The global Baby Carrier Market in 2021 was valued at about $17 billion. During the forecast period of 2021-2026, the market is anticipating a compound annual growth rate (CAGR) of 4.03%.
The purpose of a baby carrier is to support the caregiver to carry a newborn baby or an infant on either his/her back or chest. Maintaining physical contact is important for the baby’s healthy cognitive development. Baby carriers make it easy for caretakers to carry the baby around with ease. Baby carriers market is driven by the demand of products which are designed ergonomically. Consideration of ergonomics while designing baby carriers is important to warrant appropriate development of baby’s hip and back. Market is driven by the demand of safer and comfortable products. Market offers a variety of options based on versatility, comfort, cost, reliability and safety, and ease of use. Popular products prevalent in the market are ring slings, pouch slings, mei tai, wraps, and buckle carriers.
The market is driven by the functionality innovation, inventiveness in the industry, development in designs and styles, ergonomics, and the rising mobility needs of the parents.
Market Growth Rate and Trends:
Impact of Covid-19 on the market:
Covid-19 led to the unprecedented disruption of supply chain. The baby carrier industry is likely to experience an inconsistent growth in the years to follow. Due to the unprecedented disruption of supply chain, significant export markets have collapsed leading to the global decline in the baby carrier market. Online platforms and E-commerce channels are popularizing over the pandemic and therefore, baby carrier industry is expected to recover in the forecast period. Baby carrier market is expected a significant growth owing to growing health concern among individuals especially due to the pandemic. Ergonomic designs are projected to go a long way into the future.
Ergobaby Carrier, Inc. had introduced a product, namely Adapt 3 Position Baby Carrier. The product allows the provision of carrying the baby in all ways possible. The adjustable straps make it easy for consumer to carry baby freely and walk comfortably.
In 2017, China’s Goodbaby International bought affiliate baby products retailer for $360 million.
Baby Carrier Market Segmentation & Growth:
Buckle segment was dominating the market in the year 2018 with 51% market share. High safety features and the comfort level of the segment drives the market growth. Buckle baby carrier allows easy adjustment making it preferrable by the customers. Sling Baby carriers is likely to project 5.2% Compound annual growth rate (CAGR) in the estimated period.
Supermarket & hypermarket segment is expected to register a significant share in the year 2026. Customers’ preference of buying from a wide variety of products offered by the segment. The segment also allows comparison of various brands available. The highest CAGR is expected to be witnessed by the online distribution channel. Popularity of E-commerce is increasing due to various perks of the channel.
Geographical and Regional Presence:
Global baby carriers market can be divided into five key major regions based on geography: North America, Latin America, Europe, Middle East & Africa, and Asia Pacific.
North America dominated the global baby carriers market in 2018 with more than one-third share. The growth across the region can be attributed to the physical and psychological benefits of baby carriers promoted due to awareness campaigns. Rising number of economically independent women is driving the demand for baby carriers due to the ease of mobility offered by the product. Government’s actions to regulate the safety of the product is also an important factor leading to innovation.
Fastest growth will be registered by Asia pacific in the forecast period. Adoption of western culture in developing Asian countries is serving the market with tremendous growth opportunities. Trend of women working is popularizing in these countries fueling the market growth. Europe has a prominent customer base which makes it a potential area for growth.
Competition in the marketplace:
Global baby carriers market is highly fragmented due to the presence of several global as well as regional players. Companies are targeting to invest in different segments for product innovation. In order to achieve market consolidation and optimization in offerings, key players are embarking on joint ventures, mergers and acquisitions, and expansion of product portfolio and customer base as their primary strategies. Increasing investment in R&D of baby carriers is essential for companies to survive the competition. In order to survive, companies should divert their focus towards assessing growth opportunities of faster growing segment over segments with slower growth. The major challenge faced by the vendor is the presence of prams and strollers in the market.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Baby Carrier Market, By Product Type
6.1.2 Ring Sling
6.1.4 Pouch Sling
6.1.6 Market Size Estimations & Forecasts (2019-2024)
6.1.7 Y-o-Y Growth Rate Analysis
6.1.8 Market Attractiveness Index
6.2 Baby Carrier Market, By Distribution Channel
6.2.1 Supermarket & Hypermarket
6.2.3 Convenience Stores
6.2.4 Market Size Estimations & Forecasts (2019-2024)
6.2.5 Y-o-Y Growth Rate Analysis
6.2.6 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.2 By Product Type
7.2.3 By Distribution Channel
7.3.1 By Country
188.8.131.52 Rest of Europe
7.3.2 By Product Type
7.3.3 By Distribution Channel
7.4 Asia Pacific
7.4.1 By Country
184.108.40.206 South Korea
220.127.116.11 South East Asia
18.104.22.168 Australia & NZ
22.214.171.124 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Distribution Channel
7.5 Latin America
7.5.1 By Country
126.96.36.199 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Distribution Channel
7.6 Middle East and Africa
7.6.1 By Country
188.8.131.52 Middle East
7.6.2 By Product Type
7.6.3 By Distribution Channel
8. Key Player Analysis
8.1 Goodbaby International Holdings Limited
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 BabyBjorn AB.
8.6 Beco Baby
8.7 Balboa Baby
8.8 Artsana S.p.A
8.9 MOBY Wrap Inc.
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures