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Pulished Date April, 2021
ID: 4198
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Europe Frozen Potatoes Market Segmentation By Product (Hash brown, French fries, Shapes, Mashed, Sweet Potatoes, Battered/Cooked, Twice Baked, Topped/ Stuffed), By End User (Residential and Commercial) - By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2021-2026)

Pulished: April, 2021
ID: 4198
Pages: 145

Europe Frozen Potatoes Market Growth and Forecast (2021-2026):

The Europe Frozen Potatoes Market was worth US$ XX million in 2021, and it is estimated to grow at US$ XX million by the end of 2026 at an increasing CAGR of XX% during 2021-2026.

Europe Frozen Potatoes Market Scenario:

Potatoes are the most common staple food, followed by wheat, rice, and corn, ranking fourth in global output. In both households and restaurants, they are consumed fresh or processed. Frozen potatoes are one of the most common varieties of processed potatoes. They are efficient and adaptable in preparation time, storage period, and mineral and vitamin content. Fresh potatoes are processed into frozen potatoes and other items utilizing a range of modern machines and shallow temperatures. Potato chips, French fries, forms, mashed potatoes, sweet potatoes, cooking, twice baked, covered/stuffed, and other frozen potato goods are available on the market in a variety of shapes. These goods are consumed at QSRs (Quick Service Restaurants) or by customers at their homes via retail outlets. The most significant benefit of frozen potatoes is that they cook faster and are simpler to prepare. Furthermore, developing new product varieties with various flavors has significantly increased the frozen potato product consumer base and accelerated market growth.

Recent Developments in Europe Frozen Potatoes Industry:

  • McCain Foods declared that it has decided to pause its plans to expand a facility in the U.S since, during the pandemic, the foodservice demand has declined.

Europe Frozen Potatoes Market Drivers

Frozen potato demand is quickly increasing around the world. The expansion of this market is fueled by an increase in the number of fast-food restaurants, higher demand for processed foods, urbanization, and an increase in frozen potato exports and imports, to name a few key drivers. In addition, the significant expansion in the female workforce is likely to stimulate demand for ready-to-eat meals such as potato chips and hash browns in the coming years, boosting the worldwide frozen potato industry. With more women in the workforce, demand for prepared foods rises, increasing consuming convenience foods such as frozen potato chips and dried potato products. The rise in fast-food restaurants is one of the primary factors projected to boost sales in the global market in the following years. In addition, increasing food spending, the food and beverage sector, the number of commercial restaurants, desire for multi-food items, and demand in the food processing business are all expected to fuel revenue growth in the future years. Some of the primary factors that contribute to the expansion of the frozen potato market include the substantial growth of fast-service restaurants and an increase in consumer disposable income.

Furthermore, advancements in refrigeration technology have aided the frozen potato market expansion. In addition, the move to easy-to-cook food products is intensifying, keeping the market growing, thanks to the busy lifestyles, rising income levels, and high spending power of consumers in the region. Majorly owing to lifestyle changes and consumer adoption of the Western diet culture, many people, including potato chips, nuggets, kibble, and shredded potato chips, are on the rise. This is a big trend that is currently sweeping the globe, affecting both industrialized and developing countries. Furthermore, the acceptance of western culture and the growing demand for fresh food in developing the Asia Pacific and Latin America, and the Caribbean (APAC and LAMEA) countries are cited as common reasons for the growth of prepared foods, which provide a diverse range of opportunities for frozen potato market expansion.


High storage and transportation costs and product recalls are primary challenges that can stifle growth in the target market. Furthermore, in both emerging and developed countries, a greater interest in health and consumption of other healthy foods, primarily fruits, and vegetables, may diminish the demand for frozen potato products. Furthermore, the worldwide frozen potato market's growth will be limited by the ongoing low-temperature requirements for keeping potato products frozen, as well as the high expenses connected with this.

