We are monitoring the impact of COVID-19 on Digital Asset Management (DAM) Market Get in touch with us for detailed analysis Know More
Pulished Date April, 2021
ID: 9643
Share on
Share on

Global Digital Asset Management (DAM) Market Analysis – Segmentation by Component (Solutions and Services), Application (Enterprise, Marketing, and Broadcasting and Publishing), Deployment Type (Cloud and On-Premise), Organization Size (SMEs and Large), Industry Vertical (Media and Entertainment, Banking, Financial Services and Insurance (BFSI), Consumer Goods and Retail, Manufacturing, Health and Life Sciences, Education, Travel and Tourism, and Others), and Region - Forecast to 2026

Pulished: April, 2021
ID: 9643
Pages: 150

Global Digital Asset Management (DAM) Market Size & Growth (2020 – 2025)

The global digital asset management (DAM) market is foreseen to progress from US$ 3.64 billion in 2019 to US$ 6.66 billion in 2025, at an expected CAGR of 18.3% during the conjecture timeframe.

The deployment of digital asset management is helping companies develop solutions, where they can recover their digital assets faster and lay the groundwork for targeted access across teams and channels. The adoption of these solutions could increase further, due to the media company's division into data silos. The study characterizes the management of digital assets according to the type, solution, implementation, organization that includes SMEs and large companies, and ultimately the user industry.

The digital asset management market integrates end-user industry spending on solutions and services to store, organise, access and share their rich multimedia content. The services segment includes end-user expenses for consulting, implementation, training and support. Some of the most popular DAM solutions are asset analysis, integration of web content management, brand portals, integration of creative tools, rights and lifecycle management, asset and metadata archiving, and video management.


  • During January 2020, Adobe Systems has turned towards cloud to move its Experience Manager services that can provide secure management applications in almost all enterprises.
  • Celum GmbH during December 2019 published about the implementation of CELUM Connect for Salesforce Cloud. This would allow a complete view of customers, metadata, rapid communication, and asset tracking and reviews. It was developed by CGI Inc., a consulting, systems integration, outsourcing and solutions enterprise based in Canada.

Market growth and trends:

Cloud deployment should boost digital asset management market in the coming years

  • Cloud Digital Asset Management (DAM) democratizes the management and delivery of digital media in a company. Cloud DAM helps in limiting the operation costs and improves productivity while offering a single source to manage the brand identity.
  • Cloud DAM also has an impact on frontal experiences. Bynder has integrated with Hootsuite Inc., a renowned social media management platform that works in the cloud. The integration connects Hootsuite dashboards to Bynder's digital resources, allowing social media marketers to easily access creative content without having to download, resize, and reload individual files.
  • With the increasing adoption of various technologies such as artificial intelligence and Big Data analysis, cloud-based DAMs are widely used. DAM uses artificial intelligence (AI) technology to analyse content and create metadata tags. The character recognition, speech recognition and facial recognition are a few AI use cases for DAM.
  • Several companies, such as Cognizant Technology Solutions, MediaBeacon, Bynder, are active in the management of digital assets in the cloud and are helping the market to grow quickly, as most end users are looking for cloud-based solutions.

Market Drivers and Restraints:

In recent years, the call for collaborative workflow has an immense effect on the development of the digital asset management market because of the rising need for real-time and shared operations. In addition, in the near future, the growth in adoption of digital asset management solutions is expected to further increase the market growth. Thus, the overall impact of this factor is expected to remain high throughout the forecast period.

Currently, the high price associated with deploying DAM solutions limits the investment of the end user. However, to stay ahead of the competition and comply with regulatory compliance, organizations should opt for digital asset management solutions. Thus, in the near future, the impact of this factor should show a decrease.

Currently, the impact of the digital asset management market is high due to the unavailability of a skilled workforce, which limits end users to investing in solutions and digital services.

The augmenting need for visual content and the progressions in video quality have improved the creation of content in the media and entertainment sector, resulting in future growth. This growth is due to its ability to improve the collaborative work processes between the various ministerial functions of an organization, which results in increasing adoption during the forecast period.

The engagement with users is becoming the most efficient way to improve loyalty, and mobile phones are the major source. The usage of connected devices is rising at a considerable manner worldwide. The implementation of interactive storefronts, digital signage, portable devices, vendors, are finding difficulty to generate and deliver assets that produces brand messages across displays. The growing recognition of digital assets around the world is creating opportunities for the growing number of professional investment institutions to enter the digital asset management market. However, these potential investors have limited access to investment-friendly financial products, while trading teams or digital asset managers find it difficult to reach the right investors for fundraising due to the absence of a formal intermediary structure in the digital asset management business.

Market segmentation:

By component

  • Solution
  • Services

Digital asset management market by application

  • Enterprise
  • Marketing
  • Distribution and publishing

The marketing segment is expected to experience the fastest growth as it plays an important role in helping sales personnel access real-time sales assets. Sales and marketing is one of the sectors in which digital asset management is rigorously adopted, as it contributes to maintaining and maintaining the brand image of products and services.

By type of deployment

  • On-Premises
  • Cloud

By organization size

  • Small and medium-sized enterprises (SMEs)
  • Large Enterprises

By Vertical

  • Media and Entertainment
  • Banking, Financial Services and Insurance (BFSI)
  • Consumer Goods and Retail
  • Manufacturing
  • Health and Life Sciences
  • Education
  • Travel and Tourism
  • Others (Energy and Utilities, Telecommunications and IT, and Government)

By region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  •  Latin America

North America dominated the global market with more than 25% of the total share in 2015. This growth is attributed to the ubiquitous development of social media in the region. The development of huge data volumes through social media has encouraged marketers to implement DAM to reach an extensive audience in the shortest time.

