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Pulished Date January, 2021
ID: 10740
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Global Herbal Nutraceuticals Market By Product Type (Garlic, Ginger, Aloe Vera, Green Tea, Turmeric, and Others), by Form (Powder, Liquid, Capsules & Tablets, and Others), by Sales Channel (Online Store, Pharmacy, Supermarket/Hypermarket, and Others) and by Regional Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2021 – 2026)

Pulished: January, 2021
ID: 10740
Pages: 175

Herbal Nutraceuticals Market Growth and Forecast (2021-2026):

The Global Herbal Nutraceuticals Market size was at US$ 28.3 billion in 2021, and it is predicted that it will reach a valuation of US$ 48.4 billion by the end of 2026 with an annual development rate (CAGR) of 7.5% between 2021 and 2026.

Herbal Nutraceuticals Market

Market Overview:

Herbal nutraceuticals help maintain health and promote longevity, optimal health, and quality of life against nutrition-induced acute and chronic illnesses. Herbal nutraceuticals are sourced from natural sources with no added chemicals or toxins. Also known as plant foods, they are a type of dietary supplement that contains one or more herbs. Also, the expansion of distribution channels such as hypermarkets, supermarkets, online stores and pharmacies has made these herbal nutraceuticals more available to customers, contributing to the growth of the market. In addition, strengthening immunity is currently one of the new trends in the herbal nutraceutical market. Herbal nutraceuticals are applied in the food and beverage, pharmaceutical and cosmetic industries. They are used to improve wellness or health. This product is natural and can cure almost any type of disease. Nutraceutical products have many health benefits and are one of the types of supplements used to improve health, increase life expectancy, slow the aging process, prevent chronic diseases, and support body function. Herbal nutraceutical products include fortified yogurt and morning vitamins, cereals, herbal remedies, and even genetically modified foods and supplements such as green tea and omega-3 fatty acids. It includes phytochemicals, functional foods, and nutritional supplements that provide nutritional value similar to conventional foods.

Herbal Nutraceuticals Market Growth:

Increased spending on health and wellness and rising levels of disposable income, especially in emerging countries, are expected to increase the demand for herbal nutraceuticals around the world.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Product Type, Form, Sales Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

The Archer Daniels Midland Company, Arizona Natural Products, Blackmores Ltd, Twinlab Corporation, Herb Pharm, LLC, The Himalaya Drug Company, Glanbia, Plc, Gaia Herbs, Herbalife International of America, Inc, Naturalife Asia Co., Ltd, DSM Nutritional Products AG, Ricola AG, Nutraceutical International Corporation, Nature's Bounty Co, Rainbow Light Nutritional Systems, Inc and Others.


The growing elderly population with the rise in chronic diseases is driving the demand for herbal nutraceuticals around the world. Some of the key factors contributing to market growth are an increased propensity for natural products, awareness of preventive care, and increased spending on health and wellness. There is no scientific evidence to support these benefits, but the demand for products continues to increase, driving global market growth. Additionally, the easy availability of these products contributes to increased demand. When it comes to purchasing these products, the preference for e-commerce platforms over traditional distribution channels is increasing due to their cost effectiveness and increased convenience. The growing number of health-conscious consumers around the world is driving business growth. Also, as the number of consumers suffering from chronic diseases increases, the growth of the herbal nutraceuticals market is further promoted. The continued growth of online stores is supposed to fuel the growth of the herbal nutraceutical market in terms of sales value over the forecast period. Nonetheless, increasing consumer awareness of organic products and the rapid growth of online retail platforms are foreseen to provide enormous opportunities for market growth in terms of sales value during the forecast period. Consumers have a growing preference for health and wellness products compared to luxury items. Herbal nutraceuticals help maintain cholesterol levels, regulate the digestive system, and reduce stress. Therefore, the growing awareness of the health benefits these products provide is expected to drive the development of the herbal nutraceutical market.

The cosmetics industry is experiencing high growth due to an increase in disposable personal income and a new trend in men's grooming. In addition, due to the easy economy of herbal cosmetics, a large consumer base of natural cosmetics has been secured and the global market sales of herbal supplements are increasing. Furthermore, the industry is experiencing a change in perception due to the arrival of herbal cosmetics and is attracting the attention of customers. This is because inorganic cosmetics are more likely to contain dangerous chemicals and there is a growing awareness of the impact of using inorganic cosmetics. Turmeric products have non-specific health benefits. Today, customers are looking for turmeric that has certain health benefits. The herbal nutraceuticals market will look to market players looking for turmeric products to help cure certain conditions rather than generic ones. Additionally, supplemental grade curcumin has been found to be beneficial over food grade turmeric. The global market for herbal nutraceuticals is growing due to the rapidly increasing health awareness of consumers and the increasing number of people suffering from chronic diseases around the world. Additionally, rising consumer awareness of organic products is foreseen to create new opportunities during the projection period.


