Global Customized Premix Market Size, Share, Trends, Covid-19 Impact & Growth Forecast Report - Segmented By Nutrient (Vitamins, Minerals, Amino Acids, Nutraceuticals And Nucleotides), Form (Powder And Liquid), Application (Beverages, Dairy Products, Cereals, Bakery & Confectionery, Nutritional Products And Dietary Supplements), Functionality (Bone Health, Skin Health, Energy, Immunity And Digestion), And Region(North America, Europe, Asia-Pacific, Latin America, Middle East And Africa) - Global Industry Analysis, Size, Share, Growth, Trends And Forecast 2024 To 2029

Updated On: January, 2024
ID: 925
Pages: 178

Global Customized Premix Market Size (2024 to 2029)

The size of the global customized premix market is expected to be worth USD 2.01 billion in 2024 and grow at a CAGR of 7.70% from 2024 to 2029 to achieve USD 2.91 billion by 2029. 

Current Scenario of the Global Customized Premix Market

China, India and the United States are major players in the customized premix market. In the United States, the industry is propelled by greater understanding and awareness and consumption of bioactive foods. On the other hand, the Chinese food and beverage sector is witnessing increased emphasis on health and well-being which surged the vitamin demand. Whereas in India, the increased spending power and robust food fortification programs are leading to swift market expansion. Also, in November 2023, the Food Safety and Standards Authority of India (FSSAI) implemented the draft amendment regulations concerning the threshold for including micronutrients in mineral and vitamin premix utilized to produce fortified rice kernels (FRKs). Moreover, companies are assigned to create groundbreaking formulations to fulfil the demand of customers engaged in active lifestyles.


The customized premix market growth is expected to accelerate due to the busy lifestyle and extensive consumption of processed foods.

 Also, the demand for nutrient-enriched foods and beverages has increased to ensure optimum health is driving the industry forward. The American and European people are becoming increasingly aware of the significance of health and nutrition. Moreover, the availability of different flavours, colours, textures, etc. varieties of nutritional products raises the demand for functional foods influencing the consumer’s choices. In addition, the ageing population of these two regions has surged the necessity for micronutrient supplements including vitamins to maintain fitness and immunity.

Other factors fueling the upward growth trajectory are the heightened consumption of processed and ready-to-eat foods in developed and emerging economies, rapid urbanization, rising middle-class income and high working hours. Further, a better understanding of the balance between protein and other essential nutrient intake and physical training plays an important role in shaping demand for food supplements and nutraceuticals.


The high cost of superior-quality vitamins and mineral premixes as well as expensive ingredients are hindering the expansion of the customized premix market.

Another factor hurting the industry is incorrect labelling, wrong content information at the back of the product or counterfeit items. This often leads to a lack of trust in small and medium enterprises which further compels customers to reluctantly buy costly products of big companies. Besides this, some minerals and vitamins have bitter or unpleasant tastes when mixed with foodstuff products which makes them less pleasing and attractive for customers, especially children. Hence, this aspect when combined with other factors significantly decreases the growth rate of the customized premix market.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Nutrient, Form, Application, Functionality, And Region.

Various Analyses Covered

Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Prinova Group LLC., SternVitamin GmbH & Co. KG, Koninklijke DSM N.V., Jubilant Life Sciences, Archer Daniels Midland Company, Fenchem, Glanbia plc., B&H Biotechnology Co. Ltd., Barentz, Farbest Brands, Lycored, Hexagon Nutrition Pvt. Ltd., Archer Daniels Midland Company, And WATSON-INC



Global Customized Premix Market Analysis By Nutrient

The vitamins segment is growing at a steady pace and is anticipated to lead the customized premix market during the projection time. The biggest industry for vitamins followed by minerals. The area’s strong inclination towards functional ingredients, nutritional supplements and nutraceutical items is propelled by the rising health awareness. Besides this, vitamin and mineral powders are highly popular across the five regions. Moreover, consumers are also looking for better alternatives to the so-called energy drinks containing high amounts of sugar, caffeine and carbonated water. Hence, the segment’s market share is forecasted to increase in future.

Global Customized Premix Market Analysis By Form

The powder segment is the most popular choice among people owing to its simple usability and warehousing comfort the customized premix market will expand further during the projection period. It captures almost 70 per cent share of this industry. This can be credited to the progressive consumption of vitamin-rich food because of the increasing obesity younger generation, heightened medical diagnosis and treatment costs and government projects and schemes for promoting dietary enhancer products. Further, the growing health awareness, significant ageing population and evolving daily habits and living standards are fueling the demand for food supplements.

Global Customized Premix Market Analysis By Application

The beverages segment is likely to remain dominant during the forecast period. It is tough to ensure the standard levels of minerals and vitamins consumption every day because of busy lifestyles and strong inclination towards processed foods in recent times. So, reduced intake of these important nutrients has adversely affected people’s well-being and health. Moreover, customer choices have shifted to improve and strengthen their physical and mental health while achieving hydration targets by consuming extra wellness ingredients. As a study, worldwide providers of premix-producing solutions and ingredients noticed that more than 88 per cent of customers choose nutrient-rich food and drink too many supplements to improve their health.