Europe Frozen Potatoes Market Segmentation Analysis:

By Product Type:

  • Hash brown
  • French fries
  • Shapes
  • Mashed
  • Sweet Potatoes
  • Battered/Cooked
  • Twice Baked
  • Topped/ Stuffed

The French fries sector contributed the most to the European frozen potatoes market, accounting for almost 40% of the overall market share. The rapid spread of QSRs such as Subway, Burger King, McDonald's, Wendy's, and Dunkin' Donuts has increased the consumption of Western-style cuisine in emerging nations. Because of the creation of new products and variations by leading producers to match consumer tastes, the French fries industry has a lot of room for expansion.

By End User:

  • Residential
  • Commercial

Due to rising demand and developing QSRs operations in various nations, the commercial sector is the primary end-user of frozen potatoes and has a significant market opportunity for investment. Hotels, fast food franchises, and quick service restaurants all employ frozen potatoes and associated items commercially (QSRs). Because of their swift preparation time and ease of use, these goods are well-acknowledged in the marketplace. Furthermore, many caterers are inclined to utilize frozen food due to the convenience these goods offer and climate challenges, which fuel the use of frozen food products and complement the frozen potato market expansion.

Regional Analysis:

The Europe Frozen Potatoes Market Report includes the segmentation of countries:

  • United Kingdom
  • Spain
  • Germany
  • Italy
  • France

Over the projection period, Europe is expected to have the highest CAGR in the market. During the projection period, Europe is expected to hold a significant share of the frozen potato market. The rapid growth of the frozen potato market in Europe can largely be ascribed to increasing women's employment rates. For example, Russia is one of the top countries where women's employment has increased in recent years. In Europe, frozen potatoes are mainly utilized as convenience food. In addition, McCain Foods, Lamb Weston, and other manufacturers expand the market in Europe.

Impact of COVID-19 on Europe Frozen Potatoes Market:

The Covid-19 epidemic in 2020 had a significant influence on global frozen potato product consumption, such as fries, and, as a result, on FPP production in Belgium, France, Germany, and the Netherlands. On the other hand, Government Covid-19 assistance measures for potato growers had little effect on frozen potato prices. The temporary government Covid-19 support for potato growers in Belgium and the Netherlands only covered a small portion of the whole potato market. It reimbursed just an amount of the growers' potato production costs. Because these measures were disclosed later, there was no direct government support on the potato market and price formation. This also indicates that the national Covid-19 support had no impact on potato or frozen potato product pricing, as the support solely applied to potatoes not sold for processing.

Key Players listed in the Europe Frozen Potatoes Market:

The companies covered in the report

  • McCain Foods                           
  • Lamb-Weston                          
  • J.R. Simplot Company                          
  • Aviko                           
  • Bart's Potato Company                         
  • Agrarfrost GmbH & Co. KG                 
  • Agristo NV                 
  • Himalya International Ltd.                    
  • TaiMei Potato Industry Limited 

