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Automotive HUD Market Segmentation by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), Vehicle Class (Economy, Mid-Segment, Luxury Car), Dimension (2D and 3D), Vehicle Type (ICE, PEV, HEV) - Industry Analysis, Size, Share, Growth, Trends and Forecast 2022 to 2027.

Published: January, 2022
ID: 9734
Pages: 175

Market Overview:

The global automotive HUD market was valued to be USD 1.1 billion in 2021 and is projected to succeed in USD 4.3 billion by 2026, rising at a CAGR of 25.28% from 2021 to 2026.

An automotive head-up display or HUD may be a technical and feature transparent device, which displays vital information like navigation direction, speed of the car, time, and distance travelled, directly within the driver's vision. The head-up display avoids and reduces the chances of the distraction of the driving force by offering vital information. It displays data either on the windshield of the car or on a separate screen. The automotive head-up display is presently installed within the latest models of vehicles.

The key drivers of the market are raised adoption of advanced technologies by original equipment makers, fast generation of real-time data from advanced driver assistance systems, and increase in connected vehicles.

Recent Developments:

German technology firm Continental introduced that the corporate has developed first ultra-compact, high-performance head-up display (HUD) during a project spearheaded by its development and production service provider, Continental Engineering Services.

Navdy introduced a heads-up display (HUD) car console. The corporate claims that the new heads-up display (HUD) will allow users to access their smartphone apps while driving, without pulling out the smartphone of their pockets, or removing their hands from the wheel for extended periods of your time.

HARMAN International, the premier connected technologies company for automotive, customers and enterprise markets, and WayRay, a Swiss headquartered pioneer in Holographic AR displays, introduced a collaboration to develop a proper angle of view full windshield heads-up display proof of concept for automotive HUD market

Drivers and Restraints of Automotive HUD:


A surge in demand for automotive head-up display, which is usually available within the new cars due to its advantages of proposing vital information, is predicted to drive the global automotive head-up display market during the foreseen period. Furthermore, in older vehicles, it's possible to put in the automotive head-up display due to its low-cost structure. Specific automotive head-up displays also answer voice command and recognize hand gestures due to the rise in modernization within the industry. This permits the motorist of the vehicle to choose the shortest possible route or distance to travel. The automotive head-up display uses nano-technologies so as to avoid double reflection. These systems provide night-sight, which projects all the primary information to the driving force on the screen and is predicted to drive the adoption of automotive head display in automotive industries during the foreseen period. It provides lucrative opportunities for modernization of the automobile industry.


One of the key factors hindering the wide adoption of automotive head-up displays is their high purchase cost. Thanks to this, customers choose other systems that are available at comparatively low prices. However, head-up displays are yet to be widely accepted and adopted across the globe. Moreover, with improving economies of scale, the event and incorporation costs of head-up displays are expected to scale back within the coming years, thus benefitting the automotive head-up display market.

Market Segmentation:

Automotive HUD Market, by HUD Technology

  • Conventional HUD 
  • Augmented reality HUD 

The conventional HUD segment is estimated to carry the most crucial share of the global automotive HUD market during the forecast period. The traditional HUD is expected to broadly migrate to a broader range of mid-segment and economy segment vehicles during 2020–2025 due to the increasing adoption of the technology by OEMs, reducing installation prices of the HUD system, and, most significantly, the expanding importance of auto and passenger safety systems amongst the automotive customers.

Market, by HUD Type

  • Windshield 
  • Combiner 

The windshield segment is predicted to register the most critical market size, growing at a notable CAGR within the foreseen period. The windshield HUD system comprises a projector and a group of mirrors to relay information, which appears either slightly below or above the driver's vision of control. The system is created to be versatile to the curvature of the automobile windshield. Several vehicle models have distinct windshield curvatures, which makes them prominent to align the system. The complex calibration process augments the value of the system, and thus it's primarily offered as an optional feature in vehicles. Moreover, OEMs are anticipated to integrate an excellent array of advanced driver assistance systems within the windshield HUD and overlay the knowledge within the driving situation with augmented reality. Unlike the combiner HUD, which may be a compact display, the windshield HUD provides a more significant area for visuals, and OEMs prefer the windshield HUD because it makes for a safer driving experience.

