As Per the Report, the Size of the Europe Medical Animation Market Size is valued at USD 42.32 Million in 2022 and projected to reach USD 97.73 Million by 2027, increasing at a CAGR of 18.22% during the forecast period 2022 to 2027.
Pharmaceutical and medical device companies are expanding, with increasing healthcare literacy in many countries. The increasing adoption of medical animation by pharmaceutical companies, healthcare facilities is also expected to drive market growth. Medical animation has the potential to have a significant impact on patient education and growing awareness about healthcare. Furthermore, increased technology penetration with smartphones, smart devices, etc., has driven the market to more substantial development in recent years. This recent development had an impact on the European medical animation market due to smartphone and digital marketing. Various experts estimate that more than 2.5 billion smartphone users will be worldwide by the end of 2025.
Medical animation is becoming increasingly popular among pharmaceutical and life science companies to improve their marketing strategies—the growing number of surgeries performed worldwide often requires medical energy for illustrative purposes. As a result, a significant portion of these users will consume content about surgical procedures, pharmaceutical drug mechanisms of action, or medical devices at some point.
There are presently many startups in the health and life sciences sectors that aim to increase medical animation trends across many nations. Medical animation helps pharmaceutical marketing, patient compliance, popularize growing market healthcare research trends, treatment modalities, etc. They need this type of information in an interactive and visually appealing way has paved the way for many growing artisans and generated a new niche market in the European nations. As a result, various companies are introducing new products to attract a large customer base; this is projected to propel the market in the years to come.
However, the high cost associated with media production and the lack of certified medical animators is likely to hamper the market's growth during the projected period.
This research report on the Europe Medical Animation Market has been segmented and sub-segmented into the following categories
By Therapeutic Area:
By End User:
Geographically, the Germany Medical Animation Market dominated the European medical animation market in the year 2020. It is due to the increase in healthcare expenditure, several pharmaceutical companies, and the growing number of surgeries. There is broad awareness among medical professionals who rely upon this medical animation for positive patient education and counsel the patient on the differences seen after any surgery is a growing trend in the German market in recent years.
However, the UK Medical Animation Market is expected to grow at the highest CAGR during the forecast period. Much of this regional market growth can be attributed to large pharmaceutical companies, increasing population, and budding artists and graphic designers. The United Kingdom and France are growing at a fast pace in the medical animation industry in Europe.
The France Medical Animation Market accounted for over 75% of the total industry share in 2020. These data express the budding influence of digital media in the healthcare sector in these regions. In addition, these regions have an increasing number of surgical procedures, which has helped these regions to gain a substantial part of the market.
Furthermore, other European regions such as Norway, Switzerland and Sweden are expected to grow at a promising CAGR due to the government initiatives to educate their people about various diseases, and preventive measures are playing a vital role in stimulating the growth of the European medical animation industry in these budding region. Furthermore, increasing research and development activities led by multinational companies will help gather significant revenues in the European market during the forecasted period.
KEY MARKET PLAYERS
Promising Companies dominating the Europe Medical Animation Market Profiled in the Report are Infuse Medical (U.S.), Hybrid Medical Animation, Inc. (U.S.), Ghost Productions, Inc. (U.S.), Radius Digital Science (U.S.), Nucleus Medical Media, Inc. (U.S.), AXS Studio, Inc. (Canada), Visible Body (U.S.), Elara Systems, Inc. (U.S.), Animated Biomedical Productions (Australia), XVIVO Scientific Animation (U.S.), Scientific Animations, Inc. (U.S.).,
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