Global Nutraceuticals Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report - Segmented By Type (Prebiotics, Probiotics, Protein, Amino Acid, Vitamins Omega-3 Fatty Acids, Fibers Carbohydrates, Phytochemicals and Plant Extracts), Form (Dry and Liquid) and Region (North America, Europe, APAC, Latin America, Middle East And Africa) – Industry Analysis (2024 To 2029)

Updated On: January, 2024
ID: 491
Pages: 180

Global Nutraceuticals Market Size (2024 to 2029)

As per our analysis report, the global Nutraceuticals Market is expected to reach USD 668.41 billion by 2029 from USD 448.64 billion in 2024, growing at a compound annual growth rate (CAGR) of 8.30% during the forecast timeline. The increasing demand for dietary supplement products for functional foods is expected to lead the market due to less use of genetically modified food and crops.

Nutraceuticals are standardized food sources derived from food sources that further benefit the essential nutritional value found in food. They are derived from food sources that have additional health benefits along with the fundamental dietary value of foods. It can be considered a non-specific biological therapy used to promote safety, control symptoms, and avoid destructive processes. Nutraceuticals are products that provide additional health benefits and nutrition for the human body. It is made up of fortified nutrients such as taurine, CoQ10, omega-3, calcium, zinc, and antioxidants to improve consumer health. This nutrient helps prevent medical conditions like high blood pressure, diabetes, heart disease, and allergies.


The growing awareness among consumers regarding health and wellness and the expansion of the dietary supplements industry is majorly driving the nutraceuticals market growth.

As the number of nutrition care professionals or service providers such as nutritionists and dietitians increases, awareness of nutraceutical products and dietary supplements also increases. In light of the increased application for the treatment of cardiovascular disease and malnutrition, a favorable prospect for medical nutrition appears to stimulate the growth of dietary supplements. Rising healthcare costs, coupled with an increase in the elderly population worldwide, are expected to support the growth of the global nutraceuticals market during the outlook period. As consumer interest in healthy foods has increased, the food and beverage market has recently blossomed, and the trend is expected to continue throughout the forecast period. The demand for functional foods is believed to provide excellent health benefits due to the nutrient content and is increasing. This is anticipated to promote the growth of the global nutraceutical market further.

As the demand for milk and meat has increased, animal feed manufacturers have added functional feed to animal feed. This is strengthening the nutraceuticals market. In addition to this, the high level of awareness among consumers in developed countries about the benefits of a nutritional diet and the growing demand for natural beauty products is helping the growth of the worldwide market. Consumers in developed countries have a high level of knowledge of the side effects of pharmaceuticals and are increasingly choosing healthier foods and dietary supplements derived from products derived from natural ingredients.

Positive consumer attitudes toward functional foods are accelerating target market growth due to the additional health and wellness benefits of these healthy food products. Expectations of an increase in the elderly population, rising healthcare costs, lifestyle changes, food innovation, and rising prices helped the overall growth of the functional food industry. The global nutraceuticals industry has witnessed significant advances in product innovation and portfolio expansion in recent years. State-owned companies are actively involved in launching strategies to gain a competitive advantage in the health food industry. In the short term, open market participants are foreseen to do the same. The integration of functional foods and personal care has benefited the nutraceuticals market with cosmetics due to its anti-aging properties. The increased risk of chronic diseases such as diabetes, high blood pressure, obesity, and cholesterol is expected to increase the demand for these nutraceuticals during the forecast period. Functional foods provide medicinal and health benefits and improve the nutritional value of foods. Expensive treatments have paved the way for nutraceuticals as an alternative to expensive drugs which are assumed to increase soon.


The rise in the price of functional foods, in particular, limits consumption in underdeveloped countries. Functional food prices are generally higher than pharmaceuticals. The substantial difference between nutraceuticals and drug prices is forcing consumers to choose low-cost drugs. Low awareness of functional foods is another factor that challenges growth. A large population around the world has yet to realize the benefits of these nutraceuticals.

Impact of COVID-19 on the Nutraceuticals Market

Over the Pandemic of COVID- 19 all over the world, there will be an increased demand for Nutraceutical Ingredients, such as herbal supplements and dietary nutrition products for immunity boosting. During the Covid-19 pandemic, the need for immunity is rising. The market growth of immunity booster products is growing steadily. 




