The global cross-border e-commerce market is predicted to reach USD 2,064 billion in 2024 and USD 6,820 billion by 2029, growing at a CAGR of 27% during the forecast period.
Globalization has improved the volume and variety of cross-border transactions in services and products through the rapid and widespread diffusion of technology.
Cross-border e-commerce is international online commerce. It involves buying and selling products in online stores across international and national borders. Trade is between a business or retailer or brand and customer. There are several categories of cross-border e-commerce, such as entertainment and education, clothing and accessories, consumer electronics, home furnishings, personal care and beauty, health and nutrition, footwear and clothing, and food and drinks. The payment method for cross-border e-commerce includes digital wallets, credit/debit cards, and internet banking. Cross-border e-commerce is used by adults, teens/millennials, or older people.
Cross-border e-commerce in Europe is expected to experience substantial growth during the forecast period due to the maturity of e-commerce markets and the presence of developed economies, resulting in high consumer spending, high internet penetration, and mobile and emerging industry growth rates.
Logistics-related issues such as shipping costs, long delivery times, import regulations, and return logistics are major challenges customers might face in online cross-border shipping. The customer should consider using a vendor who can offer a solution to overcome these challenges. International shipments include various costs such as border tolls, brokerage fees, duties, inspection fees, warehousing fees, fees, and taxes. Since each country has its own set of regulations, cross-border logistics present challenges.
With the convenience of e-commerce, consumers expect shorter delivery times, real-time tracking, safe delivery, and more. Difficulty in handling reverse logistics and last-mile delivery are also some of the main logistics problems of cross-border trade. Consumers' preferred payment options vary by country. For example, a local payment method called "Konbini" accounts for one-sixth of e-commerce payments in Japan. On the other hand, Spain uses Visa, MasterCard, and American Express, while Asian consumers prefer DO options. Therefore, accepting payment options according to the requirements of each country is a challenge.
Coronavirus has accelerated the transition to online shopping, demonstrating that a strong e-commerce strategy is crucial for merchants as consumers increasingly realize the convenience and simplicity of shopping online. Cross-border e-commerce has seen strong positive growth, with global markets rebounding and even surpassing pre-pandemic figures after a slight year-over-year sales decline following the COVID-19 outbreak in December 2020.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
27% |
Segments Covered |
By Category, Payment Type, Offering, End User, and Region |
Various Analyses Covered |
Global, Regional, & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
AirBridgeCargo Airlines, eBay, AliExpress.com, ASOS, ACES, BigCommerce, Jagged Peak, Amazon.com, Pitney Bowes, Tmall, Eunimart Multichannel, JD. com, Vipshop and Zalando and Others. |
Some of the main players operating in the global cross-border e-commerce market are AirBridgeCargo Airlines, eBay, AliExpress.com, ASOS, ACES, BigCommerce, Jagged Peak, Amazon.com, Pitney Bowes, Tmall, Eunimart Multichannel, and JD. com, Vipshop and Zalando.
In July 2018, The Luxembourg Ministry of the Economy signed a memorandum of understanding with the Public Customs Center for Imported Materials of Henan (HIMPBC) to test the logistics of cross-border e-commerce in Europe as part of the European pilot plan. HIMPBC provides integrated logistics solutions for e-commerce consumers and seeks to create a similar model for Europe in partnership with logistics companies such as Cargolux.
By Category
Entertainment and Education
Clothing and Accessories
Consumer Electronics
Home Furnishings
Personal Care and Beauty
Health and Nutrition
Footwear
Food and Beverage, etc.
The clothing and accessories segment is expected to have the largest market share during the foreseen period due to the peak use of cross-border B2C e-commerce in apparel and accessories.
By Payment Type
Digital Wallets
Credit / Debit Cards
Online Banking
Others
The digital wallet category is expected to have the largest share, as this payment method is the most widely used.
By Offering
Internal Brands
Matching Brands
The batching brands category will likely have the largest market share, as these brands are in the highest demand.
By End User
Adults
Teens/Millennials
Seniors
Others
The adult segment is supposed to have the highest market share due to the use of cross-border B2C e-commerce, mainly by adults.
By Region
North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
Among these regions, Europe is supposed to be the dominant region during the foreseen period due to the increasing number of online shoppers. The UK is anticipated to make a significant contribution to the target market in Europe during the forecast period.
Frequently Asked Questions
Cross Border E-Commerce Market refers to the buying and selling of goods and services between different countries through online platforms. Unlike traditional e-commerce, it involves transactions that cross national borders, often requiring additional considerations such as international shipping, currency conversion, and customs regulations.
Customs duties and import taxes vary from country to country and can significantly impact the cost and feasibility of cross-border e-commerce transactions. These charges are typically levied by the destination country's customs authority and must be paid by the importer before the goods are released. Failure to comply with customs regulations can result in delays or even seizure of the shipment.
Emerging trends include the growing popularity of cross-border marketplace platforms, the rise of social commerce for international sales, advancements in technology such as AI-driven localization and personalization, increased focus on sustainability and ethical sourcing, and the expansion of cross-border trade agreements facilitating smoother transactions.
Businesses often employ localization strategies such as translating product descriptions, website content, and customer support materials into multiple languages. Additionally, cultural sensitivity and customization of marketing approaches are crucial to resonate with diverse international audiences and build trust.
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