We are monitoring the impact of COVID-19 & Recession alarm on Europe ePharmacy Market Get in touch with us for detailed analysis Know More

Know More

Share on

Europe ePharmacy Market (Online Pharmacy Market) Research Report – Segmented By Product Type, Drug Type, Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) - Industry Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2022 to 2027)

Published: January, 2022
ID: 9023
Pages: 100

Europe ePharmacy Market Size (2022 to 2027)

The ePharmacy market in Europe region is expected to showcase a healthy CAGR from 2022 to 2027.

A licensed ePharmacy is a boom for pharmaceutical companies to gain profits. ePharmacy operates with the help of the internet and ensures to provide a better experience for the customers. They maintain web pages to receive orders and deliver the drugs according to the prescription in the expected delivery date. It does not allow to accept international orders and supplies the medicines only around the home country. Licensed companies will surely follow the rules and regulations in favor of customers. In Europe, the market is projected to have a steady pace during the forecast period.  

The shift in consumer preferences with an increased desire for convenience, increasing usage of smartphones and tablets, and the rising preference for doorstep delivery of medications due to the unavailability of certain medicines in pharmacy stores, is expected to drive the European ePharmacy market over the forecast years. The pharmaceutical distribution industry's future growth will be driven by its ability to attract a larger client base and meet unmet requirements. Because of the growing internet of things, the European e-pharmacy industry maintained a revenue share of more than 25% in 2020.  The growing number of internet users and the digitization of the pharmaceutical sector will add to the regional value. An e-prescription has the primary benefit of allowing you to easily submit your prescription to an e-pharmacy website and acquire medications without any difficulty. As a result of the growing use of e-prescriptions, posting prescriptions to the internet has become simple and time-saving. Furthermore, the rising incidence of mild illnesses such as the flu, fever, backache, cough, and cold raises demand for over-the-counter medications, increasing reliance on internet pharmacies to get these treatments. Furthermore, the convenience of purchasing medications from the comfort of one's own home is likely to propel the e-pharmacy industry forward. Several major market participants in Europe have begun to provide items at reasonable prices. This is expected to have a favorable influence on the ePharmacy market's growth in this region.

Increased use of advanced technologies has resulted in digitalization in the healthcare industry, which has provided the market with substantial growth opportunities. The market revenue will be boosted by the rising e-commerce business in European nations. During the COVID-19 epidemic, customers' desire for at-home, fast services have generated enormous opportunities for e-pharmacies in the region. Europe is also on the rise, as the European Commission regulates online healthcare, allowing individuals to trust the industry. Germany is Europe's fastest-growing regional market because of its high-speed internet access and knowledge of online over-the-counter advantages. France and Italy have developed marketplaces and hence provide considerable market share in Europe.

The presence of a significant number of illegal ePharmacy, security and privacy issues, and growing fraud activities are expected to hamper the growth rate of the European ePharmacy market. In addition, the sale of prescription medications via the internet is subject to strict rules. In Europe, prescription medicine sales through ePharmacy are heavily regulated, and firms must follow various laws, which might challenge market growth in these regions.

This report on the European ePharmacy market has been segmented & sub-segmented into the following categories.

By Product Type: 

  • Skin Care
  • Cold and Flu
  • Vitamin
  • Dental Care
  • Weight Loss
  • Others

Based on product type, the Weight loss segment is expected to be the most lucrative segment and forecasted to register a significant share during the forecast period. Increasing incidences of obesity and a rise in the awareness to stay fit and healthy are accelerating the market demand.

By Drug Type: 

  • Prescription Drugs
  • Over The Counter (OTC)

Based on drug type, the prescription drug segment is expected to lead the market during the forecast period and register healthy CAGR—consumer interests in online stores due to the availability of prescribed medications readily in time.

By Country: 

  • UK
  • France
  • Spain
  • Germany
  • Italy
  • Russia
  • Sweden
  • Denmark
  • Switzerland
  • Netherlands
  • Turkey
  • Czech Republic
  • Rest of Europe

Regional Analysis:

The European ePharmacy market had accounted for the highest CAGR over the recent years and is expected to have the same growth rate throughout the foremost period. The rise in the number of pharmaceutical companies and good deals between the supplier and online stores is bolstering the market demand. Growing support from the government through investments in online pharmacies is escalating the need of the market.

In Europe, the German ePharmacy Market is the largest online pharmacy market. It is predicted to account for most of the market share in the European market during the forecast period. Increasing mobile perforation, growing aging population, increasing chronic diseases are mainly rising demand for online pharmacies in Germany. Moreover, increasing tactical collaborations with healthcare sector companies and improving effective payment methods favor the German market.

The UK ePharmacy market is projected to showcase promising growth in Europe. Factors such as the existence of several dealers, growing e-prescriptions, and skilled IT support are actively expanding the online pharmacy market in the United Kingdom.

In France, the scope for online pharmacies is significantly increasing in the recent past. Growing demand for self-medication assisted online over the counter and increasing internet accessibility are majorly fuelling the ePharmacy market in France.

ePharmacy market in Italy and Spain are projected to display decent growth in the coming future. Growing disposable income and accessibility of various drugs available at easy and low prices are driving the markets in these countries.


