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Pulished Date April, 2021
ID: 8913
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Augmented Reality Market Analysis - By Component (Hardware, Software), By Type (Head-mounted, Head-Up, Smart-Glass and others), By End-Use (Gaming, Aerospace & Defence, Medical, Industrial, Automotive & E-commerce & Retail), By Region ((North America (U.S., Canada), Europe (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic & Rest of EU), Asia Pacific (India, China, Japan, South Korea, Australia & New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore & Rest of APAC), Latin America (Brazil, Mexico, Argentina, Chile), Middle East and Africa (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan, rest of MEA)) - Global Industry Size, Share, Trends, Growth, Demand, Landscape & Forecast | 2021-2026

Pulished: April, 2021
ID: 8913
Pages: 124

Augmented Reality (AR) and Virtual Reality (VR) Market Size & Growth (2021-2026)

The global augmented reality market was esteemed at USD 25 billion in 2020 and is likely to reach USD 154 billion by 2026, developing at a CAGR of 41% during the forecast period. The virtual reality market was esteemed at USD 20 billion in 2020 and is required to reach USD 72 billion by 2026, developing at a CAGR of 34% during the estimated time. 

Hardware and software are the two driving segments adding to 64.95% and 23.91% of the general market, individually. The hardware systems market is mainly determined by expanding the surgeon's interest in an upgraded impression of depth during surgeries. The market segment involves an expansive scope of items, for example, video systems, head-mounted displays, motion sensors, 360° cameras, and surgical displays, among others.

Report Scope:



Market Size Available


Base Year


Forecast Period


Segments Covered

By Application, Device Type, Component, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Blippar, Catchoom, Innovega Inc., Laster Technologies, Metaio Gmbh, Total Immersion, Vertalis Ltd, Augmented Pixels Co., Kooaba AG, Kishino Limited, Qualcomm Incorporated, Wikitude Gmbh and others

Recent Developments:

The museum in NYC utilizes VR to give guests an understanding of others' thoughts. The individual in this generation prefers to spend money on experiences than on material things. Askaryan's solution was to make a museum experience—which accompanies with the cute nickname MoFE—utilizing VR in areas for a brief time. He depicts it as "a curated cerebral experience mixing vivid theater, psychology, and VR for an in-depth exploration of individual and collective consciousness." 

WASHINGTON [USA]: It turns out, augmented reality is fit for influencing individual's behavior, in both the physical world and a digitally improved one. As part of the examination, analysts found that after an individual had involvement in augmented reality (AR), reenacted by wearing goggles that layer computer-generated content onto real-world situations, their communications in their physical world changed. Considerably after their AR device was evacuated. As per the discoveries, while VR endeavors to reenact a real-life environment and take the client from the contemporary setting, AR technology layers' digital data on the user's physical environment.

Drivers and Restraints of Augmented Reality and Virtual Reality Market:


The developing focus of organizations on the feel of AR and VR devices is a crucial pattern in the global AR and VR market. AR and VR devices, for example, smart glasses, heads-up displays (HUD), and head-mounted displays (HMD) offer a high level of flexibility and versatility to clients. The application territories of AR and VR are various, and organizations are investigating approaches to incorporate these technologies into multiple fields. Moreover, the associations working in the market are progressively concentrating on the feel of these devices, so as to make them voguish, to bring their appropriation up in various applications.

The rising interest for the gesture and haptic control is supporting the development of the AR and VR market, around the world. The haptic innovation is utilized to make the feeling of touch that clients feel as applied forces, motion, or vibrations. At the same time, gesture recognition algorithms let clients control the devices and applications by utilizing their gestures, typically hand movements. With these advancements, the client can contact a virtual object, as though in reality. The rising prominence of these innovations has, in this manner added a new dimension to such devices, consequently driving their adoption.


The limited user interface (UI) influencing the navigation performance of AR applications, limited processing power, less storage, and the limited size of the memory card in mobile phones, and differed infrastructure quality of the digital network will restrain the development of AR market. The health concerns identifying with low resolution and lack of movement and display latency and energy consumption influencing the general execution of VR devices are the significant limitations in the VR market.

Market Segmentation:

By Application:

    • Commercial
    • Consumer
    • Aerospace and Defense
    • Healthcare
    • Enterprise

The enterprise classification is expected to observe the quickest development in the global AR and VR market during the conjecture time frame, based on application. Enterprises are as of benefiting from AR and VR in various manners, for example, optimized productivity, enhanced learning outcomes, real-time data and analytics visualization, efficient warehousing and logistics, and better collaboration with remote workers.

By Device Type:

    • Head Mounted Display (HMD)
    • Head-Up Display (HUD)
    • Gesture Control Devices
    • Projection Based Device

The HMD and HUD classifications are foreseen to hold a more significant share in the global AR and VR market by 2025, based on device type. In particular, HMDs are progressively gaining prominence in applications, for example, tourism, automotive, military, gaming, and education. The gigantic appropriation of mobile AR and VR is additionally presumed to help the dynamic development of this market category.

By Component:

  • Hardware
  • Software
  • Services

The hardware category created a higher income in the global AR and VR market in 2019, in view of the component. This is because of the expanding interest for high-performance AR and VR devices, expanding application areas, and diminishing item costs.

Augmented Reality and Virtual Reality Market Region wise analysis:

Marked Segmentation based on the region:

  1. North America
    1. U.S
    2. Canada

North America AR and VR Market held the biggest share in this global business in 2019, fundamentally because of technological advancements, strong penetration of smartphones and internet, and early appropriation of rising technologies in the locale.

  1. Europe
    1. Norway
    2. Germany
    3. Sweden

Europe AR and VR market is second most prominent industry after North America, with increasing applications in end-user verticals.

