The Over the Top Devices and Services Market was worth US$ 81.6 billion in the year 2021, and it is estimated to reach a valuation of US$ 156.9 billion by the end of 2026, expanding at an annual growth rate of 14% between 2021 and 2026. The increasing demand for high quality streaming content over smart devices is a factor that is expected to lead the OTT Devices and Services market during the outlook period.
The Over the Top Devices and Services refers to the movies and TV shows that are delivered directly to the digital users without the requirement of cable or satellite television subscription which can be downloaded directly and also can be viewed on user’s demand which consists of movies and TV services which can be delivered directly over the internet to connected devices such as smartphones and consoles, PCs, and tablets.
Several benefits such as substantial growth of media and entertainment industry is expected to play an essential role in the growth of market of Over the Top Devices and Services across the globe. Another factor such as deployment of advanced technologies by service providers and the provision of customized content has created immense attractiveness for the industry which influence the growth of OTT Devices and Services market during the outlook period. Implementation of Artificial Intelligence by various service providers, utilization of such enhanced technologies for enhanced technologies for analysing customer preferences, continued innovations in the communication infrastructure, increasing willingness of subscribers to pay for premium content which has encouraged OTT service providers to introduce fermium models which provides free access to the selected content for acquiring new subscribers are some of the major driving factors which promotes the growth of the revenue rate of Over the Top Devices and Services market during the forecast period.
Competition from various market players acts as an important deterrent to the growth of the Over the Top Devices and Services market.
The Over the Top Devices and Services market is segmented based on:
By Content, the Over the Top Devices and Services Market is segmented into VoIP, text and images and Video. The OTT Video segment held the prominent share and is predicted to remain at the forefront throughout the forecast period owing to the increasing number of OTT subscriptions. Furthermore, breakthroughs in broadcasting technologies which have resulted in the development of innovative video streaming devices also promotes the growth of the market. The VoIP segment is expected to increase the market value due to the significant upsurge in smartphone users which has led to an increased popularity of mobile VoIP with the users subscripting to VoIP services and offers by OTT service providers.
By Revenue, the Over the Top Devices and Services Market is divided into AVOD, SVOD, TVOD and other types of revenues. The AVOD (Ad based Video on Demand) segment holds the major share of the market and this segment is expected to hold the dominance during the forecast period as these AVOD OTT platforms have attracted substantial attention over the past years to support the revenue generation. The SVOD segment is also expected to increase the market value owing to the factors such as the provision of an optimal balance of value to both the customer and the company.
By Platform, the Over the Top Devices and Services Market is bifurcated into mobile devices and computers, smart TVs and set top box, gaming console. Among these segments, the mobile devices and computers segment held the prominent share and it is predicted to remain at the forefront in the upcoming years due to the factors such as continuous innovations in mobile devices and computers which have resulted in the development of advanced apps that allow easy downloads, access to live videos and music, streaming of live content on laptops, tablets, smartphones, computers.
By Deployment, the Over the Top Devices and Services Market is divided into two types, on cloud deployment mode and on premises deployment mode. Among these segments, the on premises deployment segment holds the major share of the market due to the factors such as high dependency on streaming infrastructure and also the equipment.
By Device, the Over the Top Devices and Services Market is divided into streaming media players and streaming sticks. The streaming media players segment is again bifurcated into streaming box, connected gaming console, OTT set top box and other segments. The streaming sticks segment held prominent share of the market among the other segments since this segment have gained immense popularity over the past decades due to the compact size and cost effectiveness.
On the basis of region, the Over the Top Devices and Services market is segmented into North America region, Asia Pacific region, Europe region, Latin America region and Middle East and Africa region.
North America region hold the prominent share of the market due to the factors such as well-established economies such as US and Canada which are making huge investments in new and advanced technologies. Furthermore, increasing of disposable income and increasing of consumer willingness to pay for premium content or a subscription promotes the growth of the market. The North America region is expected to hold the dominance during the forecast period.
