Europe Bread Market

Europe Bread Market Size, Share, Growth (2022-2027)

The European Bread Market is expected to reach a value of USD 119.75 billion by 2027 with a growing CAGR of 3.02% during the forecast period between 2022 and 2027.

Bread is the primary food in every household. It is prepared from a dough of flour, the main raw ingredient for the preparation of the bread, and water, usually by baking. Different types of bread can be prepared from wheat. Bread contains high calories and carbs but low protein, fat, and fiber. Bread is an important part of many cultures' diets worldwide. It is one of the oldest human-made foods, having a long recorded history. The agriculture sector is one of the main industries contributing to the manufacture of bread.

Recent Developments in the Europe Bread Market:

· In 2022, Britannia Industries Limited entered the western snacking market by introducing Treat Croissant. In addition, Britannia has launched a new television commercial (TVC) titled "Don't Dare compare" to promote the new product. The campaign, created by Lowe Lintas, aims to highlight the elevated snacking experience that the product provides. Britannia Industries Limited's Badri Beriwal, chief business officer-new categories, stated that the company's goal is to provide a variety of satiating snacks to audiences of all ages.

· In 2020, UK-based Roberts Bakery expanded its portfolio by introducing four new ‘healthy’ loaves. Each of Roberts' new products is vegan-friendly, high in fiber, and low in fat. The loaves are also wrapped in sustainably sourced paper packaging and easily recyclable at home, according to the brand. Roberts' Energy Balance Good for You Bloomer, available exclusively at Tesco, is made with oatmeal and a blend of quinoa, watermelon, and chia seeds. According to the label, it also contains magnesium to support a healthy metabolism.

Europe Bread Market Drivers:

Most people consume bread as one of their main foods. They consume it for breakfast and in their daily routine, which boosts the growth of the Europe bread market. Furthermore, in Europe, the total consumption of bread, viennoiserie, and patisserie in the EU 27 countries were estimated to be nearly 39 million tons. The rise in disposable income in the countries and the increase in the consumption rate will contribute to the market's growth. Several companies manufacture bread products in countries where manufacturers are strongly encouraged through campaigns to use bread products. The rise in the adoption of advanced technologies for manufacturing bread and the development of robotics technology supports the manufacturer to produce more bread to cover the maximum area for sales, driving the market demand in Europe. In addition, launching new products in the market with different flavors and textures with healthy ingredients encourages consumers to choose bread products, increasing demand.

Furthermore, there is a greater demand for more bread varieties than ever, with ethnic bread becoming more popular in the UK and more varieties of wholemeal bread with oats, bran, seeds, and so on. There is also a growing trend in many European countries, including Germany and France, to increase the production of sliced and wrapped bread. Morning goods and specialty bread will continue to grow, with plenty of room for innovation. 

Europe Bread Market Restraint:

Wheat is used in various products, including bread, pastries, pasta, and others. This critical ingredient is at a 14-year high and is expected to run out soon due to the recent events of the Russian-Ukrainian War. The increase in inflation and the rise in conflict between the nations may hinder the growth of the Europe bread market. Furthermore, the increase in the tax rate is also one factor that impedes the growth of the European bread market as it is more dependent on the production of raw materials and ingredients such as wheat and agriculture production. 

Europe Bread Market Segmentation: 

The Europe Bread Market research study is divided into the following categories and sub-categories:

Europe Bread Market Segmentation: By Product Types

• Loaves

• Baguettes

• Rolls

• Burger Buns

• Sandwich Slices

• Ciabatta

• Frozen Bread

• Croissant

• Others

On the basis of the product types, the European bread market is segmented by loaves, baguettes, rolls, burger buns, sandwich slices, ciabatta, frozen bread, croissants, and others. The loaves segment is leading with the dominant shares of the Europe bread market. A loaf (or loaves) is a rounded or oblong mass of food usually made of bread. Some types of bread dough tend to collapse and spread out during baking; it is common to bake bread in a rectangular bread pan, also known as a loaf pan. Hence, the demand for the Loaves segment is expected to have a significant growth rate throughout the forecast period. In addition, the sandwich slices category is expected to have growth opportunities in the coming years. 

Europe Bread Market: By Distribution Channel

• Hypermarket/Supermarket

• Bakery Store

• Specialty Store

• Convenience Store 

• Online channel

• Others

Based on distribution channels, the European Bread market is segmented by bakery stores, hypermarkets and supermarkets, specialty stores, convenience stores, and online channels. Convenience and retail stores have the largest shares in the European bread market. The bakery stores segment is expected to have the highest growth rate during the forecast period. On the other hand, online channel segment shares have risen faster in the past few years. 

Europe Bread Market: By Region

• Germany,

• Bulgaria,

• France, 

• U.K., 

• Italy,

• Spain, 

• Turkey, 

• Belgium, 

• Netherlands, 

• Switzerland,

• Sweden,

• Finland

The industrial sector accounts for 80% of the total output in the United Kingdom. It is approximately 40% in Germany, 35% in France, 81% in the Netherlands, and 19% in Spain. There are approximately 1,000 plant bakeries in Europe, with Bulgaria, the Netherlands, and the United Kingdom has the largest market share, followed by Finland. The market share in Turkey and Greece is very low, at around 1-3%.

COVID-19 Analysis:

COVID-19 has impacted all industries in all sectors, and COVID-19 has highly impacted the food and beverage industries due to supply chain and logistics management. The region has gone into lockdown, and transportation has been halted, further slowing the supply of raw materials and bread products. The sudden increase in demand for products such as bread, an essential food in many regions, propelled the market's growth rate. As bread is also considered a healthy food, the demand for the product has increased globally.

Europe Bread Market Key Players:

1. Bagel Nash UK

2. Douceur de France

3. wolf butterback kg

4. SCHAAF technology GMBH

5. Hovis Bakery

6. Vie de France Yamazaki, Inc.

7. Roberts Bakery

8. Leibur AS

9. Barilla G. e R.

10. Britannia Industries