Europe Fitness App Market

Europe Fitness App Market Size (2023 to 2028)

The European fitness app market size is estimated to be growing at a CAGR of 21.5% from 2023 to 2028.

Fitness applications have gained in popularity due to various factors, including simplicity of use, increased privacy, time constraints, and lower costs; compared to fitness centers, the number of users for fitness apps has been enormously increased in the last few years. These applications are helpful for students who want to improve their food habits or stick to an exercise routine. The rising prevalence of chronic disorders and increasing geriatric population across Europe is projected to accelerate the market growth. Moreover, as per the WHO statistics, half of the blood glucose deaths commonly occur in the geriatric population, mostly before 70. The recent pandemic novel coronavirus has increased the demand for fitness apps in Europe and changed the preference among the people.

High penetration of smartphones and internet usage in the European countries are witnessing significant growth in the market over the forecast period. The major companies are launching new apps into the market that can be accessed from mobile devices, mobile devices, and tablet devices. The other factors, such as changes in lifestyles, increasing healthcare expenditure, and availability of various health fitness apps, are most likely to impact market growth positively. Increasing disposable income, increasing investments, and funding by the government and private organizations encourage market growth. In addition, to the effectiveness and ease of these apps, people are choosing the apps. The fitness apps include diet charts, nutrition measures, and other features, thereby increasing app usage. 

High initial investments for technology advancements and changing user tastes and practices are predicted to affect the market for fitness applications significantly. Also, the high cost involved in making fitness apps and trackers is expected to restrain the market growth. Lack of recognition apps with low recommendations and changing user preferences and strategies impede the market growth.

Impact of COVID-19 Europe Fitness APP Market:

The pandemic covid-19 has hit major industries across Europe, the fitness industry, mainly brick-and-mortar gyms and fitness studios, closing down several facilities and causing substantial revenue losses to the industry across Europe. The surge in the covid-19 across Europe led to the lockdown in the region, and people had restricted to the home, the demand for the virtual apps had been substantially increased. The market has completely changed; people are showing more interest in virtual consultation than traditional consultation, the Virtual workouts remain a major part of routines, industry analysts claim. Implementing a hybrid model of online/brick-and-mortar gyms is likely to be maintained when the pandemic recedes. While, Considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments, the market is expected to grow high over the forecast period. 

This research report on the European fitness app market has been segmented and sub-segmented into the following categories.

By Type:

• Exercise and Weight Loss
• Diet and Nutrition
• Activity Tracking

By Platform:

• Android
• iOS
• Others

By Device:

• Smartphones
• Tablets
• Wearable devices

By Country:

• UK
• France
• Spain
• Germany
• Italy
• Russia
• Sweden
• Denmark
• Switzerland
• Netherlands
• Turkey
• Czech Republic
• Rest of EU

Regionally, the European fitness app market is expected to witness significant growth during the forecast period. It is projected to record the highest CAGR of 21.5% over the forecast period driven by the higher buying power than other nations. The European market is second in terms of fitness app market share in the global market. The growth is further driven by the proliferation of smartphones and wearable gadgets. Also, the fitness app in the region is driven by increased usage of the apps by students as these apps offer customized recommendations utilizing the information. In the last few years, Europe has witnessed a massive increase in fitness apps.

In this regional market, the German fitness app market is expected to dominate due to chronic disorders and increased demand. The Android market is expected to witness a CAGR of 26.7% during (2023 - 2028).

On the other hand, the UK is anticipated to exhibit a CAGR of 24.6% in the next five years owing to technological advancements and higher adoption of fitness apps. At the same time, France is projected to contribute to the regional market growth and record 27.4% CAGR during the forecast period. The IOS market dominated the France fitness app in 2022; the market is estimated to reach USD 322.2 Million by 2028.

KEY MARKET PLAYERS:

Companies playing a promising role in the European fitness app market profiled in this report are MyFitnessPal Inc., Motorola Mobility LLC, Azumio, WillowTree, Inc., Under Armour, Dom, and Tom, Grandapps, Fitbit, ASICS, WillowTree, Inc., and Appster.