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Pulished Date April, 2021
ID: 10606
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Baby Pacifier Market by Product Type (Single-Piece and Multiple-Piece), by Size (Small, Medium and Large), and Distribution Channel (Online and Offline): Opportunity Analysis and Industry Forecast, 2021–2026

Pulished: April, 2021
ID: 10606
Pages: 175

Baby Pacifier Market Share Size and Forecast 2021-2026

The global Baby Pacifier Market was assessed at $ 392.2 million in 2021 and is determined to reach over $ 522.6 million by 2026, garnering a CAGR of 5.10% from 2021 to 2026.

The baby pacifier is a kind of product that keeps babies calm, which also entertains babies and can be sucked safely. Different types of baby pacifiers include rattles and rings. These pacifiers are also called pacifiers, teething teeth, or pacifiers. Baby pacifiers are available with a rubber, silicone, latex pacifier, and a plastic and silicone mouth guard or handle. Rubber and latex pacifiers are softer, more natural, and flexible than silicone ones. However, silicone pacifiers are more durable compared to latex variants.

Impact of COVID-19 on Baby Pacifier Market:

The coronavirus outbreak has disrupted everything as production has halted and customers are dropping. They are isolated at home and world trade has also ceased between different countries. The baby pacifier market faces a slowdown due to this scenario and is likely to bounce back soon.

Baby Pacifier Market Trends:

The recent advance in the global baby pacifier market is the introduction of baby pacifier thermometers. Regular oral thermometers are quite ineffective at measuring a baby's body temperature because babies cannot hold them with their tongues. The problem of measuring a baby's body temperature can be solved with the use of the baby pacifier thermometer because it is very easy for a baby to hold it in the mouth. A baby pacifier thermometer displays a digital temperature reading on the front and requires a period of 3 to 5 minutes to measure the baby's body temperature. Adding features like memory functions, fever alert glow and a comfortable orthodontic pacifier to the baby pacific thermometer increases its sales in volume and attracts customers from all over the world. Manufacturers are mainly engaged in making pacifier thermometers that are very safe for baby's skin and also comfortable for babies to hold in their mouths. In addition, most of the manufacturers are mainly engaged in the sale of pacifiers through third-party e-commerce channels in order to increase availability in the world.

Baby Pacifier Market drivers and restraints:

The global baby pacifier market is driven by several factors such as rising birth rate, change in lifestyle, and affordability. The baby pacifier helps keep babies calm and provides comfort. This encourages parents to buy pacifiers. Another factor driving the demand for pacifiers is the growth of the female workforce. However, regular use of pacifiers can lead to infections in babies. It is estimated to hamper the global baby pacifier market during the outlook period. The rising call of pacifiers in developing economies and the adoption of new technologies in pacifiers are supposed to create promising opportunities for the global baby pacifier market.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Product Type,

By Size, By Distribution Channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Doddle & Co., Natursutten, Trebco Specialty Products Inc., Koninklijke Philips NV, MAM USA Corporation, NUK USA LLC, Mayborn USA Inc., The Natural Baby Company, The White Company, Baby Shusher, and others.

Baby Pacifier Market Segmentation:

By Product Type

  • Single-piece baby pacifiers
  • Multi-piece baby pacifiers.

Among these, the single-piece baby pacifier represents a higher value share, as the product is widely available at affordable prices. One-piece baby pacifiers are made from a single molded piece of plastic, silicone, or latex. Its design minimizes the risk of suffocation, as the pacifier cannot be easily detached. In most hospitals, single-piece baby pacifiers are widely distributed. For example, Philips Avent Soothie is distributed in almost 2,000 hospitals in the United States. The product is made of durable hospital-grade silicone, has a pacifier that ensures the natural development of the baby's teeth and gums. Most of the one-piece baby pacifiers come in attractive designs that help grab the attention of the target customers (parents). Single-piece baby pacifiers come in a variety of sizes that can even be used as teething pacifier. Tommee Tippee, Nanobebe, Chicco, Evenflo are some of the key brands operating in this segment.

