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Pulished Date August, 2021
ID: 10006
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Global Business Intelligence (BI) Software Market Analysis - Segmentation By Technology (Cloud Business Intelligence, Mobile Business Intelligence, Social Business Intelligence, and Traditional Business Intelligence), By Role (Executive Management, Finance, Information and Implementation, and Sales and Marketing), By Tool (Dashboards, OLAP and Visualization Tools, Predictive Analytics and Query Reports, and Research Tools), By Deployment (Cloud and On-Premises), By Enterprise Size (Large and Small and Medium Enterprises), By End-Use (BFSI, Government, Healthcare, IT & Telecommunications, Manufacturing, Media & Entertainment, and Others), By Region, And Forecast 2021-2026

Pulished: August, 2021
ID: 10006
Pages: 150

Global Business Intelligence Software Market Size & Growth (2020 – 2025)

The global business intelligence market is foreseen to develop from $ 23.09 billion in 2019 to $ 31.88 billion in 2025, with an annual growth rate of 9.5% from 2020 to 2025.

Business Intelligence (BI) is a new age technology that helps to analyse and offer actionable insights to assist end users in business decisions. The cover applications, infrastructure and devices, and best practices that allow access and analyse heaps of data to make informed decisions. The scope of the study includes traditional cloud, mobile BI solutions as well as other relevant segmentations.

With the emergence of Big Data and the growing need to make critical business decisions in a short period of time, Business Intelligence (BI) and analytics have gained market share in the past decade. Research suggests that this trend will steadily increase over time as technology advances and with increased investment.

BI includes all aspects of intelligence and market analysis, turning unstructured data into meaningful information for efficient and accurate strategic planning and decision making. BI's reach is huge and can positively impact every hierarchy and unit in the organization. BI technologies provide qualitative and quantitative information about an organization's past, present, and future operations. BI can dramatically improve financial performance, maximize the use of resources, and reduce the risk of making inconsistent or incorrect decisions.

Recent Developments:

  • June 2019: Salesforce.com Inc. decided to buy the big data company Tableau Software Inc. for $ 15.3 billion. This is the largest acquisition in the company's history as it seeks to provide more data information to its customers.
  • June 2019: Google LLC announced the acquisition of Looker, a unified platform for business intelligence, data applications and integrated analytics, for $ 2.6 billion. Once the acquisition is complete, Looker will join Google Cloud.
  • September 2018: TARGIT A/S published about the purchase of Advanced Computing, Inc. (ACI) to extend TARGIT's BI and analytical offerings for the heavy equipment industry. ACI has strong vertical experience in providing advanced analytics to Caterpillar customers in North America for 15 years. The acquisition brings a team of BI experts into the TARGIT A / S fold.

Market growth and trends:

Business Intelligence (BI) is increasingly used to meet the challenges of business decisions that pose large amounts of data. Business Intelligence offers organizations the benefits of faster decision making, real-time performance measurement, better understanding of customer behavior, better quality of information, better estimation of threats and opportunities, greater exchange of information and greater efficiency, better communication, rapid response to changes in financial conditions and supply chain operations, reduction of equipment downtime, etc.

The increasing penetration of the Internet worldwide is one of the important factors contributing to the growth of a large volume of data that complements the growth of the structured data market. The emergence of the Internet of Things (IoT) and Big Data is significantly driving the growth of the global unstructured data market for the forecast period.

Cloud BI applications include services like intelligent KPI monitoring and intuitive dashboard reports. The popularity of cloud-based tools and services is growing exponentially. According to analytics firm Datapine, in the coming years, 90% of businesses will use cloud services, such as SaaS. Considering possible economic options, access to comprehensive business data from a single BI tool and its online nature (which allows users to generate insights on the go and access data from n any device), cloud-based BI will be a major reason for the proliferation of BI. In fact, according to a recent survey, 66% of companies that have successfully implemented BI have adopted the cloud.

