Global Green Tea Market By Container Type (plastic Bottles, Cans, And Others), By Product Type (flavoured And Unflavoured) and by Regional Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2023 – 2028)

Updated On: January, 2024
ID: 3348
Pages: 175

Green Tea Market Size, Growth, Forecast (2023-2028)

The global Green Tea Market size was valued to be USD 12.7 billion in 2022 and is foreseen to reach a value of USD 21.4 billion by 2028 at a CAGR of 6% over the prophesized period. Consumers focus on adopting a healthy lifestyle to raise awareness of the health benefits associated with green tea.

Green Tea Market

Market Overview:

Green tea is a type of tea made from withered, non-oxidized camellia sinensis leaves that is applied when processing camellia sinensis, as in other types of tea. Green tea is one of the fastest-growing fields in the world. Green tea is produced in China, but production has spread in many Asian countries. Prepared green tea is generally green, yellow, or light brown and has a variety of flavors, from roasted, as a herb, to plants, steamed and sweet, on the market. Green tea can be classified into various types according to various factors, such as various tea plants, growing conditions, production processing, gardening, and harvest time. Some of the popular green teas are sencha, matcha, tencha, genmaicha, gyokuro, kabusecha, and hojicha.

Recent Developments in Green Tea Industry:

  • In December, Coca-Cola announced its new "Aha" soft drink line, which is calorie and sodium free. This line contains citrus green tea and black cherry coffee, each with 30 mg of caffeine. The tea is available in 8 individual packages of 16 ounce cans and 12 ounce cans.
  • Piqué Tea Crystals offers organic mint sencha, and CUSA colo-based tea offers organic instant green tea. Each brand relies on new technology to brew at low temperature and high pressure for a long time to extract the essence of the tea without boiling the aroma.
  • Bigelow Tea introduced matcha with turmeric and Stash Tea brought a blend of green tea and sweets, as well as Asian pear green tea. Two Leaves and Bud features a blend of ground matcha, green tea, and mint blends with hints of goji berries and is packed in antioxidants, chlorophyll, and vitamins.




Market Size Available

2022 – 2028

Base Year


Forecast Period

2023 - 2028



Segments Covered

By Product Type, Container Type and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

AMORE Pacific Corp, Arizona Beverage Company, Associated British Foods LLC, Cape Natural Tea Products, Celestial Seasonings, Finlays Beverages Ltd, Frontier Natural Products Co-Op, Hambleden Herbs, Hankook Tea, Honest Tea, Inc and others.

Green Tea Market Growth:

Several scientific studies have shown that consuming green tea is beneficial not only for lowering cholesterol and triglycerides in the body, but also for improving thinking ability.


Green tea is well known for its healing and purifying properties and has been used to treat serious illnesses like cancer. Green tea is believed to help reduce the adverse effects of cancer cells. In addition to this, green tea helps reduce cholesterol and fat in the body. Helps reduce skin related problems with the presence of bioactive compounds, antioxidants and nutrients. This has further increased the demand for green tea and is expected to further assist the growth of the global green tea market due to the growing demand for an image-conscious society. There are many health benefits of consuming green tea, but there are also side effects associated with it. The green tea market segment is growing at the fastest rate due to its health benefits. Increased consumer awareness of the use of safe products is a major driver of growth for the green tea market worldwide. As the number of obese patients suffering from eight serious loss problems increases, the demand for green tea increases, and there is another important reason that helps the global growth of the green tea market. The global green tea market is gaining immense popularity worldwide and is expected to experience strong growth during the forecast period.

Convenient and attractive packaging materials are also expected to stimulate demand and market growth. As the number of players entering the global green tea market increases, the competition scenarios are supposed to strengthen during the forecast period. Side effects can start with nervousness, sleep problems, vomiting, dizziness, and cramps. It was analyzed to have a negative effect on the increased demand for green tea. As the number of health-conscious people increases, there are assumed to be great growth opportunities in the global green tea market. Green tea is experiencing high demand worldwide due to its characteristics, such as the health benefits of consumers. In addition, regular intake of green tea helps reduce body weight. Factors such as increased consumer awareness of healthy and safe products, obesity, digestion disorders, cancer and more people suffering from more diseases, and the advantages related to the intake of green tea are driving growth in the global green tea market. Green tea also reduces the effects of cancer cells, LDL cholesterol, treats the body and headaches, and helps reduce fat. These characteristics of green tea will stimulate demand in the near future. However, expanding the product portfolio and increasing marketing and advertising activities are anticipated to provide promising opportunities for major players in the global green tea market.


The price of green tea is higher than that of black tea, and growth in the global green tea market is foreseen to be limited in the coming years, especially due to a lack of proper knowledge in developing nations.

Green Tea Market Segmentation Analysis:

By Product Type:

  • Flavored green tea             
  • Unflavored green tea       

By Container Type:

  • Packaging in plastic bottles              
  • Packaging in cans 
  • Packaging in other containers

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

The global green tea market can be geographically studied in the areas of North America, Asia Pacific, Europe, and other countries. North America held the most exceptional share in the global green tea business. The increase in obese patients is one of the main drivers of positive demand for the North American green tea market. Additionally, the demand for green tea in North America is increasing as consumer awareness of the health benefits associated with consuming green tea increases. Asia Pacific is one of the largest green tea markets after North America. Of these, China is considered one of the leading producers and exporters of green tea and is expected to remain on top during the outlook period. In addition to this region, Hong Kong, Taiwan and Japan are assumed to show significant growth in the near future, boosting the Asia Pacific green tea market. It is also one of the key factors expected to accelerate the growth of the Asia Pacific market in the coming years, as awareness of the health benefits and easy availability of green tea intake increases. On the other hand, Europe is likely to witness strong growth as consumer health awareness increases. The favorable opportunities in the area are foreseen to attract large numbers of players to strengthen and invest in the market presence across Europe in the near future.

Key Players in the Market:

Major Key Players in the Global Green Tea Market are

  • AMORE Pacific Corp               
  • Arizona Beverage Company               
  • Associated British Foods LLC              
  • Cape Natural Tea Products                 
  • Celestial Seasonings              
  • Finlays Beverages Ltd.                          
  • Frontier Natural Products Co-Op.                    
  • Hambleden Herbs                  
  • Hankook Tea                             
  • Honest Tea, Inc.       


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Frequently Asked Questions

How much is the global green tea market worth in 2022?

The market value is USD 12.7 billion in 2022 and is expected to reach USD 21.4 billion by 2028. 

How much is the Asia-Pacific market worth in 2021?

In 2021, the market value of Asia-Pacific is USD 8.70 billion.

At what CAGR is the market expected to grow during the forecast period (2023-2028)?

With a CAGR of 6.0%, the market will have a decent growth during the forecast period (2023-2028).

What is the top shape-based segmentation in the market?

The tea bag segment is expected to be the leading shape-based segment in the global market during the forecast period. 

What are the main factors driving the market?

The growing awareness of the health benefits of green tea is the main driving force behind this market.

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