By Size

  • Small
  • Medium
  • Large

 Among these, the small segment represents a larger share of the baby pacifiers business. The target segments of toddler pacifiers are babies 6 months and younger. The small size baby pacifier accounts for a larger share of the value as it is considered one of those must-have baby care products for newborns. Most small baby pacifiers are made of silicone, which has been tested by the FDA. One-piece pacifiers for babies are one of the main types of products belonging to the segment of small size pacifiers.

By Distribution Channel

  • Online
  • Offline Channels

 Among these, sales through the offline channel represent a higher value share. These stores offer a variety of options in baby care products that promote both the brand and private label segments. Customers always prefer to have a trace of these products even before buying them and the offline store facilitates and fulfills these requirements. In addition, this type of store initiates several key promotional and marketing events such as customer loyalty programs, discounts, seasonal offers, and others.

Regional Analysis:

By region, the global baby pacifier industry is analyzed in

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Asia-Pacific dominates the global market for baby pacifiers. Asia has the highest number of babies, nearly 1.1 billion, or nearly 24% of the total population. With the increase in the number of babies, coupled with the surging rate of disposable income of affected parents and rapidly increasing urbanization, Asia Pacific is the dominant region of the global baby pacifier market in terms of sales. Countries like China, India, and Japan have seen an increase in the rate of consumption or use of baby pacifiers in this area.

Key market players:

Major players in the global baby pacifier market include Doddle & Co., Natursutten, Trebco Specialty Products Inc., Koninklijke Philips NV, MAM USA Corporation, NUK USA LLC, Mayborn USA Inc., The Natural Baby Company, The White Company, Baby Shusher and others.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Baby Pacifier Market, By Product Type 

                                6.1.1 Single-Piece            

                                6.1.2 Multiple-Piece       

   6.1.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 Baby Pacifier Market, By Size                              

                                6.2.1 Small          

                                6.2.2 Medium   

                                6.2.3 Large         

   6.2.4 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

                6.3 Baby Pacifier Market, By Distribution Channel 

                                6.3.1 Offline      

                                6.3.2 Online       

      6.3.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2021- 2026) 

                                7.2.1 By Country              



                                7.2.2 By Product Type   

                                7.2.3 By Size      

                                7.2.4 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product Type   

                                7.3.3 By Size      

                                7.3.4 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product Type   

                                7.4.3 By Size      

                                7.4.4 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product Type   

                                7.5.3 By Size      

                                7.5.4 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product Type   

                                7.6.3 By Size      

                                7.6.4 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Doddle & Co                               

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Natursutten                               

                8.3 Trebco Specialty Products Inc                             

                8.4 Koninklijke Philips NV                            

                8.5 MAM USA Corporation                         

                8.6 NUK USA LLC                             

                8.7 Mayborn USA Inc                     

                8.8 The Natural Baby Company                 

                8.9 The White Company                               

                8.10 Baby Shusher                          

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Baby Pacifier Market By Region, From 2021-2026 ( USD Billion )
  2. Global Baby Pacifier Market By Product Type, From 2021-2026 ( USD Billion )
  3. Global Single-Piece Market By Region, From 2021-2026 ( USD Billion )
  4. Global Multiple-Piece Market By Region, From 2021-2026 ( USD Billion )
  5. Global Baby Pacifier Market By Size, From 2021-2026 ( USD Billion )
  6. Global Small Market By Region, From 2021-2026 ( USD Billion )
  7. Global Medium Market By Region, From 2021-2026 ( USD Billion )
  8. Global Large Market By Region, From 2021-2026 ( USD Billion )
  9. Global Baby Pacifier Market By Distribution Channel, From 2021-2026 ( USD Billion )
  10. Global Offline Market By Region, From 2021-2026 ( USD Billion )
  11. Global Online Market By Region, From 2021-2026 ( USD Billion )

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