1. Introduction                          

          1.1 Market Definition                 

          1.2 Scope of the report              

          1.3 Study Assumptions              

          1.4 Base Currency, Base Year and Forecast Periods              

2. Research Methodology                     

          2.1 Analysis Design         

          2.2 Research Phases                  

                   2.2.1 Secondary Research 

                   2.2.2 Primary Research     

                   2.2.3 Data Modelling        

                   2.2.4 Expert Validation     

          2.3 Study Timeline           

3. Report Overview                    

          3.1 Executive Summary              

          3.2 Key Inferencees         

4. Market Dynamics                   

          4.1 Impact Analysis         

                   4.1.1 Drivers

                   4.1.2 Restaints      

                   4.1.3 Opportunities

          4.2 Regulatory Environment                 

          4.3 Technology Timeline & Recent Trends                

5. Competitor Benchmarking Analysis                      

          5.1 Key Player Benchmarking               

                   5.1.1 Market share analysis        

                   5.1.2 Products/Service     

                   5.1.3 Regional Presence   

          5.2 Mergers & Acquistion Landscape              

          5.3 Joint Ventures & Collaborations                

6. Market Segmentation                       

          6.1 Frozen Potatoes Market, By Product          

                   6.1.1 Hash brown  

                   6.1.2 French fries   

                   6.1.3 Shapes

                   6.1.4 Mashed        

                   6.1.5 Sweet Potatoes       

                   6.1.6 Battered/Cooked    

                   6.1.7 Twice Baked  

                   6.1.8 Topped/ Stuffed     

                   6.1.9 Market Size Estimations & Forecasts (2021-2026)      

                   6.1.10 Y-o-Y Growth Rate Analysis      

                   6.1.11 Market Attractiveness Index       

          6.2 Frozen Potatoes Market, By End User                  

                   6.2.1 Residential    

                   6.2.2 Commercial  

                   6.2.3 Market Size Estimations & Forecasts (2021-2026)      

                   6.2.4 Y-o-Y Growth Rate Analysis        

                   6.2.5 Market Attractiveness Index        

7. Geographical Landscape                  

          7.1 Europe Frozen Potatoes Market, by Region          

          7.2 Europe - Market Analysis (2021 - 2026)            

                   7.2.1 By Country    






                    Rest of Europe

                   7.2.2 By Product    

                   7.2.3 By End User   

8. Key Player Analysis                          

          8.1 McCain Foods            

                   8.1.1 Business Description

                   8.1.2 Products/Service     

                   8.1.3 Financials     

                   8.1.4 SWOT Analysis        

                   8.1.5 Recent Developments        

                   8.1.6 Analyst Overview    

          8.2 Lamb-Weston            

          8.3 J.R. Simplot Company           

          8.4 Aviko              

          8.5 Bart's Potato Company                   

          8.6 Agrarfrost GmbH & Co. KG             

          8.7 Agristo NV                 

          8.8 Himalya International Ltd.              

          8.9 TaiMei Potato Industry Limited                 

9. Market Outlook & Investment Opportunities                   


          List of Tables         

          List of Figures                 

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The Segment-level analysis in terms of By Product, End User and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market



  1. Europe Frozen Potatoes Market By Product, From 2021-2026 ( USD Billion )
  2. Europe Hash brown Market By Region, From 2021-2026 ( USD Billion )
  3. Europe French fries Market By Region, From 2021-2026 ( USD Billion )
  4. Europe Shapes Market By Region, From 2021-2026 ( USD Billion )
  5. Europe Mashed Market By Region, From 2021-2026 ( USD Billion )
  6. Europe Sweet Potatoes Market By Region, From 2021-2026 ( USD Billion )
  7. Europe Battered/Cooked Market By Region, From 2021-2026 ( USD Billion )
  8. Europe Twice Baked Market By Region, From 2021-2026 ( USD Billion )
  9. Europe Topped/ Stuffed Market By Region, From 2021-2026 ( USD Billion )
  10. Europe Frozen Potatoes Market By End User , From 2021-2026 ( USD Billion )
  11. Europe Residential Market By Region, From 2021-2026 ( USD Billion )
  12. Europe Commercial Market By Region, From 2021-2026 ( USD Billion )
  13. U.K. Frozen Potatoes Market By Product, From 2021-2026 ( USD Billion )
  14. U.K. Frozen Potatoes Market By End User , From 2021-2026 ( USD Billion )
  15. Germany Frozen Potatoes Market By Product, From 2021-2026 ( USD Billion )
  16. Germany Frozen Potatoes Market By End User , From 2021-2026 ( USD Billion )
  17. France Frozen Potatoes Market By Product, From 2021-2026 ( USD Billion )
  18. France Frozen Potatoes Market By End User , From 2021-2026 ( USD Billion )
  19. Italy Frozen Potatoes Market By Product, From 2021-2026 ( USD Billion )
  20. Italy Frozen Potatoes Market By End User , From 2021-2026 ( USD Billion )
  21. Spain Frozen Potatoes Market By Product, From 2021-2026 ( USD Billion )
  22. Spain Frozen Potatoes Market By End User , From 2021-2026 ( USD Billion )

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