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Types, Form, And Region

Various Analyses Covered

Global, Regional and Country Level Analysis; Segment-Level Analysis; DROC; PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Archer Daniels Midland Company, Cargill, Incorporated, Royal DSM N.V, BASF SE, Nestle S.A, Groupe Danone S.A, E. I. du Pont de Nemours and Company, PepsiCo Inc, Aland (Jiangsu) Nutraceutical Co., Ltd, General Mills, Inc, Blytheco, Gamajet, Pharmachem Laboratories, Balchem Corp, Alpha Packaging, Aker BioMarine, Barrington Nutritionals, Premier Nutraceutical Pvt Ltd, Sydler India, Marlyn Nutraceuticals



Global Nutraceuticals Market Analysis By Type

Among these, the probiotics are having a major market share. They are mainly made of plant herbal raw materials. It helps provide health benefits and provides different types of nutrition to the bodies of human beings as well as animals. Prebiotic products have future scope in the market. 

Global Nutraceuticals Market Analysis By Form

Both the dry and liquid Nutraceutical Ingredients have complex production processes. Dry-form Nutraceutical Ingredients products are more stable and easier to handle, so the demand for the dry form is relatively high.


The Asia-Pacific region became a crucial region in the global nutraceutical market in 2023 as consumer health issues increased and awareness of dietary supplements increased. In addition, the growth of the aging population, changes in spending patterns for medical devices, and changes in lifestyle have enhanced the growth of the functional food industry in the Asia Pacific region. The broad product portfolio and government regulations for useful food products are some of the factors that inhibit the growth of the nutraceuticals industry. However, as the trend to strengthen foods into functional foods increases, the need for nutraceuticals is also foreseen to create growth opportunities. The increasing awareness of China and India about nutritional strengthening is estimated to continue to be a factor in the growth of the functional food industry.

Furthermore, in terms of regulatory support to promote investment, the expansion of the retail market in countries such as China, Indonesia, Malaysia, and India is expected to lead the nutraceuticals market by increasing access to buyers during the forecast period. The consumption of dietary supplements in North America is expected to accelerate in the coming years as awareness of nutritional improvement increases among American and Canadian experts. Moreover, as concerns about the adverse effects associated with existing pharmaceutical drugs increase, the high adoption of medicinal herbs among people in the United States and Canada is deemed to expand the size of the nutraceutical industry during the projection period.


Companies playing a significant role in the global Nutraceuticals Market include Archer Daniels Midland Company, Cargill, Incorporated, Royal DSM N.V, BASF SE, Nestle S.A, Groupe Danone S.A, E. I. du Pont de Nemours and Company, PepsiCo Inc, Aland (Jiangsu) Nutraceutical Co., Ltd, General Mills, Inc, Blytheco, Gamajet, Pharmachem Laboratories, Balchem Corp, Alpha Packaging, Aker BioMarine, Barrington Nutritionals, Premier Nutraceutical Pvt Ltd, Sydler India, Marlyn Nutraceuticals.


  • In May 2020, Kemon Industry (US) launched the new immunity-boosting Nutraceutical Ingredients products made by algae source beta-glucan ingredients and European Authorities permitted production.
  • The global EPA AND DHA, as well as Omega-3 products, have increased revenue during the COVID-19 pandemic period. Also, the market growth is on a steady state because of mounting immunity-boosting products.
  • In December 2017, Arla Foods and PT Indofood CBP SuksesMakmurTbk (Indonesia) will launch a new joint venture to expand Arla Foods' presence in the Indonesian market.
  • In August 2018, ADM announced that it would add Onavita algae DHA powder to its line of Omega-3 product solutions. The new Omega-3 powder is part of ADM's portfolio of health and wellness ingredients, including probiotics, vitamins, plant extracts, and nourishing oils.
  • In October 2018, Cargill launched Latitude, a plant-based, sustainable alternative omega-3 source for fish-feeding applications. Latitude reduces dependence on marine ingredients, including feed fish, and provides environmental degradation and guarantees for marine fish.


This research report on the global nutraceuticals market has been segmented and sub-segmented based on types, form, and region.

By Type

  • Prebiotics
  • Probiotics
  • Protein
  • Amino Acid
  • Vitamins Omega-3 Fatty Acids
  • Fibers
  • Carbohydrates
  • Phytochemicals
  • Plant Extracts

By Form

  • Dry
  • Liquid

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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Frequently Asked Questions

1. What are the key trends driving the nutraceuticals market?

Some key trends driving the nutraceuticals market include increased consumer awareness and interest in health and wellness, growing demand for natural and organic products, rising prevalence of chronic diseases, technological advancements in product development, and innovative formulations catering to specific health concerns.

2. What are the challenges facing the nutraceuticals industry despite its growth?

Challenges include intense competition, regulatory complexities, scientific validation of health claims, maintaining product quality and safety standards, supply chain disruptions, and ensuring consumer trust amidst misinformation and skepticism.

3. What future developments can we expect in the nutraceuticals market?

Future developments may include advancements in personalized nutrition, nutrigenomics, bioavailability enhancement technologies, novel ingredient discoveries from natural sources, and increased collaborations between industry players and research institutions to drive innovation and address evolving consumer needs.

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