Fitness App Market

Global Fitness App Market Size (2022 to 2027)

As per our analysis report, the global fitness app market size is forecasted to grow at a remarkable compound annual growth rate of 27.45% from 2022 to 2027. As a result, the global fitness app market is estimated to be worth USD 17.66 billion by 2027 from USD 5.25 billion in 2022. Companies such as Adidas, Nike, and Fitbit, Inc. accounted for most of the global fitness app market share in 2020.

The world has now fully become technology-driven, and with this, the use of smartphones and smart devices has increased the penetration of fitness apps into people's lives. People nowadays are more health-conscious and want to check their physical health regularly. The use of technology has made these tasks more comfortable, more reliant, and less time-consuming. Today we can see our mobile app store having many fitness apps catering to almost all user needs and making them self-sufficient in maintaining their health.

Recent technological advances have created enormous opportunities for developing applications that support home-based training, particularly for older adults who are often socially more isolated, physically less active, and have fewer gym training opportunities. Thousands of fitness-related smartphone applications are available for free and purchase, but there is uncertainty about whether these apps help individuals achieve and maintain their fitness. The use of technology attrition is also a concern of research studies on health technologies. Physical activity is simply a part of a healthy lifestyle. In the modern world, there are multiple barriers to exercise. The fitness app can be downloaded from any mobile device and used anywhere to fit. As of 2015, more than 165,000 health-related apps were released on the two leading platforms, the iPhone operating system (iOS) and Android. For easier accessibility, fitness apps may combine with wearable devices to synchronize their health data to third-party devices.

MARKET DRIVERS:

Y-O-Y growth in the geriatric population worldwide and increasing incidence of chronic diseases such as diabetes & obesity are majorly accelerating the global fitness app market growth.

Almost half of all high blood glucose deaths occur before 70. As per the statistics published by the WHO, diabetes was the seventh leading cause of death in 2016. Between 2000 and 2016, the prematurity mortality rate due to diabetes increased by 5%. Diabetes prevalence has risen tremendously in low-and middle-income countries than in high-income countries. An estimated 1.6 million deaths were directly caused by diabetes in 2016. In addition, over 1.9 billion adults, 18 years of age and older, were overweight in 2016. Of these, more than 650 million were obese.

The spread of the COVID-19 pandemic contributed to national lockdowns and norms of social distancing. This has led to a move from conventional studios and gyms to virtual fitness. In exchange, this has increased the downloading and use of fitness apps. The COVID-19 pandemic, moreover, has increased awareness of health and hygiene. As a result, daily Active Users (DAUs) have increased in fitness apps.

In addition, changing lifestyles, increasing consumer disposable income, and the availability of different health & fitness applications are other key factors that boost the growth of the fitness app market. The growing trend of maintaining physical health has driven the growth of the fitness app market worldwide. With the increase in the usage of smartphones, more and more people have started using fitness apps. These apps are very easy to use as their interface is built so that a not-so-technology friend can use them. Therefore, fitness apps save a lot of time for their users. These fitness apps may also include diet charts, which, when recommended by Nutritionists, are used by the app's users, increasing its usage.

MARKET RESTRAINTS:

A key factor expected to restrict the growth of fitness apps is the high cost of making fitness apps and trackers. High initial investments needed for technological upgrades and changing user preferences & techniques are both major factors expected to impact the growth of the demand for fitness apps. In addition, very few online fitness programs allow the teacher, based on your results, to see you, review your form, and give adjustments or corrections. This means that, without understanding it, you may unintentionally execute exercises improperly or even unsafely.

Impact of COVID-19 on the global fitness app market:

As the coronavirus pandemic has disrupted the world, many businesses bear the brunt. In this COVID-19, however, sectors such as fitness and healthcare are growing rapidly with positive effects through their apps. With a digital drive, the fitness industry seeks new ways to target audiences. Several gyms and training centers provide online courses, live streaming fitness sessions, and perform personal training sessions via video applications. The fitness industry, mainly brick-and-mortar gyms and fitness studios, was hit by the COVID-19 outbreak, closing down several facilities and causing substantial revenue losses worldwide. This accelerated the growth of at-home fitness apps as a result.

REPORT COVERAGE:

This market research report on the global fitness app market has been segmented and sub-segmented based on the type, platform, device, and region.

Fitness App Market – By Type:

• Exercise and weight loss
• Diet and Nutrition
• Activity Tracking

Based on the type, the exercise and weight loss apps segment accounted for more than 50% of the global fitness apps market in 2020. These apps are now generally used people's people's inability to go to gyms and fitness centers. Therefore, the future of this segment is also forecasted to be promising during the forecast period.

The Diet and nutrition apps segment registered a share of 36% in the global fitness app market in 2020. People of all ages are using these apps through proper diet. In addition, people want to maintain their physical health and improve immunity.

The activity tracking segment is estimated to perform well during the forecast period due to its limited reach, as people are not so concerned about their activities management.

Fitness App Market – By Platform:

• Android
• iOS
• Others

Fitness App Market – By Device:

• Smartphones
• Tablets
• Wearable devices

The Smartphone segment is projected to grow at the fastest rate in the forecast period based on the device. The majority of this growth is due to an increase in smartphone usage. Apps are now built to be more compatible with smartphone features like video calling and alarms, which help the user get a better experience.

Tablets primarily work on the same platforms as smartphones; thus, they are compatible with the apps. As a result, it is expected to be second in place in market growth. However, tablets are bulky compared to smartphones, limiting their use during strenuous physical exercises where there is a need to carry the device.

Wearable devices are picking up pace due to the increase in wearable fitness devices. These devices can monitor the user's heart rate, Blood pressure, etc., and the apps are then used to track personal health. These apps also alert the user about any unusual activity in the body. However, these devices are tiny in size because, with a large size, they will restrict users' movement.

Fitness App Market – By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• The Middle East and Africa

Geographically, North America led the fitness app market and accounted for more than 30% of the global market share in 2021. The domination of the regional market is estimated to continue during the forecast period. Most North Americans are familiar with fitness app platforms and devices.

The European market accounted for the second largest share of the worldwide market in 2021 and is forecasted to showcase a healthy CAGR during the forecast period. The growing usage of smartphones and wearable devices majorly drives the growth of the fitness app market in the European region.

The trend of fitness apps is picking up pace in the Asia-Pacific region, and the market in this region is anticipated to grow at the highest CAGR during the forecast period. China and India are countries with most of the population, and the awareness among people to stay healthy and fit is growing, which is expected to favor the regional market growth.

KEY MARKET PARTICIPANTS:

MyFitnessPal Inc., Motorola Mobility LLC, Azumio, WillowTree, Inc., Under Armour, Dom and Tom, Grandapps, Fitbit, ASICS, WillowTree, Inc., and Appster are some of the major companies leading the global fitness app market.