Decorative Coatings Market Segmentation By Product (Primer, Enamel, Emulsions), By Technology (Waterborne, Solvent borne), By Application (Residential, Commercial) & By Region (North America, Europe, Asia Pacific, Latin America, Middle east and Africa)-Industry Analysis on Size, Share, Growth & Forecast -(2024 to 2029)

Updated On: January, 2024
ID: 10777
Pages: 175

Decorative Coatings Market Size (2023-2028):

The decorative coatings market is expected to develop from USD 68.0 billion in the year 2022 to USD 82.4 billion by 2028, recording a CAGR of 6.2%.

Decorative coatings are various types of paints and coatings used to cover buildings and homes. Most are assigned for explicit uses, for example, rooftop coatings, wall paints, or deck finishes. Regardless of its utilization, each design covering must give certain decorative, strong, and protective features. Decorative coatings guarantee that the structures have the longest life expectancy possible. These coatings are profoundly helpful for improving the sheet life, its utilization, and the graceful value of the private and commercial structures. Significant kinds of resins utilized for these coatings incorporate alkyd, acrylic, polyurethanes, and similar kinds of resins. These coatings, as the name suggests, are often utilized for decorative applications. Nonetheless, exterior decorative coatings protect the buildings from different natural conditions. These coatings are applied to home electronics for more noteworthy looks and resistance against corrosion. Decorative coatings have a wide scope of utilizations in new developments and the rebuilding of more seasoned structures.

Decorative Coatings Market Drivers:

Rising interest for decorative coatings in buildings as it upgrades the mechanical strength and appearance of the surface along with shielding it from bad climate and harsh conditions, for example, UV radiation, extraordinary temperature, corrosive downpours, and unfamiliar particles will increase business development. Additionally, high-quality properties for example moisture, consumption opposition, UV radiation, microbes, and heat obstruction are some factors due to which the global decorative coatings business is growing over the figure time frame.

Rising interest in environment-friendly waterborne coatings in emerging economies of China and India is probably going to push industry advancement. An expanding number of partnerships and collaborations among different key market players and local producers in the Asia Pacific is probably going to build up the market over the extended period. Additionally, infrastructure improvement in such economies combined with rising expenditure on current financial plans by the government of India and China is a key factor liable for the significant growth of the decorative coatings industry. Innovative progression including Nano-TiO2 photocatalysts, green coatings, and acquaintance of techniques with decreased drying time is supposed to boost the development rate over the figure time frame. Expanding R&D ventures alongside continuous product advancement to improve the efficiency and shelf-life of these items will act as a catalyst for market development throughout the following seven years. Besides, the advancement of new waterborne coatings having various formulations by different organizations to give antibacterial and anti-odor properties is relied upon to expand market development over the following years. Likewise, the incorporation of nanocoatings, alongside green coatings, is determined to drive market development throughout the following seven years.

Decorative Coatings Market Restraints:

A variety of crude material costs including alkyd, epoxy, acrylic, and titanium dioxide is estimated to limit the development of this industry. Besides, destructive environmental impacts by solution-borne coatings are anticipated to be the key market challenge over the next seven years.




Market Size Available


Base Year


Forecast Period




Segments Covered

  • By Resign Type

  • By Technology

  • By Coating Type

  • By User Type

  • By Product Type

  • By Application

  • By Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

  • North America: United States, Mexico, Canada
  • Europe: United Kingdom, Germany, Italy, France
  • Asia Pacific: Australia, Canada, China
  • Latin America: Argentina, Brazil, Chile
  • The Middle East and Africa: Egypt, Iran, Iraq, Israel

Market Leaders Profiled

  • PPG Industries
  • Sherwin-Williams
  • AkzoNobel
  • Nippon Paint
  • Valspar Corporation

Decorative Coatings Market Segmentation

Decorative Coatings Market - By Resign Type:

  • Acrylic

  • Alkyd

  • Vinyl

  • Polyurethane

  • Others (Epoxy, Unsaturated Polyester Resin, Saturated Polyester Resin)

Decorative Coatings Market - By Technology:

  • Waterborne
  • Solventborne 
  • Powder Coating

Decorative Coatings Market - By Coating Type:

  • Interior
  • Exterior
  • Others (Flooring, Roofing, Wood)

Decorative Coatings Market - By User Type:

  • DIY
  • Professional

Decorative Coatings Market - By Product Type:

  • Emulsions
  • Wood Coatings (Varnishes, Stains)
  • Enamels
  • Others (Primers, Lusters)

Decorative Coatings Market - By Application:

  • Residential
    • New Construction
    • Remodel and Repair
  • Non-Residential

Decorative Coatings Market - By Region:

  • North America

  • Latin America

  • Europe

  • Asia Pacific

  • Middle East & Africa

The Asia Pacific decorative coatings market was estimated at USD 20.23 billion in the review period, controlling the worldwide market, as far as volume and worth are considered. This pattern is determined to proceed on the record of expanding development going through alongside quick financial advancements in China, India, Indonesia, South Korea, and Thailand. China is expected to drive regional interest because of developing local manufacturers alongside expanding infrastructural areas.

MEA is relied upon to observe generous development with CAGR surpassing 6% from 2019 to 2024 because of the rising development exercises primarily in the UAE and Qatar because of financial recuperation, developed real estate system, and expanding infrastructural venture.

Decorative Coatings Market Key Market Players:

  1. PPG Industries

  2. Sherwin-Williams

  3. AkzoNobel

  4. Nippon Paint

  5. Valspar Corporation

Various other players include Asian Paints, Berger Paints, Cabot Corporation, DAW SE, Jotun A/S, Masco Corporation, Benjamin Moore, and Axalta Coating Systems.

Covid-19 Impact On the Decorative Coatings Market:

The predominant pandemic circumstance has put a hold on the interest in paints and coatings in cars, infrastructure development, hardware, and white products. The way to recovery of development for the business will be dependent on the span of limitations forced and their effect on finance activities over the globe. As opposed to the current pattern in the business, specific portions of the market, for example, antimicrobial coatings are experiencing large visibility in the field of medical care and food enterprises.

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