Europe Green Tea Market By Container Type (Plastic Bottles, Bags, Cans, And Others), By Product Type (Flavored and Unflavored) - and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 3355
Pages: 145

Europe Green Tea Market Growth and Forecast (2023 - 2028):

The Europe Green Tea Market was valued at US$ XX billion in 2022 and is predicted to grow at US$ XX billion by 2028 with an increasing CAGR of XX% during 2023 - 2028.

Europe Green Tea Market Scenario:

Green tea is a sort of tea manufactured from withered, non-oxidized camellia sinensis leaves that is used in the same way that other types of tea are processed. Green tea is one of the world's fastest-growing crops. Green tea is grown in China, but it is now grown in a number of Asian countries. Green tea is often green, yellow, or light brown in color and comes in a variety of flavors, ranging from roasted as a herb to plants, steamed, and sweet. Green tea can be divided into many sorts based on a variety of criteria such as tea plants, growing circumstances, manufacturing processes, gardening, and harvest time. Sencha, matcha, tencha, genmaicha, gyokuro, kabusecha, and hojicha are some of the most popular green teas.

Recent Development in Europe Green Tea Industry:

  • For instant brews, Coca-Cola Japan has released freeze-dried green tea and coffee cubes. With their recently announced "1,2, Cube" series, Coca-Cola Japan is making options even smaller, allowing consumers to put a freeze dried cube into the cup to instantly make barley tea, green tea, or coffee.
  • 8th of June, 2021 Fairfield, Connecticut, Bigelow Tea, the nation's leading specialty tea business, has introduced two new Bigelow + Vitamin C drinks to its growing collection of specialty teas. Bigelow says it understands how vital it is to stay healthy and strengthen the immune system as the leader in specialty tea. That's why it developed these new teas, which provide 100 percent of the daily necessary Vitamin C intake in only one serving.

Europe Green Tea Market Drivers and Restraints:

Green tea has long been used to cure serious illnesses such as cancer because of its healing and cleansing characteristics. Green tea is thought to aid in the reduction of cancer cells' negative effects. Green tea also aids in the reduction of cholesterol and fat in the body. Due to the inclusion of bioactive substances, antioxidants, and nutrients, it aids in the reduction of skin-related issues. Due to the growing desire for an image-conscious culture, this has increased demand for green tea and is projected to continue to aid the expansion of the Europe green tea market. Green tea has many health benefits, but it also has some negative side effects. Because of its health benefits, the green tea market category is developing at the quickest rate. Consumer awareness of the importance of using safe products is a primary driver of Europe green tea market growth. The demand for green tea rises as the number of obese patients suffering from eight major weight-loss disorders rises, and there is another crucial factor that aids the worldwide expansion of the green tea industry. The Europe green tea market is getting a lot of traction and is likely to develop significantly over the next few years.

Demand and market growth are also projected to be boosted by convenient and appealing packaging materials. During the projection period, as more competitors enter the Europe green tea market, competitive conditions are expected to get more intense. Nervousness, sleep problems, vomiting, dizziness, and cramping are all possible side effects. It was found to have a significant impact on the rise in green tea demand. The green tea industry across the European region is expected to experience significant expansion as the number of health-conscious people grows. Green tea is in high demand around the world due to its qualities, such as consumer health advantages. Green tea also aids in weight loss when consumed on a daily basis. The Europe green tea market is growing due to factors such as increased consumer knowledge of healthy and safe products, obesity, digestion difficulties, cancer, and more individuals suffering from more ailments, as well as the benefits associated with green tea use. Green tea also helps to reduce fat, cancer cells, and LDL cholesterol. It also cures the body and headaches. Green tea's features will boost demand in the near future. However, key players in the European market are expected to benefit from extending their product portfolios and increasing marketing and promotional operations.

Green tea is more expensive than black tea, and the Europe green tea industry is expected to grow slowly in the next six years, owing to a lack of basic information in emerging countries.

Europe Green Tea Market Segmentation Analysis:

By Product Type:

  • Flavored green tea            
  • Unflavored green tea  

Based on product type, flavored type dominates the Europe green tea market. Due to their appealing flavors and health-improving nutritional profiles, flavored green type teas are gaining popularity among customers all over the world. With the advent of new distribution channels, flavored teas are becoming more mainstream across retail channels. Due to the growing trend of flavored beverages, adding flavors like honey, citrus, floral, and fruity to packaged teas increases their market value and visibility.

By Container Type:

  • Packaging in plastic bottles    
  • Packaging in Bags        
  • Packaging in cans
  • Packaging in other containers

Based on container type, bags segment is anticipated to have the largest Europe green tea market share during 2023-2028. Tea bags are a convenient, no-mess way to prepare tea quickly and easily. They are frequently favored by those who are new to tea, but they are frequently scorned by tea masters due to quality difficulties. Filter paper or food-grade polymers are primarily utilized to manufacture tea bags. They are occasionally fashioned of silk, despite the fact that silk is thought to prevent full flavor development. Tea bags are essentially a reduced version of a tea infuser. They usually include a string for easy removal and a small tag with brewing instructions. The majority of them are manufactured from biodegradable materials like paper fibre.

Regional Analysis:

The Europe Green Tea Market Report includes the segmentation of countries:

  • U.K
  • Germany
  • France
  • Russia
  • Spain

The United Kingdom has established Europe's largest tea market. Due to intense marketing and campaigns highlighting the tea's health benefits, demand for green and herbal tea is increasing at a quicker rate throughout the country. Tea consumption enhances blood flow in the body by widening important arteries and decreasing the chance of clots, lowering the risk of heart attacks. It has a great ability for absorbing oxygen radicals in the human body, which aids in the destruction of dangerous free radicals. One of the key factors fueling tea demand in the country is the health advantages connected with its intake. Furthermore, tea's appeal is steadily growing in the food service industry.

Impact of COVID-19 on Europe Green Tea Market:

The sudden occurrence of the COVID-19 pandemic in 2020 has had a good impact on the European green tea market's growth. The adoption of a healthy lifestyle in the face of the epidemic has boosted the demand for nutritious beverages like green tea. Furthermore, green tea producers have increased their output greatly to meet the increased demand for green tea during the lockdown. All of these characteristics are contributing to the European green tea market's expansion.

Key Players listed in the Europe Green Tea Market:

The companies covered in the report:

  • AMORE Pacific Corp              
  • Arizona Beverage Company              
  • Associated British Foods LLC             
  • Cape Natural Tea Products                
  • Celestial Seasonings             
  • Finlays Beverages Ltd.                         
  • Frontier Natural Products Co-Op.                   
  • Hambleden Herbs                 
  • Hankook Tea                            
  • Honest Tea, Inc. 

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