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Pulished Date April, 2021
ID: 8903
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Global Dietary Supplements Market By Ingredient (Botanicals, Vitamins), By Form (Tablet, Capsule, Soft Gel), By Application (Immunity, Cardiac Health), By End User (Adults, Geriatrics, Pregnant women, Children and Infants), by Regional Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2021 – 2026)

Pulished: April, 2021
ID: 8903
Pages: 150

Dietary Supplements Market Growth and Forecast (2021-2026):

The global Dietary Supplements Market size was worth US$ 123.28 billion in 2021, and it is estimated to reach a valuation of US$ 230.73 billion by the end of 2026, expanding at an annual compound rate of 8.2% between 2021 and 2026. Dietary supplement manufacturers mobilize efforts to increase awareness of their products, allowing consumers to focus on their nutritional needs actively.

Dietary Supplements Market

Market Overview:

These supplements include vitamins, minerals, herbs, amino acids, and many other products. Supplements are often available in various forms like capsules, powders, tablets, energy bars, and drinks. Popular dietary supplements include vitamins D and E; minerals like calcium and iron; herbs like Echinacea and Garlic; unique products like glucosamine, probiotics and fish oil. Some dietary supplements are suitable for your overall health. Calcium and vitamin D are essential for bone strength and reducing bone loss, and folic acid reduces the risk of some congenital disabilities.

Recent Developments in Dietary Supplements Industry:

  • In February 2019, Reckitt Benckiser Group plc acquired Upspring, Ltd., a US-based healthcare company. This strategy will improve the delivery of products for pregnant women and babies.
  • In 2019, Glanbia Nutritionals agreed to acquire Watson, a provider of Connecticut-based, high-quality custom nutritional premixes and ingredient conditioning solutions for the Connecticut-based nutrition, food and beverage, personal care and food service industries.
  • In 2019, PepsiCo agreed to purchase CytoSportInc, which includes the Muscle Milk and Evolve Protein brands from Hormel Foods Corporation.
  • In August 2019, Pfizer Inc. and GlaxoSmithKline plc agreed to establish a new world-leading consumer healthcare joint venture.
  • In March 2019, Herbalife Nutrition Ltd. launched the Formula 1 Select Meal Replacement Shake and Protein Drink Mix Select plant nutrition mix. This new product is intended to enhance the company's plant nutrition product offering.




Market Size Available

2019 – 2025

Base Year


Forecast Period

2020 - 2025



Segments Covered

By Ingredient, Form, Application, End-User and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Abbott Laboratories, GlaxoSmithKline, Amway, Archer Daniels Midland, Bayer AG, Pfizer, Glanbia, Arkopharma Laboratoires Pharmaceutiques, Carlyle Group, Nu Skin Enterprises and Others.

Dietary Supplements Market Growth:

Eating dietary supplements can help you stay healthy by strengthening your immune system and reducing the chance of developing illnesses, allergies, and other disorders.


Rapid urbanization and rising disposable income, along with increased awareness of health problems, are factors that are expected to accelerate market growth during the forecast period. Due to the rise in the prevalence of cardiovascular disorders and the number of weight management programs, favorable prospects for medical nutrition are supposed to drive demand for dietary supplements in the coming years. The need for products is increasing due to factors such as the growing interest in health and changes in lifestyles and eating habits. A positive outlook for the sports nutrition market is also one of the main drivers. As the number of sporting events worldwide increases, athletes can focus on fitness. Demand for dietary supplements is assumed to increase as the number of sports complexes and gyms. Supplements help you lead a healthy life by providing you with the essential nutrients your healthy body needs. Malnutrition in babies is a major crisis in developing countries. This factor is presumed to create growth opportunities for market players, especially in underdeveloped markets in African and Asian countries.

The increasing importance of e-commerce portals as a means of sales for functional food manufacturers in terms of providing access to products through crucial benefits, including favorable discounts and collectible delivery capabilities, is presumed to break new ground in the next eight years. As a result, dietary supplement manufacturers are expected to increase spending on developing better quality products during the outlook period. The dietary supplement industry is driven by a busy work schedule for people who work with changes in nutritional intervals. These factors have promoted the sale of dietary and nutritional supplements in powder, liquid and capsule form worldwide. As the importance of microencapsulation in the pharmaceutical industry increases, manufacturers of dietary supplements that ensure the color properties and quality of finished ingredients should use the capsule dosage form during the forecast period. The ingredients in dietary supplements, which include vitamins, mineral mixtures, carotenoids, and omega-3s, are used to reduce the risk of malnutrition in adults and babies.