Key market players:

Major providers of solutions and services in the digital asset management market include ADAM Software NV (Belgium), Adobe Systems Incorporated (United States), OpenText Corporation (Canada), Celum (Austria), MediaBeacon (United States), Canto, Inc. (United States), Widen (United States), WebDAM (United States), Bynder (Netherlands), NorthPlains (Canada), MediaValet, Inc. (Canada) and Cognizant (United States) United). These players have adopted various strategies, such as launching new products, to meet the needs of DAM users.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Digital Asset Management (DAM) Market, By Component                   

                                6.1.1 Solutions  

                                6.1.2 Services    

                                6.1.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 Digital Asset Management (DAM) Market, By Application                     

                                6.2.1 Enterprise               

                                6.2.2 Marketing               

                                6.2.3 Broadcasting and Publishing            

                                6.2.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

                6.3 Digital Asset Management (DAM) Market, By Deployment Mode                     

                                6.3.1 On-Premise            

                                6.3.2 Cloud         

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

                6.4 Digital Asset Management (DAM) Market, By Organization Size                         

                                6.4.1 SMEs         

                                6.4.2 Large         

                                6.4.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

                6.5 Digital Asset Management (DAM) Market, By Industry Vertical                          

                                6.5.1 Media and Entertainment

                                6.5.2 Banking, Financial Services and Insurance (BFSI)    

                                6.5.3 Consumer Goods and Retail            

                                6.5.4 Manufacturing      

                                6.5.5 Health and Life Sciences    

                                6.5.6 Education

                                6.5.7 Travel and Tourism              

                                6.5.8 Market Size Estimations & Forecasts (2019-2024)   

                                6.5.9 Y-o-Y Growth Rate Analysis             

                                6.5.10 Market Attractiveness Index        

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Component      

                                7.2.3 By Application        

                                7.2.4 By Deployment Mode        

                                7.2.5 By Organization Size            

                                7.2.6 By Industry Vertical             

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Component      

                                7.3.3 By Application        

                                7.3.4 By Deployment Mode        

                                7.3.5 By Organization Size            

                                7.3.6 By Industry Vertical             

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Component      

                                7.4.3 By Application        

                                7.4.4 By Deployment Mode        

                                7.4.5 By Organization Size            

                                7.4.6 By Industry Vertical             

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Component      

                                7.5.3 By Application        

                                7.5.4 By Deployment Mode        

                                7.5.5 By Organization Size            

                                7.5.6 By Industry Vertical             

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Component      

                                7.6.3 By Application        

                                7.6.4 By Deployment Mode        

                                7.6.5 By Organization Size            

                                7.6.6 By Industry Vertical             

8. Key Player Analysis                                    

                8.1 ADAM Software NV                

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Adobe Systems Incorporated                             

                8.3 OpenText Corporation                          

                8.4 Celum                           

                8.5 MediaBeacon                            

                8.6 Canto, Inc                    

                8.7 Widen                           

                8.8 WebDAM                    

                8.9 Bynder                         

                8.10 NorthPlains                              

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Component, Application, Deployment Type, Organization Size, Industry Vertical along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Digital Asset Management (DAM) Market By Region, From 2020-2025 ( USD Billion )
  2. Global Digital Asset Management (DAM) Market By Component, From 2020-2025 ( USD Billion )
  3. Global Solutions Market By Region, From 2020-2025 ( USD Billion )
  4. Global Services Market By Region, From 2020-2025 ( USD Billion )
  5. Global Digital Asset Management (DAM) Market By Application, From 2020-2025 ( USD Billion )
  6. Global Enterprise Market By Region, From 2020-2025 ( USD Billion )
  7. Global Marketing Market By Region, From 2020-2025 ( USD Billion )
  8. Global Broadcasting and Publishing Market By Region, From 2020-2025 ( USD Billion )
  9. Global Digital Asset Management (DAM) Market By Deployment Mode, From 2020-2025 ( USD Billion )
  10. Global On-Premise Market By Region, From 2020-2025 ( USD Billion )
  11. Global Cloud Market By Region, From 2020-2025 ( USD Billion )
  12. Global Digital Asset Management (DAM) Market By Organization Size, From 2020-2025 ( USD Billion )
  13. Global SMEs Market By Region, From 2020-2025 ( USD Billion )
  14. Global Large Market By Region, From 2020-2025 ( USD Billion )
  15. Global Digital Asset Management (DAM) Market By Industry Vertical, From 2020-2025 ( USD Billion )
  16. Global Media and Entertainment Market By Region, From 2020-2025 ( USD Billion )
  17. Global Banking, Financial Services and Insurance (BFSI) Market By Region, From 2020-2025 ( USD Billion )
  18. Global Consumer Goods and Retail Market By Region, From 2020-2025 ( USD Billion )
  19. Global Manufacturing Market By Region, From 2020-2025 ( USD Billion )
  20. Global Health and Life Sciences Market By Region, From 2020-2025 ( USD Billion )
  21. Global Education Market By Region, From 2020-2025 ( USD Billion )
  22. Global Travel and Tourism Market By Region, From 2020-2025 ( USD Billion )

Please wait. . . . Your request is being processed


$ 1234 4255

Click for Request Sample