Fitness App Market

Fitness App Market Size (2020 to 2025)

The size of the global fitness app market is forecasted to grow at a remarkable CAGR of 27.45 from 2020 to 2025 and was worth USD 3.24 Billion in 2019.

The world has now fully become technology-driven, and with this, the use of smartphones and smart devices has increased the penetration of fitness apps into people's lives. People nowadays are more health-conscious and want to keep a regular check on their physical health. The use of technology has made these tasks more comfortable, more reliant, and less time-consuming. Today we can see our mobile app store having many types of fitness apps catering to almost all user needs and making them self-sufficient in maintaining their health.

The growing trend of maintaining physical health has driven the fitness app market's growth worldwide. With the increase in usage of smartphones, more and more people have started using fitness apps. These apps are very easy to use as their interface is built so that a not so technology friend can use it. Fitness apps save a lot of time for their users. These fitness apps may also include diet charts, which, when recommended by Nutritionists, are used by the app's users, increasing its usage.

The major challenge for the fitness apps market is the need to be innovative in the market. With many apps in the market, providing various services, the apps need a better interface, engaging physical activities, and tips from well-known health experts. New apps take time to improve their content to this level and thus struggle first in the market. People also believe that going to the gym or fitness centers is better as they get motivated to work out when they see others doing physical exercises.

COVID-19 impact on the Fitness App Market

The COVID 19 virus infections resulted in lockdown in most parts of the world. People were unable to go to gyms and fitness centers to do physical exercises. It has led to a massive increase in the usage of fitness apps around the world. Many private players are analyzing this market and are entering with apps that provide different kinds of training modules that help users do exercises to strengthen their specific body parts. These apps also offer the facility of diet charts for users, helping them maintain their health without buying artificial products. These apps also started providing facilities for a group to do group exercise while being connected with video conferencing. In this way, they are connected during exercise, and it does not make the task tedious.

REPORT COVERAGE

This market research report on the global fitness app market has been segmented and sub-segmented based on the type, platform, device, and region.

Fitness App Market – By Type:

• Exercise and weight loss
• Diet and Nutrition
• Activity Tracking

Based on the type, the Exercise and weight loss apps segment had the largest share (around 50%) in the fitness apps market in 2019. These apps are now generally used more due to people's inability to go to gyms and fitness centers. The future of this segment is also forecasted to be promising during the forecast period.

The Diet and nutrition apps segment accounted for the second-largest market share (around 35%) in the market in 2019. People of all ages are using these apps as through proper diet. People want to maintain their physical health and improve immunity. Activity Tracking has the smallest share in the fitness apps market due to their limited reach as people right now are not so concerned about their activities management.

Fitness App Market – By Platform:

• Android
• iOS
• Others

Based on the platform, the Android segment is expected to grow at the highest rate during the forecast period due to the increased adoption of this platform, especially in countries such as Egypt, India, Brazil, Ireland, Portugal, Turkey, and South Africa. Many apps are Android-based only due to this reason. The IOS platform is popular in the American and European regions because these areas' purchasing capacity is more as IOS-based devices are more expensive than the Android-based devices. The number of people using IOS is still less than the android market; thus, many popular apps come on Android and ios platforms.

Fitness App Market – By Device:

• Smartphones
• Tablets
• Wearable devices

Based on the device, the Smartphone segment is projected to grow at the fastest rate in the forecast period. The majority of this growth is due to an increase in smartphone usage. Apps are now built to be more compatible with smartphone features like video calling and alarms, which help the user get a better experience.

Tablets mostly work on the same platforms like smartphones, and thus they are also compatible with using the apps. It is expected to be second in place in terms of its market growth. Tablets are bulky compared to smartphones, limiting their use during strenuous physical exercises where there is a need to carry the device.

Wearable devices are picking up pace in the market due to the increase in wearable fitness devices. These devices can monitor the heart rate, Blood pressure, etc. of the user, and the apps are then used to track personal health. These apps also alert the user about any unusual activity in the body. These devices are tiny in size because, with a large size, they will restrict the movement of users.

Fitness App Market – By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• The Middle East and Africa

Geographically, North America is leading the race in the global fitness app market with a 30% share. More people in these areas are familiar with the platforms and devices used by these apps to operate. The many USA and Canada-based companies are investing in the global fitness apps market as they have seen this market's future potential.

 Europe region is second in terms of the market share of fitness apps owing to the growth in usage of smartphones and wearable devices due to high purchasing power than other countries.

 In the Asia Pacific region, the fitness apps have started picking up pace with Japan and India, leading the front and china. China and India are the two most populated countries globally, and growth in users in these areas will drive the global fitness apps market's growth.

NOTABLE COMPANIES IN THE MARKET

MyFitnessPal Inc., Motorola Mobility LLC, Azumio, WillowTree, Inc., Under Armour, Dom and Tom, Grandapps, Fitbit, ASICS, WillowTree, Inc., and Appster are some of the major companies leading the global fitness app market.