Europe Active, Smart and Intelligent Packaging Market By Application (Frozen Processed Food, Chilled Processed Food, Dried Processed Food, Dairy, Packaged Food, Meat And Poultry, Seafood), By Technology (Active Packaging, Modified Atmosphere Packaging, Intelligent Packaging) and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 2281
Pages: 132

Europe Active, Smart and Intelligent Packaging Market Growth and Forecast (2023 - 2028):

The Europe Active, Smart and Intelligent Packaging Market was worth US$ xx million in 2022, and it is estimated that it will reach a valuation of US$ xx million by 2028 with an expansion rate of xx% between 2023 and 2028.

Market Overview:

Active, Smart and Intelligent packing refers to the packaging systems used in food, pharmaceuticals and other types of products. Used by packaging producers to maintain the nutritional value and freshness of the product at competitive prices. Active, Smart and Intelligent Packaging involves active packaging that protects products from materials and adding additional information to the cover in non-electronic or electronic form. The internal atmosphere of the product, the delivery environment or the package. It helps to control freshness, extend shelf life, improve safety, display quality information, and improve user comfort. New technologies such as smart packaging, active smart packaging, and mood-changing packaging are replacing traditional methods like canning. This also helps prevent food spoilage, improve product properties such as taste, flavor and aroma, ensure the integrity of the seal, proactive tracking of product and environmental changes and product authenticity within the package. It also helps with premium pricing, waste reduction, supply chain management, and brand protection. Active, smart and intelligent packaging includes technology that increases efficiency and reduces waiting times for customers at the point of sale.

Recent Developments in Europe Active, Smart and Intelligent Packaging Industry:

  • In June 2018, Tyco Retail Solutions launched the new Sensormatic health, beauty and cosmetic labels to provide anti-theft capabilities for cosmetics due to size and shape limitations.
  • In January 2018, L'Oreal's La Roche Posay's My UV Patch began using NFC (Near Field Communication) and augmented reality technology powered by personalized mobile applications to deliver a personalized consumer experience that is particularly suitable for today's consumers.

Europe Active, Smart and Intelligent Packaging Market Growth:

Increasing awareness of consumer health, food waste, increased shelf life of food, and manufacturers' concern about supply chain inefficiencies are factors driving the Europe Active, Smart and Intelligent Packaging market growth.


The Europe Active, Smart and Intelligent Packaging technology is showing high growth due to increased demand for practical foods such as instant meals, tightened food safety regulations and the demand for sustainable packaging. Additionally, consumer confidence in packaged food, organized food safety regulations, bioterrorism threats, and increased application to ready-to-eat and frozen foods have created great opportunities for the Europe Active, Smart and Intelligent Packaging market. In the European market for cosmetics and personal care, track and trace capabilities are presumed to be a prominent feature, followed by protection and security. The delivery of cosmetics and personal care products through different modes is creating a wide demand for proper tracking capabilities with integrated multi-functional sensors. Increasing global business practices have led to increased demand for exotic fruits and vegetables, meat and frozen products in several countries, leading to increased demand for specialty packaging. The market for high-end packaging is increasingly aware of the health benefits, authenticity and safety of products. Additionally, the company prefers high-end packaging as counterfeit products increase on the market. Advanced marketing reinforces and replaces existing packaging technology due to its ability to improve the visual appearance of products. With the increasing number of convenience stores coupled with technologically advanced POS, the need for smart systems has increased.

Smart packaging is a combination of smart, modified, and active standby packaging methods specifically designed to extend and control shelf life. The growing demand for packaged foods, ready-to-eat foods, better quality, and freshness has led manufacturers to increase their interest in serving and meeting customer requirements, and an increased interest in premium packaging. The shift in trend from traditional packaging systems to advanced packaging systems dealing with the interior and exterior aspects of product protection is expected to drive demand for the product. Shorter follow-up times and efficient product monitoring are expected to drive the Europe Active, Smart and Intelligent Packaging system during the outlook period. New product development is a major trend observed among players operating in the Europe Active, Smart and Intelligent Packaging markets. The rapid transition from traditional packaging systems to smart packaging systems has attracted several players in the European market. This required participants to develop efficient and cost-effective packaging solutions to gain a competitive advantage.


High implementation costs resulting from huge R&D investments are expected to limit the demand for products during the outlook period. The cost of raw materials increases, the cost of the application increases and is passed on directly to the buyer that is also expected to hamper the growth of the Europe Active, Smart and Intelligent Packaging market. The damaging impact of packaging materials and high testing costs are the main factors impeding the European market growth.

Europe Active, Smart and Intelligent Packaging Market Segmentation Analysis:

The Europe Active, Smart and Intelligent Packaging Market can be segmented based on applications as packaged foods, beverages, frozen foods, dairy products, refrigerated processed foods, and dry processed foods. The food industry accounts for more than 51% of all premium packaging solutions and is a major factor influencing the market growth.

By Technology, the Europe market can be segmented into active packaging, modified atmosphere packaging, and smart/intelligent packaging. The modified atmosphere packaging rates represent more than 50% of the total demand. Smart packaging technology is expected to grow at an expected CAGR of more than 12% during the outlook period.

Regional Analysis:

Geographically the Europe Active, Smart and Intelligent Packaging Market is segmented into UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe. Europe dominates the active, smart and intelligent packaging market due to strict regulations on food and beverage packaging and technological advances in the active packaging sector. Europe is expected to experience the fastest growth during the forecast period due to growth in Italy and France. Increasing demand for quality, fresh packaged food, consumer convenience and manufacturers' concerns about the long shelf life of food products are giving the European region an opportunity for further growth. Active, smart and intelligent packaging is used to solve the problem of counterfeit products in Europe. The Western European food packaging industry has suffered numerous counterfeits in recent years, given its extensive global supply chain and easy access to manufacturing and imaging technologies.

Key Players in the Market:

Major Key Players in the Europe Active, Smart and Intelligent Packaging Market are

  • LCR Hallcrest LLC
  • 3M Company
  • Amcor Limited
  • Bemis Company, Inc
  • Crown Holdings, Inc
  • Sealed Air Corporation
  • PakSense, Inc
  • Landec Corporation
  • Temptime Corporation
  • Vitsab International AB
  • ShockWatch, Inc

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