The global direct carrier billing market size is estimated to grow at a CAGR of 11.5% during the forecast period to reach USD 70.0 billion in 2026 from USD 36.1 billion in 2021.
The global direct carrier billing market was valued at USD 36.1 billion in 2021 and is expected to reach USD 70.0 billion by 2026, registering a CAGR of 11.5% during the forecast period 2021-2026.
Direct carrier billing, familiarly known as direct operator billing, promotes the user to purchase by charging payments through their mobile phone carrier bills. This is an online payment method that is available on smartphones. The direct carrier billing method requires a sim card to make payments. Now a day, every digital platform is using this method to ensure effective payment methods for the customers.
Market Drivers and Restraints
There is an ongoing demand for mobile gaming across the world. It is expected that 74% of of smartphone users are spending more on gaming that quietly escalates the demand of the market. Rising demand for mobile gaming and increasing users of smartphones are major factors driving the demand of the direct carrier billing market. Mobile players can easily purchase their favorite through different payment methods. Many players add the price of the game feature to the carrier bill as it is one of the easiest options available for mobile players. The growing demand for these options is also enhancing the market demand to the extent. Growing prevalence of the OTT (Over The Top) content among consumers in recent times is another factor that is propelling the demand of the market. The emergence of high internet speed in developed and developing countries is certainly another major cause for the market to grow enormously. Smartphones are the major key factor for the adoption of OTT platforms everywhere. This is directly influencing the network providers to adopt a direct carrier billing method as a payment option. This is promoting the growth rate of the direct carrier billing market. Many benefits in subscribing to or paying for features or media even offline is attracting the customers that are leveling up the market demand. The easy availability of smartphones and tablets through online services is also escalating the direct carrier billing market.
However, a lack of complete knowledge of the payment methods in rural areas is hindering the growth rate of the direct carrier billing market. Increasing fraud activities through hacking are substantially limiting the demand of the market. Also, stringent rules by the government are hindering the growth of the direct carrier billing market. In underdeveloped countries, the penetration rate of the OTT content and other features are very low that is slowly restricting the demand of the direct carrier billing market.
Major Challenges in the Marketplace
Availability of alternate payment methods is a big challenging factor for the market key players. Also, security concerns among consumers are impeding the growth rate of the direct carrier billing market.
Many key players focused on implementing key strategies to build up the portfolio. Acquisitions and partnerships among the top most players in the direct carrier billing market are majorly inclined to propel the quality of the products.
Direct Carrier Billing Market Segmentation
The pure DCB segment is leading with the dominant shares of the market owing to increasing awareness over the benefits included in these payment methods. PIN or MO base window is next in leading the highest shares of the market. Growing customer prevalence for the direct carrier billing methods everywhere is promoting the demand of the market. Limited DCB and MSISDN forwarding segments are subjected to have prominent growth opportunities in the coming years.
The android platform segment is dominating the shares of the direct carrier billing market. Increasing android-based mobile phones and increasing prevalence for the adoption of the latest payment methods among customers for various purposes are leveraging the demand of this segment. Also, the iOS platform segment is growing faster during the forecast period due to increasing expenditure on electronic goods.
The online media segment is leading with the largest shares of the direct carrier billing market, whereas the apps and games segment is expected to hit the highest CAGR in the near future. The rising usage of smartphones and tablets is the major factor for the growth of these segments.
North America is leading with the highest shares of the market. Increasing per capita income and rising disposable income in urban areas are majorly fueling the demand of the direct carrier billing market in North America. Increasing digitalization and consumer’s preference for online payments are accelerating the demand of the market. The presence of key players and quick adoption of the latest technologies are expanding the growth rate of the direct carrier billing market. Increasing prevalence for digital media like Netflix, Amazon Prime, Youtube, and others are likely to fuel the growth rate of the digital carrier billing market. The digital media platforms offer more advantages to the users via premium subscriptions that are lavishing the demand of the North America digital carrier billing market.
Following North America, Europe's direct carrier billing market is gaining traction over the shares of the market. Rising income and growing prominence to adopt OTT content are major factors driving the demand of the market. Growing need to provide transparency and lower fraud activities are boosting up the growth rate of the market.
The Asia Pacific is growing at a faster rate than in the past few years. The emergence of e-commerce in every field is anticipated to surge the demand of the market. Also, the launch of various smartphones with advanced features at affordable prices is flourishing the growth rate of the direct carrier billing market.
Latin America, and Middle East & Africa are expected to have prominent growth opportunities in the coming period.
COVID 19 impacted positively on the direct carrier billing market. Due to lockdown restrictions, everyone settled at homes that raised the demand for digital media and other OTT content. There is a surge in demand for direct carrier billing methods during this period across the globe. During the pandemic period, there is a huge demand for the game applications in mobile that enhanced the demand for the subscriptions of the game features online. Complete lockdown restrictions and work-from-home options promoted the shares of the direct carrier billing market to the extent. Increased online app and gaming applications have fueled the demand of the market. The COVID 19 crisis finally showed a positive impact on the shares of this market.
Major Key Players in the Market
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Direct carrier billing Market, By Type
6.1.1 Pure DCB
6.1.2 Limited DCB
6.1.3 MSISDN Forwarding
6.1.4 PIN or MO Base Window
6.1.5 Market Size Estimations & Forecasts (2021-2026)
6.1.6 Y-o-Y Growth Rate Analysis
6.1.7 Market Attractiveness Index
6.2 Direct carrier billing Market, By Platform
6.2.3 Other Platforms
6.2.4 Market Size Estimations & Forecasts (2021-2026)
6.2.5 Y-o-Y Growth Rate Analysis
6.2.6 Market Attractiveness Index
6.3 Direct carrier billing Market, By End User
6.3.1 Online Media
6.3.2 Apps and Games
6.3.3 Other End Users
6.3.4 Market Size Estimations & Forecasts (2021-2026)
6.3.5 Y-o-Y Growth Rate Analysis
6.3.6 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2021 - 2026)
7.2.1 By Country
7.2.2 By Type
7.2.3 By Platform
7.2.4 By End User
7.3.1 By Country
22.214.171.124 Rest of Europe
7.3.2 By Type
7.3.3 By Platform
7.3.4 By End User
7.4 Asia Pacific
7.4.1 By Country
126.96.36.199 South Korea
188.8.131.52 South East Asia
184.108.40.206 Australia & NZ
220.127.116.11 Rest of Asia-Pacific
7.4.2 By Type
7.4.3 By Platform
7.4.4 By End User
7.5 Latin America
7.5.1 By Country
18.104.22.168 Rest of Latin America
7.5.2 By Type
7.5.3 By Platform
7.5.4 By End User
7.6 Middle East and Africa
7.6.1 By Country
22.214.171.124 Middle East
7.6.2 By Type
7.6.3 By Platform
7.6.4 By End User
8. Key Player Analysis
8.1 Bango PLC
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Comviva Technologies Limited
8.3 Boku, Inc.
8.6 NTH Mobile,
8.7 txtNation Limited
8.9 Infomedia Services Limited
8.10 TELECOMING S.A.
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures