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Pulished Date January, 2021
ID: 10921
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Global Business Intelligence (BI) Market Research Report - Segmentation By Technology (Mobile Business Intelligence, Social Business Intelligence, Cloud Business Intelligence, and Traditional Business Intelligence), By Function (Finance, Information and Deployment, Executive Management, and Sales and Marketing), By Deployment (Hosted and On-Premises), By Enterprise Size (Large Enterprises and Small and Medium Enterprises), By End Use (Government, BFSI, IT and Telecom, Healthcare, Manufacturing, Media and Entertainment, and Others) and By Region - Forecast 2021- 2026

Pulished: January, 2021
ID: 10921
Pages: 150

Global Business Intelligence (BI) Market Size

The global Business Intelligence (BI) Market was worth USD 23.1 billion in 2020, and it is determined to reach a valuation of USD 33.3 billion by 2025 with a development rate (CAGR) of 7.6% between 2021 and 2026.

Business Intelligence (BI) can be described as a set of techniques and tools for collecting raw data and transforming it into meaningful and useful information for business analysis purposes. The term "data visualization" is most often associated with BI functions. BI technologies can help identify, develop and create new strategic business opportunities by processing large volumes of structured and sometimes unstructured data. The goal of BI is to make these large volumes of data easy to interpret. Identifying new opportunities and implementing effective knowledge-based strategies can give your business a competitive advantage in the marketplace and long-term stability. Business intelligence, or BI, generally refers to a variety of technologies, applications, and practices that are used to integrate, collect, analyze, and present a variety of business information to aid in the decision-making process. BI integrates a variety of tools, applications, and methodologies to enable organizations to collect data from internal and external sources. Business intelligence has traditionally been an on-premises software created by IT departments, but these solutions are now increasingly accessed via the cloud as business applications increasingly remotely use the services provided by managed service providers for multiple companies.

Recent Developments in Global Business Intelligence (BI) Market

  • In March 2020, with the help of IBM Cognos Analytics, IBM developed a new interactive global dashboard that shows the spread of COVID-19 around the world.
  • In June 2020, Microsoft and SAS announced a wide range of technology and strategic go-to-market alliances. As part of the partnership, the two companies will migrate their analytics products and industry solutions from SAS to Microsoft Azure, SAS Cloud's preferred cloud provider.

Global Business Intelligence (BI) Market Growth

The increasing adoption of cloud computing technology by SMEs has become a major factor driving the growth of the global business intelligence market.


Increased adoption of cloud technologies, augmented demand for real-time data analytics, and rising IoT device installations are some of the key factors driving the growth of the global BI market. As the use of these tools increases as the ability to generate valuable information increases, there is a growing demand for business intelligence in a variety of industries. The growing demand for real-time data analytics has become one of the key drivers driving the growth of the global business intelligence market. As the market becomes more competitive, real-time data analytics has become an important requirement for various organizations. The implementation of new technologies, such as flow mining in the database and in-memory analysis, provides contextual intelligence, fraud detection and real-time analysis of customer interactions. BI technologies enable users to study current and historical data and help companies solve business problems to improve overall performance. It supports the expansion of the business intelligence market by helping companies detect an increase in revenue sharing, measure competition, supply chain risks and threats, and determine employee productivity. Additionally, the rise of Internet of Things (IoT) device installations has generated large amounts of real-time data, increasing the demand for real-time business intelligence and analytics tools. Business intelligence and analytics tools are resource-intensive software or solutions that require huge amounts of data storage. Cloud technology is a solution to overcome these challenges, as it can provide a large data storage capacity.