Global Customized Premix Market Analysis By Functionality

The immunity segment is expected to continue to be the prominent feature under this category of the customized premix market. This function is important in the existing industry environment because of the rising people's emphasis on wellness and health and this trend became more prevalent after COVID-19. Apart from this, the industry is also expanding regarding animal health. For this, Cargill invested in the APAC area by setting up the latest factory and innovation center. As per the company’s performance, this subsegment has rapidly grown in the last 4 years and it experienced a double-digit upward growth trajectory in animal nutrition and health. And, even 3 figures expansion in emerging economies. On the other hand, the energy segment is also believed to move forward speedily in the coming years due to the growing urban population and busy lifestyle.


Asia Pacific is experiencing strong demand for vitamin and mineral premix products and is expected to expand further during the forecast period. The rising consumption of ingredients, high-protein feed additives and a massive consumer base are elevating the region’s market share. Also, the growing demand for functional foods is contributing to the expansion of the industry. Moreover, the expanding compound animal feed sector, the growing economy and the shift towards concentrated food items in developing nations in the region along with increased investments by prominent companies are likely to accelerate the customized premix market. This involves Indonesia, Thailand and India.

North America is another major industry with a significant share of the customized premix market. The trend towards functional ingredients which consists of the rising interest in healthy living and the botanical revolution is shaping the regional market. As per a study, around 27 per cent of US customers i.e. one in four consumers select positive nutrition. In addition, about 36 per cent Americans use supplements with 29 per cent preferring foodstuffs that help particular body functions. Additionally, approximately 40 per cent of US consumers have faith only in nutraceuticals with scientific proof of efficiency with omega-3s, protein and fiber are widely eaten functional ingredients.

Europe is anticipated to register a faster growth rate during the projection period for the customized premix market. The rising sales of baby foods and dietary supplements are fueling the regional market. The tailor-made premix is in great demand in Western European countries and this is especially prevalent in France and the United Kingdom. Also, sports nutrition items which provide improved athletic results, quick recovery and enhanced well-being are immensely popular among customers. Furthermore, there has been a considerable rise in interest in meat alternatives and vegan protein powders because of the persistently growing traction for plant-based eating habits and alternative proteins.

Latin America customized premix market is projected to move forward at a moderate pace during the conjecture period. The region is seeing a positive trend towards the bakery premixes with Brazil leading the industry under this category. Rapid urbanization and a large population are driving the country forward. Apart from this, people living in urban areas are gradually looking for handy items for their culinary needs and bakery premixes are perfect for this requirement. Still, there is a huge potential opportunity for domestic and international companies as more than 43 million people are impacted by hunger in this region and the Caribbean.

Middle East and Africa is a developing industry and is estimated to gain a considerable share of the customized premix market in the coming years. This is propelled by growing spendable income, rising emphasis on health intervention and higher spendable income. Moreover, economies including South Africa, Saudi Arabia and the United Arab Emirates are experiencing greater demand for nutrient-rich foods and dietary additives which provides potential prospects for companies. In addition, the main reasons behind this growth are the escalating incidence of lifestyle diseases, evolving eating patterns and urbanization. However, an increase in transportation costs or inflation rate due to regional conflict can hamper the MEA market expansion.


Major Key Players in the global customized premix market are Prinova Group LLC., SternVitamin GmbH & Co. KG, Koninklijke DSM N.V., Jubilant Life Sciences, Archer Daniels Midland Company, Fenchem, Glanbia plc., B&H Biotechnology Co. Ltd., Barentz, Farbest Brands, Lycored, Hexagon Nutrition Pvt. Ltd., Archer Daniels Midland Company, And WATSON-INC


  • In May 2024, Roquette introduced its latest LYCAGEL Flex hydroxypropyl pea starch premix for nutraceutical and pharmaceutical softgel capsules. This is created on their LYCAGEL pea starch technology with the new plasticizer-free excipient which provides the feasibility to choose the suitable plasticizer combination and tailor-made formulations for a wide variety of manufacturing and final consumer demands.
  • In August 2023, Primaria Nutrition invested in a new production factory in Atlanta (USA) to make custom preparations for liquid and power food types, supplements and value-added items. This plant is deliberately planned for accurate formulation and mixing of operational and nutritional pre-blends. Also, the new facility consists of 6 suites having packaging equipment, various blending, humidity control and tailor-made air handling.


This research report on the global customized premix market has been segmented and sub-segmented based on nutrient, form, application, functionality, and region.

By Nutrient

  • Vitamins 
  • Minerals 
  • Amino Acids         
  • Nutraceuticals     
  • Nucleotides        

By Form

  • Powder  
  • Liquid

By Application

  • Beverages             
  • Dairy Products     
  • Cereals   
  • Bakery and Confectionary
  • Nutritional Products          
  • Dietary Supplements  

By Functionality

  • Bone Health         
  • Skin Health            
  • Energy    
  • Immunity
  • Digestion

By Region

  • North America
  • Europe
  • Middle East and Africa
  • Asia and Pacific
  • Latin America

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Frequently Asked Questions

1. What are the trends shaping the customized premix market?

Trends include a shift towards clean label and natural ingredients, rising demand for personalized nutrition solutions, advancements in encapsulation technologies, and growing adoption of plant-based and sustainable ingredients.

2. Are there any challenges associated with customized premixes?

Challenges may include formulation complexity, regulatory hurdles, sourcing high-quality ingredients, ensuring stability and shelf-life, and maintaining consistency in production.

3. What factors influence the demand for customized premixes?

Factors such as increasing consumer awareness about health and nutrition, growing demand for fortified and functional foods, rising prevalence of micronutrient deficiencies, and advancements in food processing technologies drive the demand for customized premixes.

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