The Asia Pacific Whole Grain Foods market size was around USD XX billion in 2018. It is expected to grow at a CAGR of XX% to reach USD XX billion by 2023.
Grains are the excellent source of nutrients and dietary fibre which help in improved weight maintenance, control blood cholesterol, reducing the risk of stroke, heart diseases, and asthma. With the increase in the health concern worldwide, manufacturers are focusing on developing innovative food products that can aid in maintaining the healthy diet. Eating grains daily will enhance the working of immune system, preventing gastrointestinal diseases. Rich dietary fibres are gaining traction in the functional food industry like many beverages fortified with soluble high rich fibres. As per the U.S. Dietary Guidelines, American population eats more whole grain in contrast to other countries which ultimately provides an opportunity for major players to improve their market share through frequent launch of innovative products.
Whole grain and high fibre foods market is experiencing high growth due to growing demand for dietary food, frequently launches of innovative products with enhanced taste and quality, expansion of functional food industry, and growing awareness among people for the nutritional diet. Furthermore, increased consumption of whole grain and high fibre food among the millennial generation and focus on weight management are few factors that can boost the demand for whole grain and high fibre foods over the aforementioned forecast period.
But still, strict food policies, consumers seeking for substitute foods, and problems faced by processed food manufacturers in acquiring quality standards may hinder the growth of whole grain and high fibre foods market in the forecast period.
This market has been classified on the basis of fibre, product type, price range, and distribution channel. By fibre, the market is categorized into the following: High Fibre Foods, Soluble Foods, and Insoluble Foods. By price range, the market is categorized into the following: Premium, Mid and low. By distribution channel, the market is categorized into the following: Supermarkets/hypermarkets, Independent Retail Outlets, Online/e-Commerce, and others. By product type, the market is categorized into the following: Baked Foods, Cereals, Flours, Seeds & Nuts, Others. Cereals command high potential for whole grain and high fibre foods market due to the high presence of whole grain and dietary fibres along with antioxidants.
By geography, the market is classified into India, China, Korea, Japan and others. Furthermore, Asia Pacific holds tremendous potential and shows considerable growth in terms of growing consumer focus on health & dietary food and rising awareness about benefits of whole grains and high fibre ingredients. Rising demand for processed food, growing per capita spending on premium foods, increasing food retail industry, rising disposable income and changing lifestyle are few factors which strengthen the growth of the market throughout the aforementioned forecast period.
Key companies in this market include Cargill Inc., Kellogg Corporation, Cereal Ingredients Inc., BENEO GmbH, Creafill Fibers Corporation, International Fiber Corporation, Hodgson Mill Inc., Grain Millers Inc., Flowers Foods Inc., Nestlé S.A., Mondelz International, PepsiCo Inc., Ardent Mills Corporate, Quaker Oats Company and others.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Product Type
5.1.1 Introduction
5.1.2 Baked Foods
5.1.3 Cereals
5.1.4 Flours
5.1.5 Seeds & Nuts
5.1.6 Others
5.1.7 Y-o-Y Growth Analysis, By Product Type
5.1.8 Market Attractiveness Analysis, By Product Type
5.1.9 Market Share Analysis, By Product Type
5.2 Fiber
5.2.1 Introduction
5.2.2 High Fiber Foods
5.2.3 Soluble Foods
5.2.4 Insoluble Foods
5.2.5 Y-o-Y Growth Analysis, By Fiber
5.2.6 Market Attractiveness Analysis, By Fiber
5.2.7 Market Share Analysis, By Fiber
5.3 Price Range
5.3.1 Introduction
5.3.2 Premium
5.3.3 Mid
5.3.4 Low
5.3.5 Y-o-Y Growth Analysis, By Price Range
5.3.6 Market Attractiveness Analysis, By Price Range
5.3.7 Market Share Analysis, By Price Range
5.4 Distribution Channel
5.4.1 Introduction
5.4.2 Supermarkets/hypermarkets
5.4.3 Online/e-Commerce
5.4.4 Independent Retail Outlets
5.4.5 Others
5.4.6 Y-o-Y Growth Analysis, By Distribution Channel
5.4.7 Market Attractiveness Analysis, By Distribution Channel
5.4.8 Market Share Analysis, By Distribution Channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Product Type
6.1.3.3 By Fiber
6.1.3.4 By Price Range
6.1.3.5 By Distribution Channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Product Type
6.1.4.3 By Fiber
6.1.4.4 By Price Range
6.1.4.5 By Distribution Channel
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Product Type
6.1.5.3 By Fiber
6.1.5.4 By Price Range
6.1.5.5 By Distribution Channel
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Cargill Inc.
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Kellogg Corporation
8.3 Cereal Ingredients Inc.
8.4 BENEO GmbH
8.5 Creafill Fibers Corporation
8.6 International Fiber Corporation
8.7 Hodgson Mill Inc.
8.8 Grain Millers Inc.
8.9 Flowers Foods Inc.
8.10 Nestlé S.A.
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
