The global audience analytics market will expand from $5.41 billion in 2022 to $10.77 billion by 2027, at a compound annual growth rate (CAGR) of 12.5% over the outlook period of 2022 to 2027.
Audience Analytics is a robust data management platform that assists businesses to obtain productive insights related to information on distinct audience profiles. It is a comprehensive platform that comprises predictive analytics, data management systems, and various multi-touch attributes. Technology is growing in popularity because it provides information between channels. Through audience analysis solutions, the business can obtain valuable information on aspects such as demographic information, psychographic information, CRM data, etc. This information provides functionality to create customer profiles and discover new customers or potential audiences, create profiles and increase the number of current visitors. It helps discover the non-intuitive attributes of converters for audience expansion.
Audience analytics technology is used for audience or viewer analysis. Audience Analytics offers actionable insights by recognizing interests of consumers, along with the level of understanding, trends, and various other factors. It consists primarily of data management systems, predictive analytics technologies, and multi-touch attributes. It leverages cookie-based data, statistical data, and various other sources to develop an accurate audience profile, helping to optimize campaigns, systematically measure impressions, and take advantage of CRM models. and web data. It is widely used to reinforce trends in social channels and obtain information between channels. Audience analytics offer functionality to businesses to identify new users, track current visits, and non-intuitive attributes of converters for enterprise expansion.
Market Growth and Trends
Services are an important part of audience analysis offerings. Audience analytics services support the various phases of planning, implementing, maintaining, and updating audience analytics solutions. The various significant benefits of audience analytics services include huge cost savings, trained resources, 24/7 customer service availability, and support for companies using the analytics solution.
SMEs have realized that immediate response, fast business decisions and customer satisfaction are the main characteristics necessary to grow their business, generate more income and guarantee the desired results. They face intense competition from large companies. Therefore, to gain a competitive advantage, SMEs adopt audience analysis solutions and services that would provide faster response, quick decisions, and customer satisfaction.
COVID-19 had an adverse effect on the global economy by directly affecting production and demand, creating a supply chain and market disruption, and by its financial impact on companies and financial markets.
Market Drivers and Restraints
The increase in e-commerce activities around the world is increasing the number of user engagements on digital platforms. The growing interest of businesses in obtaining information through public engagement has led to increased adoption of audience analytics in several industries. However, security and privacy concerns related to public viewing data and complexity of analytical workflows are important factors which are expected to lead to bottlenecks in market growth during the anticipated period.
Market segmentation:
The global audience analytics market is segmented based on the components, company size, application, industry vertical, and region.
Of these, the services segment is likely to expand with the considerable growth rate in the coming years.
Among these, the Small and medium-sized enterprises (SMEs) are expected to record the fastest develop over the estimated period.
Regional Analysis:
Geographically, the Global Audience Analytics Market is analyzed in the areas of:
Of these, North America, with the presence of leading players and early adoption of technology, accounted for a dominant portion of the worldwide marketplace. The Asia Pacific region is estimated to record the highest CAGR in the coming years. European nations like Germany, Switzerland, and others are further anticipated to create immense growth potential for this market in the foreseen period.
Key Market Players
The audience analysis ecosystem includes service providers, such as comScore (USA), Adobe (USA), Oracle (USA), IBM (USA), Google (USA), Unifi Software (USA), SAS (USA), Akamai (USA), Cxense (Norway), NetBase Solutions (USA), Cadreon (USA), Socialbakers (Czech Republic), Crimson Hexagon (USA), Quividi (France) , 3DiVi (USA), Flytxt (Netherlands), Telmar (USA), StoryFit (USA), Brandchats (Spain), Verto Analytics (United States), AnalyticOwl (United States), Verimatrix (United States), Brandwatch (United Kingdom), Sightcorp (Netherlands) and Lotame Solutions (United States). Other stakeholders in the global audience analytics market include cloud service providers (CSPs), government agencies, independent software vendors (ISVs), consulting firms, systems integrators, and service providers. managed (MSP).
1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restaints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Audience Analytics Market, By Component
6.1.1 Solution
6.1.2 Service
6.1.3 Market Size Estimations & Forecasts (2022-2027)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Audience Analytics Market, By Application
6.2.1 Sales and Marketing Management
6.2.2 Customer Experience Management
6.2.3 Competitive Intelligence
6.2.4 Market Size Estimations & Forecasts (2022-2027)
6.2.5 Y-o-Y Growth Rate Analysis
6.2.6 Market Attractiveness Index
6.3 Audience Analytics Market, By Organization Size
6.3.1 Large
6.3.2 SMEs
6.3.3 Market Size Estimations & Forecasts (2022-2027)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Audience Analytics Market, By Vertical
6.4.1 Travel & Hospitality
6.4.2 Media & Entertainment
6.4.3 Retail & Consumer Goods
6.4.4 Telecommunications & IT
6.4.5 Health & Life Sciences
6.4.6 Government & Public Sector
6.4.7 BFSI
6.4.8 Market Size Estimations & Forecasts (2022-2027)
6.4.9 Y-o-Y Growth Rate Analysis
6.4.10 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2022-2027)
7.2.1 By Country
7.2.1.1 USA
7.2.1.2 Canada
7.2.2 By Component
7.2.3 By Application
7.2.4 By Organization Size
7.2.5 By Vertical
7.3 Europe
7.3.1 By Country
7.3.1.1 UK
7.3.1.2 France
7.3.1.3 Germany
7.3.1.4 Spain
7.3.1.5 Italy
7.3.1.6 Rest of Europe
7.3.2 By Component
7.3.3 By Application
7.3.4 By Organization Size
7.3.5 By Vertical
7.4 Asia Pacific
7.4.1 By Country
7.4.1.1 China
7.4.1.2 India
7.4.1.3 Japan
7.4.1.4 South Korea
7.4.1.5 South East Asia
7.4.1.6 Australia & NZ
7.4.1.7 Rest of Asia-Pacific
7.4.2 By Component
7.4.3 By Application
7.4.4 By Organization Size
7.4.5 By Vertical
7.5 Latin America
7.5.1 By Country
7.5.1.1 Brazil
7.5.1.2 Argentina
7.5.1.3 Mexico
7.5.1.4 Rest of Latin America
7.5.2 By Component
7.5.3 By Application
7.5.4 By Organization Size
7.5.5 By Vertical
7.6 Middle East and Africa
7.6.1 By Country
7.6.1.1 Middle East
7.6.1.2 Africa
7.6.2 By Component
7.6.3 By Application
7.6.4 By Organization Size
7.6.5 By Vertical
8. Key Player Analysis
8.1 comScore
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Adobe
8.3 Oracle
8.4 IBM
8.5 Google
8.6 Unifi Software
8.7 SAS
8.8 Akamai
8.9 NetBase Solutions
8.10 Cadreon
9. Market Outlook & Investment Opportunities
Appendix
List of Tables
List of Figures