The use of clinical nutritional products during the projection period is expected to accelerate due to the high birth rate, an increase in the elderly population, an increase in the number of premature babies and the number of patients receiving malnutrition treatment. Due to the burden of infectious and non-communicable diseases, health care spending increases, making it substantially higher in emerging economies. This trend forced consumers to choose dietary supplements. The increasing importance of health as a lifestyle option has led many companies to participate in the vitamin, mineral and plant sectors of the research market. Therefore, the focus on preventive healthcare systems, coupled with strong warranty and marketing efforts for lifestyle-enhancing products, is driving the market.


The growing demand for organic food is anticipated to continue to be a factor in the expansion of the dietary supplement market in the coming years. Adverse publicity and misrepresentation of the product's use negatively affected the manufacturer's reliability and reputation, hampering the popularity of dietary supplements.

Dietary Supplements Market Segmentation Analysis:

By Ingredient:

  • Botanicals    
  • Vitamins

By Form:

  • Tablet
  • Capsule       
  • Soft Gel       

By Application:

  • Immunity     
  • Cardiac Health

By End-User:

  • Adults
  • Geriatrics    
  • Pregnant women    
  • Children      
  • Infants                  

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

As awareness of the benefits of protein intake increases, the importance of an active lifestyle increases, and as the demand for sports nutrition products increases, it is expected to play an essential role in promoting the use of dietary supplements in North America. The region accounted for over 38% of the total market share in 2019 and is foreseen to witness growth as it reduces calorie levels and increases the use of high nutritional content products. In Mexico, raising awareness of the benefits of nutritional products from the launch of new products is expected to expand their coverage in the near future. Demand for commodities is also expected to skyrocket in the coming years as increasing awareness of protein consumption to maintain muscle mass and maintain optimal levels of nutrition among middle-aged adults in developed countries, including the United States and Canada.

As awareness of the importance of healthy eating increases in countries like China and India, it is anticipated to continue to be a beneficial factor in the Asia Pacific region. In addition, expansion of the retail sector in emerging markets, including India, Indonesia, China and Malaysia, in light of regulatory support to stimulate investment along with government initiatives, is expected to increase regional demand during the forecast period. In Europe, increased protein consumption in developed countries such as Germany and the UK are expected to accelerate the use of amino acids for the production of dietary supplements. Additionally, increased sales of multivitamin products, especially vitamins B and C, are expected to have a significant impact on growth in the near future as adoption by the workforce and bodybuilders increases.

Key Players in the Market:

Major Key Players in the Global Dietary Supplements Market are

  • Abbott Laboratories            
  • GlaxoSmithKline                  
  • Amway           
  • Archer Daniels Midland                  
  • Bayer AG                  
  • Pfizer Inc                  
  • Glanbia           
  • Arkopharma Laboratoires Pharmaceutiques                  
  • Carlyle Group            
  • Nu Skin Enterprises 

