The global digital asset management (DAM) market is foreseen to progress from US$ 3.64 billion in 2019 to US$ 6.66 billion in 2025, at an expected CAGR of 18.3% during the conjecture timeframe.
The deployment of digital asset management is helping companies develop solutions, where they can recover their digital assets faster and lay the groundwork for targeted access across teams and channels. The adoption of these solutions could increase further, due to the media company's division into data silos. The study characterizes the management of digital assets according to the type, solution, implementation, organization that includes SMEs and large companies, and ultimately the user industry.
The digital asset management market integrates end-user industry spending on solutions and services to store, organise, access and share their rich multimedia content. The services segment includes end-user expenses for consulting, implementation, training and support. Some of the most popular DAM solutions are asset analysis, integration of web content management, brand portals, integration of creative tools, rights and lifecycle management, asset and metadata archiving, and video management.
Recent DEVELOPMENTS:
Market growth and trends:
Cloud deployment should boost digital asset management market in the coming years
Market Drivers and Restraints:
In recent years, the call for collaborative workflow has an immense effect on the development of the digital asset management market because of the rising need for real-time and shared operations. In addition, in the near future, the growth in adoption of digital asset management solutions is expected to further increase the market growth. Thus, the overall impact of this factor is expected to remain high throughout the forecast period.
Currently, the high price associated with deploying DAM solutions limits the investment of the end user. However, to stay ahead of the competition and comply with regulatory compliance, organizations should opt for digital asset management solutions. Thus, in the near future, the impact of this factor should show a decrease.
Currently, the impact of the digital asset management market is high due to the unavailability of a skilled workforce, which limits end users to investing in solutions and digital services.
The augmenting need for visual content and the progressions in video quality have improved the creation of content in the media and entertainment sector, resulting in future growth. This growth is due to its ability to improve the collaborative work processes between the various ministerial functions of an organization, which results in increasing adoption during the forecast period.
The engagement with users is becoming the most efficient way to improve loyalty, and mobile phones are the major source. The usage of connected devices is rising at a considerable manner worldwide. The implementation of interactive storefronts, digital signage, portable devices, vendors, are finding difficulty to generate and deliver assets that produces brand messages across displays. The growing recognition of digital assets around the world is creating opportunities for the growing number of professional investment institutions to enter the digital asset management market. However, these potential investors have limited access to investment-friendly financial products, while trading teams or digital asset managers find it difficult to reach the right investors for fundraising due to the absence of a formal intermediary structure in the digital asset management business.
Market segmentation:
By component
Digital asset management market by application
The marketing segment is expected to experience the fastest growth as it plays an important role in helping sales personnel access real-time sales assets. Sales and marketing is one of the sectors in which digital asset management is rigorously adopted, as it contributes to maintaining and maintaining the brand image of products and services.
By type of deployment
By organization size
By Vertical
By region
North America dominated the global market with more than 25% of the total share in 2015. This growth is attributed to the ubiquitous development of social media in the region. The development of huge data volumes through social media has encouraged marketers to implement DAM to reach an extensive audience in the shortest time.
Key market players:
Major providers of solutions and services in the digital asset management market include ADAM Software NV (Belgium), Adobe Systems Incorporated (United States), OpenText Corporation (Canada), Celum (Austria), MediaBeacon (United States), Canto, Inc. (United States), Widen (United States), WebDAM (United States), Bynder (Netherlands), NorthPlains (Canada), MediaValet, Inc. (Canada) and Cognizant (United States) United). These players have adopted various strategies, such as launching new products, to meet the needs of DAM users.
1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restaints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Digital Asset Management (DAM) Market, By Component
6.1.1 Solutions
6.1.2 Services
6.1.3 Market Size Estimations & Forecasts (2019-2024)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Digital Asset Management (DAM) Market, By Application
6.2.1 Enterprise
6.2.2 Marketing
6.2.3 Broadcasting and Publishing
6.2.4 Market Size Estimations & Forecasts (2019-2024)
6.2.5 Y-o-Y Growth Rate Analysis
6.2.6 Market Attractiveness Index
6.3 Digital Asset Management (DAM) Market, By Deployment Mode
6.3.1 On-Premise
6.3.2 Cloud
6.3.3 Market Size Estimations & Forecasts (2019-2024)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Digital Asset Management (DAM) Market, By Organization Size
6.4.1 SMEs
6.4.2 Large
6.4.3 Market Size Estimations & Forecasts (2019-2024)
6.4.4 Y-o-Y Growth Rate Analysis
6.4.5 Market Attractiveness Index
6.5 Digital Asset Management (DAM) Market, By Industry Vertical
6.5.1 Media and Entertainment
6.5.2 Banking, Financial Services and Insurance (BFSI)
6.5.3 Consumer Goods and Retail
6.5.4 Manufacturing
6.5.5 Health and Life Sciences
6.5.6 Education
6.5.7 Travel and Tourism
6.5.8 Market Size Estimations & Forecasts (2019-2024)
6.5.9 Y-o-Y Growth Rate Analysis
6.5.10 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.1.1 USA
7.2.1.2 Canada
7.2.2 By Component
7.2.3 By Application
7.2.4 By Deployment Mode
7.2.5 By Organization Size
7.2.6 By Industry Vertical
7.3 Europe
7.3.1 By Country
7.3.1.1 UK
7.3.1.2 France
7.3.1.3 Germany
7.3.1.4 Spain
7.3.1.5 Italy
7.3.1.6 Rest of Europe
7.3.2 By Component
7.3.3 By Application
7.3.4 By Deployment Mode
7.3.5 By Organization Size
7.3.6 By Industry Vertical
7.4 Asia Pacific
7.4.1 By Country
7.4.1.1 China
7.4.1.2 India
7.4.1.3 Japan
7.4.1.4 South Korea
7.4.1.5 South East Asia
7.4.1.6 Australia & NZ
7.4.1.7 Rest of Asia-Pacific
7.4.2 By Component
7.4.3 By Application
7.4.4 By Deployment Mode
7.4.5 By Organization Size
7.4.6 By Industry Vertical
7.5 Latin America
7.5.1 By Country
7.5.1.1 Brazil
7.5.1.2 Argentina
7.5.1.3 Mexico
7.5.1.4 Rest of Latin America
7.5.2 By Component
7.5.3 By Application
7.5.4 By Deployment Mode
7.5.5 By Organization Size
7.5.6 By Industry Vertical
7.6 Middle East and Africa
7.6.1 By Country
7.6.1.1 Middle East
7.6.1.2 Africa
7.6.2 By Component
7.6.3 By Application
7.6.4 By Deployment Mode
7.6.5 By Organization Size
7.6.6 By Industry Vertical
8. Key Player Analysis
8.1 ADAM Software NV
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Adobe Systems Incorporated
8.3 OpenText Corporation
8.4 Celum
8.5 MediaBeacon
8.6 Canto, Inc
8.7 Widen
8.8 WebDAM
8.9 Bynder
8.10 NorthPlains
9. Market Outlook & Investment Opportunities
Appendix
List of Tables
List of Figures