The high cost of herbal nutraceuticals is expected to hamper market growth. Regulatory agencies have considered herbal supplements as non-herbal foods, but because they are proven, there are difficult issues related to manufacture and content. There are strict regulations on the level of production and approval of products. Growing consumer awareness makes it difficult for suppliers to the herbal medicine market to maintain a customer base. This is because consumers are cautious about the authenticity of a product because it can cause side effects. This is shrinking the market for herbal nutraceuticals. However, demand will increase in the coming years as the organic food trend is penetrating the food and beverage market, creating a sustainable herbal nutraceuticals market for its suppliers.

Herbal Nutraceuticals Market Segmentation Analysis:

Based on the product type, the others segment, which comprised of milk thistle, bacopa, cinnamon, oregano, and ashwagandha, accounted for the significant share in 2019. The health benefits this herb provides and the consumer's propensity for a healthy lifestyle drive industry growth.

In form, the capsule and tablet segment in 2019 had the highest market share in the global herbal nutraceutical market. This is due to the convenience associated with the use of capsules and tablets as they are easy to consume and does not require pre-consumption measurements. This, in turn, increases demand and promotes market growth.

By distribution channel, the pharmaceutical sector had the largest share in the global herbal nutraceutical market in 2019. The improvement of healthcare infrastructure, ease of availability, and the increase in pharmacies and consumers who visiting pharmacies promote the adoption of herbal nutraceuticals through this distribution channel.

Impact of COVID-19 on the Herbal Nutraceuticals Market:

The coronavirus has had a positive impact on this market. During the pandemic period, the demand for herbal nutraceuticals increased to boost the body's immune system to fight disease. This is due to the fact that consumers around the world are looking for supplements with the belief that these products can boost the immune system and fight the new coronavirus disease. This, in turn, increases the demand for herbal nutraceuticals, which has a positive impact on the growth of the global market. However, as a result of the closure of the herbal supplement companies, the supply of raw materials was cut off, which was the biggest impact. Furthermore, the supply chain was affected, creating a gap between supply and demand.

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

Asia Pacific led the herbal nutraceuticals market in 2019 and was valued at $ 2.13 billion in 2025. The high adoption of traditional medicine for the management of various diseases in the region is one of the main reasons for its higher market share. Along with the increase in exports of herbal products, the presence of a large elderly population base also promotes market growth. China and India are the main exporters of herbal supplements. This growth is due to a high dependence on traditional medicines, an elderly population and the prevalence of chronic diseases. The availability of various herbal products in this country also contributes to its development. The local market will become more active as the number of lifestyle-related diseases increases due to the westernization of eating habits, the increase in alcohol and tobacco consumption and the decrease in physical activity. The European market is supposed to register a profitable CAGR of 8.2%. A key growth factor is the increase in consumption and adoption of natural products in countries such as Germany and France. The region's growing consumer healthcare market is also contributing to the expansion of the industry.

Key Players in the Market:

Major Key Players in the Global Herbal Nutraceuticals Market are

  • The Archer Daniels Midland Company
  • Arizona Natural Products
  • Blackmores Ltd
  • Twinlab Corporation
  • Herb Pharm, LLC
  • The Himalaya Drug Company
  • Glanbia, Plc
  • Gaia Herbs
  • Herbalife International of America, Inc
  • Naturalife Asia Co., Ltd
  • DSM Nutritional Products AG
  • Ricola AG
  • Nutraceutical International Corporation
  • Nature's Bounty Co
  • Rainbow Light Nutritional Systems, Inc
  • Dr. Willmar Schwabe GmbH & Co. KG
  • Bio-Botanica Inc


