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Pulished Date August, 2021
ID: 10035
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Australia Wet Pet Food Market by Product (Dog Food, Cat Food, Others), Type of packaging (Canned, Sachets, others), Distribution channel (Supermarkets and Hypermarkets, Specialized Pet Stores, Online, others) and country, Market Share, Forecast Data, In-Depth Analysis, Detailed Overview, and Forecast, 2021-2026

Pulished: August, 2021
ID: 10035
Pages: 140

Market Overview:

Wet pet food is pet food that contains a high proportion of water in the range of 75 to 85%. It is often rich in protein and fat and provides the energy and vital nutrients necessary for metabolism. Historically, pets have played an important role in Australian families, and time-constrained emerging lifestyles play a vital part in emerging the transition to commercial products and retail. According to government consumer behavior surveys, the Australian consumer is very familiar with consumer protection laws and product composition. This fact could stimulate the regional pet food market as the product is of high quality.

The Australia Wet Pet Food Market is expected to experience moderate growth to record a CAGR of 2.7% throughout the forecast period (2021-2026).

Recent Developments

  1. In April 2020, Nestlé Purina PetCare completed the purchase of Lily’s Kitchen natural pet food brand, a renowned wet and dry natural food provider for dogs and cats in the UK. Its product range perfectly complements Purina's existing brand portfolio. Founded 12 years ago in the kitchen of founder Henrietta Morrison in London, Lily's Kitchen has grown into an internationally recognized £ 85 million1 retail brand.
  2. In April 2006, Mars, Incorporated announced that it has signed an agreement to acquire Doane's parent company, Doane Pet Care. The Mars acquisition will not cover the European division of Doane, which was purchased by a third party.
  3. The 2018 acquisition of Ainsworth Pet Nutrition LLC was a key driver of JM Smucker Co.'s performance for fiscal year 2019.

Market Drivers and Restraints:

Pet stores and supermarkets continue to be important sources of pet products. An increasing number of fortified pet food products are being introduced to the market, along with specific health products that respond to the growing range of pet diseases. Pet stores have witness have a hike in their popularity with the increasing awareness among the pet owners. A study reveals that these products are used by at least 36% of dog owners and 31% of cat owners occasionally. In fact, other types of pet owners tend to rely on pet stores as their primary food source, although bird owners prefer supermarkets. Department stores are the main selling points for pet food, but the trend is changing to specialty stores. In Australia, the call for various imported premium and super premium brands is expanding. Premiumization has always been a bigger trend in the dog food sector, but the cat food sector has been picking up over the years as well.

Market Segmentation:

The Australia Wet Pet Food Market can be segmented by packaging, distribution channel, product, and geography. Depending on the product, the Australia Wet Pet Food Market may be segmented into cat food, dog food, and more. By distribution channel, the market can be separated into online, supermarkets / hypermarkets, specialty stores, and others. Depending on the packaging, the Australia wet pet food market can be classified as canned, sachets, and others.

Impact of covid-19 on Australia Wet Pet Food Market

Uncertainty about employment increases, with the likelihood that a point of sale was employed at the closing store. Outlets that will continue to exist will do so with significantly less seating capacity and reduced overall demand due to public perception and reduced unjustified departures, further impacting the number of employees needed. The return of migrant labor to their country of origin will also affect the availability of skilled labor and there may be a shortage of people who are well adjusted to the limited jobs available. It will be a two-sided problem for both operators and F&B employees. As per the industry experts, this phase is survival of the fittest. By being forced to endure this challenge, the F&B sector does so for the benefit of the entire community, although it will take some time to recover from losses incurred during the closing phase. While the strong performance in the last quarter will be austere, expectations for a strong rebound in the days after the close are not predictable and will be a daunting task. The road to profitability will not be easy and companies will need to adopt innovative and more efficient methods of doing business and creating new sources of income to maintain their presence in the market.

Regional Analysis:

Australia is one of the major established markets outside of North America and Europe, whereas in the Asia-Pacific area, furthermost sales are presently focused in Japan, which is also comparatively established. The growth in the Australian market can be attributed to rising prices relative to the overall increase in the pet population, as well as the rise of two families with childless incomes and high disposable incomes. The quality of life for pets continues to play an important role in product innovation and growth in retail sales in the pet food market. The shift from pet "ownership" to "nurturing" has been a crucial and defining trend in the pet food market, especially in developed countries. More than a third of households in developed countries have a pet. Traditionally, pet owners have fed their pet’s leftovers and leftovers from family meals. However, consumers are now realizing that pet food and home food are made up of separate nutrients and that pets must be fed a variety of foods as part of a diet.

Leading Company

Mars Inc. had the largest share of the Wet Pet Food Market in terms of sales and revenue in 2020.

Key Players

The market studied consists of leading players such as Mars Inc., Hills Pet Nutrition, Nestlé Purina Petcare, The Complete Pet Company, The Great Australian Pet Food Co, V.I.P. Petfoods, Australian Pet Treat Company and Connex United Processors.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Wet Pet Food Market, By Type                          

                                6.1.1 Dog Food 

                                6.1.2 Cat Food  

                                6.1.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 Wet Pet Food Market, By Distribution Channel                          

                                6.2.1 Offline Retailers    

                                6.2.2 Online Retailers    

                                6.2.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Wet Pet Food Market, By Application                             

                                6.3.1 Residential              

                                6.3.2 Commercial            

                                6.3.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 Asia Pacific                  

                                7.2.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.2.2 By Type    

                                7.2.3 By Distribution Channel     

                                7.2.4 By Application        

8. Key Player Analysis                                    

                8.1 Nestlé                           

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 De Haan Petfood                     

                8.3 WellPet LLC                

                8.4 Blue Buffalo Co. Ltd.                               

                8.5 Colgate-Palmolive                   

                8.6 Spectrum Brands                     

                8.7 Tiki Pets                       

                8.8 Sunshine Mills                           

                8.9 Evanger’s                    

                8.10 Monge SPA                              

                8.11 Harrington Foods                   

                8.12 Unicharm                  

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of By Type, By Application, By Distributional Channel and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Asia Pacific Wet Pet Food Market By Region, From 2021-2026 ( USD Billion )
  2. Asia Pacific Wet Pet Food Market By Type, From 2021-2026 ( USD Billion )
  3. Asia Pacific Dog Food Market By Region, From 2021-2026 ( USD Billion )
  4. Asia Pacific Cat Food Market By Region, From 2021-2026 ( USD Billion )
  5. Asia Pacific Wet Pet Food Market By Distribution Channel, From 2021-2026 ( USD Billion )
  6. Asia Pacific Offline Retailers Market By Region, From 2021-2026 ( USD Billion )
  7. Asia Pacific Online Retailers Market By Region, From 2021-2026 ( USD Billion )
  8. Asia Pacific Wet Pet Food Market By Application, From 2021-2026 ( USD Billion )
  9. Asia Pacific Residential Market By Region, From 2021-2026 ( USD Billion )
  10. Asia Pacific Commercial Market By Region, From 2021-2026 ( USD Billion )

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