Overview of the Market:
Asia Pacific Vitamin D Market was worth USD 0.32 billion in 2018, and is expected to grow at a CAGR of 14.7%, to reach USD 0.64 billion by 2023. Vitamins are essential for normal growth and functioning of human body. Vitamin D is a fat soluble vitamin which increases the absorption of calcium, magnesium and other minerals in the intestine. These minerals are required for healthy maintenance of bones, teeth and muscles.
Human body can acquire vitamin D through diet, through skin and from supplements. Sunlight exposure triggers synthesis of vitamin D in the body. As too much exposure to sunlight can cause cancer because of ultraviolet rays, other sources of vitamin D are preferred. Infants, growing children and senior citizens need to take vitamin D supplements. Milk, cereal, egg yolks and some fish are sources of vitamin D. Its deficiency can cause rickets in children and osteomalacia in adults.
Several NGOs and government organizations are working to decrease conditions of bone deformations and malnutrition in children. Increasing awareness of people regarding the benefits of vitamin D supplements and increasing diseases due to deficiency of vitamin D due to the increase in unhealthy eating habits are expected to drive the market. Stringent regulations to prevent vitamin overdose which might be toxic are restraining the market.
The Vitamin D Market is categorized based on analog, application, end user and region. Based on analog, the market is categorized into Vitamin D2 and Vitamin D3. Based on application, the market is categorized into Functional Food and Beverage, Pharmaceuticals, Animal Feed and Pet Food, Personal Care and other applications. Food and beverages is expected to be the largest market segment because of the increase in demand for vitamin supplements through food. Animal feed and pet feed are rapidly growing segments due to the increase in companion animals and demand for healthy animal feed. Based on end user, the market is categorized into Children, Adult and Pregnant Women. Infants and pregnant women are in higher need for vitamin D supplements and hence they lead the market and also due to the doctor recommendations.
Geographical Analysis:
Based on geography, the Asia Pacific market is categorized into China, India, Japan, Australia and Japan. Asia Pacific is expected to be the fastest growing segment due to the increasing awareness regarding the health defects of vitamin D deficiency and increase in pharmaceutical and food and feed industries. China and India holds majority share in the market due to the huge population base.
key players in the market:
Some of the major players in this region are Nestlé S.A, BASF, Pfizer, Inc., Koninklijke DSM N.V., ADM Alliance Nutrition, Inc., and Kraft Foods Group.
1.Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Analog
5.1.1 Introduction
5.1.2 Vitamin D2
5.1.3 Vitamin D3
5.1.4 Y-o-Y Growth Analysis, By Analog
5.1.5 Market Attractiveness Analysis, By Analog
5.1.6 Market Share Analysis, By Analog
5.2 Application
5.2.1 Introduction
5.2.2 Functional Food and Beverage
5.2.3 Pharmaceuticals
5.2.4 Animal Feed and Pet Food
5.2.5 Personal Care
5.2.6 Other Applications
5.2.7 Y-o-Y Growth Analysis, By Application
5.2.8 Market Attractiveness Analysis, By Application
5.2.9 Market Share Analysis, By Application
5.3 End User
5.3.1 Introduction
5.3.2 Children
5.3.3 Adult
5.3.4 Pregnant Women
5.3.5 Y-o-Y Growth Analysis, By End User
5.3.6 Market Attractiveness Analysis, By End User
5.3.7 Market Share Analysis, By End User
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Analog
6.1.3.3 By Application
6.1.3.4 By End User
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Analog
6.1.4.3 By Application
6.1.4.4 By End User
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Analog
6.1.5.3 By Application
6.1.5.4 By End User
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7.Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8.Market Leaders' Analysis
8.1 Nestlé S.A
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 BASF
8.3 Pfizer, Inc.
8.4 Koninklijke DSM N.V.
8.5 ADM Alliance Nutrition, Inc.
8.6 Kraft Foods Group
9.Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10.Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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Feb 2020