Drivers and Market Restraints:

Business intelligence helps the organization increase its operational efficiency and gain a competitive advantage over its competitors. BI provides more precise resource allocation and inventory management. The emerging trends in business environment and the dependence on digital information to achieved improved performance are among the prominent trends accelerating the growth in the global business intelligence software market. The expanding adoption of BI software for supporting business decisions by companies is foreseen to increase the call for BI tools in the coming days.

As manufacturing costs rise rapidly following declining profit margins, government regulations are also tightening for the manufacturing sector around the world.

Market segmentation:

  • Based on technology, the global BI software market is segmented into cloud business intelligence, mobile business intelligence, social business intelligence, and traditional business intelligence. The cloud business intelligence segment accounted for a significant market share, with cloud solutions providing predictive maintenance to customers, covering expenses related to hardware and software issues.
  • Based on their role, the market is segmented into executive management, finance, information and implementation, and sales and marketing.
  • Based on tool, the market is segmented into dashboards, OLAP and visualization tools, predictive analytics and query reports, and research tools.
  • Based on the implementation, the Business Intelligence (BI) software market is segmented into cloud and on-premises. On-site deployment is easy to configure and easily integrates with existing IT and operating systems.
  • Based on the size of the company, the market is segmented into large enterprises and small and medium enterprises. Large, small and medium-sized businesses are equally implementing BI software to reinforce their business processes.
  • Based on end-use, the market is segmented into BFSI, Government, Healthcare, IT & Telecommunications, Manufacturing, Media & Entertainment, and Others.

Regional Analysis:

North America is the main market for business intelligence across the world. The presence of the main industry players in the region, intense R&D activities in the field of technology, increased competition and an ever-changing trend of data proliferation are contributing to the development of the market in North America.

Key market players:

The main players in the global Business Intelligence (BI) software market are Verizon Wireless (USA), Rackspace (USA), AT&T (USA), Cisco Systems (USA), IBM Corp. (USA), Juniper Networks (USA), VMware (USA), SAP SE (Germany), Microsoft Corp (USA), SAS Institute (USA) and others.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Business Intelligence Software Market, By Technology                          

                                6.1.1 Cloud Business Intelligence             

                                6.1.2 Mobile Business Intelligence           

                                6.1.3 Social Business Intelligence              

                                6.1.4 Traditional Business Intelligence    

                                6.1.5 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Business Intelligence Software Market, By Role                         

                                6.2.1 Executive Management    

                                6.2.2 Finance     

                                6.2.3 Information and Implementation 

                                6.2.4 Sales and Marketing           

                                6.2.5 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.6 Y-o-Y Growth Rate Analysis             

                                6.2.7 Market Attractiveness Index          

                6.3 Business Intelligence Software Market, By Tool                         

                                6.3.1 Dashboards            

                                6.3.2 OLAP and Visualization Tools           

                                6.3.3 Predictive Analytics and Query Reports      

                                6.3.4 Research Tools      

                                6.3.5 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.6 Y-o-Y Growth Rate Analysis             

                                6.3.7 Market Attractiveness Index          

                6.4 Business Intelligence Software Market, By Deployment                        

                                6.4.1 Cloud         

                                6.4.2 On-Premises          

                                6.4.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

                6.5 Business Intelligence Software Market, By Enterprise Size                    

                                6.5.1 Large         

                                6.5.2 SMEs         

                                6.5.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.5.4 Y-o-Y Growth Rate Analysis             