Market, by Vehicle Class

  • Luxury car 
  • Mid-segment car 
  • Economy car 

Market, by Dimension Type

  • 2D 
  • 3D 

Market, by Vehicle Type

  • Passenger Car 
  • Light Commercial Vehicle 
  • Heavy Commercial Vehicle 

Automotive HUD Market Region wise analysis:

Marked Segmentation based on the region:

  1. North America
    1. U.S
    2. Canada
  2. Europe
    1. Norway
    2. Germany
    3. Sweden
  3. Asia Pacific
    1. China
    2. India
    3. Japan
  4. Latin America
    1. Brazil
    2. Mexico
    3. Argentina
  5. Middle East and Africa

a. Middle East

b. Africa

Europe is estimated to be the most important market with the best share of the worldwide automotive HUD market, by value. The regional market is dominated by the demand from Germany and the UK. The adoption of HUDs within the Russian market until 2020 is estimated to be low but is projected to extend in the future. The main growth drivers of the automotive market within the region include growing demand for technology, increasing need for safe and secure driving experience, and increasing development of connected cars. Asia Pacific automotive head-up display (HUD) market, led by India and China will witness significant growth because of growing locomotive industry, increasing population and rise in income that reinforces demand for the merchandise. China vehicle sales grew over 3.5% in 2017 as tax cut reduced on small engine cars. The region hosts most big brands and models’ car manufacturers like Toyoya, Suzuki and others. The merchandise is featured by all the car brands, making it most desirable feature in a vehicle.

Key Players of Market:

Some of the major key players in the market include Robert Bosch GmbH, Denso Corporation, Nippon Seiki Co. Ltd., Visteon Corporation, Continental AG, Panasonic Corporation, Yazaki Corporation, Harman International Industries Inc., Garmin Ltd., and MicroVision Inc.

