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Pulished Date April, 2021
ID: 9638
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Global Connected Toys Market Analysis – Segmentation By Interacting Device (Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, and Tablet-Connected Toys), Age Group (2-5 Years, 6-8 Years, 9-12 Years, and Teenagers), Region - Global Forecast to 2026

Pulished: April, 2021
ID: 9638
Pages: 150

Global Connected Toys Market Size, Share & Growth Report (2020 – 2025)

The global connected toys market was assessed to progress from $ 5.7 billion in 2019 to $ 13.8 billion in 2025, at an annual growth rate (CAGR) of 19.3% over the predicted period.

Connected toys are Internet-enabled devices that use the Wi-Fi, Bluetooth, or other built-in features to function. These toys offer a personalized experience for children with the aid of integrated software, along with voice recognition and web search. Connected toys mainly consist of a microphone and a speaker, and an application to process data.

The surging adoption of educational toys among children is likely to fuel the growth of the global connected toy market. Parents are looking for products that can help the intellectual development of their children, which in turn increases the need for such toys. For example, CogniToys' Dino uses Wi-Fi to stay connected and IBM Watson's natural language processing technology to tailor responses to the age and ability of a child, which further teaches children to spell words.


  • In May 2019, the LEGO group implemented the latest addition to its existing Star Wars range. The new LEGO Star Wars encompasses all the creativity and coding fun of LEGO BOOST along with the ability to build three of the most iconic droids in the movie franchise: R2-D2; the droid Gonk; and the mouse droid.
  • Facebook has shook hands with Sphero to use the game to develop education and make it more accessible. With increased visibility in the classroom and a favorable opinion created both in the minds of parents and teachers, this decision could create more receptiveness in the connected toy market.
  • Mattel has recently extended its license agreement with Pixar Animation Studios to embed new versions and successes at the vintage box office. For example, he took advantage of the opportunity created by capitalizing on the Toy Story 4 case by gaining 1% of second quarter sales. You are looking to get the most out of the interactive gaming experiences in the market in the coming period.
  • Hasbro and Sony are aiming to launch connected toys called Ghostbusters, before the release of Ghostbusters 2020. This is similar to Mattel's decision to partner with film producers to increase their market share. The discerned pattern also shows that strategic partnerships and product developments remain crucial in the times to come.
  • July 2019: Bandai Namco introduced a new platform, Tori that is determined to comprehend physical toys with iOS and Android mobile applications. Tori is the result of a strategic collaboration between Bandai Namco and the French technology firm ISKN.
  • May 2018: The Lego group released Powered Up, a connected toy and its first in the app-controlled Batmobile series. This Powered Up line will help build and program the Batmobile.

Market growth and trends:

Smartphone Connected Toys are Expected to Witness Significant Growth

  • Connected toys are available in different shapes and designs, but they all have one common element, which is connectivity that allows children to interact with the toy through a smart device or smartphone.
  • Due to rapid technological advancements, children's toys are already computerized and connected to the Internet and will continue to benefit from many other advances in the near future. Also, an increase in the number of Internet users, coupled with the increased adoption of various portable devices such as smartphones and tablets, is driving the market worldwide.
  • As artificial intelligence and robotics have become more affordable compared to the past few years, technology has been incorporated into a wide range of children's toys. This not only provides a new interactive experience for children, but also extends the lifespan of multi-functional toys.
  • Furthermore, the future concept of the Internet of toys should also stimulate the market. The market is also propelled by a surge in the disposable income of middle-income groups and changes in lifestyles of people.

Market Drivers and Restraints:

The main drivers of global connected toys market growth include the surge in the adoption of science, technology, engineering and math (STEM) toys and the widespread and easy availability of connected platforms.

The connected toys market has seen a rising call for smartphone compatible toys. Children spend more time on smartphones and other devices, compared to the time they spend with their parents. This has led manufacturers to invest in smartphone toys, which take advantage of the capabilities of connected devices. These innovations are expected to stimulate the market during the forecast period.

