Europe Cocktail Market was worth USD xx billion in 2018 and estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2023. Cocktail is the mixture of two or more beverages, at least one among them containing alcohol. When a mixed drink includes only a mixer and a distilled spirit, such as fruit juice or soda, it is a highball. When a cocktail contains only a liqueur and a distilled spirit, it is a duo and when it adds a mixer, it is called trio. Additional ingredients utilized can be sugar, milk, cream, honey, and various herbs. The beverages which are used in the preparation of cocktail are usually among gin, vodka, whiskey, brandy, tequila, cachaça and rum. Cocktails vary in the ingredients present in them from one region to another. Two creations can also have the same name but taste can be very different because of differences in the preparation of drinks.
Growth in cocktail consumption due to rise in change in lifestyles and growing disposable incomes drive the growth of the market. Also, availability of botanical & vegetable cocktails is the key driver of the Europe cocktail market. Deep-rooted cocktail culture in some countries and higher cocktail consumption rate are expected to provide opportunity for growth to market players. However, since excessive drinking can cause heart and liver damage, depression and cancer development, the growth of this market is restrained.
The Europe Cocktail market is segmented based on type into short drink and long drink. Long drink segment is expected to have the largest share in the segment. On the basis of application, the market is divided into backyard BBQ, wedding ceremonies, cocktail party and other applications. By distributin channel the market is segmented into bars and restaurants, supermarkets and hypermarkets, convenience Stores and online retail.
The Europe Cocktail market is divided based on geography into United Kingdom, France, Italy, Germany and Spain. Europe has the second largest market for cocktail in the world by share. Factors such as rising consumption of alcohol and growing disposable incomes is expected to drive the market growth in the region.
Some of the major players in the market are Bols, Captain Morgan, kitchn, Siam Winery Co. Ltd., Cointreau, Belvedere, Rio Wine, Snake Oil Cocktail Company, Miami Cocktail Co., and Bombay Sapphire.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Short Drink
5.1.2 Long Drink
5.1.3 Y-o-Y Growth Analysis, By Type
5.1.4 Market Attractiveness Analysis, By Type
5.1.5 Market Share Analysis, By Type
5.2 Application
5.2.1 Backyard BBQ
5.2.2 Wedding Ceremonies
5.2.3 Cocktail Party
5.2.4 Other Applications
5.2.5 Y-o-Y Growth Analysis, By Application
5.2.6 Market Attractiveness Analysis, By Application
5.2.7 Market Share Analysis, By Application
5.3 Distribution Channel
5.3.1 Bars and Restaurants
5.3.2 Supermarkets and Hypermarkets
5.3.3 Convenience Stores
5.3.4 Online Retail
5.3.5 Y-o-Y Growth Analysis, By Distribution Channel
5.3.6 Market Attractiveness Analysis, By Distribution Channel
5.3.7 Market Share Analysis, By Distribution Channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Type
6.1.3.2 By Application
6.1.3.3 By Distribution Channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Type
6.1.4.2 By Application
6.1.4.3 By Distribution Channel
6.1.5 Market Share Analysis
6.1.5.1 By Type
6.1.5.2 By Application
6.1.5.3 By Distribution Channel
6.2 U.K
6.3 Spain
6.4 Germany
6.5 Italy
6.6 France
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Bols
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Captain Morgan
8.3 Kitchn
8.4 Siam Winery Co. Ltd.
8.5 Cointreau
8.6 Belvedere
8.7 Rio Wine
8.8 Snake Oil Cocktail Company
8.9 Miami Cocktail Co.
8.10 Bombay Sapphire
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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Feb 2020