A few of the notable companies in the Europe ePharmacy Market profiled in the report are Wal-Mart Stores, Inc.; CVS Health; Express Scripts Holding Company; DocMorris (Zur Rose Group AG); The Kroger Co.; Walgreen Co.; Rowlands Pharmacy; OptumRx, Inc and Giant Eagle, Inc.

  1. Introduction
    1. Market Definition
    2. Study Deliverables
    3. Base Currency, Base Year and Forecast Periods
    4. General Study Assumptions
  2. Research Methodology
    1. Introduction
    2. Research Phases
        1. Secondary Research
        2. Primary Research
        3. Econometric Modelling
        4. Expert Validation
    3. Analysis Design
    4. Study Timeline
  3. Overview
    1. Executive Summary
    2. Key Inferences
    3. New Developments
  4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
    1. Market Drivers
    2. Market Restraints
    3. Key Challenges
    4. Current Opportunities in the Market
  5. Market Segmentation
    1. By Drug Type
      1. prescription drugs
      2. over the counter drugs
      3. Y-o-Y Growth Analysis, By Drug Type
      4. Market Attractiveness Analysis, By Drug Type
      5. Market Share Analysis, By Drug Type
    2. By Product Type
      1. skin care
      2. dental
      3. cold and flu
      4. vitamins
      5. weight loss
      6. others
      7. Y-o-Y Growth Analysis, By Product Type
      8. Market Attractiveness Analysis, By Product Type
      9. Market Share Analysis, By Product Type
  6. Geographical Analysis
    1. Introduction    
      1. Regional Trends   
      2. Impact Analysis    
      3. Y-o-Y Growth Analysis        
        1. By Geographical Area
        2. By Drug Type
        3. By Product Type
      4. Market Attractiveness Analysis      
        1. By Geographical Area
        2. By Drug Type
        3. By Product Type
      5. Market Share Analysis      
        1. By Geographical Area
        2. By Drug Type
        3. By Product Type
    2. Europe
      1. Introduction
      2. UK
      3. France
      4. Spain
      5. Germany
      6. Italy
  7. Strategic Analysis
    1. PESTLE analysis
      1. Political
      2. Economic
      3. Social
      4. Technological
      5. Legal
      6. Environmental
    2. Porter’s Five analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Consumers
      3. Threat of New Entrants
      4. Threat of Substitute Products and Services
      5. Competitive Rivalry within the Industry
  8. Market Leaders' Analysis
    1. Lloyds Pharmacy Ltd.
      1. Overview
      2. Product Analysis
      3. Strategic Evaluation and Operations
      4. Financial analysis
      5. Legal issues
      6. Recent Developments
      7. SWOT analysis
      8. Analyst View
    2. Planter
    3. CVS Health
    4. Canada Drugs
    5. Medicate
    6. Express Scripts Holding Company
    7. Secure Medical Inc.
    8. Walmart Stores Inc.
    9. com Inc.
    10. Sani care AB
    11. Walgreen Co.
    12. The Kroger Co.
    13. Doctors Rowlands Pharmacy
    14. Giant Eagle Inc.
    15. Optus Rx Inc.
  9. Competitive Landscape
    1. Market share analysis
    2. Merger and Acquisition Analysis
    3. Agreements, Collaborations and Joint Ventures
    4. New Product Launches
  10. Market Outlook and Investment Opportunities
  11. Appendix
    1. List of Tables
    2. List of Figures  
  1. Europe ePharmacy/Online Pharmacy Market By Product, From 2022 - 2027 (USD Billion)
  2. Europe Skin Care Market By Region, From 2022 - 2027 (USD Billion)
  3. Europe Dental Market By Region, From 2022 - 2027 (USD Billion)
  4. Europe Cold And Flu Market By Region, From 2022 - 2027 (USD Billion)
  5. Europe Vitamins Market By Region, From 2022 - 2027 (USD Billion)
  6. Europe Weight Loss Market By Region, From 2022 - 2027 (USD Billion)
  7. Europe Others Market By Region, From 2022 - 2027 (USD Billion)
  8. U.K. ePharmacy/Online Pharmacy Market By Product, From 2022 - 2027 (USD Billion)
  9. Germany ePharmacy/Online Pharmacy Market By Product, From 2022 - 2027 (USD Billion)
  10. France ePharmacy/Online Pharmacy Market By Product, From 2022 - 2027 (USD Billion)
  11. Italy ePharmacy/Online Pharmacy Market By Product, From 2022 - 2027 (USD Billion)
  12. Spain ePharmacy/Online Pharmacy Market By Product, From 2022 - 2027 (USD Billion)

Please wait. . . . Your request is being processed

Related Reports




pdf excel


pdf excel powerbi




What You Get :

  • PDF Report Format.
  • Can be accessible by 1 single user.
  • 6 Months of Free Analyst Support.
  • PDF and Excel Datasheet Formats.
  • Can be accessible upto 2 to 5 users.
  • 1 Year of Free Analyst Support.
  • PDF, Excel and Power BI Dashboard.
  • Can be accessible by unlimited users.
  • 1 Year of Free Analyst Support.
  • Excel Datasheet Format.
  • Customized access as per user request.
  • Upgradable to other licenses.

Talk to our analyst and get customised report done according to your research needs


Check if you can avail any discount. Submit your details and our team will get back to you.


Request to avail a free sample report that reflects this market and its growth.

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 3335

Didn’t find what you’re looking for?

Find it too expensive?

Click for Request Sample