1. Introduction                         

          1.1 Market Definition                

          1.2 Scope of the report             

          1.3 Study Assumptions             

          1.4 Base Currency, Base Year and Forecast Periods            

2. Research Methodology                    

          2.1 Analysis Design         

          2.2 Research Phases                 

                   2.2.1 Secondary Research

                   2.2.2 Primary Research    

                   2.2.3 Data Modelling       

                   2.2.4 Expert Validation    

          2.3 Study Timeline          

3. Report Overview                   

          3.1 Executive Summary             

          3.2 Key Inferencees         

4. Market Dynamics                            

          4.1 Impact Analysis         

                   4.1.1 Drivers         

                   4.1.2 Restaints     

                   4.1.3 Opportunities         

          4.2 Regulatory Environment                

          4.3 Technology Timeline & Recent Trends               

5. Competitor Benchmarking Analysis                     

          5.1 Key Player Benchmarking               

                   5.1.1 Market share analysis       

                   5.1.2 Products/Service    

                   5.1.3 Regional Presence   

          5.2 Mergers & Acquistion Landscape             

          5.3 Joint Ventures & Collaborations               

6. Market Segmentation                      

          6.1 Herbal Nutraceuticals Market, By Product Type            

                   6.1.1 Garlic 

                   6.1.2 Ginger

                   6.1.3 Aloe Vera     

                   6.1.4 Green Tea    

                   6.1.5 Turmeric      

                   6.1.6 Market Size Estimations & Forecasts (2021-2026)   

                   6.1.7 Y-o-Y Growth Rate Analysis       

                   6.1.8 Market Attractiveness Index       

          6.2 Herbal Nutraceuticals Market, By Form              

                   6.2.1 Powder        

                   6.2.2 Liquid 

                   6.2.3 Capsules & Tablets 

                   6.2.4 Market Size Estimations & Forecasts (2021-2026)   

                   6.2.5 Y-o-Y Growth Rate Analysis       

                   6.2.6 Market Attractiveness Index       

          6.3 Herbal Nutraceuticals Market, By Sales Channel            

                   6.3.1 Online Store 

                   6.3.2 Pharmacy     

                   6.3.3 Supermarket/Hypermarket

                   6.3.4 Market Size Estimations & Forecasts (2021-2026)   

                   6.3.5 Y-o-Y Growth Rate Analysis       

                   6.3.6 Market Attractiveness Index       

7. Geographical Landscape                            

          7.1 Global Identity Governance and Administration Market, by Region              

          7.2 North America - Market Analysis (2021-2026)         

                   7.2.1 By Country   



                   7.2.2 By Product Type     

                   7.2.3 By Form       

                   7.2.4 By Sales Channel    

          7.3 Europe            

                   7.3.1 By Country   






                    Rest of Europe

                   7.3.2 By Product Type     

                   7.3.3 By Form       

                   7.3.4 By Sales Channel    

          7.4 Asia Pacific               

                   7.4.1 By Country   




                    South Korea

                    South East Asia

                    Australia & NZ

                    Rest of Asia-Pacific

                   7.4.2 By Product Type     

                   7.4.3 By Form       

                   7.4.4 By Sales Channel    

          7.5 Latin America            

                   7.5.1 By Country   




                    Rest of Latin America

                   7.5.2 By Product Type     

                   7.5.3 By Form       

                   7.5.4 By Sales Channel    

          7.6 Middle East and Africa         

                   7.6.1 By Country   

                    Middle East


                   7.6.2 By Product Type     

                   7.6.3 By Form       

                   7.6.4 By Sales Channel    

8. Key Player Analysis                         

          8.1 The Archer Daniels Midland Company                

                   8.1.1 Business Description        

                   8.1.2 Products/Service    

                   8.1.3 Financials     

                   8.1.4 SWOT Analysis       

                   8.1.5 Recent Developments       

                   8.1.6 Analyst Overview    

          8.2 Arizona Natural Products               

          8.3 Herb Pharm, LLC                 

          8.4 The Himalaya Drug Company         

          8.5 Glanbia, Plc               

          8.6 DSM Nutritional Products AG         

          8.7 Ricola AG                  

          8.8 Herbalife International of America, Inc               

          8.9 Naturalife Asia Co., Ltd                 

          8.10 Dr. Willmar Schwabe GmbH & Co. KG              

9. Market Outlook & Investment Opportunities                            


          List of Tables                  

          List of Figures                 

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The Segment-level analysis in terms of By Product Type, Form, Sales Channel and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market



  1. Global Herbal Nutraceuticals Market By Region, From 2021-2026 ( USD Billion )
  2. Global Herbal Nutraceuticals Market By Product Type, From 2021-2026 ( USD Billion )
  3. Global Garlic Market By Region, From 2021-2026 ( USD Billion )
  4. Global Ginger Market By Region, From 2021-2026 ( USD Billion )
  5. Global Aloe Vera Market By Region, From 2021-2026 ( USD Billion )
  6. Global Green Tea Market By Region, From 2021-2026 ( USD Billion )
  7. Global Turmeric Market By Region, From 2021-2026 ( USD Billion )
  8. Global Herbal Nutraceuticals Market By Form, From 2021-2026 ( USD Billion )
  9. Global Powder Market By Region, From 2021-2026 ( USD Billion )
  10. Global Liquid Market By Region, From 2021-2026 ( USD Billion )
  11. Global Capsules & Tablets Market By Region, From 2021-2026 ( USD Billion )
  12. Global Herbal Nutraceuticals Market By Sales Channel, From 2021-2026 ( USD Billion )
  13. Global Online Store Market By Region, From 2021-2026 ( USD Billion )
  14. Global Pharmacy Market By Region, From 2021-2026 ( USD Billion )
  15. Global Supermarket/Hypermarket Market By Region, From 2021-2026 ( USD Billion )

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