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Europe Customized Premix Market by Nutrient (Minerals, Vitamins, Nutraceuticals, Amino Acids and Nucleotides), by Form (Liquid and Powder), by Application (Dairy, Beverages, Bakery & Confectionery, Nutrition Products, Cereals and Dietary Supplements), By Functionality (Bone Health, Skin Health, Energy, Immunity and Digestion) and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2023 to 2028)

Published: March, 2023
ID: 927
Pages: 142
Formats: report pdf report excel report power bi report ppt

Europe Customized Premix Market Growth and Forecast (2023 - 2028):

The Europe Customized Premix Market was worth US$ xx million in 2022, and it is estimated that it will reach a valuation of US$ xx million by 2028 with an annual expansion rate of xx% between 2023 and 2028.

Market Overview:

Customized premixes are blends of desired functional ingredients. They contain ingredients such as amino acids, vitamins, functional foods, nucleotides, minerals, and herbs. They are convenient to use as a single ingredient rather than multiple ingredients, and are the best alternatives for providing the nutrients you need. In a custom premix, many ingredients are combined to increase the nutritional value of the product based on the user's needs. Customized premixes provide all the macro and micronutrients you want in one blend and enhance the nutritional value of your product. The ingredients combine all the macro and micronutrients to improve the nutritional value of the final product according to the consumer's needs. Inadequate nutrient supply and lifestyle changes from food sources lead to deficiency of basic nutrients in the body, increase the prevalence of various chronic diseases and become the best alternative to supply nutrients that require Customized premixes.

Europe Customized Premix Market Growth:

The growing demand for functional and fortified foods and the ease of use as a single ingredient for multiple ingredients are some of the factors driving the Europe Customized premix market.


The Europe Customized Premix market is expected to register significant growth over the forecast period as demand for these premixes increases due to the availability of multiple nutrients in a single product form. The operational efficiencies of customized premix manufacturing, such as reduced material inventory, reduced quality control costs, supply chain complexity, and shorter lead times, generate cost savings and also lead to higher prices, low and drive the growth of Europe customized premixes market. Customized premixes are also available in a variety of mixes, tests, flavors and colors, increasing the demand according to the required nutrient ratio and promoting the growth of the Europe customized premix market. Also, the increasing need for packaged foods around the world due to healthy and nutritious food, coupled with increased consumption of prepared foods, is another factor that is expected to drive the growth of the target market. In addition, increased consumption of prepared foods coupled with growing demand for packaged foods will allow for market growth during the forecast period. The Europe market for Customized premixes is expected to be driven by increasing demand for fortified and functional foods as customer awareness of products rich in various nutrients used to enhance flavor, color and texture of foods increases. The market will expand as consumption of processed and ready-to-eat foods increases in developed and developing countries. People's busy and changing lifestyles have a serious impact on their eating habits. It causes a nutrient deficiency of the body's basic vitamins and minerals and increases the prevalence of many diseases.

Therefore, custom premixes have become the best alternative to provide your body with the nutrients it needs. It is a mixture of macro and micronutrients that improves the nutritional value of the desired product. The growing demand for fortified and functional foods as consumer awareness of the various nutritional products used in color, taste, texture, etc. increases, is a major factor driving the growth of the Europe customized premix market. Increasing consumption of processed and ready-to-eat foods, increasing urbanization, increasing disposable income and busy lifestyles in developed and developing countries are some of the other factors expected to drive growth in target markets to some extent. The growing propensity for healthy staple foods among consumers and increased investment in R&D activities in the food sector are expected to create new revenue opportunities for manufacturers operating in target markets.


Market controversy over the real benefits of customized premixes may hamper the growth of the Europe Customized premix market. Few manufacturers' false claims about product ingredients and their applications can distract consumers and slow the growth of the Europe Customized premix market. The high cost of concentrated and fortified products and the incorrect labeling of food are the main factors that can hamper the growth of the target market a bit.

Europe Customized Premix Market Segmentation Analysis:

By nutrient, the Europe market has been segmented into minerals, vitamins, nutraceuticals, amino acids, and nucleotides. The vitamins segment is the largest and fastest-growing segment for a custom premix. The high growth of industrial consumption of vitamins is driving this market, which may be mainly due to the lack of daily diets of consumers and the fact that they cannot be synthesized in the human body.

By application, the Europe customized premix market has been segmented into dairy, beverage, bakery and confectionery, cereals, dietary supplements, nutritional products, and others, including processed foods such as soups, ready-to-eat seasonings, and fats. The beverage segment is the considered as the largest and fastest growing segment in this business, followed by other segments like confectionery, bakery and nutrition products. The prevalence of this application may be due to the increased demand for beverages such as energy drinks, sports drinks, vitamin water, fruit juices, isotonic logistics drinks, herbal drinks and other beverages. Non-carbonated products such as fortified products.

European customized premixes adapted to their form are classified into powder and liquid. The powder form is the largest and fastest growing part of this market. This is because of customized premixes are mostly used in powder form that is mostly stable in the form than that of liquid form. Alongside, convenient packing increases the popularity by decreasing the complexity of the supply chain process.

Based on the functionality, the European market is separated as bone health, skin health, energy, immunity and digestion.

Regional Analysis:

Geographically the Europe Customized Premix Market is segmented into UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe. Europe has contributed a declining share of the global customized premix market. The demand observed in Europe will increase considerably. Sales of customized premixes will be modest in this region. In addition to the growing demand for fortified foods, an increased awareness of the various health benefits of Europe customized premixes will support future market expansion. Increased disposal revenue and changing lifestyles are expected to drive the growth of the Europe custom premix market in the near future. However, growing demand for health and nutritional products is expected to drive market growth. In addition, the diversification of the eating habits of Chinese and Indians will contribute to the growth of the Europe market for customized premixes.

Key Players in the Market:

Major Key Players in the Europe Customized Premix Market are

  • Vitablend
  • Glanbia plc
  • DSM
  • Corbion
  • Arla
  • Stern Vitamins GmbH
  • Watson
  • The Wright Group
  • Cargill
  • Farbest Brands

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