The Global Automotive Infotainment Market is expected to be valued at USD 16.66 billion by 2027, growing at a CAGR of 8.84% from 2022 to 2027.
The information integrated into entertainment systems in vehicles is called automotive infotainment. These systems offer various features such as dashboard display, touchscreen interface, audio system, navigation system, and connectivity options, giving access to information and entrainment to the drivers and passengers. Automotive infotainment systems are standalone systems installed in vehicles and can be further integrated with vehicles' computer systems. Modern vehicles have advanced automotive infotainment systems, providing various features and increased connectivity. Audio playback, navigation, connectivity, and hands-free operation are some of the features of automotive infotainment systems.
Market Drivers:
The growing demand for connected vehicles is one of the key factors propelling the automotive infotainment market growth. Consumers have greater expectations from their vehicles due to the growing penetration of smartphones and the internet. They want a wide range of connectivity options with their vehicles, boosting the need for advanced infotainment systems that offer internet connectivity, real-time traffic updates, and access to a wide range of online services. In addition, technological advancements are anticipated to boost the growth rate of the automotive infotainment market during the forecast period. Technological developments are aiding the development of more sophisticated infotainment systems with features such as audio playback, navigation, and hands-free operation.
In addition, the growing demand for in-car entertainment from the end-users is anticipated to showcase a favorable impact on the automotive infotainment market growth. People want to be entertained while traveling these days. The demand for infotainment systems that can provide various entertainment options to consumers, such as streaming media and audio playback, is, resulting in a greater demand for automotive infotainment. Furthermore, the growing awareness of the importance of safety further promotes the growth of the automotive infotainment market. The number of accidents due to distractions isis growing significantly, driving the importance of keeping drivers focused on the road. The factor mentioned above propels the need for automotive infotainment systems as they can offer hands-free operation and other features that can minimize distractions.
Furthermore, the growing usage of automotive infotainment systems among electric and hybrid vehicles is expected to grow the automotive infotainment market. Automotive infotainment systems provide required features and connectivity options to electric and hybrid vehicles that aid them in the power systems and charging infrastructure.
Market Restraints:
High costs associated with automotive infotainment systems are hampering the market growth considerably. In addition, complexities associated with using automotive infotainment systems and lack of standardization are further anticipated to limit the market’s growth rate. Furthermore, privacy concerns associated with automotive infotainment and legal and regulatory issues are expected to inhibit the growth rate of the automotive infotainment market.
Market Opportunities:
Technological advancements are anticipated to provide growth opportunities to the market participants in the automotive infotainment market. In recent times, automotive infotainment systems have been integrated with enhanced connectivity, voice recognition, gesture control, augmented reality displays, and Artificial Intelligence (AI) and are providing a wide range of options to the end-user and providing enhanced connectivity. Such technological advancements are expected to increase and expand the market’s growth scope in the coming days. In addition, increasing R&D efforts by the market participants to develop advanced automotive infotainment systems are expected to provide lucrative growth possibilities to the market participants. In addition, the increasing focus of market participants to develop feature-rich automotive infotainment systems is another attribute anticipated to widen the market’s growth potential.
Market Key Developments:
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REPORT METRIC |
DETAILS |
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Market Size Available |
2021 – 2027 |
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Base Year |
2021 |
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Forecast Period |
2022 - 2027 |
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CAGR |
8.84% |
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Segments Covered |
By Product, Fit, Vehicle, and Region. |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Harman International, JVC KENWOOD Corporation, Panasonic Corporation, Alpine Electronics, Clarion Co., Ltd., Continental AG, Delphi Automotive PLC, Pioneer Corporation, Visteon Corporation, Denso Corporation, and Others. |
Market Segmentation:
The heads-up display segment is predicted to grow at a healthy CAGR in the global automotive infotainment market during the forecast period. In the automotive infotainment market, HUDs are typically used to display a range of information, including navigation instructions, vehicle speed, and other important data. Some HUDs also offer additional features, such as displaying incoming calls or text messages or providing real-time traffic updates. The use of HUDs in the automotive infotainment market is expected to grow in the coming years as more automakers begin offering them as standard or optional equipment. In addition, display technology advances are expected to develop more sophisticated HUDs that offer a more comprehensive range of features and functionality. The factors above are expected to contribute to the growth of the heads-up display segment during the forecast period.
Based on fit, the OE fitted segment captured the most significant share of the global automotive infotainment market in 2021. The OE-fitted segment of the automotive infotainment market is expected to grow in the coming years as more automakers offer advanced infotainment systems as standard or optional equipment. In addition, the increasing demand for connected vehicles is expected to drive the growth of the OE-fitted segment, as these vehicles often require more sophisticated infotainment systems to manage their connectivity and other features.
Based on vehicles, the passenger cars segment had the leading share of the global automotive infotainment market in 2021. On the other hand, the commercial vehicles segment is predicted to grow at a healthy CAGR during the forecast period.
The Asia-Pacific is expected to register a healthy CAGR during the global automotive infotainment market forecast period. The APAC automotive infotainment market is expected to grow significantly in the coming years, driven by factors such as the increasing demand for connected and electric vehicles, the growing middle class in the region, and the adoption of advanced technologies such as artificial intelligence and augmented reality. In addition, the APAC automotive infotainment market is expected to be driven by the increasing demand for connected and electric vehicles and the adoption of advanced technologies.
The European region is anticipated to hold a considerable share of the global automotive infotainment market during the forecast period.
During the forecast period, the Latin American automotive infotainment market is anticipated to grow at a promising CAGR. One of the significant factors contributing to the market growth in the Latin American region is the increasing adoption of advanced technologies, such as connectivity and automation, in the automotive industry. As a result, the demand for infotainment systems that provide connectivity and entertainment features is increasing in the Latin American region. In addition, the increasing disposable income of consumers and a rise in the demand for luxury vehicles equipped with advanced infotainment systems are propelling the automotive infotainment market growth in Latin America. Additionally, the increasing focus on improving the in-car experience for passengers is also driving the demand for infotainment systems in the region. This includes adopting advanced features such as navigation, safety, and entertainment systems.
The COVID-19 pandemic has shown a severe negative impact on the automotive infotainment market. Due to the COVID-19 pandemic, the sales and demand for vehicles have decreased significantly, which resulted in the declining growth rate of the automotive infotainment market. In addition, government restrictions such as travel bans, temporary shutdowns, and supply chain disruptions have negatively impacted market growth. However, the automotive infotainment market is expected to have a quick recovery due to the decreasing impact of COVID-19 and the growing adoption of new normalization. Therefore, automotive infotainment is anticipated to showcase a healthy CAGR during the forecast period.
Market Key Players:
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