The clean beauty market in Europe is expected to grow at a CAGR of 13.81% from 2024 to 2029 and the European market size is anticipated to be worth USD 4.78 billion by 2029 from USD 2.5 billion in 2024.
Clean beauty products refer to green beauty products, which are devoid of pollutants. These products don't necessarily need to be organic or natural, but most importantly, they are safe for the skin. The main purpose of these products is to eliminate the risk of chemical-induced skin problems. Any clean beauty product will be free of skin-damaging chemicals and toxins.
The continuously rising demand for beauty products among consumers in Europe is one of the primary factors driving the European clean beauty market. Also, consumers are more cautious and mindful of their skin nowadays. The spike in the advancements and introduction of clean beauty products for better skin care in the market is further boosting the growth rate of the European market. People in European countries are rapidly moving towards an organic lifestyle and increasing awareness among the population is pushing the growth of the clean beauty market in the upward direction.
There is a huge potential for clean beauty products in the European market since consumers are becoming more conscious of the ingredients of the body products they use. A trend has been observed that especially young customers have been paying more attention to skincare than makeup over the last few years. Also, increasing purchasing power is another factor promoting the growth of the clean beauty products market in Europe.
The European clean beauty market has a lot of potential to grow in the upcoming years. One of the major opportunities for the market players is to tap the online markets. The online distribution channel will deliver positive results for the manufacturers and marketers. Advantages such as doorstep delivery, easy payment choices, and the availability of a wide range of products on a single platform attract many people these days. In fact, the young generation prefers to spend more on online shopping. During the projected time, this may lead to enormous potential that would significantly drive the clean beauty market in Europe. Moreover, refill, reuse, dissolvable, or zero waste beauty are becoming more and more popular in Europe as sustainability continues to be a major issue in focus for beauty brands. Future developments are anticipated to go beyond only employing clean materials while concentrating on handling the waste that has accumulated over time. This will continue to happen as the clean beauty sector grows.
High costs associated with clean beauty products are one of the significant restraints to the European clean beauty market. Being more expensive than regular beauty products can work negatively on the market growth. Beauty brands will have to continuously work on developing good products at competitive prices to gain a significant market share. Moreover, Europe has a huge chunk of the aging population which does not use advanced communication channels. So marketers will have to keep that in mind while targeting the customers. Customized marketing strategies can help them target a larger consumer base.
Stringent government regulations, supply chain disruptions and greenwashing are some other major factors showcasing negative impact on the European clean beauty market. European government has very strict regulations for beauty products and compliance with all those standards could pose a major challenge for beauty product manufacturers. Other than that, Clean beauty firms might be more vulnerable to supply chain disruptions due to their heavy reliance on certain natural products and sustainable sourcing practices. Also, some brands can falsely claim environmental or health benefits, which could mislead customers and affect customer loyalty and trust.
Impact of COVID-19 on the Europe clean beauty market:
The COVID-19 pandemic has had a major impact on Europe's market for clean beauty products. Raw material availability was heavily impacted by supply chain interruptions due to lockdowns and other restrictions. While internet sales have expanded, physical retail has been hampered because of the changes in customer behavior, particularly with regard to health and self-care. Growth in e-commerce became essential for firms with a huge focus on online marketing strategies. Also, due to changes in the regulations, product releases were postponed. But now the marketing has almost revived again and is expected to witness a boom in upcoming years.
This research report on the European clean beauty market has been segmented and sub-segmented into the following categories.
Europe Clean Beauty Market – By Product:
Europe Clean Beauty Market – By Distribution Channel:
Europe Clean Beauty Market - By Country:
The European clean beauty market held the second-largest share of the global clean beauty market in 2022 and this trend is expected to follow during the forecast period owing to the large number of promotional events happening across European countries to support the clean beauty market. London is a hub for special professional events to inspire and unite producers of cosmetics and suppliers so that they may work together to develop tomorrow's clean beauty trends. The tremendous and unprecedented phenomenon of clean beauty has completely changed the beauty industry.
France, the UK, Germany and Italy are predicted to account for the largest share of the European market during the forecast period. These countries organize international-level fashion events to attract worldwide attention. Beauty product manufacturers tap these opportunities to market their products, which in turn is helping in terms of growing sales and market share.
KEY MARKET PLAYERS:
Burt's Bees, The Honest Company, Ilia Beauty, RMS Beauty, Coola, Juice Beauty, Tata Harper, 100% Pure, Jane Iredale, Kosas, Osea Malibu, Herbivore Botanicals, Beautycounter, and Vapour Organic are some of the major players in the Europe clean beauty market.
Frequently Asked Questions
Spain and Italy are experiencing significant growth in the clean beauty market.
The growing popularity of organic and natural beauty products and the consumer preferences for eco-friendly and cruelty-free options are driving the growth of the clean beauty market in Northern Europe.
France has experienced a surge in clean beauty adoption, marked by an increased demand for locally sourced and organic ingredients in beauty products.
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