The market value of the Electric Toothbrush market is valued at 2.8 billion US dollars in the year 2021, which is expected to reach a growth of 4.76 billion US dollars by the end of 2026 with a compound annual growth rate of 7.7% during the forecast period of 2021 to 2026. The electronic toothbrush market value is expected to increase more during the forecast period of 2021 to 2026.
One of the major driving factors of the Electric Toothbrush market is the rising percentage of the aspiring middle-class population.
Increasing disposable income is another major driving factor of the Electric Toothbrush market.
Another major driving factor of the market is the surge in healthcare spending anticipated to propel product sales.
The increasing of initiatives by WHO (World Health Organization) to improve oral health propels the growth of the market of Electric Toothbrush market.
Rising awareness regarding oral hygiene associated with changing lifestyle is greatly influencing the growth rate of the market. Also, increasing number of people consuming alcohol is escalating the demand of the electric toothbrush market.
New technological advancements in electric toothbrush such as the emergence of a connected electric toothbrush are one of the major growth factors which promote the market of electric toothbrush revenue rate.
One of the major restraints affecting the growth of the Electric Toothbrush market is the huge expense incurred in removing the head of the electric toothbrush.
The high cost involved in the equipment is one of the major restraints affecting the growth of the market of Electric Toothbrush.
Lack of product recognition is another major driving factor that hinders the growth of the market of electric toothbrush revenue rate.
Recent Market Developments:
In the month of September 2020, Realme company has launched the Realme M1 sonic electric toothbrush in India, which will have a sonic motor with high frequency and anti-bacterial bristles from Dupont. The Realme M1 sonic electric toothbrush can last on a single charge for up to 90 days.
In the month of June 2020, Xiaomi company has launched Xiaomi MI electric toothbrush T100 in India with a sleeky design and whopping battery life of 30 days.
In the month of May 2018, Colgate company has launched Colgate Smart electronic toothbrush E1 in the United States backed with Artificial Intelligence which was exclusively available at selected Apple stores and Apple.com.
The Electric Toothbrush market is segmented on the basis of product type, on the basis of technology, on the basis of end-use, and on the basis of region.
On the basis of product type, the Electric Toothbrush market is segmented into rechargeable and battery. Among these segments, the rechargeable product segment holds the major share of the market and is expected to hold dominance during the forecast period as it had a built battery that can be inserted into a wall socket. The battery product segment is expected to increase the market value as it enables the user to do all or much of the brushing action.
On the basis of technology, the market of Electric toothbrushes is bifurcated into rotational and vibrational. Among these segments, the rotational segment holds the major share of the market attributed to the factors such as superior plaque removal and gingivitis reduction, and also, these rotating brushes are recommended for sensitive teeth.
On the basis of end-use, the market of Electric Toothbrush is bifurcated into adults and children. Among these segments, the adult segment holds the major share of the market due to the efficacy of manual toothbrushes, which are diminished by shifting of habits and untimely eating habits. The children segment is expected to increase the market value during the forecast period.
The Electric Toothbrush market is elaborated in various regions all around the world such as North America (US, Canada, Mexico and Rest of North America), European region (Spain, UK, Italy, Germany, France and rest of Europe), Asia Pacific region (China, India, Japan, Australia and rest of Asia Pacific).
The Europe region holds the major share of the market owing to the increasing per capita disposable income, especially in Germany propels the growth of the market of electric toothbrush revenue rate in the Europe region. The European region is expected to hold the dominance of the market during the forecast period.
North America region is expected to increase the Electric Toothbrush market owing to the rising of disposable income and increase of investments by the companies for the new technological advancements in the emerging countries like the United States, and Canada helps the growth of the market in North America region.
Asia Pacific region is expected to increase the market revenue of Electric Toothbrush owing to the new product launches by major key players in the region propels the growth of the market in the Asia Pacific region.
Key market players:-
Some of the key market players of the Electric Toothbrush market are Procter and Gamble Co; FOREO; Den-Mat Holdings, LLC; Colgate Palmolive; Koninklijke Philips N.V; SONIC Chic; Water Pik, Inc, Panasonic Corporation, Omron Corporation, Conair Corporation, Lion corporation, Wellness Oral care, and Kolibree SAS.
COVID 19 is a pandemic that affected the global economy in various ways. The supply chain and manufacturing units were disrupted at a higher level during the lockdown period.
The ongoing situation has become a major threat to the Electric Toothbrush market. The companies are ready to restart their manufacturing units since the lockdown has lifted in so many companies with some strict regulations by the government authorities and gave permissions to all the industries to restart their manufacturing units.
As per the analysis, the market of Electric Toothbrush is expected to increase the revenue rate in the next few months with all the industries started their manufacturing of the products, which in turn going to increase the revenue rate of the Electric Toothbrush.
The market of Electric Toothbrush is expected to increase the revenue rate owing to the Increasing awareness regarding oral hygiene among the children with the help of dental professionals as well as increasing of urbanization and lifestyle changes which leads to heavy alcohol consumption and other tobacco products. Also, increasing investments from the companies to gain profits is likely to boost up the growth rate of the market in these tough times.
As per the report, the market is expected to increase the revenue rate during the forecast period once the COVID pandemic has resolved.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Electric Tooth Brush Market, By Product Type
6.1.3 Market Size Estimations & Forecasts (2021-2026)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Electric Tooth Brush Market, By Technology
6.2.3 Market Size Estimations & Forecasts (2021-2026)
6.2.4 Y-o-Y Growth Rate Analysis
6.2.5 Market Attractiveness Index
6.3 Electric Tooth Brush Market, By End-User
6.3.3 Market Size Estimations & Forecasts (2021-2026)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.2 By Product Type
7.2.3 By Technology
7.2.4 By End-User
7.3.1 By Country
188.8.131.52 Rest of Europe
7.3.2 By Product Type
7.3.3 By Technology
7.3.4 By End-User
7.4 Asia Pacific
7.4.1 By Country
184.108.40.206 South Korea
220.127.116.11 South East Asia
18.104.22.168 Australia & NZ
22.214.171.124 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Technology
7.4.4 By End-User
7.5 Latin America
7.5.1 By Country
126.96.36.199 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Technology
7.5.4 By End-User
7.6 Middle East and Africa
7.6.1 By Country
188.8.131.52 Middle East
7.6.2 By Product Type
7.6.3 By Technology
7.6.4 By End-User
8. Key Player Analysis
8.1 Procter and Gamble Co
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.3 Den-Mat Holdings, LLC
8.4 Colgate Palmolive
8.5 Koninklijke Philips N.V
8.6 SONIC Chic
8.7 Water Pik, Inc
8.8 Panasonic Corporation
8.9 Omron Corporation
8.10 Conair Corporation
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures