Electric Toothbrush Market by product type (rechargeable and battery), by technology (rotational and vibrational), by end-user (adults and children), and by Geography(Europe region, North America region, Asia Pacific region) 2022 to 2027
Electric Toothbrush Market Size and Growth 2022-2027:
The Electric Toothbrush Market is valued at 2.89 billion US dollars in the year 2022, which is expected to reach a growth of 3.99 billion US dollars by the end of 2027 with a compound annual growth rate of 8.2% during the forecast period of 2022-2027.
The electronic toothbrush market value is expected to increase more during the forecast period of 2022 - 2027.
Electric Toothbrush Market Driving Factors:
- One of the major driving factors of the Electric Toothbrush market is the rising percentage of the aspiring middle-class population.
- Increasing disposable income is another major driving factor of the Electric Toothbrush market.
- Another major driving factor of the market is the surge in healthcare spending anticipated to propel product sales.
- The increasing initiatives by WHO (World Health Organization) to improve oral health propels the growth of the market of Electric Toothbrush market.
- Rising awareness regarding oral hygiene associated with changing lifestyles is greatly influencing the growth rate of the market. Also, the increasing number of people consuming alcohol is escalating the demand in the electric toothbrush market.
- New technological advancements in electric toothbrushes such as the emergence of a connected electric toothbrush are one of the major growth factors which promote the market of electric toothbrush revenue rate.
Electric Toothbrush Market Challenges:
- One of the major restraints affecting the growth of the Electric Toothbrush market is the huge expense incurred in removing the head of the electric toothbrush.
- The high cost involved in the equipment is one of the major restraints affecting the growth of the market of Electric toothbrushes.
- Lack of product recognition is another major driving factor that hinders the growth of the market of electric toothbrush revenue rate.
ELECTRIC TOOTHBRUSH MARKET REPORT COVERAGE:
|
REPORT METRIC |
DETAILS |
|
Market Size Available |
2022 – 2026 |
|
Base Year |
2021 |
|
Forecast Period |
2022 - 2027 |
|
CAGR |
8.2% |
|
Segments Covered |
On the basis of product type, On the basis of technology, On the basis of end-use |
|
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
|
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
|
Market Leaders Profiled |
Procter and Gamble Co; FOREO; Den-Mat Holdings, LLC; Colgate Palmolive; Koninklijke Philips N.V; SONIC Chic; Water Pik, Inc, Panasonic Corporation, Omron Corporation, Conair Corporation, Lion corporation, Wellness Oral Care, and Kolibree SAS. |
Market Segmentation:
On the basis of product type:
The Electric Toothbrush market is segmented into rechargeable and battery. Among these segments, the rechargeable product segment holds the major share of the market and is expected to hold dominance during the forecast period as it had a built battery that can be inserted into a wall socket. The battery product segment is expected to increase the market value as it enables the user to do all or much of the brushing action.
On the basis of technology:
The market for Electric toothbrushes is bifurcated into rotational and vibrational. Among these segments, the rotational segment holds the major share of the market attributed to the factors such as superior plaque removal and gingivitis reduction, and also, these rotating brushes are recommended for sensitive teeth.
On the basis of end-use:
The market for Electric toothbrushes is bifurcated into adults and children. Among these segments, the adult segment holds the major share of the market due to the efficacy of manual toothbrushes, which are diminished by shifting habits and untimely eating habits. The children segment is expected to increase the market value during the forecast period.
Regional Analysis:
- North America (US, Canada, Mexico, and Rest of North America),
- European region (Spain, UK, Italy, Germany, France and rest of Europe),
- Asia Pacific region (China, India, Japan, Australia, and the Rest of Asia Pacific).
- Latin America
- Middle East and Africa
The Europe region holds the major share of the market owing to the increasing per capita disposable income, especially in Germany propels the growth of the market of electric toothbrush revenue rate in the Europe region. The European region is expected to hold the dominance of the market during the forecast period.
North America region is expected to increase the Electric Toothbrush market owing to the rising of disposable income and increase of investments by the companies for the new technological advancements in the emerging countries like the United States, and Canada helping the growth of the market in North America region.
Asia Pacific region is expected to increase the market revenue of Electric Toothbrush owing to the new product launches by major key players in the region propels the growth of the market in the Asia Pacific region.
Recent Market Developments:
- In the month of September 2020, Realme company launched the Realme M1 sonic electric toothbrush in India, which will have a sonic motor with high frequency and anti-bacterial bristles from Dupont. The Realme M1 sonic electric toothbrush can last on a single charge for up to 90 days.
- In the month of June 2020, Xiaomi company launched Xiaomi MI electric toothbrush T100 in India with a sleeky design and whopping battery life of 30 days.