On the other hand, children are vulnerable customers because they don't understand how these toys work and the risks they pose. To overcome these security problems, regulations play an essential role in the production of safe products. For example, the general data protection regulation (Europe) extends to connected toys to increase citizens' control over personal data, thereby creating a positive impact on the confidentiality of data on these toys.

Market segmentation:

By interacting device

  • Devices connected to a smartphone
  • Drones connected to the application.
  • Toys connected to the console.
  • Toys connected to a tablet

By age group

  • 2 to 5 years
  • 6-8 years
  • 9 to 12 years old
  • Teenagers

Regional Analysis:

North America is expected to have the largest market size during the calculated period, owing to the early adoption and innovative initiatives for connected toys, such as Artificial Intelligence (AI), machine learning (ML), and speech recognition. Factors driving growth in connected toys in the North America region are high funding possibilities, large clientele, an environment conducive to innovation, and the availability of a highly skilled workforce.

Impact of Covid-19 on the Global Connected Toys Market:

The pandemic of Covid-19 has brought an adverse effect on almost all sectors across the globe. Connected toys are among those sectors that witnessed huge decline in sales in the second quarter of 2020. The growing concern among consumers to stay safe has made stick to homes and avoiding places like physical retail stores. However, the sales through online channel are supposed to record an increment in the coming years.


Key players in the market:

The main suppliers to the world market for connected toys are Mattel, Hasbro, LEGO Group (Denmark), Sphero (United States), Sony (Japan), PLAYMOBIL (Germany), BANDAI NAMCO (Japan), K'NEX (United States), Konami (Japan), Wonder Workshop (United States), PlayFusion (United Kingdom), Anki (United States), WowWee (Hong Kong), DXTR Labs (Denmark), and Leka (France).

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Connected Toys Market, By Interacting Device                          

                                6.1.1 Smartphone-Connected Toys         

                                6.1.2 App-Connected Drones    

                                6.1.3 Console-Connected Toys  

                                6.1.4 Tablet-Connected Toys     

                                6.1.5 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Connected Toys Market, By Age Group                         

                                6.2.1 2-5 Years  

                                6.2.2 6-8 Years  

                                6.2.3 9-12 Years

                                6.2.4 Teenages 

                                6.2.5 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.6 Y-o-Y Growth Rate Analysis             

                                6.2.7 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Interacting Device          

                                7.2.3 By Age Group        

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Interacting Device          

                                7.3.3 By Age Group        

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Interacting Device          

                                7.4.3 By Age Group        

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Interacting Device          

                                7.5.3 By Age Group        

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Interacting Device          

                                7.6.3 By Age Group        

8. Key Player Analysis                                    

                8.1 Mattel                          

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Hasbro                          

                8.3 LEGO Group                               

                8.4 Sphero                         

                8.5 Sony                              

                8.6 PLAYMOBIL                

                8.7 Konami                         

                8.8 Wonder Workshop                 

                8.9 PlayFusion                  

                8.10 AnKi                            

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Interacting Device, Age Group, along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Connected Toys Market By Region, From 2020-2025 ( USD Billion )
  2. Global Connected Toys Market By Interacting Device, From 2020-2025 ( USD Billion )
  3. Global Smartphone-Connected Toys Market By Region, From 2020-2025 ( USD Billion )
  4. Global App-Connected Drones Market By Region, From 2020-2025 ( USD Billion )
  5. Global Console-Connected Toys Market By Region, From 2020-2025 ( USD Billion )
  6. Global Tablet-Connected Toys Market By Region, From 2020-2025 ( USD Billion )
  7. Global Connected Toys Market By Age Group, From 2020-2025 ( USD Billion )
  8. Global 2-5 Years Market By Region, From 2020-2025 ( USD Billion )
  9. Global 6-8 Years Market By Region, From 2020-2025 ( USD Billion )
  10. Global 9-12 Years Market By Region, From 2020-2025 ( USD Billion )
  11. Global Teenages Market By Region, From 2020-2025 ( USD Billion )

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