The global fitness app market size is forecasted to grow at a remarkable compound annual growth rate of 27.45% from 2024 to 2029. As a result, the global fitness app market is estimated to be worth USD 28.67 billion by 2029 from USD 8.53 billion in 2024.
The usage and adoption of fitness apps are rapidly growing in all parts of the world. The growing health consciousness among people, increasing adoption of technological advances in human lives, and growing penetration of the internet and mobiles contribute to the adoption of fitness apps. People can track various health metrics comfortably using these fitness apps. The number of fitness applications that cater to the needs of all kinds of audiences is growing significantly. The developers of these applications have come up with continuous innovations in terms of capabilities and integrations.
The population suffering from various chronic diseases is increasing significantly worldwide. People with these diseases must regularly monitor their health and disease management. To such people, fitness apps provide great help by providing a convenient and easy-to-use way to keep track of their health metrics. People can track physical activity levels, calorie intake, and other fitness applications, and these apps further help with providing relevant health recommendations. Out of various chronic diseases, CVDs, cancer, and diabetes are considered the leading diseases. As per WHO, the patient population suffering from CVDs is growing rapidly, and an estimated 17.9 million died of cardiovascular diseases worldwide in 2019. According to the statistics published by the American Cancer Society, an estimated 1.9 million new cancer cases were populated in the United States in 2022. As per the data shared by the American Diabetes Association, 37.3 million Americans have diabetes, which is also 11.3% of the American population. Likewise, the growing number of people suffering from chronic diseases is expected to boost the demand levels for fitness applications. These applications help patients lead a healthy life and are effective for disease management.
In addition, increasing adoption of sedentary lifestyles among people, increasing disposable income, and the availability of customized health & fitness applications are predicted to boost the fitness app market growth. Furthermore, the rapid adoption of technological advancements in developing advanced fitness apps is estimated to contribute to the fitness app market growth. In addition, the rising adoption of gamification in the development of fitness apps is anticipated to fuel the market's growth rate.
In addition, the frequent technological upgrades and changes in consumer preferences are anticipated to inhibit the market's growth rate slightly. Issues associated with data privacy and security are further expected to hinder market growth. In addition, fewer personalized fitness programs in the market are limiting the growth rate of the fitness app market. Issues associated with the internet infrastructure in some developing and underdeveloped countries are another major obstacle to the fitness app market growth.
The COVID-19 pandemic has favored the fitness app market and resulted in the growing usage of fitness applications. During the COVID-19 pandemic, the demand for fitness applications has grown significantly owing to people's increasing realization of the importance of fitness and health and the desire to gain fitness by staying in the comfort of their homes. The adoption of online fitness programs has increased tremendously during the COVID-19 pandemic due to the restrictions imposed, such as social distancing and mass gatherings. People could not use gyms during the pandemic to focus on their fitness levels. During the COVID-19 pandemic, an increase in virtual fitness classes and personal training sessions has been noticed. Such factors resulted in the growing usage of fitness apps during the COVID-19 pandemic and boosted market growth. However, considering the declining impact of COVID-19 among people and society, the fitness app market is expected to register a healthy CAGR in the coming years.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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Segments Covered |
By Type, Platform, Device, and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, Drivers, Restraints, Opportunities, Challenges, PESTLE; Porter's Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa |
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Key Market Players |
MyFitnessPal Inc., Motorola Mobility LLC, Azumio, WillowTree, Inc., Under Armour, Dom and Tom, Grandapps, Fitbit, ASICS, WillowTree, Inc., and Appster |
The exercise and weight loss segment held more than 50% of the fitness app market share in 2023, and the domination of the segment is likely to continue during the forecast period owing to the growing awareness levels among people regarding these applications. In addition, the advantages of applications such as customized workout plans, diet charts, and tracking systems are another major factor fuelling the adoption and boosting segmental growth.
The diet and nutrition apps segment captured a considerable share of the global market in 2022 and is expected to witness a promising CAGR during the forecast period. People's understanding levels regarding the significance of a balanced diet in leading a healthy life have improved considerably in recent years, which has also resulted in segmental growth. These applications assist users with a wide range of information, such as healthy recipes, meal plans, and nutrition information; consumers can make their own food choices with the provided information.