- In the month May 2018, Colgate company launched Colgate Smart electronic toothbrush E1 in the United States backed with Artificial Intelligence which was exclusively available at selected Apple stores and Apple.com.
Key market players:
- Procter and Gamble Co
- FOREO
- Den-Mat Holdings, LLC
- Colgate Palmolive
- Koninklijke Philips N.V
- SONIC Chic
- Water Pik, Inc
- Panasonic Corporation
- Omron Corporation
- Conair Corporation
- Lion corporation
- Wellness Oral Care
- Kolibree SAS.
Covid-19 impact on the Electric Toothbrush market:
COVID 19 is a pandemic that affected the global economy in various ways. The supply chain and manufacturing units were disrupted at a higher level during the lockdown period.
The ongoing situation has become a major threat to the Electric Toothbrush market. The companies are ready to restart their manufacturing units since the lockdown has lifted in so many companies with some strict regulations by the government authorities and gave permission to all the industries to restart their manufacturing units.
As per the analysis, the market for Electric Toothbrush is expected to increase the revenue rate in the next few months with all the industries starting their manufacturing of the products, which in turn going to increase the revenue rate of the Electric toothbrushes.
The market for Electric toothbrushes is expected to increase the revenue rate owing to the Increasing awareness regarding oral hygiene among the children with the help of dental professionals as well as increasing urbanization and lifestyle changes which leads to heavy alcohol consumption and other tobacco products. Also, increasing investments from the companies to gain profits is likely to boost the growth rate of the market in these tough times.
As per the report, the market is expected to increase the revenue rate during the forecast period once the COVID pandemic has resolved.
1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferences
4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Electric Tooth Brush Market, By Product Type
6.1.1 rechargeable
6.1.2 battery
6.1.3 Market Size Estimations & Forecasts (2022 - 2027)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Electric Tooth Brush Market, By Technology
6.2.1 rotational
6.2.2 vibrational
6.2.3 Market Size Estimations & Forecasts (2022 - 2027)
6.2.4 Y-o-Y Growth Rate Analysis
6.2.5 Market Attractiveness Index
6.3 Electric Tooth Brush Market, By End-User
6.3.1 adults
6.3.2 children
6.3.3 Market Size Estimations & Forecasts (2022 - 2027)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2022 - 2027)
7.2.1 By Country
7.2.1.1 USA
7.2.1.2 Canada
7.2.2 By Product Type
7.2.3 By Technology
7.2.4 By End-User
7.3 Europe
7.3.1 By Country
7.3.1.1 UK
7.3.1.2 France
7.3.1.3 Germany
7.3.1.4 Spain
7.3.1.5 Italy
7.3.1.6 Rest of Europe
7.3.2 By Product Type
7.3.3 By Technology
7.3.4 By End-User
7.4 Asia Pacific
7.4.1 By Country
7.4.1.1 China
7.4.1.2 India
7.4.1.3 Japan
7.4.1.4 South Korea
7.4.1.5 South East Asia
7.4.1.6 Australia & NZ
7.4.1.7 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Technology
7.4.4 By End-User
7.5 Latin America
7.5.1 By Country
7.5.1.1 Brazil
7.5.1.2 Argentina
7.5.1.3 Mexico
7.5.1.4 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Technology
7.5.4 By End-User
7.6 Middle East and Africa
7.6.1 By Country
7.6.1.1 Middle East
7.6.1.2 Africa
7.6.2 By Product Type
7.6.3 By Technology
7.6.4 By End-User
8. Key Player Analysis
8.1 Procter and Gamble Co
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 FOREO
8.3 Den-Mat Holdings, LLC
8.4 Colgate Palmolive
8.5 Koninklijke Philips N.V
8.6 SONIC Chic
8.7 Water Pik, Inc
8.8 Panasonic Corporation
8.9 Omron Corporation
8.10 Conair Corporation
9. Market Outlook & Investment Opportunities
Appendix
List of Tables
List of Figures
- Global Electric Tooth Brush Market By Region, From 2022 - 2027 ( USD Billion )
- Global Electric Tooth Brush Market By Product Type, From 2022 - 2027 ( USD Billion )
- Global rechargeable Market By Region, From 2022 - 2027 ( USD Billion )
- Global battery Market By Region, From 2022 - 2027 ( USD Billion )
- Global Electric Tooth Brush Market By Technology, From 2022 - 2027 ( USD Billion )
- Global rotational Market By Region, From 2022 - 2027 ( USD Billion )
- Global vibrational Market By Region, From 2022 - 2027 ( USD Billion )
- Global Electric Tooth Brush Market By End-User, From 2022 - 2027 ( USD Billion )
- Global adults Market By Region, From 2022 - 2027 ( USD Billion )
- Global children Market By Region, From 2022 - 2027 ( USD Billion )
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