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Canada Water Enhancers Market By Active ingredients (Electrolytes, Antioxidants, Vitamins and Sweeteners), By Raw materials (Tea Leaves, Coffee Beans, Fruits &Vegetables and Coconut Water), By type (Energy Water and Fitness Drops, Flavored Water Enhancers and Workout Drops) and By Region – Industry Size, Growth, Share, Trends, Demand and Forecast Analysis Report (2022 to 2027)

Published: January, 2022
ID: 11067
Pages: 145

Canada Water Enhancers Market Growth and Forecast (2022 - 2027):

The Canada Water Enhancers Market size was worth US$ xx million in 2021, and it is predicted that it will reach a valuation of US$ xx million by the end of 2026 with an expansion rate (CAGR) of xx% between 2021 and 2026.

Market Overview:

Water Enhancers are consumables that add flavor and dietary support to water without the carbonation process. Health awareness is an individual's primary concern that has led beverage manufacturers to look beyond carbonated beverages to the water enhancement. Water Enhancers add a nutrient-replenishing effect to water by adding a functional flavor. Efforts to improve carbonate-free, nutritious salty water such as carbonated beverages began after 2010, with major companies trying to sell these products to increasingly health-conscious people. Although the proportion of product categories is quite high, the demand for Water Enhancers is also increasing and is expected to continue to increase due to the rising demand.

Canada Water Enhancers Market Growth:

As consumers move toward healthier drinking habits, there is a growing interest in still drinks over carbonated drinks, which is likely to drive Canada Water Enhancers market growth.


The growing number of fitness-conscious and sports-loving consumers has had a direct impact on the production and sale of Water Enhancers for carbonated counterparts. Rapid industrialization leads to mass production of beverages. The additional support of the marketing, also the expansion of the consumer base due to health enhancing food and beverages around the region is significantly increasing the Canada Water Enhancers market size. Therefore, this behavioral change in consumer preferences for flavored beverages has further promoted Canada Water Enhancers market. Water Enhancer with the ability to increase energy are becoming an increasingly common trend in Canadian retail stores. In general, products with small packages are in high demand as they provide ease of handling and use for consumers, add value to retailers in terms of the value of shelf space, and add margin to manufacturers. A significant proportion of the population of Western countries suffers from obesity. Although carbonated beverages have not been medically proven to increase the likelihood of obesity, consumers appear to avoid consuming these carbonated beverages as health awareness increases. Therefore, these health concerns among customers are driving the Canadian market for water fortifiers on a large scale. As demand for carbonated beverages continues to decline, liquid concentrates provide tap and bottled water customers an additional attractive opportunity to reverse sluggish beverage sales. With anticipated benefits and production processes carried out on a highly advanced technological scale and innovations in the use of active ingredients, water enhancers have a wide range of applications in the sports and fitness drink industry, the sector of health and the consumer in general sector.

As consumer preference for functional ingredients increases, the demand for functional beverages in the Canada Water Enhancer market increases, increasing the demand from those looking for healthy drinking options. This has increased the call for water enhancers because they provide functional properties to water. The beverages were mass produced due to rapid industrialization. Changes in preferences of the customers regarding flavored beverages is driving the market for the Canada water enhancer. To cope with a busy lifestyle, Canadians prefer drinks that can rejuvenate the body by compensating for the loss of nutrition. It's an attractive additional opportunity for both tap drinkers and bottled water customers to increase their water consumption by adding additional flavor and nutrients. Rapid industrialization has led to the mass production of beverages and, supported by fascinating marketing, the consumer base of health-enhancing foods and beverages around the region has expanded significantly.


The market for Canada Water Enhancers has several limitations along with great potential to generate income. Lack of strict regulation by government authorities, consumer-friendly manufacturing practices by market participants, ingestion safety issues, and lack of awareness of certain products among consumers are some of the constraints hampering the Canadian market for water enhancers.

Canada Water Enhancers Market Segmentation Analysis:

Based on the active ingredients, the Canada Water Enhancers market has been classified as sweeteners, antioxidants, vitamins, and electrolytes. Vitamins and electrolytes are expected to account for more than 57% of the global share.

On the basis of product type, the Canada Water Enhancer market is segmented into energy drops and fitness drops, flavored water enhancers and workout drops. Among these, flavored drops are expected to account 49% of the global share in 2019.

By raw material, the market for Water Enhancers in Canada is segmented into tea leaves, coffee beans, fruits & vegetables, and coconut water.

Based on the distribution channel, the hypermarket/supermarket segment will show profitable growth over the outlook period as the importance of functional food and beverage distribution increases after its emergence. The distribution model through this retail channel is widely accepted by both businesses and consumers as premium retail shopping experiences and interactions with consumers increase. As more and more consumers refuse to drink soda for health reasons, hypermarkets and supermarket shelves are beginning to overflow with healthy moisture enhancers.

