The global electric toothbrush market is predicted to be worth USD 5.02 billion by 2029 from USD 3.39 billion in 2024, growing at a CAGR of 8.2% from 2024 to 2029.
As more individuals prioritize dental care, dentists frequently suggest electric toothbrushes for superior cleaning capabilities over manual brushes. With advanced features and technologies, electric toothbrushes focus on an efficient dental hygiene routine. However, this growing importance of oral health has driven the market's growth, also making electric toothbrushes a preferred choice for consumers who are seeking an effective and convenient solution for maintaining dental health.
Technology advancements are further fuelling the growth rate of the electric toothbrush market. These toothbrushes have evolved with features such as built-in timers, pressure sensors and customized brushing modes. These technological advancements not only enhance convenience but also offer consumers a more satisfying brushing experience. As individuals increasingly seek innovative solutions for their oral care, the electric toothbrush market has responded by providing products that can improve efficiency and personalization and this rise of advanced technology in oral hygiene is fuelling the popularity of electric toothbrushes and boosting the global market growth.
The electric toothbrush market faces a significant restraint in the form of higher costs. Electric toothbrushes are famous for their superior performance but come at a premium compared to manual alternatives. This price differential can be an obstacle, particularly for price-sensitive consumers. Many potential buyers, especially in regions with limited disposable incomes, may find it challenging. The cost factor can decrease the market expansion, also limiting access to advanced oral care solutions and leaving a gap in the market for more affordable alternatives, such as traditional manual toothbrushes, which continue to cater to budget-conscious consumers.
The COVID-19 pandemic had a transformative impact on the electric toothbrush market. As lockdowns and economic uncertainties gained, the market experienced a decline due to reduced consumer spending and disrupted supply chains. People were more cautious about purchases, including premium dental care products like electric toothbrushes. However, as the pandemic highlighted the importance of personal hygiene and health hyped, the market eventually increased. Consumers began investing in advanced oral care products, valuing the cleaning capabilities and innovative features offered by electric toothbrushes. The emphasis on health and hygiene during the pandemic ultimately showed interest in these products, leading to a rise in market demand.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
8.2% |
Segments Covered |
By Product Type, Technology, End-use and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Market Leaders Profiled |
Procter and Gamble Co, FOREO, Den-Mat Holdings, LLC., Colgate Palmolive, Koninklijke Philips N.V., SONIC Chic, Water Pik, Inc., Panasonic Corporation, Omron Corporation, Conair Corporation, Lion Corporation, Wellness Oral Care and Kolibree SAS |
Rechargeable toothbrushes come with in-built rechargeable batteries and offer more advanced features such as multiple brushing modes, pressure sensors, and Bluetooth connection. They are also known for their convenience and eco-friendly nature, as users can recharge the battery at any time by reducing the environmental impact of disposable batteries.
The battery segment is anticipated to grow at a moderate CAGR in the global market during the forecast period. Battery-powered electric toothbrushes are less dominant as these toothbrushes operate on replaceable disposable batteries. They are often more affordable, making them accessible to budget-conscious consumers.
The rotational segment is expected to hold the largest share of the global market during the forecast period. Rotational electric toothbrushes use circular or oscillating brush heads that rotate in one direction and then reverse. This motion is effective at dislodging plaque and providing a thorough cleaning. They are known for their ability to motion manual toothbrushes while enhancing the brushing experience. Some users appreciate the familiarity of this technology.
The vibrational segment is estimated to witness a healthy CAGR in the worldwide market in the coming years. Vibrational electric toothbrushes, particularly, use sonic technology, which offers several benefits, including a gentle and efficient cleaning experience with various intensity levels. Vibrational technology is favored for its ability to reach deep into crevices and along the gumline, making it more effective at plaque removal. It is also considered more comfortable by many users and may encourage longer brushing times.
The adult segment led the electric toothbrush market in 2023 and is predicted to hold the major share of the worldwide market during the forecast period due to greater awareness, disposable income, and specific needs. Adults are more likely to prioritize advanced oral care, have greater disposable income, and are more informed about the benefits of electric toothbrushes in maintaining their oral health. They often seek features like multiple brushing modes, pressure sensors, and personalized brushing experiences. Dentists frequently recommend electric toothbrushes to adults for their effectiveness in plaque removal and gum health.
The children's segment is not as dominant as the adult segment. Parents and guardians often introduce children to electric toothbrushes as they get older and can manage the technology. However, the dominance of the adult segment is primarily due to the fact that children are dependent on their parents or caregivers to make purchasing decisions.
European consumers are generally receptive to advanced oral care products, including electric toothbrushes. The region has a history of promoting dental hygiene, contributing to its substantial market presence.
North America holds the second-largest share of the worldwide market in the coming years. Factors such as a strong emphasis on oral healthcare, the presence of a well-established dental industry, high consumer awareness, and relatively higher disposable incomes are propelling the growth of the Europe electric toothbrush market.
Increasing awareness of oral health, and a surge in disposable income. The growing number of oral care professionals and the entry of major global toothbrush manufacturers into the APAC region are further accelerating the growth rate of the APAC market. China and India, in particular, are experiencing substantial growth in the electric toothbrush market.
Latin America is projected to occupy a considerable share of the global market during the forecast period due to the growing urbanization, rising awareness of oral health, and the expansion of dental care services.
The electric toothbrush market in the Middle East and Africa is predicted to grow at a moderate CAGR in the coming years. These regions have diverse economic conditions and varying levels of healthcare infrastructure.
Companies that are playing a dominating role in the global electric toothbrush market are Procter and Gamble Co, FOREO, Den-Mat Holdings, LLC., Colgate Palmolive, Koninklijke Philips N.V., SONIC Chic, Water Pik, Inc., Panasonic Corporation, Omron Corporation, Conair Corporation, Lion Corporation, Wellness Oral Care and Kolibree SAS.
RECENT HAPPENINGS IN THE MARKET
By Technology
By End-Users
By Region
Frequently Asked Questions
The global electric toothbrush market was valued at USD 2.89 bn in 2022.
The growing oral hygiene awareness, technological advancements, and a preference for more effective dental care are primarily driving the growth of the electric toothbrush market.
Trends include the integration of smart technology, eco-friendly brush heads, and the development of more affordable options to attract a broader consumer base.
The worldwide electric toothbrush market is estimated to grow at a CAGR of 8.2% from 2023 to 2028.
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