Additionally, features such as cost effectiveness and rapid deployment have increased the demand for cloud-based business intelligence and analytics solutions in the marketplace. In addition, the introduction of new technologies, such as stream mining database analytics and in-memory analytics, which provide real-time analytics for fraud detection and customer interactions, is driving the global business intelligence market. In addition, the application of cloud technology has reduced investments in IT infrastructure and data warehouse maintenance for data storage. The business intelligence market is witnessing significant growth due to its potential and the benefits it guarantees to its customers. Additionally, BI systems help companies understand market trends and identify business issues that need to be addressed. Another BI driver is the trend to integrate advanced analytics for big data with BI systems. Advanced analytics can provide a deeper and exploratory view of your data, while BI systems provide a more structured user experience in terms of dashboard visualization, reports, performance management metrics, etc., so that advanced analytics and BI complement each other. The percentage of business intelligence and analytics is higher in large companies, as they are more likely to have an efficient data support system. Also, the growing demand for data analytics to understand consumer demand and market trends, and the increasing adoption of business intelligence and analytics tools by small and medium-sized enterprises (SMEs) are providing growth opportunities for the global business intelligence market.


Data security issues are supposed to hamper the growth of the global business intelligence market. Implementing AI in the business intelligence market is a disruptive trend, but it can also be a challenge for modern vendors facing financial constraints.

Global Business Intelligence (BI) Market Segmentation Analysis

  • On the basis of technology, the global BI market is segmented into mobile business intelligence, social business intelligence, cloud business intelligence, and traditional business intelligence.
  • By function, the market is divided into Finance, Information and Distribution, Executive Management, Sales and Marketing. The financial functions segment dominated the market in terms of revenue.
  • Global Business Intelligence (BI) Market the business intelligence (BI) market is segmented into hosted and on-premises. The on-premises deployment is easy to configure and easily integrates with existing IT and operating systems.
  • Depending on the size of the company, the market is separated into large and small companies. Both large and small businesses are increasingly adopting BI software to improve internal and external business processes.
  • By end use, the market is divided into Government, BFSI, IT & Telecom, Medical, Manufacturing, Media & Entertainment, etc. BFSI is an important end-use segment for 2020 with a high revenue share.

Regional Analysis

North America has a significant market for business intelligence management services around the world. In addition to easier access and greater efficiency, some of the main reasons that have a positive impact on this market is the growth of the big data. Asia Pacific forms another important region for this market and is one of the fastest growing areas in the entire world, among other regions. Japan, China and India are some of the countries that have contributed to the growth of this market. Along with the growth of the big data market, the increasing application of companies using managed service providers to access business information in a timely manner has been some of the main reasons to strengthen this BI market in the APAC region.

Impact of COVID-19 on the Business Intelligence (BI) Market

The coronavirus outbreak has affected the behavior of all markets and customers. As offices, educational institutions and manufacturing facilities are closed indefinitely, sports and major events are postponed, and telecommuting and social distancing policies are implemented globally, companies are increasingly working to implement the technology to support them. BI experts have sought help to help executives make business decisions in response to the new challenges posed by the spread of COVID-19.

Key Players

Major players in the global business intelligence market include Tableau Software, Inc., Tibco Software, SAP AG, SAS Institute, Inc., Oracle Corporation, Qlik Technologies, Inc., Information Builders, Microstrategy, Inc., and IBM Corporation.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Business Intelligence (BI) Market, By Technology                       

                                6.1.1 Mobile Business Intelligence           

                                6.1.2 Social Business Intelligence             

                                6.1.3 Cloud Business Intelligence             

                                6.1.4 Traditional Business Intelligence   

                                6.1.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.6 Y-o-Y Growth Rate Analysis              

                                6.1.7 Market Attractiveness Index           

                6.2 Business Intelligence (BI) Market, By Function                             

                                6.2.1 Finance    

                                6.2.2 Information and Deployment         

                                6.2.3 Executive Management    

                                6.2.4 Sales and Marketing           

                                6.2.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.6 Y-o-Y Growth Rate Analysis              

                                6.2.7 Market Attractiveness Index           

                6.3 Business Intelligence (BI) Market, By Deployment                     

                                6.3.1 Hosted     

                                6.3.2 On-Premises          

                                6.3.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.4 Y-o-Y Growth Rate Analysis              

                                6.3.5 Market Attractiveness Index           

                6.4 Business Intelligence (BI) Market, By Enterprise Size                 

                                6.4.1 Large Enterprises 

                                6.4.2 Small and Medium Enterprises      

                                6.4.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.4.4 Y-o-Y Growth Rate Analysis              

