Asia Pacific Tea Market was worth USD 16.23 billion in 2018 and estimated to be growing at a CAGR of 6.1%, to reach USD 21.83 billion by 2023. Tea is globally the most popular beverage obtained from Camellia sinensis plant leaves. It offers various health benefits owing to presence of polyphenols working as antioxidants, vitamins, trace minerals, and different amino acids resulting in stronger immunity, lower cholesterol, increased metabolism, prevention of cancer, and more. In addition, presence of small amount of caffeine makes tea a mild stimulant preventing fatigue.
The tea market is majorly driven by the health benefits associated with consuming tea and increase in awareness related to carbonated drinks among people. Moreover, rise in disposable income, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players are the other factors that fuel the market growth. However, increase in cost of raw materials due to unpredictable weather, rise in cost of agricultural inputs, and increase in trend of out-of-home coffee consumption are expected to limit growth of the tea market.
Asia Pacific Tea Market Segmentation by type, packaging and distribution channel. By type the market is segmented into Green tea, black tea, fruit/herbal tea and others. Green tea market is the most lucrative segment of the global tea market, possessing high market potential for investment, owing to the rise in demand and increase in awareness regarding the health benefits offered by it. By packaging the market is classified under Plastic containers, loose tea, paper boards, aluminium tin, tea bags. By distribution channel the market is analyzed under supermarkets, speciality stores, convenience stores, online stores and others. Asia Pacific Tea Market geographical analysis by China, India, Japan, Australia and South Korea. The Tea market was dominated by Asia Pacific followed by North America.
Some of the key tea market leaders are Tata Global Beverages, Unilever, Associated British Foods Plc., TAETEA, Nestle, Barry's Tea, Apeejay Surrendra Group, Bettys & Taylors Group Ltd., McLeod Russel, and ITO EN Inc.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Introduction
5.1.2 Green tea
5.1.3 Black tea
5.1.4 Fruit/ herbal tea
5.1.5 Others
5.1.6 Y-o-Y Growth Analysis, By Product
5.1.7 Market Attractiveness Analysis, By Product
5.1.8 Market Share Analysis, By Product
5.2 Packaging
5.2.1 Introduction
5.2.2 Plastic containers
5.2.3 Loose tea
5.2.4 Paper boards
5.2.5 Aluminium tin
5.2.6 Tea bags
5.2.7 Y-o-Y Growth Analysis, By Packaging
5.2.8 Market Attractiveness Analysis, By Packaging
5.2.9 Market Share Analysis, By Packaging
5.3 Distribution channel
5.3.1 Introduction
5.3.2 Supermarkets
5.3.3 Speciality stores
5.3.4 Convenience stores
5.3.5 Online stores
5.3.6 Others
5.3.7 Y-o-Y Growth Analysis, By distribution channel
5.3.8 Market Attractiveness Analysis, By Distribution channel
5.3.9 Market Share Analysis, By distribution channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Type
6.1.3.3 By Packaging
6.1.3.4 By Distribution channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Type
6.1.4.3 By Packaging
6.1.4.4 By Distribution channel
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Type
6.1.5.3 By Packaging
6.1.5.4 By Distribution channel
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Tata Global Beverages
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Unilever
8.3 Associated British Foods Plc.
8.4 TAETEA
8.5 Nestle
8.6 Barry's Tea
8.7 Apeejay Surrendra Group
8.8 Bettys & Taylors Group Ltd.
8.9 McLeod Russel
8.10 ITO EN Inc.
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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Feb 2020
