The size of the global active, smart and intelligent packaging market is expected to be worth USD 19.05 billion in 2024 and grow at a CAGR of 7.80% from 2024 to 2029 to achieve USD 27.73 billion by 2029. The need for smart, active and intelligent packaging is considerable in the sectors like consumer goods, food and beverage and pharmaceuticals.
Active, smart and intelligent packaging systems are used in food, medicine and many other types of products. It helps extend shelf life, control freshness, display quality information, improve safety, and improve user comfort. This includes the ability to measure or detect product functionality, the transportation environment, or the atmosphere within the package this helps prevent spoilage of food. These systems also improve the properties of the product, such as flavor, taste and aroma, ensure the integrity of the seal and actively track the environment and product changes and test authenticity on the package. Packaging producers use it to maintain their nutritional value and product freshness at a competitive price. Novel technologies like smart active packaging and changed atmosphere packaging are substituting conventional packaging methods, such as canning. It also aids in supply chain management, premium pricing, waste reduction and brand protection. The global Active, Smart and Intelligent Packaging Market is becoming more aware of the health benefits and is increasing the reliability and safety of the product.
The growing demand for this kind of packaging in the consumer goods, food and beverage and pharmaceutical sectors is due to the increasing need for promotional, advertising, marketing, branding and promotional activities in these sectors. Additionally, the vast need to extend the shelf life of food will further strengthen the growth and scope of the business. In addition to this, Active, Smart and Intelligent Packaging makes the bulk transport process easier. The food industry, especially at its peak, is a significant growth engine for the global market. The retail sector has high growth rates, and demand for Active, Smart and Intelligent Packaging is paramount. Product packaging ensures that products reach consumers safely. Technologies like smart packaging and modified atmosphere packaging are considered as alternatives to the canned process. Advanced packaging interacts with internal and external environments to enhance the visual appeal of the product.
In addition to this, Active, Smart and Intelligent Packaging Market makes the bulk transport process easier. As a result, awareness of food-related illness is increasing, demand for fresh, high-quality packaged food is growing, and manufacturers' interest in consumer comfort and long shelf life for the food and beverage market to lead this business. Active, Smart and Intelligent Packaging is considered as a mixture of modified and smart active-standby packaging procedures that are created to intensify and regulate shelf life. In addition, the company prefers advanced packaging due to increased counterfeiting of products on the market. Advanced marketing is strengthening and replacing existing packaging technologies due to its ability to improve the visual appearance of your products. As the demand for packaged foods, ready-to-cook foods, better quality and freshness has increased, manufacturers 'interest in meeting and satisfying their customers' needs has grown, increasing investment in high-end packaging. The active and smart packaging market is experiencing remarkable growth. With the development of printed electronics, there is a reduction in cost and increasing the possibility of intelligent, active packaging.
To solve this problem, key companies focus on product development at minimal cost and ensure high-quality service delivery. The harmful effects of packaging materials and the high price of testing are key factors hampering the growth of the market.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
7.80% |
Segments Covered |
By Application, Technology, and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis; Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Multisorb Technologies, Ball Corporation, Sealed Air Corporation, Amcor limited, Eastman Chemical Company, Timestrip PLC, Paksense Incorporated, M&G USA Corporation, Sysco Corporation and Others. |
Depending on the region, the globally Active, Smart and Intelligent Packaging Market can be divided into five parts, North America, Europe, Asia Pacific, Latin America, the Middle East and Africa. Along with the elasticity of demand, large-scale demand will drive the Active, Smart and Intelligent Packaging Market in North America upward. Also, strict food and beverage packaging laws in countries like the United States and Canada will further accelerate market demand in the region. The introduction of new packaging technologies along with large-scale use in the food sector will drive the growth of the Active, Smart and Intelligent Packaging Market in Latin America.
Active, Smart and Intelligent Packaging Market in the Middle East and Africa expands by providing effective supply chain management and effectively implementing the manufacturer's appropriate strategy with large-scale collaboration between farmers, producers, food processors, distributors, retailers, manufacturers and consumers. Trends in the Asia Pacific region are expected to overgrow in the global market for active, smart and intelligent packaging for cosmetics and personal care. As the number of IoT system providers and smart tag and label manufacturers in China, India and Asian countries increases, the market for intelligent packaging for cosmetics and personal care is anticipated to grow significantly.
Across the Asia Pacific Active, Smart and Intelligent Packaging Market for cosmetics and personal care, active packaging is expected to account for less than 1% during the forecast period. China is presumed to be a leading country in the smart, smart and smart packaging market for cosmetics and personal care in the Asia Pacific region, followed by Japan and India. India's Active, Smart and Intelligent Packaging Market for cosmetics and personal care is expected to multiply due to the growth of the luxury cosmetics market and the entry of new providers of interactive and augmented reality labeling.
Major Key Players in the Global Active, Smart and Intelligent Packaging Market are Multisorb Technologies, Ball Corporation, Sealed Air Corporation, Amcor limited, Eastman Chemical Company, Timestrip PLC, Paksense Incorporated, M&G USA Corporation, Sysco Corporation and Others.
By Application
By Technology
By Region
Frequently Asked Questions
Challenges include high costs of smart packaging solutions, technological complexities, lack of standardization, and issues related to data privacy and security.
Key drivers include rising consumer demand for fresh and safe food, the need for efficient supply chain management, advancements in sensor and communication technologies, and increasing regulatory requirements for product information and safety.
Current trends include increased use of RFID and NFC tags for real-time tracking, the integration of sensors for monitoring freshness and quality, the growth of smart labels with QR codes, and the rise of biodegradable and eco-friendly packaging materials.
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