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Pulished Date April, 2021
ID: 9581
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Baby Carrier Market by Product Type (Wrap, Ring Sling, Meitai, Pouch Sling, Buckle, and Others), by Distribution Channel (Supermarket & Hypermarket, Convenience Stores, and Online), and By Region – Global Industry Size, Share, Growth, Trends and Competitive Analysis Forecast Report 2021-2026

Pulished: April, 2021
ID: 9581
Pages: 175

Baby Carrier Market Shae, Size and Trends 2026:

The Baby Carrier Market in 2021 was valued at about $17 billion. During the forecast period of 2021-2026, the market is anticipating a compound annual growth rate (CAGR) of 4.03%.

The purpose of a baby carrier is to support the caregiver to carry a newborn baby or an infant on either his/her back or chest. Maintaining physical contact is important for the baby’s healthy cognitive development. Baby carriers make it easy for caretakers to carry the baby around with ease. The baby carriers market is driven by the demand for products that are designed ergonomically. Consideration of ergonomics while designing baby carriers is important to warrant appropriate development of the baby’s hip and back. The market is driven by the demand for safer and comfortable products. The market offers a variety of options based on versatility, comfort, cost, reliability and safety, and ease of use. Popular products prevalent in the market are ring slings, pouch slings, mei Tai, wraps, and buckle carriers.

The market is driven by functionality innovation, inventiveness in the industry, development in designs and styles, ergonomics, and the rising mobility needs of the parents.

Market Growth Rate and Trends:

  • An important trend prevalent in the baby carrier market serves the purpose of educating parents and caregivers about the usage of wraps and slings. Certified consultants of babywearing and Babywearing International are proactively involved in educating people about the appropriate use of baby carriers.
  • Investment in the R&D division in the baby carrier market has led to innovation. With growing purchasing power due to increasing disposable incomes, consumers are being to afford costlier products with better design and material. Ergonomic design is the primary driver owing to the safety and comfort of the product. Innovation has led to the development of lightweight products which are being adopted by the parents or caregivers at a faster rate, driving the market growth.
  • Maintaining the safety standards along with the eco-friendliness of baby carriers is being focused on by the manufacturers. Manufacturers are actively avoiding synthetic dyes, formaldehyde, and perfluorinated chemicals.

Impact of Covid-19 on the Baby Carrier Market:

Covid-19 led to the unprecedented disruption of the supply chain. The baby carrier industry is likely to experience inconsistent growth in the years to follow. Due to the unprecedented disruption of the supply chain, significant export markets have collapsed leading to the global decline in the baby carrier market. Online platforms and E-commerce channels are popularizing over the pandemic and therefore, the baby carrier industry is expected to recover in the forecast period. The baby carrier market is expected a significant grow owing to growing health concerns among individuals especially due to the pandemic. Ergonomic designs are projected to go a long way into the future.

Baby Carrier Market Dynamics:

Baby Carrier Market Drivers:

  • Baby carriers are preferred over strollers and prams as they tend to build a psychological and physical connection between the baby and the parent due to closeness. This is an important driving factor of the baby carrier market. The market is also driven by the innovation in style and functionality, mobility ease of the product, and the rising demand for bioengineered products.
  • Hands-free convenience is an important market dynamic. The development of baby carriers has led to the reduction in the number of products required to be carried by the parents while out with their child. The growing culture of working women is an important factor that has led to the growth of the baby carriers market.
  • The incorporation of sensors in the carriers has led to a surge in demand for the product. Sensors help in monitoring the health of the infant periodically. The data is helpful for the parents and doctors.
  • E-commerce and social media will drive market growth during the forecast period. Products’ purchases and replacements are important features for the growth of online platforms.
  • Babywearing consultants’ proactive approach along with the support of related organizations is helping parents or caregivers get educated about the comfortable and safe use of the product. 

Baby Carrier Market Restraints:

  • The concern of parents regarding the check of time versus cost is a major restraint for the baby carriers industry. The fast growth of the baby makes it essential for the parents to change their baby carriers according to the baby’s age, size and weight. As a result, carriers not adaptable to weight are discouraged due to their adverse health effects. Improper weight can also lead to fatal accidents.

Recent Developments:

Ergobaby Carrier, Inc. had introduced a product, namely, Adapt 3 Position Baby Carrier. The product allows the provision of carrying the baby in all ways possible. The adjustable straps make it easy for consumers to carry babies freely and walk comfortably.