1. Introduction                            

          1.1 Market Definition                  

          1.2 Scope of the report               

          1.3 Study Assumptions               

          1.4 Base Currency, Base Year and Forecast Periods              

2. Research Methodology                      

          2.1 Analysis Design          

          2.2 Research Phases                   

                    2.2.1 Secondary Research 

                    2.2.2 Primary Research     

                    2.2.3 Data Modelling        

                    2.2.4 Expert Validation     

          2.3 Study Timeline            

3. Report Overview                     

          3.1 Executive Summary               

          3.2 Key Inferencees          

4. Market Dynamics                    

          4.1 Impact Analysis           

                    4.1.1 Drivers

                    4.1.2 Restaints       

                    4.1.3 Opportunities 

          4.2 Regulatory Environment                  

          4.3 Technology Timeline & Recent Trends                  

5. Competitor Benchmarking Analysis                        

          5.1 Key Player Benchmarking                 

                    5.1.1 Market share analysis         

                    5.1.2 Products/Service      

                    5.1.3 Regional Presence    

          5.2 Mergers & Acquistion Landscape               

          5.3 Joint Ventures & Collaborations                 

6. Market Segmentation                        

          6.1 Automotive HUD Market, By Technology               

                    6.1.1 AR-HUD        

                    6.1.2 Conventional HUD   

                    6.1.3 Market Size Estimations & Forecasts (2019-2024)        

                    6.1.4 Y-o-Y Growth Rate Analysis         

                    6.1.5 Market Attractiveness Index         

          6.2 Automotive HUD Market, By HUD Type                 

                    6.2.1 Combiner      

                    6.2.2 Windshield     

                    6.2.3 Market Size Estimations & Forecasts (2019-2024)        

                    6.2.4 Y-o-Y Growth Rate Analysis         

                    6.2.5 Market Attractiveness Index         

          6.3 Automotive HUD Market, By Vehicle Type             

                    6.3.1 ICE      

                    6.3.2 PEV     

                    6.3.3 HEV     

                    6.3.4 Market Size Estimations & Forecasts (2019-2024)        

                    6.3.5 Y-o-Y Growth Rate Analysis         

                    6.3.6 Market Attractiveness Index         

          6.4 Automotive HUD Market, By Vehicle Class            

                    6.4.1 Economy       

                    6.4.2 Mid-Segment 

                    6.4.3 Luxury Car    

                    6.4.4 Market Size Estimations & Forecasts (2019-2024)        

                    6.4.5 Y-o-Y Growth Rate Analysis         

                    6.4.6 Market Attractiveness Index         

          6.5 Automotive HUD Market, By Dimension                

                    6.5.1 2D      

                    6.5.2 3D      

                    6.5.3 Market Size Estimations & Forecasts (2019-2024)        

                    6.5.4 Y-o-Y Growth Rate Analysis         

                    6.5.5 Market Attractiveness Index         

7. Geographical Landscape                    

          7.1 Global Identity Governance and Administration Market, by Region                   

          7.2 North America - Market Analysis (2018 - 2024)             

                    7.2.1 By Country     



                    7.2.2 By Technology          

                    7.2.3 By HUD Type  

                    7.2.4 By Vehicle Type        

                    7.2.5 By Vehicle Class       

                    7.2.6 By Dimension 

          7.3 Europe             

                    7.3.1 By Country     






                     Rest of Europe

                    7.3.2 By Technology          

                    7.3.3 By HUD Type  

                    7.3.4 By Vehicle Type        

                    7.3.5 By Vehicle Class       

                    7.3.6 By Dimension 

          7.4 Asia Pacific                 

                    7.4.1 By Country     




                     South Korea

                     South East Asia

                     Australia & NZ

                     Rest of Asia-Pacific

                    7.4.2 By Technology          

                    7.4.3 By HUD Type  

                    7.4.4 By Vehicle Type        

                    7.4.5 By Vehicle Class       

                    7.4.6 By Dimension 

          7.5 Latin America             

                    7.5.1 By Country     




                     Rest of Latin America

                    7.5.2 By Technology          

                    7.5.3 By HUD Type  

                    7.5.4 By Vehicle Type        

                    7.5.5 By Vehicle Class       

                    7.5.6 By Dimension 

          7.6 Middle East and Africa          

                    7.6.1 By Country     

                     Middle East


                    7.6.2 By Technology          

                    7.6.3 By HUD Type  

                    7.6.4 By Vehicle Type        

                    7.6.5 By Vehicle Class       

                    7.6.6 By Dimension 

8. Key Player Analysis                           

          8.1 Robert Bosch GmbH              

                    8.1.1 Business Description

                    8.1.2 Products/Service      

                    8.1.3 Financials      

                    8.1.4 SWOT Analysis         

                    8.1.5 Recent Developments         

                    8.1.6 Analyst Overview      

          8.2 Denso Corporation                

          8.3 Nippon Seiki Co. Ltd             

          8.4 Visteon Corporation              

          8.5 Continental AG           

          8.6 Panasonic Corporation          

          8.7 Yazaki Corporation               

          8.8 Harman International Industries Inc           

          8.9 Garmin Ltd                 

          8.10 MicroVision Inc.                  

9. Market Outlook & Investment Opportunities                     


          List of Tables          

          List of Figures                  

  1. Global Automotive HUD Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Automotive HUD Market By Technology, From 2022 - 2027 ( USD Billion )
  3. Global AR-HUD Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Conventional HUD Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Automotive HUD Market By HUD Type, From 2022 - 2027 ( USD Billion )
  6. Global Combiner Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Windshield Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Automotive HUD Market By Vehicle Type, From 2022 - 2027 ( USD Billion )
  9. Global ICE Market By Region, From 2022 - 2027 ( USD Billion )                
  10. Global PEV Market By Region, From 2022 - 2027 ( USD Billion )
  11. Global HEV Market By Region, From 2022 - 2027 ( USD Billion )
  12. Global Automotive HUD Market By Vehicle Class, From 2022 - 2027 ( USD Billion )
  13. Global Economy Market By Region, From 2022 - 2027 ( USD Billion )
  14. Global Mid-Segment Market By Region, From 2022 - 2027 ( USD Billion )
  15. Global Luxury Car Market By Region, From 2022 - 2027 ( USD Billion )
  16. Global Automotive HUD Market By Dimension, From 2022 - 2027 ( USD Billion )
  17. Global 2D Market By Region, From 2022 - 2027 ( USD Billion )
  18. Global 3D Market By Region, From 2022 - 2027 ( USD Billion )

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