concentrate protein market was valued at USD xx billion in 2023, and the revenue to expected to reach USD xx billion by 2028, with a CAGR of xx%
Concentrate protein is derived from protein-based plants, animals, humans, and food products. These concentrated proteins are extracted through multiple steps of reduction in various foods like leaves (LPC-Leaf protein concentrate), fish (FPC- Fish protein concentrate), and milk (Whey protein). Various types of protein concentrate have applications in various foods and individually undergo various concentrate collection processes. Concentrating protein is essential for building a healthy body and having a nutritious diet. LPC and FPC are collected through centrifugation, while Whey protein concentrates are derived from dairy products like milk and curd through membrane filtration and exchange technologies. Currently, Whey protein concentrate is the most commonly used concentrate.
Drivers:
Concentrated proteins reduce the other components of an edible ingredient, providing the population with 70-80% pure protein, which has highly reduced quantities of fats and carbohydrates, focusing on highlighting the amino acids leading to more preference for the market. Additionally, the various health benefits associated with concentrate proteins support the market's growth. Plant, animal, and dairy-based proteins have several advantages, individually supporting their growth. For example, whey protein concentrates are suitable as a supplement for people who regularly exercise as it helps enhance muscle strength proteins and is also safe to use for lactose intolerant people. Additionally, due to the presence of leucine in whey concentrates, they are also proven to help reduce the signs of aging, like fine lines and wrinkles. Additionally, several other benefits of whey concentrates are, helping to soothe the inflamed gut, helping treat type 2 diabetes, reducing blood cholesterol, lowering blood pressure, providing antioxidants, and helping with weight loss as it makes you feel less hungry.
On the other hand, Leaf protein concentrate positively affects the environment as it produces less waste and is rich in vitamins, minerals, and protein. Lead concentrates are preferable for vegan and vegetarian populations supporting the market's growth. Additionally, leaf protein concentrates are heavily used in the animal feed industry for animals with the required health benefits. Additionally, the long shelf life of fish protein concentrate and wound recovery and its Application in eradicating malnutrition, inflammation, and cancer and helping reduce cardiovascular problems support the market's growth. Regularly using all these proteins to produce various health, dietary, and exercise supplements promote the market's growth.
Furthermore, the growing availability of concentrated proteins due to rising awareness regarding the importance of staying fit and a health-conscious population drives the market growth. The several market players in the field producing and launching various combinations of concentrate proteins for personalized preferences support market growth. For example, the Dyet nutrition company recently announced the expansion of its portfolio to include new Whey protein products in flavors like Vanilla, Chocolate, and multivitamins, and Glabia nutritionals launched lactoferrin and b12 concentrate for women called Ferriup Whey protein.
Restraints:
Although proteins and supplements are meant to be good for health, it is essential to research thoroughly before consuming a protein, as the number of supplement scams has grown in recent years. Marketers will promise some unmeeting product results, and not all compositions suit everyone. Being mindful of the quantity of protein intake is also essential, as excessive protein consumption can lead to side effects like pain, bloating, nausea, cramps, diarrhea, etc., which is a drawback for the market's selling point. Additionally, even though proteins come in different flavors, the taste is something only some can enjoy. Therefore, the need for better-tasting products is a setback for the market.
Impact of covid-19 on the global concentrate protein market:
The pandemic led to several losses for businesses worldwide due to several restrictions on transport and the selling of products. However, the pandemic led to more awareness regarding health and immunity, and the number of people who work out every day increased drastically, supporting the growth of the concentrated protein market. As the market for immunity-boosting health supplements rose in popularity, the benefits of protein concentrates were also more acknowledged leading to market growth.
Global protein concentrate market key developments:
In January 2023, BioMar, the sustainable aquaculture feed-producing company, struck a deal with Benson hill, a Non-Gmo Soy producer, which agreed to supply some of its aqua feed ingredients to the company. As a result, the company has agreed to become a source of ingredients for the benson hill franchise for several consecutive seasons to come, supporting the business growth.