The activity tracking segment is estimated to register a healthy CAGR during the forecast period due to its limited reach, as people are not so concerned about their activities management.
The Android segment led the market and is expected to hold the most significant share of the global fitness app market during the forecast period. The larger user base for Android devices is one key factor propelling the segmental growth.
The iOS segment captured a considerable share of the global market in 2022 and is anticipated to register a notable CAGR during the forecast period. The iOS devices are known for their high-quality user experience and strict app store guidelines.
The smartphone segment accounted for the largest share of the fitness app market in 2023 and is also expected to grow at the fastest CAGR over the forecast period. The growing usage of smartphones and rising penetration of smartphones in underdeveloped and developing countries propel segmental growth. The trend of developing fitness applications compatible with smartphone features, such as video calls, alarms, and others, can provide a better user experience. Factors like these are expected to be the cause for the domination of the smartphone segment over the others.
The tablets segment had the second-largest share of the fitness apps market in 2023. Fitness apps on tablets work similarly to smartphones and are compatible. During the forecast period, the tablets segment is anticipated to witness a noteworthy CAGR and hold a considerable share of the worldwide market.
The wearable devices segment is expected to grow rapidly during the forecast period owing to the increasing adoption of wearable fitness devices. The trend of using wearable fitness devices among people to track their health metrics such as heart rate, pulse rate, BP, and others has been accelerating over the last few years, which requires compatible fitness applications to view the related data on mobile devices. In addition, some wearable fitness devices also report when they detect any unusual activity in the body, such as boosting the trust levels of devices among people, leading to increased adoption.
North America had the largest share of the global market in 2023 and the region's domination is expected to continue during the forecast period. Factors such as increasing awareness among the North American population regarding health and fitness and increasing dependency on technology for solutions propel the fitness app market growth in North America. In addition, the growing number of fitness applications entering the market, increasing efforts from market participants to stay up to date with consumer preferences, and promoting the efficiency and effectiveness of fitness applications are fuelling the growth rate of the North American market. Furthermore, the fitness app market in North America has experienced a spike in application developments and usage due to the recent COVID-19 pandemic. People have limited access to gyms and fitness centers during the COVID-19 pandemic, so many have shown interest in using fitness apps to stay healthy and fit.
Europe accounted for the second-largest worldwide market share in 2021 and is forecasted to showcase a healthy CAGR during the forecast period. The growing usage of smartphones and wearable devices majorly drives the growth of the fitness app market in the European region. In addition, the rising demand for easy and convenient fitness solutions from the European population is another notable factor contributing to the regional market growth. The U.K. fitness app market is one of the hot spots in the European region as more and more people have been adopting online fitness solutions.
The trend of fitness apps is picking up pace in the Asia-Pacific region and the market in this region is anticipated to grow at the highest CAGR during the forecast period. China and India are countries with most of the populations, and the awareness among people to stay healthy and fit is growing, which is expected to favor regional market growth.
During the forecast period, Latin America is expected to occupy a considerable share of the worldwide market, owing to the rising awareness among people regarding the benefits associated with fitness apps.
The market in the Middle East and Africa is expected to grow at a moderate CAGR in the coming years.
MyFitnessPal Inc., Motorola Mobility LLC, Azumio, WillowTree, Inc., Under Armour, Dom and Tom, Grandapps, Fitbit, ASICS, WillowTree, Inc., and Appster are some of the major companies leading the global fitness app market.
By App Type
By Platform
By Device
By Region
Frequently Asked Questions
The global fitness app market size was worth USD 6.69 billion in 2022.
The global fitness app market is estimated to be growing at a CAGR of 27.45% from 2023 to 2028.
The North American region is predicted to lead the fitness app market in the coming future and Asia-Pacific is expected to grow among all the regions.
Companies playing a key role in the global fitness app market are MyFitnessPal Inc., Motorola Mobility LLC, Azumio, WillowTree, Inc., Under Armour, Dom and Tom, Grandapps, Fitbit, ASICS, WillowTree, Inc., and Appster.
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