  1. Asia Pacific (APAC)
    1. China
    2. India
    3. Japan

APAC AR and VR market is anticipated to witness the quickest development during the foreseen period, attributing to the increased investments in the adoption of latest technologies.

  1. Latin America
    1. Brazil
    2. Mexico
    3. Argentina
  2. Middle East and Africa

a. Middle East

b. Africa

Key Players of Market:

Some of the major players operating in the global augmented reality and virtual reality market are Blippar, Catchoom, Innovega Inc., Laster Technologies, Metaio Gmbh, Total Immersion, Vertalis Ltd, Augmented Pixels Co., Kooaba AG, Kishino Limited, Qualcomm Incorporated, Wikitude Gmbh and others. Earlier this market was operated by players with relatively low brand image. Thus, after the entrance of new huge players in the business, the interest for augmented reality & virtual reality has increased amongst the clients.


1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                           

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                              

                2.2 Research Phases                      

                                2.2.1 Secondary Research            

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling     

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                      

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                             

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                      

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market               

5. Market Segmentation                                              

                5.1 By Type                        

                                5.1.1 Introduction           

                                5.1.2 Head-mounted     

                                5.1.3 Head-Up  

                                5.1.4 Smart-Glass            

                                5.1.5 Others      

                                5.1.6 Y-o-Y Growth Analysis        

                                5.1.7 Market Attractiveness Analysis      

                                5.1.8 Market Share Analysis        

                5.2 By End-Use                

                                5.2.1 Introduction           

                                5.2.2 Gaming    

                                5.2.3 Aerospace & Defence        

                                5.2.4 Medical    

                                5.2.5 Automotive            

                                5.2.6 E-Commerce & Retail          

                                5.2.7 Y-o-Y Growth Analysis        

                                5.2.8 Market Attractiveness Analysis      

                                5.2.9 Market Share Analysis        

                5.3 By Component                         

                                5.3.1 Introduction           

                                5.3.2 Hardware

                                5.3.3 Software 

                                5.3.4 Services   

                                5.3.5 Y-o-Y Growth Analysis        

                                5.3.6 Market Attractiveness Analysis      

                                5.3.7 Market Share Analysis        

6. Geographical Analysis                                              

                6.1 Introduction                              

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                       By Geographical Area

                                       By Type

                                       By Application

                                       By End-Use

                                6.1.4  Market Attractiveness Analysis     

                                       By Geographical Area

                                       By Type

                                       By Application

                                       By End-Use

                                6.1.5  Market Share Analysis      

                                       By Geographical Area

                                       By Type

                                       By Application

                                       By End-Use

                6.2 North America                          

                                6.1.1 Introduction           

                                6.1.2 United States         

                                6.1.3 Canada     

                6.3 Europe                         

                                6.2.1 Introduction           

                                6.2.2 U.K             

                                6.2.3 Spain         

                                6.2.4 Germany 

                                6.2.5 Italy           

                                6.2.6 France      

                6.4 Asia-Pacific                 

                                6.3.1 Introduction           

                                6.3.2 China         

                                6.3.3 India          

                                6.3.4 Japan        

                                6.3.5 Australia  

                                6.3.6 South Korea           

                6.5 Latin America                            

                                6.4.1 Introduction           

                                6.4.2 Brazil         

                                6.4.3 Argentina

                                6.4.4 Mexico     

                                6.4.5 Rest of Latin America         

                6.6 Middle East & Africa               

                                6.5.1 Introduction           

                                6.5.2 Middle-East            

                                6.5.3 Africa        

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental      

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services

                                7.2.5 Competitive Rivalry within the Industry      

8. Market Leader Analysis                                           

                8.1 Google                         

                                8.1.1 Overview

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Apple                            

                8.3 Microsoft                    

                8.4 Sony                              

                8.5 Magic Leap                 

                8.6 Total Immersion                      

                8.7 Wikitude                     

                8.8 Blippear                       

                8.9 Daqri LLc                      

                8.10 Infinity Augmented REality                

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                        

                9.3 Agreements, collaborations and Joint Ventures                          

                9.4 New Product Launches                          

10. Market Outlook and Investment Opportunities                                          


                a) List of Tables                

                b) List of Figures                              

  • Global, Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

  • The segment-level analysis in terms of by type, application, along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographics, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  • Global Augmented Reality Market By Region, From 2021-2026 ( USD Billion )                                                       
  • Global Augmented Reality Market By Component, From 2021-2026 ( USD Billion )                                                
  • Global Software Market By Region, From 2021-2026 ( USD Billion )                                                           
  • Global Service Market By Region, From 2021-2026 ( USD Billion )                                                               
  • Global Hardware Market By Region, From 2021-2026 ( USD Billion )                                                         
  • Global Augmented Reality Market By End-Use, From 2021-2026 ( USD Billion )                                                    
  • Global Gaming Market By Region, From 2021-2026 ( USD Billion )                                                              
  • Global Aerospace & Defence Market By Region, From 2021-2026 ( USD Billion )                                                  
  • Global Medical Market By Region, From 2021-2026 ( USD Billion )                                                             
  • Global Industrial Market By Region, From 2021-2026 ( USD Billion )                                                          
  • Global Automotive Market By Region, From 2021-2026 ( USD Billion )                                                     
  • Global E-Commerce & Retail Market By Region, From 2021-2026 ( USD Billion )                                   
  • Global Augmented Reality Market By Type, From 2021-2026 ( USD Billion )           
  • Global Head Mounted Market By Region, From 2021-2026 ( USD Billion )                                               
  • Global Head UP Market By Region, From 2021-2026 ( USD Billion )                                                            
  • Global Smart Glass Market By Region, From 2021-2026 ( USD Billion )                                                      
  • Global Other Market By Region, From 2021-2026 ( USD Billion )                                                 

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