                                6.5.5 Market Attractiveness Index          

                6.6 Business Intelligence Software Market, By End-Use                

                                6.6.1 BFSI            

                                6.6.2 Government          

                                6.6.3 Healthcare              

                                6.6.4 IT & Telecommunications 

                                6.6.5 Manufacturing      

                                6.6.6 Media & Entertainment    

                                6.6.7 Market Size Estimations & Forecasts (2019-2024)   

                                6.6.8 Y-o-Y Growth Rate Analysis             

                                6.6.9 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Technology       

                                7.2.3 By Role     

                                7.2.4 By Tool      

                                7.2.5 By Deployment     

                                7.2.6 By Enterprise Size

                                7.2.7 By End-Use             

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Technology       

                                7.3.3 By Role     

                                7.3.4 By Tool      

                                7.3.5 By Deployment     

                                7.3.6 By Enterprise Size

                                7.3.7 By End-Use             

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Technology       

                                7.4.3 By Role     

                                7.4.4 By Tool      

                                7.4.5 By Deployment     

                                7.4.6 By Enterprise Size

                                7.4.7 By End-Use             

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Technology       

                                7.5.3 By Role     

                                7.5.4 By Tool      

                                7.5.5 By Deployment     

                                7.5.6 By Enterprise Size

                                7.5.7 By End-Use             

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Technology       

                                7.6.3 By Role     

                                7.6.4 By Tool      

                                7.6.5 By Deployment     

                                7.6.6 By Enterprise Size

                                7.6.7 By End-Use             

8. Key Player Analysis                                    

                8.1 Verizon Wireless                      

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Rackspace                   

                8.3 AT&T                             

                8.4 Cisco Systems                            

                8.5 IBM Corp                     

                8.6 Juniper Networks                    

                8.7 VMWare                      

                8.8 SAP SE                          

                8.9 Microsoft Corp                          

                8.10 SAS Institute                            

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Technology, Role,  Tool, Deployment, Enterprise Size, End-Use along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Business Intelligence Software Market By Region, From 2020-2025 ( USD Billion )
  2. Global Business Intelligence Software Market By Technology, From 2020-2025 ( USD Billion )
  3. Global Cloud Business Intelligence Market By Region, From 2020-2025 ( USD Billion )
  4. Global Mobile Business Intelligence Market By Region, From 2020-2025 ( USD Billion )
  5. Global Social Business Intelligence Market By Region, From 2020-2025 ( USD Billion )
  6. Global Traditional Business Intelligence Market By Region, From 2020-2025 ( USD Billion )
  7. Global Business Intelligence Software Market By Role, From 2020-2025 ( USD Billion )
  8. Global Executive Management Market By Region, From 2020-2025 ( USD Billion )
  9. Global Finance Market By Region, From 2020-2025 ( USD Billion )
  10. Global Information and Implementation Market By Region, From 2020-2025 ( USD Billion )
  11. Global Sales and Marketing Market By Region, From 2020-2025 ( USD Billion )
  12. Global Business Intelligence Software Market By Tool, From 2020-2025 ( USD Billion )
  13. Global Dashboards Market By Region, From 2020-2025 ( USD Billion )
  14. Global OLAP and Visualization Tools Market By Region, From 2020-2025 ( USD Billion )
  15. Global Predictive Analytics and Query Reports Market By Region, From 2020-2025 ( USD Billion )
  16. Global Research Tools Market By Region, From 2020-2025 ( USD Billion )
  17. Global Business Intelligence Software Market By Deployment, From 2020-2025 ( USD Billion )
  18. Global Cloud Market By Region, From 2020-2025 ( USD Billion )
  19. Global On-Premises Market By Region, From 2020-2025 ( USD Billion )
  20. Global Business Intelligence Software Market By Enterprise Size, From 2020-2025 ( USD Billion )
  21. Global Large Market By Region, From 2020-2025 ( USD Billion )
  22. Global SMEs Market By Region, From 2020-2025 ( USD Billion )
  23. Global Business Intelligence Software Market By End-Use, From 2020-2025 ( USD Billion )
  24. Global BFSI Market By Region, From 2020-2025 ( USD Billion )
  25. Global Government Market By Region, From 2020-2025 ( USD Billion )
  26. Global Healthcare Market By Region, From 2020-2025 ( USD Billion )
  27. Global IT & Telecommunications Market By Region, From 2020-2025 ( USD Billion )
  28. Global Manufacturing Market By Region, From 2020-2025 ( USD Billion )
  29. Global Media & Entertainment Market By Region, From 2020-2025 ( USD Billion )

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