Europe Beverage Packaging Market By Product (Bottle, Can, Carton and Pouch), By Material (Glass, Plastic, Paperboard and Metal), By Application (Dairy, Non-Alcoholic and Alcoholic), and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 2443
Pages: 134

Europe Beverage Packaging Market Growth and Forecast (2023 - 2028):

The Europe Beverage Packaging Market was worth US$ xx million in 2022, and it is foreseen that it will reach a valuation of US$ xx million by 2028 with an annual development rate of xx% between 2023 and 2028.

Market Overview:

Packaging refers to the activities involved in the design, evaluation and production of containers for products that have the main purpose of protection, ease of handling and storage. The main materials and components included in food and beverage packaging are hard plastics, paper and cardboard, hard metals, and glass. In addition to maintaining product safety, packaging plays an important role in the beverage industry, creating a brand image with consumers in mind and affecting the perception of product quality. Packaging involves designing and producing product covers. Packaging plays an important role in delivering products to consumers in a safe and secure location.

Europe Beverage Packaging Market Growth:

The Europe Beverage Packaging market is largely driven by an increase in beverage consumption in emerging countries, with an increase in disposable income for the middle-class population.


Increasing call for premium products, rising beverage consumption, and growing demand for convenient and sustainable packaging are expected to drive the Europe beverage packaging market. Rapid urbanization, a growing middle-class population, and growing lifestyle changes are expected to drive the expansion of the Europe beverage packaging market. Beverage packaging helps extend the shelf life of your product by utilizing multiple smart systems like moisture absorbers, antibacterial agents, oxygen scavengers, and antioxidants. This packaging system also facilitates beverage processing and consumption, by choosing plastic bottles over glass, manufacturers can speed up transportation and reduce packaging costs. Increasing consumption of bottled water, growing demand for carbonated soft drinks, and growing demand for bio-based alternatives are believed to fuel the Europe beverage packaging market. With Europe trends and growing economic support, beverage products are finding new consumers and markets. The correct choice of packaging material plays an important role in maintaining the freshness and quality of the product during distribution and storage. Recent advances in the beverage packaging sector have increased the product shelf life, along with the use of improved packaging. In addition, the development of packaging machinery and equipment is also expected to promote market development.

Changes in consumer preferences increase the usefulness of packaging materials for orientation retention, strength, sealing, insulation, and moisture barrier. With the increasing demand for small packaging, the demand for flexible bags is increasing rapidly. Incorporating active and intelligent systems in beverage packaging is expected to give the market an incredible boost. Tough government regulations are supposed to hamper the development of the beverage packaging market in the future. Carbonated and non-carbonated beverage packaging is an important part of the packaging industry market. Investments by beverage packaging suppliers in capacity development are likely to have an overall beneficial impact on the market. Beverage packaging is mainly due to increased beverage intake. The growing demand for energy drinks is expected to motivate the beverage packaging market in the future. Dynamically changing lifestyle trends, the growing emphasis on innovative manufacturing designs, and the increasing need for single-serve water packaging systems may be the cause of the revitalization of the Europe beverage packaging market. Growing health awareness, coupled with concerns about environmental sustainability, is expected to be a big boost for the Europe beverage packaging market.


Strict government regulations regarding the recyclability of disposable beverage products are a key factor slowing the growth of the Europe beverage packaging market. Also, the increase in health problems among the general population and the augmenting need for eco-friendly packaging are the main factors that are estimated to hamper the growth of the Europe beverage packaging market during the outlook period. The ecological concerns associated with the implementation of paper, plastics and metals as essential materials for beverage packaging are a major concern for the packaging industry. Aside from ecological concerns, fluctuations in import tariffs as a result of trade wars also hamper international markets.

Europe Beverage Packaging Market Segmentation Analysis:

By product, bottles dominate the Europe market in terms of sales in 2019. Glass beverage bottles are mainly used for packaging alcoholic beverages. However, some demand is also observed in non-alcoholic beverage applications such as juices, milk and others. Glass bottles are easier to clean and give the entire product a high-quality aesthetic appearance. Therefore, adoption is increasing in the beverage packaging sector. Cardboard is expected to see the most promising growth during the forecast period. The cartons are mainly made of cardboard with a thin layer of aluminum and plastic, which helps to preserve the drink for a considerable period of time.

By material, glass was the most prominent segment in terms of sales in 2019. It is mainly used to produce packaging materials such as bottles and jars. These include pocket jars, miniature spirits, wine bottles, spirits bottles, juices, beer bottles, and soda bottles. Plastics are the fastest growing segment of the Europe beverage packaging market. The market is experiencing an increase in demand for environmentally friendly and water-soluble plastics.

By application, the spirits segment includes beer, wine, rum, whiskey, spirits, vodka, and more. The packaging of alcoholic beverages is intended to protect alcohol and improve shelf life. The demand for green and sustainable packaging has seen significant demand in recent years. Sustainable packaging solutions allow manufacturers to reduce the weight of their packaged products and facilitate reuse and recycling.

Impact of COVID 19 on the Europe Beverage Packaging Market:

The demand for beverage packaging is high due to the increasing demand for various beverage products, such as water, juices and other beverages. Additionally, consumers tend to prefer packaged beverages due to their long shelf life and easy storage, which is a key factor in facilitating their use during coronavirus outbreak.

Regional Analysis:

Geographically the Europe Beverage Packaging Market is segmented into UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe. Europe was a major revenue contributor on the world market in 2019. Beverage cans and bottles made from PET are seeing huge demand in the region due to the thriving and low-cost end-user industries such as RTD juices, tea and coffee, waterbottles. The region also has enormous potential due to the growing demand for beverage packaging from emerging economies such as Italy and Spain.

Key Players in the Market:

Major Key Players in the Europe Beverage Packaging Market are

  • Rexam PLC
  • Ball Corporation
  • Reynolds Group Holdings Limited
  • Amcor Limited
  • Tetra Laval International S.A
  • Saint-Gobain S.A
  • Owens-Illinois, Inc


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