                                6.4.5 Market Attractiveness Index           

                6.5 Business Intelligence (BI) Market, By End-Use                             

                                6.5.1 Government          

                                6.5.2 BFSI           

                                6.5.3 IT and Telecom     

                                6.5.4 Healthcare              

                                6.5.5 Manufacturing      

                                6.5.6 Media and Entertainment

                                6.5.7 Market Size Estimations & Forecasts (2021-2026)   

                                6.5.8 Y-o-Y Growth Rate Analysis              

                                6.5.9 Market Attractiveness Index           

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                    

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Technology       

                                7.2.3 By Function            

                                7.2.4 By Deployment     

                                7.2.5 By Enterprise Size

                                7.2.6 By End-Use             

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Technology       

                                7.3.3 By Function            

                                7.3.4 By Deployment     

                                7.3.5 By Enterprise Size

                                7.3.6 By End-Use             

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Technology       

                                7.4.3 By Function            

                                7.4.4 By Deployment     

                                7.4.5 By Enterprise Size

                                7.4.6 By End-Use             

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Technology       

                                7.5.3 By Function            

                                7.5.4 By Deployment     

                                7.5.5 By Enterprise Size

                                7.5.6 By End-Use             

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Technology       

                                7.6.3 By Function            

                                7.6.4 By Deployment     

                                7.6.5 By Enterprise Size

                                7.6.6 By End-Use             

8. Key Player Analysis                                    

                8.1 Tableau Software, Inc                            

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Tibco Software                         

                8.3 SAP AG                         

                8.4 SAS Institute, Inc                      

                8.5 Oracle Corporation                 

                8.6 Qlik Technologies, Inc                            

                8.7 Information Builders                              

                8.8 Microstrategy, Inc                   

                8.9 IBM Corporation                      

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Technology, Function, Deployment, Enterprise Size, End-Use along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market.
  1. Global Business Intelligence (BI) Market By Region, From 2021-2026 ( USD Billion )
  2. Global Business Intelligence (BI) Market By Technology, From 2021-2026 ( USD Billion )
  3. Global Mobile Business Intelligence Market By Region, From 2021-2026 ( USD Billion )
  4. Global Social Business Intelligence Market By Region, From 2021-2026 ( USD Billion )
  5. Global Cloud Business Intelligence Market By Region, From 2021-2026 ( USD Billion )
  6. Global Traditional Business Intelligence Market By Region, From 2021-2026 ( USD Billion )
  7. Global Business Intelligence (BI) Market By Function, From 2021-2026 ( USD Billion )
  8. Global Finance Market By Region, From 2021-2026 ( USD Billion )
  9. Global Information and Deployment Market By Region, From 2021-2026 ( USD Billion )
  10. Global Executive Management Market By Region, From 2021-2026 ( USD Billion )
  11. Global Sales and Marketing Market By Region, From 2021-2026 ( USD Billion )
  12. Global Business Intelligence (BI) Market By Deployment, From 2021-2026 ( USD Billion )
  13. Global Hosted Market By Region, From 2021-2026 ( USD Billion )
  14. Global On-Premises Market By Region, From 2021-2026 ( USD Billion )
  15. Global Business Intelligence (BI) Market By Enterprise Size, From 2021-2026 ( USD Billion )
  16. Global Large Enterprises Market By Region, From 2021-2026 ( USD Billion )
  17. Global Small and Medium Enterprises Market By Region, From 2021-2026 ( USD Billion )
  18. Global Business Intelligence (BI) Market By End-Use, From 2021-2026 ( USD Billion )
  19. Global Government Market By Region, From 2021-2026 ( USD Billion )
  20. Global BFSI Market By Region, From 2021-2026 ( USD Billion )
  21. Global IT and Telecom Market By Region, From 2021-2026 ( USD Billion )
  22. Global Healthcare Market By Region, From 2021-2026 ( USD Billion )
  23. Global Manufacturing Market By Region, From 2021-2026 ( USD Billion )
  24. Global Media and Entertainment Market By Region, From 2021-2026 ( USD Billion )

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