1. Introduction                         

          1.1 Market Definition                

          1.2 Scope of the report             

          1.3 Study Assumptions             

          1.4 Base Currency, Base Year and Forecast Periods            

2. Research Methodology                    

          2.1 Analysis Design                  

          2.2 Research Phases                 

                   2.2.1 Secondary Research

                   2.2.2 Primary Research    

                   2.2.3 Data Modelling       

                   2.2.4 Expert Validation    

          2.3 Study Timeline          

3. Report Overview                   

          3.1 Executive Summary             

          3.2 Key Inferencees                  

4. Market Dynamics                            

          4.1 Impact Analysis                  

                   4.1.1 Drivers         

                   4.1.2 Restaints     

                   4.1.3 Opportunities         

          4.2 Regulatory Environment                

          4.3 Technology Timeline & Recent Trends               

5. Competitor Benchmarking Analysis                     

          5.1 Key Player Benchmarking               

                   5.1.1 Market share analysis       

                   5.1.2 Products/Service    

                   5.1.3 Regional Presence   

          5.2 Mergers & Acquistion Landscape             

          5.3 Joint Ventures & Collaborations               

6. Market Segmentation                      

          6.1 Dietary Supplements Market, By Ingredient                  

                   6.1.1 Botanicals    

                   6.1.2 Vitamins      

                   6.1.3 Market Size Estimations & Forecasts (2021-2026) 

                   6.1.4 Y-o-Y Growth Rate Analysis       

                   6.1.5 Market Attractiveness Index       

          6.2 Dietary Supplements Market, By Form               

                   6.2.1 Tablet

                   6.2.2 Capsule        

                   6.2.3 Soft Gel       

                   6.2.4 Market Size Estimations & Forecasts (2021-2026) 

                   6.2.5 Y-o-Y Growth Rate Analysis       

                   6.2.6 Market Attractiveness Index       

          6.3 Dietary Supplements Market, By Application                

                   6.3.1 Immunity     

                   6.3.2 Cardiac Health        

                   6.3.3 Market Size Estimations & Forecasts (2021-2026) 

                   6.3.4 Y-o-Y Growth Rate Analysis       

                   6.3.5 Market Attractiveness Index       

          6.4 Dietary Supplements Market, By End-User         

                   6.4.1 Adults

                   6.4.2 Geriatrics     

                   6.4.3 Pregnant women    

                   6.4.4 Children       

                   6.4.5 Infants         

                   6.4.6 Market Size Estimations & Forecasts (2021-2026) 

                   6.4.7 Y-o-Y Growth Rate Analysis       

                   6.4.8 Market Attractiveness Index       

7. Geographical Landscape                            

          7.1 Global Identity Governance and Administration Market, by Region              

          7.2 North America - Market Analysis (2021-2026)         

                   7.2.1 By Country   



                   7.2.2 By Ingredient

                   7.2.3 By Form       

                   7.2.4 By Application        

                   7.2.5 By End-User 

          7.3 Europe            

                   7.3.1 By Country   






                    Rest of Europe

                   7.3.2 By Ingredient

                   7.3.3 By Form       

                   7.3.4 By Application        

                   7.3.5 By End-User 

          7.4 Asia Pacific               

                   7.4.1 By Country   




                    South Korea

                    South East Asia

                    Australia & NZ

                    Rest of Asia-Pacific

                   7.4.2 By Ingredient

                   7.4.3 By Form       

                   7.4.4 By Application        

                   7.4.5 By End-User 

          7.5 Latin America            

                   7.5.1 By Country   




                    Rest of Latin America

                   7.5.2 By Ingredient

                   7.5.3 By Form       

                   7.5.4 By Application        

                   7.5.5 By End-User 

          7.6 Middle East and Africa         

                   7.6.1 By Country   

                    Middle East


                   7.6.2 By Ingredient

                   7.6.3 By Form       

                   7.6.4 By Application        

                   7.6.5 By End-User 

8. Key Player Analysis                         

          8.1 Abbott Laboratories            

                   8.1.1 Business Description        

                   8.1.2 Products/Service    

                   8.1.3 Financials     

                   8.1.4 SWOT Analysis       

                   8.1.5 Recent Developments       

                   8.1.6 Analyst Overview    

          8.2 GlaxoSmithKline                  

          8.3 Amway           

          8.4 Archer Daniels Midland                  

          8.5 Bayer AG                  

          8.6 Pfizer Inc                  

          8.7 Glanbia           

          8.8 Arkopharma Laboratoires Pharmaceutiques                  

          8.9 Carlyle Group            

          8.10 Nu Skin Enterprises           

9. Market Outlook & Investment Opportunities                            


          List of Tables                  

          List of Figures                 


  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The Segment-level analysis in terms of By Ingredient, Form, Application, End-User and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market



  1. Global Dietary Supplements Market By Region, From 2021-2026 ( USD Billion )
  2. Global Dietary Supplements Market By Ingredients, From 2021-2026 ( USD Billion )
  3. Global Botanicals Market By Region, From 2021-2026 ( USD Billion )
  4. Global Vitamins Market By Region, From 2021-2026 ( USD Billion )
  5. Global Dietary Supplements Market By Form, From 2021-2026 ( USD Billion )
  6. Global Tablet Market By Region, From 2021-2026 ( USD Billion )
  7. Global Capsule Market By Region, From 2021-2026 ( USD Billion )
  8. Global Soft Gel Market By Region, From 2021-2026 ( USD Billion )
  9. Global Dietary Supplements Market By Application, From 2021-2026 ( USD Billion )
  10. Global Immunity Market By Region, From 2021-2026 ( USD Billion )
  11. Global Cardiac Health Market By Region, From 2021-2026 ( USD Billion )
  12. Global Dietary Supplements Market By End-User, From 2021-2026 ( USD Billion )
  13. Global Adults Market By Region, From 2021-2026 ( USD Billion )
  14. Global Geriatrics Market By Region, From 2021-2026 ( USD Billion )
  15. Global Pregnant women Market By Region, From 2021-2026 ( USD Billion )
  16. Global Children Market By Region, From 2021-2026 ( USD Billion )
  17. Global Infants Market By Region, From 2021-2026 ( USD Billion )


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