Automotive HUD Market

Automotive HUD Market Size (2023-2028):

The Global Automotive HUD Market was worth US$ 1.12 billion in 2022 and is anticipated to reach a valuation of US$ 4.6 billion by 2028 and is predicted to register a CAGR of 30.50% during 2023-2028.

The key drivers of the market are the adoption of advanced technologies by original equipment makers, the fast generation of real-time data from advanced driver assistance systems, and an increase in connected vehicles.

Market Drivers:

A surge in demand for automotive head-up displays, which are usually available within new cars due to their advantages of proposing vital information, is predicted to drive the global automotive head-up display market during the foreseen period. Furthermore, in older vehicles, it's possible to put in the automotive head-up display due to its low-cost structure. Specific automotive head-up displays also answer voice commands and recognize hand gestures due to the rise in modernization within the industry. This permits the motorist of the vehicle to choose the shortest possible route or distance to travel. The automotive head-up display uses nano-technologies so as to avoid double reflection. These systems provide night sight, which projects all the primary information to the driving force on the screen and is predicted to drive the adoption of automotive head displays in automotive industries during the foreseen period. It provides lucrative opportunities for the modernization of the automobile industry.

Market Restraints:

One of the key factors hindering the wide adoption of automotive head-up displays is their high purchase cost. Thanks to this, customers choose other systems that are available at comparatively low prices. However, head-up displays are yet to be widely accepted and adopted across the globe. Moreover, with improving economies of scale, the event and incorporation costs of head-up displays are expected to scale back within the coming years, thus benefitting the automotive head-up display market.

Market Recent Developments:

• German technology firm Continental introduced that the corporation has developed the first ultra-compact, high-performance head-up display (HUD) during a project spearheaded by its development and production service provider, Continental Engineering Services.
• Navdy introduced a heads-up display (HUD) car console. The corporation claims that the new heads-up display (HUD) will allow users to access their smartphone apps while driving, without pulling out the smartphone from their pockets or removing their hands from the wheel for extended periods of time.
• HARMAN International, the premier connected technologies company for automotive, customers, and enterprise markets, and WayRay, a Swiss headquartered pioneer in Holographic AR displays, introduced a collaboration to develop a proper angle of view full windshield heads-up display proof of concept for the automotive HUD market.

AUTOMOTIVE HUD MARKET REPORT COVERAGE:

Market Segmentation:

Automotive HUD Market - By HUD Technology:

• Conventional HUD 
• Augmented reality HUD 

The conventional HUD segment is estimated to carry the most crucial share of the global automotive HUD market during the forecast period. The traditional HUD is expected to broadly migrate to a broader range of mid-segment and economy-segment vehicles during 2020–2025 due to the increasing adoption of the technology by OEMs, reducing installation prices of the HUD system, and, most significantly, the expanding importance of auto and passenger safety systems amongst the automotive customers.

Automotive HUD Market - By HUD Type:

• Windshield 
• Combiner 

The windshield segment is predicted to register the most critical market size, growing at a notable CAGR within the foreseen period. The windshield HUD system comprises a projector and a group of mirrors to relay information, which appears either slightly below or above the driver's vision of control. The system is created to be versatile to the curvature of the automobile windshield. Several vehicle models have distinct windshield curvatures, which makes them prominent in aligning the system. The complex calibration process augments the value of the system, and thus it's primarily offered as an optional feature in vehicles. Moreover, OEMs are anticipated to integrate an excellent array of advanced driver assistance systems within the windshield HUD and overlay the knowledge within the driving situation with augmented reality. Unlike the combiner HUD, which may be a compact display, the windshield HUD provides a more significant area for visuals, and OEMs prefer the windshield HUD because it makes for a safer driving experience.

Automotive HUD Market - By Vehicle Class:

• Luxury car 
• Mid-segment car 
• Economy car 

Automotive HUD Market - Dimension Type:

• 2D 
• 3D 

Automotive HUD Market - By Vehicle Type:

• Passenger Car 
• Light Commercial Vehicle 
• Heavy Commercial Vehicle 

Market Reginal Analysis:

The Global Automotive HUD Market Report includes the segmentation of regions:

• North America - U.S., Canada
• Europe - Norway, Germany, Sweden
• Asia Pacific - China, India, Japan
• Latin America - Brazil, Mexico, Argentina
• Middle East and Africa - Middle East, Africa

Europe is estimated to be the most important market with the best share of the worldwide automotive HUD market, by value. The regional market is dominated by the demand from Germany and the UK. The adoption of HUDs within the Russian market until 2020 is estimated to be low but is projected to extend in the future. The main growth drivers of the automotive market within the region include growing demand for technology, increasing need for a safe and secure driving experience, and increasing development of connected cars. Asia Pacific automotive head-up display (HUD) market, led by India and China will witness significant growth because of the growing locomotive industry, increasing population, and rise in income that reinforces demand for the merchandise. China vehicle sales grew over 3.5% in 2017 as tax cuts were reduced on small-engine cars. The region hosts the most big brands and models of car manufacturers like Toyota, Suzuki, and others. The merchandise is featured by all the car brands, making it the most desirable feature in a vehicle.

Market Key Players:

1. Robert Bosch GmbH
2. Denso Corporation
3. Nippon Seiki Co. Ltd
4. Visteon Corporation
5. Continental AG
6. Panasonic Corporation
7. Yazaki Corporation
8. Harman International Industries Inc.
9. Garmin Ltd.
10. MicroVision Inc.