Regional Analysis:

Canada accounted for more than 63% of the global water enhancers market share in 2019. A significant Canadian population suffers from obesity due to busy work schedules and mobility. Therefore, to compensate for the loss of nutrition, the market for Water Enhancers in this nation will see progress in the near future.

Key Players in the Market:

Major Key Players in the Canada Water Enhancer Market are

  • Cott Beverages
  • Coca-Cola
  • Heartland Inc
  • Dyla LLC
  • Sunkist growers Inc
  • Nestle SA
  • Jel Sert
  • The Kraft Heinz Company
  • PepsiCo
  • Arizona Beverages
  • SweetLeaf Stevia Sweetener
  • Pioma Industries
  • ICEE Co
  • Pepper Snapple Group


1. Introduction                

          1.1 Market Definition       

          1.2 Scope of the report    

          1.3 Study Assumptions    

          1.4 Base Currency, Base Year and Forecast Periods    

2. Research Methodology           

          2.1 Analysis Design

          2.2 Research Phases        

                   2.2.1 Secondary Research

                   2.2.2 Primary Research 

                   2.2.3 Data Modelling

                   2.2.4 Expert Validation

          2.3 Study Timeline 

3. Report Overview          

          3.1 Executive Summary    

          3.2 Key Inferencees

4. Market Dynamics         

          4.1 Impact Analysis

                   4.1.1 Drivers

                   4.1.2 Restaints

                   4.1.3 Opportunities

          4.2 Regulatory Environment       

          4.3 Technology Timeline & Recent Trends       

5. Competitor Benchmarking Analysis            

          5.1 Key Player Benchmarking      

                   5.1.1 Market share analysis

                   5.1.2 Products/Service

                   5.1.3 Regional Presence

          5.2 Mergers & Acquistion Landscape     

          5.3 Joint Ventures & Collaborations      

6. Market Segmentation             

          6.1 Water Enhancers Market, By Type    

                   6.1.1 Energy Water and Fitness Drops

                   6.1.2 Flavored Water Enhancers

                   6.1.3 Workout Drops

                   6.1.4 Market Size Estimations & Forecasts (2022 - 2027)

                   6.1.5 Y-o-Y Growth Rate Analysis

                   6.1.6 Market Attractiveness Index

          6.2 Water Enhancers Market, By Active Ingredients    

                   6.2.1 Electrolytes

                   6.2.2 Antioxidants

                   6.2.3 Vitamins

                   6.2.4 Sweeteners

                   6.2.5 Market Size Estimations & Forecasts (2022 - 2027)

                   6.2.6 Y-o-Y Growth Rate Analysis

                   6.2.7 Market Attractiveness Index

          6.3 Water Enhancers Market, By Raw Materials 

                   6.3.1 Tea Leaves

                   6.3.2 Coffee Beans

                   6.3.3 Fruits & Vegetables

                   6.3.4 Coconut Water

                   6.3.5 Market Size Estimations & Forecasts (2022 - 2027)

                   6.3.6 Y-o-Y Growth Rate Analysis

                   6.3.7 Market Attractiveness Index

          6.4 Water Enhancers Market, By Distribution Channel 

                   6.4.1 Supermarkets and Hypermarkets

                   6.4.2 Online Stores

                   6.4.3 Market Size Estimations & Forecasts (2022 - 2027)

                   6.4.4 Y-o-Y Growth Rate Analysis

                   6.4.5 Market Attractiveness Index

7. Geographical Landscape         

          7.1 Country Identity Governance and Administration Market, by Region   

          7.2 Canada - Market Analysis (2022 - 2027)  

                   7.2.1 By Type

                   7.2.2 By Active Ingredients

                   7.2.3 By Raw Materials

                   7.2.4 By Distribution Channel

8. Key Player Analysis                

          8.1 Nestle SA

                   8.1.1 Business Description

                   8.1.2 Products/Service

                   8.1.3 Financials

                   8.1.4 SWOT Analysis

                   8.1.5 Recent Developments

                   8.1.6 Analyst Overview

          8.2 PepsiCo 

          8.3 Dyla LLC

          8.4 The Coco-Cola Company      

          8.5 Cott Beverages 

          8.6 Kraft Foods      

          8.7 Stur Drinks      

          8.8 Vitamin Squeeze        

9. Market Outlook & Investment Opportunities          


          List of Tables

          List of Figures        

  1. Canada Water Enhancers Market By Type, From 2022 - 2027 ( USD Billion )
  2. Canada Water Enhancers Market By Active Ingredients, From 2022 - 2027 ( USD Billion )
  3. Canada Water Enhancers Market By Raw Materials, From 2022 - 2027 ( USD Billion )
  4. Canada Water Enhancers Market By Distribution Channel, From 2022 - 2027 ( USD Billion )

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