Asia Pacific region is also expected to increase the market growth since this region has witnessed an influx of international service providers capitalizing on the international traction of subscription OTT, growing of localization initiatives across the southeast Asian countries promotes the growth of the market.
Europe region is also expected to increase the market rate due to the increasing of number of OTT users across the region.
Following Europe, Latin America and Middle East & Africa are anticipated to witness huge growth opportunities in the coming period.
Netflix Company from US is the leading company in Over the Top Devices and Services market.
Key market participants of Over the Google (US), YouTube (US), Apple (US), Home Box Office (US), Roku (US), Facebook (US), Netflix (US), Amazon (US), Microsoft (US), IndieFlix (US), Vudu (US), Hulu (US), Tencent (China), Rakuten (Japan), Kakao (South Korea), and Line (Japan).
There is a rapid increase in the OTT platforms due to the imposition of lockdown due to the corona virus leads to the shift across the media and entertainment. Due to this, the OTT service providers have taken charge of increasing entertainment needs of the audience. Furthermore, these OTT platforms are extending a relief for the film makers by offering them enormous reach and also allowing them to keep their business running even in these tough conditions.
1.1 Market Definition
1.2 Scope Of The Report
1.3 Study Assumptions
1.4 Base Currency, Base Year And Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market Share Analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Over The Top Devices And Services Market, By Content
6.1.2 Text And Images
6.1.4 Market Size Estimations & Forecasts (2021-2026)
6.1.5 Y-O-Y Growth Rate Analysis
6.1.6 Market Attractiveness Index
6.2 Over The Top Devices And Services Market, By Revenue
6.2.4 Other Types Of Revenues
6.2.5 Market Size Estimations & Forecasts (2021-2026)
6.2.6 Y-O-Y Growth Rate Analysis
6.2.7 Market Attractiveness Index
6.3 Over The Top Devices And Services Market, By Platform
6.3.1 Mobile Devices And Computers
6.3.2 Smart Tvs And Set Top Box
6.3.3 Gaming Console
6.3.4 Market Size Estimations & Forecasts (2021-2026)
6.3.5 Y-O-Y Growth Rate Analysis
6.3.6 Market Attractiveness Index
6.4 Over The Top Devices And Services Market, By Deployment
6.4.2 On Premise
6.4.3 Market Size Estimations & Forecasts (2021-2026)
6.4.4 Y-O-Y Growth Rate Analysis
6.4.5 Market Attractiveness Index
6.5 Over The Top Devices And Services Market, By Device
6.5.1 Streaming Media Players
6.5.2 Streaming Sticks
6.5.3 Market Size Estimations & Forecasts (2021-2026)
6.5.4 Y-O-Y Growth Rate Analysis
6.5.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance And Administration Market, By Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.2 By Content
7.2.3 By Revenue
7.2.4 By Platform
7.2.5 By Deployment
7.2.6 By Device
7.3.1 By Country
18.104.22.168 Rest Of Europe
7.3.2 By Content
7.3.3 By Revenue
7.3.4 By Platform
7.3.5 By Deployment
7.3.6 By Device
7.4 Asia Pacific
7.4.1 By Country
22.214.171.124 South Korea
126.96.36.199 South East Asia
188.8.131.52 Australia & NZ
184.108.40.206 Rest Of Asia-Pacific
7.4.2 By Content
7.4.3 By Revenue
7.4.4 By Platform
7.4.5 By Deployment
7.4.6 By Device
7.5 Latin America
7.5.1 By Country
220.127.116.11 Rest Of Latin America
7.5.2 By Content
7.5.3 By Revenue
7.5.4 By Platform
7.5.5 By Deployment
7.5.6 By Device
7.6 Middle East And Africa
7.6.1 By Country
18.104.22.168 Middle East
7.6.2 By Content
7.6.3 By Revenue
7.6.4 By Platform
7.6.5 By Deployment
7.6.6 By Device
8. Key Player Analysis
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Over The Google
8.5 Home Box Office
9. Market Outlook & Investment Opportunities
List Of Tables
List Of Figures