In January 2023, Bungee, a giant in the agriculture field, spent close to $550M in building a plant to produce concentrated proteins that are used in the production of various foods like plant-based foods and processed meat. The company expects the project to be finished and started in the second half of the year, and once ready and running, the project is expected to produce around 4.5 million additional bushels of soybeans.
In February 2023, it was noticed that ADM, a global nutrition company, started to have multiple partnerships and collaborations across the nutrition food, beverages, and animal feed market to promote more concentrated alternative protein diets. The company aims to reduce animal cruelty and pollution by using animal-based protein by collaborating with giants like Spiber, a Japanese next-gen company, to encourage them to use regenerative farming for their alt dairy products and EATJust to popularize good meat chicken.
Global protein concentrate market segmentation:
By nature,
Conventional
Organic
The Organic segment is expected to dominate the market as it is concentrated protein's most natural and healthiest nature. However, the increasing consumption of instant foods may lead to more demand for conventional methods.
By Source,
Animal sources
Egg protein
Milk protein
Gelatin
Whey Protein
Casein/Caseinates
Plant Sources
Soy Protein Concentrates
Peas
Canolas
Textured soy protein
Wheat
others
Microbial Sources
Animal-based protein concentrates like whey protein concentrates and isolates are expected to dominate the market during the forecast period. This segment dominance is due to the growing adoption of whey proteins and the several advantages of the protein. In addition, whey proteins are widespread and easy to consume, leading to a preference for the segment. However, plant-based proteins like leaf protein, soy protein, Peanut protein, etc., are also expected to grow significantly due to the growing vegan populations and more people choosing to avoid animal cruelty. Additionally, the continuous prompting of alt-diary (alternates to the diary from animals) and alt proteins (alternate to proteins from animals) also support segment growth.
By Protein Extraction,
Solubilization of the proteins, followed by precipitation and drying
Physical separation of the protein-rich fraction.
The solubilization of proteins, followed by precipitation and drying segment, is expected to dominate the market during the forecast period due to the high usage of the technique in the majority of the concentrated protein-making industry.
By Application,
Instant Formulations
Animal Feed
Personal care & cosmetics
Sports Nutrition
Dietary Supplements
Food & Beverages
The food and beverages segment is expected to dominate the market during the forecast period due to the high prevalence of concentrated proteins in healthy foods and supplements used by gyms and athletes aiming to develop muscle strength. Additionally, meat, dairy alternatives, and proteins in healthy cereals and beverages support the segment's growth.
However, the animal feed segment is also expected to grow significantly due to the growing plant-based concentrate proteins used in animal fodder. And the instant formulations need some source of protein that has been condensed to store in packages and extend shelf life leading to demand in the segment.
By Distribution Channel,
Direct
Indirect
Indirect distribution channels like super and hypermarkets and online selling platforms are expected to dominate the market due to their range of services and more consumers. In addition, the direct method is gaining some popularity in recent times due to concerns with quality of concentrated proteins.
By Region,
North America
Europe
Asia-Pacific
Latin America
MEA
The North American Region is expected to dominate the market during the forecast period due to the growing health-conscious populations and increasing chronic conditions. Additionally, the presence of key market players in the Region supports the market's growth. Furthermore, the growing consumption of protein-based foods and snacks, along with the highest sales of post-workout supplements in countries like the U.S. and Canada, support the market growth in the Region. In addition, new product launches and clinical nutrition testers in the area also support its dominance.
The European Region is also expected to have a good share of the market due to rising concerns for healthcare and increasing digitalization of the Region. Furthermore, growing gym memberships and healthy eating habits support market growth. In addition, the presence of geriatric populations and increasing interest in cosmetics that also use concentrated proteins support the market growth in countries like the U.K., France, Germany, Belgium, etc.
The Asia-Pacific region is also expected to have a sizable revenue in the market due to the dependency on packaged foods in countries like South Korea, India, China, Indonesia, etc., along with the easy availability of certain protein-filled raw materials like soy in China. Additionally, the increasing consumption of plant protein-based foods in the Region also supports the growth of the market.
Key Players:
Hilmar Cheese Company
Lactilas Group
Agropur
Kerry Group
Associated Milk Producers
Glanbia Foods
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