Baby Carrier Market

Baby Carrier Market Size and Trends (2022-2027):

The Baby Carrier Market in 2021 was valued at about $17 billion. During the forecast period of 2022 - 2027, the market is anticipating a compound annual growth rate (CAGR) of 4.03%.

The purpose of a baby carrier is to support the caregiver to carry a newborn baby or an infant on either his/her back or chest. Maintaining physical contact is important for the baby’s healthy cognitive development. Baby carriers make it easy for caretakers to carry the baby around with ease. The baby carriers market is driven by the demand for products that are designed ergonomically. Consideration of ergonomics while designing baby carriers is important to warrant appropriate development of the baby’s hip and back. The market is driven by the demand for safer and more comfortable products. The market offers a variety of options based on versatility, comfort, cost, reliability and safety, and ease of use. Popular products prevalent in the market are ring slings, pouch slings, mei Tai, wraps, and buckle carriers.

The market is driven by functionality innovation, inventiveness in the industry, development in designs and styles, ergonomics, and the rising mobility needs of the parents.

Market Growth Rate and Trends:

• An important trend prevalent in the baby carrier market serves the purpose of educating parents and caregivers about the usage of wraps and slings. Certified consultants of babywearing and Babywearing International are proactively involved in educating people about the appropriate use of baby carriers.
• Investment in the R&D division in the baby carrier market has led to innovation. With growing purchasing power due to increasing disposable incomes, consumers are being to afford costlier products with better design and material. Ergonomic design is the primary driver owing to the safety and comfort of the product. Innovation has led to the development of lightweight products which are being adopted by the parents or caregivers at a faster rate, driving the market growth.
• Maintaining the safety standards along with the eco-friendliness of baby carriers is being focused on by the manufacturers. Manufacturers are actively avoiding synthetic dyes, formaldehyde, and perfluorinated chemicals.

Impact of Covid-19 on the Baby Carrier Market:

Covid-19 led to the unprecedented disruption of the supply chain. The baby carrier industry is likely to experience inconsistent growth in the years to follow. Due to the unprecedented disruption of the supply chain, significant export markets have collapsed leading to the global decline in the baby carrier market. Online platforms and E-commerce channels are popularizing over the pandemic and therefore, the baby carrier industry is expected to recover in the forecast period. The baby carrier market is expected a significant growth owing to growing health concerns among individuals especially due to the pandemic. Ergonomic designs are projected to go a long way into the future.

Baby Carrier Market Dynamics:

Baby Carrier Market Drivers:

• Baby carriers are preferred over strollers and prams as they tend to build a psychological and physical connection between the baby and the parent due to closeness. This is an important driving factor of the baby carrier market. The market is also driven by the innovation in style and functionality, mobility ease of the product, and the rising demand for bioengineered products.
• Hands-free convenience is an important market dynamic. The development of baby carriers has led to a reduction in the number of products required to be carried by the parents while out with their child. The growing culture of working women is an important factor that has led to the growth of the baby carriers market.
• The incorporation of sensors in the carriers has led to a surge in demand for the product. Sensors help in monitoring the health of the infant periodically. The data is helpful for the parents and doctors.
• E-commerce and social media will drive market growth during the forecast period. Products’ purchases and replacements are important features for the growth of online platforms.
• Babywearing consultants’ proactive approach along with the support of related organizations is helping parents or caregivers get educated about the comfortable and safe use of the product. 

Baby Carrier Market Restraints:

• The concern of parents regarding the check of time versus cost is a major restraint for the baby carriers industry. The fast growth of the baby makes it essential for the parents to change their baby carriers according to the baby’s age, size and weight. As a result, carriers not adaptable to weight are discouraged due to their adverse health effects. Improper weight can also lead to fatal accidents.

Recent Developments:

Ergobaby Carrier, Inc. had introduced a product, namely, Adapt 3 Position Baby Carrier. The product allows the provision of carrying the baby in all ways possible. The adjustable straps make it easy for consumers to carry babies freely and walk comfortably.

In 2017, China’s Goodbaby International bought an affiliate baby products retailer for $360 million.

BABY CARRIER MARKET REPORT COVERAGE:

Market Segmentation:

Baby Carrier Market Product:

• Wrap Baby Carrier
• Ring Sling Baby Carrier
• Metal Baby Carrier
• Pouch Sling Baby Carrier
• Buckle Baby Carrier
• Others

The buckle segment was dominating the market in the year 2018 with a 51% market share. High safety features and the comfort level of the segment drives the market growth. Buckle baby carrier allows easy adjustment making it preferable by the customers. Sling Baby carriers are likely to project a 5.2% Compound annual growth rate (CAGR) in the estimated period.

Baby Carrier Market Distribution Channel:

• Supermarket & hypermarkets
• Online
• Convenience Store

The supermarket & hypermarket segment is expected to register a significant share in the year 2026. Customers preference buying from a wide variety of products offered by the segment. The segment also allows a comparison of various brands available. The highest CAGR is expected to be witnessed by the online distribution channel. The popularity of E-commerce is increasing due to the various perks of the channel.

Geographical and Regional Presence:

The global baby carriers market can be divided into five key major regions based on geography:

• North America
• Europe 
• Asia Pacific
• Latin America
• The Middle East and Africa

North America dominated the global baby carriers market in 2018 with more than one-third share. The growth across the region can be attributed to the physical and psychological benefits of baby carriers promoted due to awareness campaigns. The rising number of economically independent women is driving the demand for baby carriers due to the ease of mobility offered by the product. The government’s actions to regulate the safety of the product are also an important factor leading to innovation.

The fastest growth will be registered in the Asia Pacific in the forecast period. The adoption of western culture in developing Asian countries is serving the market with tremendous growth opportunities. The trend of women working is popularizing in these countries fueling the market growth. Europe has a prominent customer base which makes it a potential area for growth.

Competition in the marketplace:

The global baby carriers market is highly fragmented due to the presence of several global as well as regional players. Companies are targeting to invest in different segments for product innovation. In order to achieve market consolidation and optimization in offerings, key players are embarking on joint ventures, mergers and acquisitions, and expansion of product portfolio and customer base as their primary strategies. Increasing investment in the R&D of baby carriers is essential for companies to survive the competition. In order to survive, companies should divert their focus towards assessing growth opportunities of the faster-growing segments over segments with slower growth. The major challenge faced by the vendor is the presence of prams and strollers in the market.

Key Players:

1. Goodbaby International Holdings Limited
2. BabyBjorn AB.
3. Ergobaby
4. Chimparoo
5. Infantino
6. Beco Baby
7. Balboa Baby
8. Artsana S.p.A
9. MOBY Wrap Inc