In 2017, China’s Goodbaby International bought an affiliate baby products retailer for $360 million.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

Product, Distribution Channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Goodbaby International Holdings Limited BabyBjorn AB. Ergobaby Chimparoo Infantino Beco Baby Balboa Baby Artsana S.p.A MOBY Wrap Inc

Baby Carrier Market Segmentation & Growth:


  • Wrap Baby Carrier
  • Ring Sling Baby Carrier
  • Metal Baby Carrier
  • Pouch Sling Baby Carrier
  • Buckle Baby Carrier
  • Others

The buckle segment was dominating the market in the year 2018 with 51% market share. High safety features and the comfort level of the segment drives the market growth. Buckle baby carrier allows easy adjustment making it preferable by the customers. Sling Baby carriers is likely to project 5.2% Compound annual growth rate (CAGR) in the estimated period.

Distribution Channel:

  • Supermarket & hypermarkets
  • Online
  • Convenience Store

The supermarket & hypermarket segment is expected to register a significant share in the year 2026. Customers’ preference of buying from a wide variety of products offered by the segment. The segment also allows a comparison of various brands available. The highest CAGR is expected to be witnessed by the online distribution channel. The popularity of E-commerce is increasing due to the various perks of the channel.

Geographical and Regional Presence:

The global baby carriers market can be divided into five key major regions based on geography: North America, Latin America, Europe, Middle East & Africa, and the Asia Pacific.

North America dominated the global baby carriers market in 2018 with more than one-third share. The growth across the region can be attributed to the physical and psychological benefits of baby carriers promoted due to awareness campaigns. The rising number of economically independent women is driving the demand for baby carriers due to the ease of mobility offered by the product. The government’s actions to regulate the safety of the product are also an important factor leading to innovation.

The fastest growth will be registered by Asia pacific in the forecast period. The adoption of western culture in developing Asian countries is serving the market with tremendous growth opportunities. The trend of women working is popularizing in these countries fueling the market growth. Europe has a prominent customer base which makes it a potential area for growth.

Competition in the marketplace:

The global baby carriers market is highly fragmented due to the presence of several global as well as regional players. Companies are targeting to invest in different segments for product innovation. In order to achieve market consolidation and optimization in offerings, key players are embarking on joint ventures, mergers and acquisitions, and expansion of product portfolio and customer base as their primary strategies. Increasing investment in R&D of baby carriers is essential for companies to survive the competition. In order to survive, companies should divert their focus towards assessing growth opportunities of the faster-growing segments over segments with slower growth. The major challenge faced by the vendor is the presence of prams and strollers in the market.

Key Players:

  • Goodbaby International Holdings Limited
  • BabyBjorn AB.
  • Ergobaby
  • Chimparoo
  • Infantino
  • Beco Baby
  • Balboa Baby
  • Artsana S.p.A
  • MOBY Wrap Inc

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Baby Carrier Market, By Product Type                            

                                6.1.1 Wrap         

                                6.1.2 Ring Sling 

                                6.1.3 Meitai       

                                6.1.4 Pouch Sling             

                                6.1.5 Buckle       

                                6.1.6 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.7 Y-o-Y Growth Rate Analysis             

                                6.1.8 Market Attractiveness Index          

                6.2 Baby Carrier Market, By Distribution Channel                              

                                6.2.1 Supermarket & Hypermarket         

                                6.2.2 Online       

                                6.2.3 Convenience Stores            

                                6.2.4 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region    

                7.2 North America - Market Analysis (2021 - 2026)                            

                                7.2.1 By Country              



                                7.2.2 By Product Type   

                                7.2.3 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product Type   

                                7.3.3 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product Type   

                                7.4.3 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product Type   

                                7.5.3 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product Type   

                                7.6.3 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Goodbaby International Holdings Limited                     

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 BabyBjorn AB.                           

                8.3 Ergobaby                     

                8.4 Chimparoo                  

                8.5 Infantino                     

                8.6 Beco Baby                   

                8.7 Balboa Baby               

                8.8 Artsana S.p.A                             

                8.9 MOBY Wrap Inc.                       

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • The segment-level analysis in terms of Product Type, by distribution channel along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies, and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Baby Carrier Market By Region, From 2021-2026 ( USD Billion )
  2. Global Baby Carrier Market By Product Type, From 2021-2026 ( USD Billion )
  3. Global Wrap Market By Region, From 2021-2026 ( USD Billion )
  4. Global Ring Sling Market By Region, From 2021-2026 ( USD Billion )
  5. Global Metal Market By Region, From 2021-2026 ( USD Billion )
  6. Global Pouch Sling Market By Region, From 2021-2026 ( USD Billion )
  7. Global Buckle Market By Region, From 2021-2026 ( USD Billion )
  8. Global Baby Carrier Market By Distribution Channel, From 2021-2026 ( USD Billion )
  9. Global Supermarket & Hypermarket Market By Region, From 2021-2026 ( USD Billion )
  10. Global Online Market By Region, From 2021-2026 ( USD Billion )
  11. Global Convenience Stores Market By Region, From 2021-2026 ( USD Billion )

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