Global Dietary Supplements Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report - Segmented By Ingredient (Botanicals, Vitamins), Form (Tablet, Capsule, Soft Gel), By Application (Immunity, Cardiac Health), End User (Adults, Geriatrics, Pregnant Women, Children And Infants), Region(North America, Europe, Asia Pacific, Latin America, And Middle East & Africa) - Industry Analysis From 2024 To 2029.

Updated On: January, 2024
ID: 8903
Pages: 150

Global Dietary Supplements Market Size (2024 to 2029) 

Dietary Supplements Market size was worth US$ 182.41 billion in 2024, and it is estimated to reach a value of US$ 261.87 billion by 2029 with a CAGR of 7.50%.

Dietary supplement manufacturers mobilize efforts to increase awareness of their products, allowing consumers to focus on their nutritional needs actively. These supplements include vitamins, minerals, herbs, amino acids, and many other products. Supplements are often available in various forms like capsules, powders, tablets, energy bars, and drinks. Calcium and vitamin D are essential for bone strength and reducing bone loss, and folic acid reduces the risk of some congenital disabilities.

Global Dietary Supplements Market Drivers:

Rapid urbanization and rising disposable income, along with increased awareness of health problems, are factors that are expected to accelerate market growth during the forecast period.

Due to the rise in the prevalence of cardiovascular disorders and the number of weight management programs, favorable prospects for medical nutrition are supposed to drive demand it. The need for products is increasing due to factors such as the growing interest in health and changes in lifestyles and eating habits. A positive outlook for the sports nutrition market is also one of the main drivers. As the number of sporting events worldwide increases, athletes can focus on fitness. Demand for dietary supplements Share is assumed to increase as the number of sports complexes and gyms. Supplements help you lead a healthy life by providing you with the essential nutrients your healthy body needs. Malnutrition in babies is a major crisis in developing countries. This factor is presumed to create growth opportunities for market players, especially in underdeveloped markets in African and Asian countries.

The increasing importance of e-commerce portals as a means of sales for functional food manufacturers in terms of providing access to products through crucial benefits, including favorable discounts and collectible delivery capabilities, is presumed to break new ground in the next eight years. As a result, dietary supplement manufacturers are expected to increase spending on developing better quality products during the outlook period. The dietary supplement industry is driven by a busy work schedule for people who work with changes in nutritional intervals. These factors have promoted the sale of dietary and nutritional supplements in powder, liquid and capsule form worldwide. As the importance of microencapsulation in the pharmaceutical industry increases, manufacturers of this market that ensure the color properties and quality of finished ingredients should use the capsule dosage form during the forecast period. which include vitamins, mineral mixtures, carotenoids, and omega-3, are used to reduce the risk of malnutrition in adults and babies.

Global Dietary Supplements Market Restraints:

The growing demand for organic food is anticipated to continue to be a factor in the expansion of the dietary supplement market in the coming years. Adverse publicity and misrepresentation of the product's use negatively affected the manufacturer's reliability and reputation.

The use of clinical nutritional products during the projection period is expected to accelerate due to the high birth rate, an increase in the elderly population, an increase in the number of premature babies, and the number of patients receiving malnutrition treatment. Due to the burden of infectious and non-communicable diseases, health care spending increases, making it substantially higher in emerging economies. This trend forced consumers to choose dietary supplements. The increasing importance of health as a lifestyle option has led many companies to participate in the vitamin, mineral and plant sectors of the research market. Therefore, the focus on preventive healthcare systems, coupled with strong warranty and marketing efforts for lifestyle-enhancing products, is driving the market.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Ingredient, Form, Application, End-User And Region

Various Analyses Covered

Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Abbott Laboratories, GlaxoSmithKline, Amway, Archer Daniels Midland, Bayer AG, Pfizer Inc, Glanbia, Arkopharma Laboratoires Pharmaceutiques, Carlyle Group, Nu Skin Enterprises.


This research report on the Dietary Supplements Market has been segmented and sub-segmented based on ingredient, form, application, end-User and region.   

