials, paper is expected to dominate the target market, due to the eco-friendly option for packaging symbiotic products.

Segmentation by distribution channel:

• Store based
• Non-store based

Based on the distribution channel, the store-based segment is presumed to dominate the target market due to broad product availability, and the non-store-based segment is likely to record the highest CAGR due to growth in the e-commerce industry.

Regional Analysis

The market for Asia Pacific synbiotic products has been categorized on the basis of geography into China, Taiwan, South Korea, India, Japan, Australia, and New Zealand, and the rest of the Asia-Pacific. The Asia-Pacific market is expected to be an emerging market for the synbiotic products and is foreseen to have the highest annual growth rate over the projection period due to the rising demand for dietary supplements in countries like China and Indian of this area.

Leading Company:

Anheuser-Busch InBev had the largest share of the regional market in terms of sales and revenue in 2018.

Key Players

1. Seed Health, Inc
2. Sabinsa Corporation
3. Biomin America Inc
4. Yakult Honsha Co., Ltd
5. H&H Group
6. The Kellogg Company
7. Danone S.A
8. General Mills, Inc. (US)
9. Pfizer Inc. (US)
10. Daflorn Ltd. (Bulgaria)
11. United Naturals
12. Probiotical S.p.A.