The global Green Tea Market size was valued to be USD 12.7 billion in 2021 and is foreseen to reach a value of USD 21.4 billion by 2027 at a CAGR of 6% over the prophesized period. Consumers focus on adopting a healthy lifestyle to raise awareness of the health benefits associated with green tea.
Green tea is a type of tea made from withered, non-oxidized camellia sinensis leaves that is applied when processing camellia sinensis, as in other types of tea. Green tea is one of the fastest-growing fields in the world. Green tea is produced in China, but production has spread in many Asian countries. Prepared green tea is generally green, yellow, or light brown and has a variety of flavors, from roasted, as a herb, to plants, steamed and sweet, on the market. Green tea can be classified into various types according to various factors, such as various tea plants, growing conditions, production processing, gardening, and harvest time. Some of the popular green teas are sencha, matcha, tencha, genmaicha, gyokuro, kabusecha, and hojicha.
Market Size Available
2021 – 2027
2022 - 2027
By Product Type, Container Type and Region
Various Analyses Covered
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities
North America, Europe, APAC, Latin America, Middle East & Africa
Market Leaders Profiled
AMORE Pacific Corp, Arizona Beverage Company, Associated British Foods LLC, Cape Natural Tea Products, Celestial Seasonings, Finlays Beverages Ltd, Frontier Natural Products Co-Op, Hambleden Herbs, Hankook Tea, Honest Tea, Inc and others.
Several scientific studies have shown that consuming green tea is beneficial not only for lowering cholesterol and triglycerides in the body, but also for improving thinking ability.
Green tea is well known for its healing and purifying properties and has been used to treat serious illnesses like cancer. Green tea is believed to help reduce the adverse effects of cancer cells. In addition to this, green tea helps reduce cholesterol and fat in the body. Helps reduce skin related problems with the presence of bioactive compounds, antioxidants and nutrients. This has further increased the demand for green tea and is expected to further assist the growth of the global green tea market due to the growing demand for an image-conscious society. There are many health benefits of consuming green tea, but there are also side effects associated with it. The green tea market segment is growing at the fastest rate due to its health benefits. Increased consumer awareness of the use of safe products is a major driver of growth for the green tea market worldwide. As the number of obese patients suffering from eight serious loss problems increases, the demand for green tea increases, and there is another important reason that helps the global growth of the green tea market. The global green tea market is gaining immense popularity worldwide and is expected to experience strong growth during the forecast period.
Convenient and attractive packaging materials are also expected to stimulate demand and market growth. As the number of players entering the global green tea market increases, the competition scenarios are supposed to strengthen during the forecast period. Side effects can start with nervousness, sleep problems, vomiting, dizziness, and cramps. It was analyzed to have a negative effect on the increased demand for green tea. As the number of health-conscious people increases, there are assumed to be great growth opportunities in the global green tea market. Green tea is experiencing high demand worldwide due to its characteristics, such as the health benefits of consumers. In addition, regular intake of green tea helps reduce body weight. Factors such as increased consumer awareness of healthy and safe products, obesity, digestion disorders, cancer and more people suffering from more diseases, and the advantages related to the intake of green tea are driving growth in the global green tea market. Green tea also reduces the effects of cancer cells, LDL cholesterol, treats the body and headaches, and helps reduce fat. These characteristics of green tea will stimulate demand in the near future. However, expanding the product portfolio and increasing marketing and advertising activities are anticipated to provide promising opportunities for major players in the global green tea market.
The price of green tea is higher than that of black tea, and growth in the global green tea market is foreseen to be limited in the coming years, especially due to a lack of proper knowledge in developing nations.
The global green tea market can be geographically studied in the areas of North America, Asia Pacific, Europe, and other countries. North America held the most exceptional share in the global green tea business. The increase in obese patients is one of the main drivers of positive demand for the North American green tea market. Additionally, the demand for green tea in North America is increasing as consumer awareness of the health benefits associated with consuming green tea increases. Asia Pacific is one of the largest green tea markets after North America. Of these, China is considered one of the leading producers and exporters of green tea and is expected to remain on top during the outlook period. In addition to this region, Hong Kong, Taiwan and Japan are assumed to show significant growth in the near future, boosting the Asia Pacific green tea market. It is also one of the key factors expected to accelerate the growth of the Asia Pacific market in the coming years, as awareness of the health benefits and easy availability of green tea intake increases. On the other hand, Europe is likely to witness strong growth as consumer health awareness increases. The favorable opportunities in the area are foreseen to attract large numbers of players to strengthen and invest in the market presence across Europe in the near future.
Key Players in the Market:
Major Key Players in the Global Green Tea Market are
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3.1 Executive Summary
3.2 Key Inferences
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Product Type
5.1.2 Flavored green tea
5.1.3 Unflavored green tea
5.1.4 Y-o-Y Growth Analysis, By Product Container Type
5.1.5 Market Attractiveness Analysis, By Product Container Type
5.1.6 Market Share Analysis, By Product Container Type
5.2 Container Type
5.2.2 packaging in plastic bottles
5.2.3 packaging in cans
5.2.4 packaging in other containers
5.2.5 Y-o-Y Growth Analysis, By Container Type
5.2.6 Market Attractiveness Analysis, By Container Type
5.2.7 Market Share Analysis, By Container Type
6. Geographical Analysis
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
184.108.40.206 By Geographical Area
220.127.116.11 By Product Container Type
18.104.22.168 By Container Type
6.1.4 Market Attractiveness Analysis
22.214.171.124 By Geographical Area
126.96.36.199 By Product Container Type
188.8.131.52 By Container Type
6.1.5 Market Share Analysis
184.108.40.206 By Geographical Area
220.127.116.11 By Product Container Type
18.104.22.168 By Container Type
6.2 North America
6.1.2 United States
6.3.6 South Korea
6.5 Latin America
6.4.5 Rest of Latin America
6.6 Middle East & Africa
7.1 PESTLE analysis
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8.Market Leaders' Analysis
8.1 AMORE Pacific Corp
8.1.2 Product Container Type Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Arizona Beverage Company
8.3 Associated British Foods LLC
8.4 Cape Natural Tea Products
8.5 Celestial Seasonings
8.6 Finlays Beverages Ltd.
8.7 Frontier Natural Products Co-Op.
8.8 Hambleden Herbs
8.9 Hankook Tea
8.10 Honest Tea, Inc.
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10.Market Outlook and Investment Opportunities
a) List of Tables
b) List of Figures
The market value is USD 12.7 billion in 2021 and is expected to reach USD 21.4 billion by 2027.
In 2021, the market value of Asia-Pacific is USD 8.70 billion.
With a CAGR of 6.0%, the market will have a decent growth during the forecast period (2022-2027).
The tea bag segment is expected to be the leading shape-based segment in the global market during the forecast period.
The growing awareness of the health benefits of green tea is the main driving force behind this market.
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