The Baby Carrier Market in 2021 was valued at about $17 billion. During the forecast period of 2021-2026, the market is anticipating a compound annual growth rate (CAGR) of 4.03%.
The purpose of a baby carrier is to support the caregiver to carry a newborn baby or an infant on either his/her back or chest. Maintaining physical contact is important for the baby’s healthy cognitive development. Baby carriers make it easy for caretakers to carry the baby around with ease. The baby carriers market is driven by the demand for products that are designed ergonomically. Consideration of ergonomics while designing baby carriers is important to warrant appropriate development of the baby’s hip and back. The market is driven by the demand for safer and comfortable products. The market offers a variety of options based on versatility, comfort, cost, reliability and safety, and ease of use. Popular products prevalent in the market are ring slings, pouch slings, mei Tai, wraps, and buckle carriers.
The market is driven by functionality innovation, inventiveness in the industry, development in designs and styles, ergonomics, and the rising mobility needs of the parents.
Market Growth Rate and Trends:
Covid-19 led to the unprecedented disruption of the supply chain. The baby carrier industry is likely to experience inconsistent growth in the years to follow. Due to the unprecedented disruption of the supply chain, significant export markets have collapsed leading to the global decline in the baby carrier market. Online platforms and E-commerce channels are popularizing over the pandemic and therefore, the baby carrier industry is expected to recover in the forecast period. The baby carrier market is expected a significant grow owing to growing health concerns among individuals especially due to the pandemic. Ergonomic designs are projected to go a long way into the future.
Baby Carrier Market Dynamics:
Baby Carrier Market Drivers:
Baby Carrier Market Restraints:
Ergobaby Carrier, Inc. had introduced a product, namely, Adapt 3 Position Baby Carrier. The product allows the provision of carrying the baby in all ways possible. The adjustable straps make it easy for consumers to carry babies freely and walk comfortably.
In 2017, China’s Goodbaby International bought an affiliate baby products retailer for $360 million.
Market Size Available
2021 – 2026
2021 - 2026
Product, Distribution Channel
Various Analyses Covered
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities
North America, Europe, APAC, Latin America, Middle East & Africa
Market Leaders Profiled
Goodbaby International Holdings Limited BabyBjorn AB. Ergobaby Chimparoo Infantino Beco Baby Balboa Baby Artsana S.p.A MOBY Wrap Inc
The buckle segment was dominating the market in the year 2018 with 51% market share. High safety features and the comfort level of the segment drives the market growth. Buckle baby carrier allows easy adjustment making it preferable by the customers. Sling Baby carriers is likely to project 5.2% Compound annual growth rate (CAGR) in the estimated period.
The supermarket & hypermarket segment is expected to register a significant share in the year 2026. Customers’ preference of buying from a wide variety of products offered by the segment. The segment also allows a comparison of various brands available. The highest CAGR is expected to be witnessed by the online distribution channel. The popularity of E-commerce is increasing due to the various perks of the channel.
Geographical and Regional Presence:
The global baby carriers market can be divided into five key major regions based on geography: North America, Latin America, Europe, Middle East & Africa, and the Asia Pacific.
North America dominated the global baby carriers market in 2018 with more than one-third share. The growth across the region can be attributed to the physical and psychological benefits of baby carriers promoted due to awareness campaigns. The rising number of economically independent women is driving the demand for baby carriers due to the ease of mobility offered by the product. The government’s actions to regulate the safety of the product are also an important factor leading to innovation.
The fastest growth will be registered by Asia pacific in the forecast period. The adoption of western culture in developing Asian countries is serving the market with tremendous growth opportunities. The trend of women working is popularizing in these countries fueling the market growth. Europe has a prominent customer base which makes it a potential area for growth.
Competition in the marketplace:
The global baby carriers market is highly fragmented due to the presence of several global as well as regional players. Companies are targeting to invest in different segments for product innovation. In order to achieve market consolidation and optimization in offerings, key players are embarking on joint ventures, mergers and acquisitions, and expansion of product portfolio and customer base as their primary strategies. Increasing investment in R&D of baby carriers is essential for companies to survive the competition. In order to survive, companies should divert their focus towards assessing growth opportunities of the faster-growing segments over segments with slower growth. The major challenge faced by the vendor is the presence of prams and strollers in the market.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Baby Carrier Market, By Product Type
6.1.2 Ring Sling
6.1.4 Pouch Sling
6.1.6 Market Size Estimations & Forecasts (2021-2026)
6.1.7 Y-o-Y Growth Rate Analysis
6.1.8 Market Attractiveness Index
6.2 Baby Carrier Market, By Distribution Channel
6.2.1 Supermarket & Hypermarket
6.2.3 Convenience Stores
6.2.4 Market Size Estimations & Forecasts (2021-2026)
6.2.5 Y-o-Y Growth Rate Analysis
6.2.6 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2021 - 2026)
7.2.1 By Country
7.2.2 By Product Type
7.2.3 By Distribution Channel
7.3.1 By Country
184.108.40.206 Rest of Europe
7.3.2 By Product Type
7.3.3 By Distribution Channel
7.4 Asia Pacific
7.4.1 By Country
220.127.116.11 South Korea
18.104.22.168 South East Asia
22.214.171.124 Australia & NZ
126.96.36.199 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Distribution Channel
7.5 Latin America
7.5.1 By Country
188.8.131.52 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Distribution Channel
7.6 Middle East and Africa
7.6.1 By Country
184.108.40.206 Middle East
7.6.2 By Product Type
7.6.3 By Distribution Channel
8. Key Player Analysis
8.1 Goodbaby International Holdings Limited
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 BabyBjorn AB.
8.6 Beco Baby
8.7 Balboa Baby
8.8 Artsana S.p.A
8.9 MOBY Wrap Inc.
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures