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Baby Care Products Market - Segmentation by Product (Skincare, Haircare, Bath Products, Toiletries, Food & Beverages], by Distribution Channel (Hypermarket/Supermarket, Convenience Store, and Online Platform), by Category (Economy and Premium), by Geography – Market Size, Share, Development, Growth, and Demand Forecast, 2022–2027

Published: January, 2022
ID: 9208
Pages: 145

Baby Care Products Market Size & Growth 2027:

Baby Care Products Market was worth USD 68 billion in 2021, and it is estimated to reach a valuation of USD 85.6 billion by the end of 2026, expanding at a robust compound annual growth rate of 5.2% between 2021 and 2026.

Baby care products are used for baby hygiene under three years old, as they are not irritating or mild. Baby care products include skincare products and baby hair care products. The upbringing market consists of supplies for parents explicitly used for babies. Product lines include baby powder, shampoos, body lotions, massage oils, bath gels, baby wipes, and more. These products undergo several clinical tests before going to market.

Market Growth:

Increasing fertility rates, awareness of child care, and income levels in emerging economies are notable vital factors in market growth.

Market Drivers:

One of the main trends in the market for baby care products is the high demand for products that contain natural ingredients, compared to chemicals. It is a natural and efficient way to care for children's health by reducing the use of harmful substances in child development. Healthy lifestyles are one of the main concerns of parents as the number of health problems increases among babies, such as eczema and others related to diaper skin. The growing awareness of baby care and the launch of affordable baby care products, including diapers and wet wipes, will likely drive the growth of the global baby care products market in the future. 

The reduction of mortality is one of the main factors that drive the expansion of the market for baby care products. This is mainly due to government support to improve hygiene standards that can be used for child health care. Economic conditions in developing countries such as Brazil, India, and China have overgrown. This increases disposable income, allowing parents to spend more money on children's health care. Therefore, these emerging countries offer an excellent market opportunity for baby care products. Some NGOs carry out campaigns such as diaper banks to explain the importance and benefits of using quality diapers. It also encourages the use of eco-friendly diapers, such as biodegradable variants for complete baby health care.

Market Restraints:

But the use of certain chemicals can be harmful to babies, limiting the market growth. In addition, another critical challenge for the leading international players in the global baby products market is the competition with local players. Due to the high production cost of these products, local companies produce low prices and low-quality products, affecting the overall demand in this industry.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

  • Product

  • By Distribution Channel

  • By Category

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Kimberly Clark Corporation, Procter & Gamble Company, Mothercare PLC, Johnson & Johnson, Unilever PLC, Nestle SA, Avon Products Inc., Himalaya Drug Company, Artsana SPA, and Dabur International Limited

Market Segmentation:

Baby Care Products Market - By-Product:

  • Skincare
    • Baby Oils
    • Body Lotions
    • Baby Creams/Moisturizers
    • Baby Powders
  • Haircare
    • Baby hair oils
    • Shampoos
    • Conditioners
  • Bath Products
    • Baby Soap
    • Bath gel for bath/shower
  • Toiletries
    • D​​​​​​iapers
    • Wet Wipes
    • Baby Perfumes
    • Baby Hand Washes
  • Food and Beverages
    • B​​​​​​bottled Foods
    • Fruit and Vegetable Juices
    • Pure Foods
    • Baby food Cereals
    • Baby Dairy Products
    • Baby soups

Of these, the market for skincare products and toiletries is expected to occupy the majority during the forecast period, owing to the growing interest in child safety and the increase in the standard of living of citizens around the world.

Baby Care Products Market - By Distribution Channel:

  • Hypermarkets and supermarkets
  • Convenience stores
  • Online platforms

Of these, hypermarkets/supermarkets have the largest revenue share in the worldwide market during review periods, as customers can view and purchase multiple brands in a single space. However, with the increasing digital transition, the online segment is predicted to witness the highest growth rate in the coming years.