Global Dietary Supplements Market - By Ingredient:

  • Botanicals    
  • Vitamins

Global Dietary Supplements Market - By Form:

  • Tablet
  • Capsule       
  • Soft Gel       

Global Dietary Supplements Market - By Application:

  • Immunity     
  • Cardiac Health

Global Dietary Supplements Market - By End-User:

  • Adults
  • Geriatrics    
  • Pregnant women    
  • Children      
  • Infants                  

Global Dietary Supplements Market - By Region:

  • North America 
  • Europe
  • The Asia Pacific 
  • Latin America 
  • The Middle East and Africa 

As awareness of the benefits of protein intake increases, the importance of an active lifestyle increases, and as the demand for sports nutrition products increases, it is expected to play an essential role in promoting the use of dietary supplements in North America. The region accounted for over 38% of the total market share in 2019 and is foreseen to witness growth as it reduces calorie levels and increases the use of high nutritional content products. In Mexico, raising awareness of the benefits of nutritional products from the launch of new products is expected to expand its coverage in the near future. Demand for commodities is also expected to skyrocket in the coming years as increasing awareness of protein consumption to maintain muscle mass and maintain optimal levels of nutrition among middle-aged adults in developed countries, including the United States and Canada.

As awareness of the importance of healthy eating increases in countries like China and India, it is anticipated to continue to be a beneficial factor in the Asia Pacific region. In addition, expansion of the retail sector in emerging markets, including India, Indonesia, China, and Malaysia, in light of regulatory support to stimulate investment along with government initiatives, is expected to increase regional demand during the forecast period. In Europe, increased protein consumption in developed countries such as Germany and the UK are expected to accelerate the use of amino acids for the production of dietary supplements Growth. Additionally, increased sales of multivitamin products, especially vitamins B and C, are expected to have a significant impact on growth in the near future as adoption by the workforce and bodybuilders increases.


Key Market Players in the Global Dietary Supplements Market are Abbott Laboratories, GlaxoSmithKline, Amway, Archer Daniels Midland, Bayer AG, Pfizer Inc, Glanbia, Arkopharma Laboratoires Pharmaceutiques, Carlyle Group, Nu Skin Enterprises.


  • Reckitt Benckiser Group plc acquired Upspring, Ltd., a US-based healthcare company. This strategy will improve the delivery of products for pregnant women and babies.
  • Glanbia Nutritionals agreed to acquire Watson, a provider of Connecticut-based, high-quality custom nutritional premixes and ingredient conditioning solutions for the Connecticut-based nutrition, food and beverage, personal care, and food service industries.
  • PepsiCo agreed to purchase CytoSportInc, which includes the Muscle Milk and Evolve Protein brands from Hormel Foods Corporation.
  • Pfizer Inc. and GlaxoSmithKline plc agreed to establish a new world-leading consumer healthcare joint venture.
  • Herbalife Nutrition Ltd. launched the Formula 1 Select Meal Replacement Shake and Protein Drink Mix Select plant nutrition mix. This new product is intended to enhance the company's plant nutrition product offering.
  • Eating dietary supplements can help you stay healthy by strengthening your immune system and reducing the chance of developing illnesses, allergies, and other disorders.



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Frequently Asked Questions

What Can Be the Size of the Dietary Supplements Market By 2028?

Dietary Supplements Market size was worth US$ 169.68 billion in 2023, and it is estimated to reach a value of US$ 243.64 billion by  2028 with a CAGR of 7.50% 

What Can Be The Compound Annual Growth Rate Of The Dietary Supplements Market?

Dietary Supplements Market Can Expand With A CAGR 7.50 % in a given Forecast Period.

Mention The Major Key Players In Dietary Supplements Market?

Abbott Laboratories, GlaxoSmithKline, Amway, Archer Daniels Midland, Bayer AG, Pfizer, Glanbia, Arkopharma Laboratoires Pharmaceutiques, Carlyle Group, Nu Skin Enterprises and Others.

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