Baby Care Products Market - By Category:

  • Economy
  • Premium

The economy category is expected to occupy most of the market in the future since the proportion of the middle class is higher than that of the high-income group.

Regional Analysis:

  • North America
  • Europe 
  • Asia Pacific
  • Latin America
  • The Middle East and Africa

Recent Developments and Trends:

  1. Kimberly-Clark Corporation approved $ 30 million to expand and improve nonwoven fabric manufacturing facilities in Hendersonville, North Carolina, in May 2018.
  2. In June 2018, The Honest Company announced a strategic minority investment of $ 200 million from L Catterton, the world's largest consumer-focused private equity firm.
  3. Avon Products Inc. launched a baby care product called 'Avon Care' in India in July 2018. It includes a variety of products for night and day use.
  4. In August 2018, Johnson's Baby presented a revolutionary revelation of 100% transparency of ingredients for its products.

Key Players:

The worldwide market for baby care products includes leading players like

  1. Kimberly Clark Corporation
  2. Procter & Gamble Company
  3. Mothercare PLC
  4. Johnson & Johnson
  5. Unilever PLC
  6. Nestle SA
  7. Avon Products Inc.
  8. Himalaya Drug Company
  9. Artsana SPA
  10. Dabur International Limited

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Baby Care Products Market, By Product                        

                                6.1.1 Skincare   

                                6.1.2 Haircare    

                                6.1.3 Bath Products        

                                6.1.4 Toiletries  

                                6.1.5 Food & Beverages

                                6.1.6 Market Size Estimations & Forecasts (2022-2027)   

                                6.1.7 Y-o-Y Growth Rate Analysis             

                                6.1.8 Market Attractiveness Index          

                6.2 Baby Care Products Market, By Distribution Channel 

                                6.2.1 Hypermarket/Supermarket             

                                6.2.2 Convenience Store              

                                6.2.3 Online Platform    

                                6.2.4 Market Size Estimations & Forecasts (2022-2027)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

                6.3 Baby Care Products Market, By Category                      

                                6.3.1 Economy  

                                6.3.2 Premium  

                                6.3.3 Market Size Estimations & Forecast (2022-2027)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region  

                7.2 North America - Market Analysis (2022- 2027)                            

                                7.2.1 By Country              



                                7.2.2 By Product              

                                7.2.3 By Distribution Channel     

                                7.2.4 By Category            

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product              

                                7.3.3 By Distribution Channel     

                                7.3.4 By Category            

                7.4 The Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product              

                                7.4.3 By Distribution Channel     

                                7.4.4 By Category            

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product              

                                7.5.3 By Distribution Channel     

                                7.5.4 By Category            

                7.6 the Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product              

                                7.6.3 By Distribution Channel     

                                7.6.4 By Category            

8. Key Player Analysis                                    

                8.1 Kimberly Clark Corporation                  

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Procter & Gamble Company               

                8.3 Johnson & Johnson                 

                8.4 Unilever PLC                              

                8.5 Mothercare PLC                       

                8.6 Nestle SA                    

                8.7 Avon Products Inc                   

                8.8 Himalaya Drug Company                       

                8.9 Artsana SPA               

                8.10 Dabur International Limited                              

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Baby Care Products Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Baby Care Products Market By Product, From 2022 - 2027 ( USD Billion )
  3. Global Skincare Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Haircare Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Bath Products Market By Region, From 2022 - 2027 ( USD Billion )
  6. Global Toiletries Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Food & Beverages Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Baby Care Products Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  9. Global Hypermarket/Supermarket Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Convenience Store Market By Region, From 2022 - 2027 ( USD Billion )
  11. Global Online Platform Market By Region, From 2022 - 2027 ( USD Billion )
  12. Global Baby Care Products Market By Category, From 2022 - 2027 ( USD Billion )
  13. Global Economy Market By Region, From 2022 - 2027 ( USD Billion )
  14. Global Premium Market By Region, From 2022 - 2027 ( USD Billion )

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